The document discusses how consumer behavior and media consumption habits have changed due to the COVID-19 pandemic, termed the "new normal". It finds that people are spending more time watching television and news, while also increasing their online and social media activity. Businesses need to adapt their strategies and offerings to cater to consumers' evolving needs, such as enhancing their digital and e-commerce capabilities. The media industry is also exploring new formats like virtual talk shows and concerts to engage audiences during this period.

1. THE NEW NORMAL 2020
BRAND RESPONSE& RESHAPE
Presented by
DMPG_2020
communication to fuel brand growth

2. The New Normal
In this report we focus on how understanding context is criticalto
unlocking future growth opportunities.
TheNewNormal Media
Consumption
Businesses
Respond
Reshape
TheNewNormal

3. THE NEW NORMAL

4. Peopleare
adjustingto their
new normal
allwhileanticipating
theirnextnormal

5. A “NEW NORMAL” is steadily forming ?
Stages of consumer’s emotional journey &consumer behavior
# 6 Living NewNormal

6. People remain optimistic, majority of Indonesians believe the COVID
problem will be resolved in 3 months, Small Towns are moreconfident
about earlier resolution
Source: McKinsey & Company/Survey: Indonesian consumer sentiment during the coronavirus crisis

7. Indonesia is one of the countries in the region which have maintaineda
Net-positive sentiment in their Social media chatter aboutCOVID
Source: Kantar COVID19 Impact on Indonesian Attitudes & Behaviours: Learning for Brands
Symptoms high on search in Indonesia

8. Don’t lose sight of the long term, There will be recovery, but we
are not certain on the time frame.
Source: Kantar “How brands are surviving the COVID-19 crisis in Asia Pacific”

9. What we can learn from China ?After the pandemic,huge
potential for rebound on some category product
Source: Kantar

10. Across categories, safety first is the first consideration for
channel “retail” choice.
Source:Kantar Wordlpanel Chinac

11. More Indonesians are “in-home” than those at the start of the outbreak,
Online adoption on an upward swing.
Behavioral & Attitudinal Changes –Tracking the Tren
Source: Kantar COVID19 Impact on Indonesian Attitudes & Behaviours: Learning for Brandsc

12. The Changing Behavior: Preference. Shopping.Footfall.
Hoarding up on
essentials
2 in 10respondents
have bought enough
groceries for a month
or more.
Quality over Price in
times of crisis
8 in 10consumers are
choosing to buy
cleaning products
based on their germ -
killing ability than
based on price.
Limited eating
out/ordering in
~3 in 10consumers
have reduced or
completely stopped
eating out or ordering
food at home. Cooking
at home is on the rise.
Amidstlockdownsand restrictionson physicalmovement,Indonesiansarequickly
adapting to thenewreality
24% 77% 32% 6%
Placing orders
online
Despite challenges in
procuring essentials in-
store, people are not
turning to online
shopping apps to
make purchases.

13. Jakarta airport
witnesses slump
A 35% decrease in footfall
traffic is witnessed in
Jakarta airport after m id -
March, as the government
advises against non-
essential travel and visa
restrictions are placed.
- 20% - 23%
The Changing Consumer Behavior: Footfall. App Usage
As more casesare reported, Indonesians take some time to adjust to new realities, reschedule
travel plans and reduce stepping out.
- 35% +500% +6%
People actively
reschedule travel
Over 500% increase in
use of travel apps is
seen in March as travel
restrictions are placed
and people actively try
to reschedule/cancel
their flights and ask for
refunds.
Decrease in
recreation plans
People actively reduce
going out to
restaurants, movie
theatres and shopping
areas as advisories are
issued and malls
reduce timings.
Hospitals and
clinics continueto
see reduced visits
As number of cases
increase, while the
number of people
going to hospitals
reduces, it does not
decline at the rate
expected as confirmed
cases are brought in
and others flock to get
tested
People cancel
vacation plans
Outside of Jakarta,
people cancel their
vacation and travel
plans and an
immediate decline in
footfall to these airports
is seen.

14. Pay Attention to the changes of consumer mindsets,
consumption behaviour and lifestyles

16. MEDIA CONSUMPTION

17. Audience consuming more media, communication cut through
the clutter are more important than ever.
Source: Kantar “How brands are surviving the COVID-19 crisis in Asia Pacific”
Staying connected socially is now moving Online
(social platform usage %)

18. Combine TV with digital to increase reach and maximizesynergies,
Brand should plan media to build synergy asTV & Digital.
Source: Kantar COVID 19 Barometer Online study in Indonesia –FWperiod last week March 2020

19. App UsageSkyrockets
Image and
Video Editing
apps see a
500% surge in
usage
Gaming app
usage grows by
50%, especially
games involving
Strategy
Booksand
Comic apps
see64%
growth
Social app
activity
shoots up by
60%
Productivity
apps witness
a 100%
surge
in usage.

20. TV is back and big in Asia, Increased Viewing During “Lock
Downs”
Source: Kantar “How brands are surviving the COVID-19 crisis in Asia Pacific”c

21. The time spent of watching TV is consistently increasedand
forming The New Normal for TVViewing.
5:07:44
4:54:59 4:47:42
5:11:08
5:46:00
4:56:59
4:50:52 4:32:32
5:02:47
5:36:235:27:595:35:14
6:05:32
5:52:42
5:02:47 5:09:28
5:36:37
5:31:04
5:46:46 5:53:49
TotalIndividuals GenZ Millenials GenX BabyBoomers
Before-Covid 19 Covid-19 WFH/SFH Ramadhan
Source : AGB Nielsen Arianna 2020; Day part : 02:00 – 25-59 ; Before (week 1-9), Covid-19 : Week 10-11, WFH : Week 12-16; Covid-
19+Ramadhan : Week 17-21
+ 9% + 24% + 8% + 8% + 2%
TimespentwatchingTV by day

22. Stay at home policy continuously an increase in TV viewership atall
generation, with younger audiences are driving in viewing.
Average/day peoplewatching TV
7.109
7.362
1.452 1.538 1.908
2.133
1.881
2.201
6.397 6.304
1.143 1.131
+35% +15%
+15%
GenZ Millenials
1.889 1.844
2.024 2.100
1.456 1.448 1.500 1.522
+11% +5%
TotalIndividuals GenX BabyBoomers
Before Covid--19 WFH/SFH Ramadhan
Source : AGB Nielsen Arianna 2020; Day part : 02:00 – 25-59 ; Before (week 1-9), Covid-19 : Week 10-11, WFH : Week 12-16; Covid-
19+Ramadhan : Week 17-21

23. During WFH Increasing TV viewership come in all daypart
Source : AGB Nielsen Arianna 2020; Channels : Total TV ; Before (week 1-9), Covid-19 : Week 10-11, WFH :
Week 12-16

24. Before Covid-19 weekend program more attrack to the
audience, But during crisis people watching TV on everyday.
TimespentwatchingTVbyday(weekdayvsweekend)
TotalIndividual Gen-Z
5:45:36
5:16:48
4:48:00
4:19:12
Before
Millenials
Covid-19 WFH Ramadhan
5:52:48
5:52:48
5:38:24
5:24:00
4:55:12
5:24:00
4:26:24
Before Covid-19 WFH Ramadhan
5:09:36
Gen-X
5:45:36
5:16:48
4:48:00
4:19:12
Before
Babyboomers
Covid-19 WFH Ramadhan
4:55:12 5:52:48
5:24:00
4:40:48
4:55:12
4:26:24 4:26:24
Before Covid-19 WFH Ramadhan Before Covid-19 WFH Ramadhan
Source : AGB Nielsen Arianna 2020; Day part : 02:00 – 25-59 ; Before (week 1-9), Covid-19 : Week 10-11, WFH : Week 12-16; Covid-
19+Ramadhan : Week 17-21

25. Movies, children and news are TV programs showing positive growth,
but Series, Entertainment & Sport are decreased on perfomance TVR.
1,0
0,4
0,6 0,6
0,3 0,3
1,2
1,0
0,8
0,6
0,5
0,4
Movie Filler Children Information Religious News
Positivetrend
WeeklyTVR Trend – bytypologyprogram
1,0
0,5
1,9
1,6
0,9
0,2
Series Entertainment Sport
TVRDecreased
Source : AGB Nielsen Arianna 2020; Day part : 02:00 – 25-59 ; Before (week 1-9), Covid-19 : Week 10-11, WFH : Week 12-16; Covid-
19+Ramadhan : Week 17-21

26. News program becoming part of the viewing habit (Time spent
increase compare before Covid 19)
Time spentwatching newsprogram
0:11:56
0:12:28
0:14:21
0:13:05
0:11:31
0:08:38
0:05:46
0:02:53
0:00:00
0:14:24
0:17:17
1 2 3 4 5 6 7 8 9 12 13 14 15 16 17 18 19 20 21
Before
10 11
Covid-19 WFH Ramadhan
Totalindividuals
Source : AGB Nielsen Arianna 2020; Day part : 02:00 – 25-59 ; Before (week 1-9), Covid-19 : Week 10-11, WFH : Week 12-16; Covid-
19+Ramadhan : Week 17-21

27. Fillers program increased significantly, especially news and quiz
filler. Filler becoming good format toadvertise.
Filler Program Jan Feb Mar April Mei
Filler:News 21 18 28 28 24
Filler:Quiz 24 31 35 32 35
Filler:Others 74 67 73 73 73
Total 119 116 136 133 132
Countof filler program
Source : AGB Nielsen Arianna 2020; Day part : 02:00 –
25-59

28. Decreasing share on Tier 1 because rerun program series &
entertainment, but Tier 2 channel showing good performance “movie &
information”
ChannelShareby week
Tier-1 (Series&Entertainment) Tier-2 (Movie&information) Tier-3 (News)
MNCTV RCTI SCTV IVM ANTV TRANS TRANS7 GTV NET RTV TVONE METRO KOMPASTV INEWS
Share(%) Share(%) Share(%)
20 20 20
18 18 18
16 16 16
14 14 14
12 12 12
10 10 10
8 8 8
6 6 6
4 4 4
2 2 2
0 0 0
1 2 3 4 5 6 7 8 9 101112131415161718192021 1 2 3 4 5 6 7 8 9 101112131415161718192021 1 2 3 4 5 6 7 8 9 101112131415161718192021
Iso Week Iso Week Iso Week
Source : AGB Nielsen Arianna 2020; prime time : 18:00 – 22-59; TA : Total
individuals

29. BUSINESSES RESPOND

30. Brand need to identify the new changes becoming the new
normal and monitor thesesignals
Signs to look out for –
• Shift in brand loyalty
• Digital to drive more
business &
consideration
• Are we digital ready

31. 5 core themes from the images shared by people, representing
their new experiences, needs and approaches
Identifytheessentialsthat
matterto yourconsumer,
Createmomentsto inspire
in future.

32. Need to adapt and cater to the new evolving consumers
Online shopping is seeing immense growth and new buyers
What brands should do -
Be digital prepared and
proactively adopt new tools such
as e-commerce and make online
shopping immersive to offline
shopping

33. Stay close to your consumer in these tough times
Communicate with
them and be a
companion
Renovate your offer
to adapt to their
changing needs
Reach out to them
efficiently with
change in media
consumption

34. Media also trying to follow the “Trend”
EntertainmenttalkshowprogramviaZoom
Viralchallenge– PotongRambutsendiri
UsingViral Moment
LipSyncChallenge
viaIGandusing
product– Emtekwill
airing as Filler
Bringingtop recent
K-Drama asnew
seriesin TransTV

35. Expand capacity & leverage the service from eachmedium
house
DisneymakeWeb-Seriesspecial
Free&PaidConcertviaYoutube
Movie Premier on RTV
1stpremiereTayoTheMovie
Limitedaccessto do on Theater,
RTVbringingspecialprogramto
releaseMovie Premier
Konser Solidaritas
Hasbeenheldand airingin
RCTI,SCTV,TransMedia,ANTV,
NetTVand Kompas
Thereisanupcomingdrive-
in concert in Indonesia
CGVpresenting newactivityCGVKepo
inIGLivechitchatwithguest star
Konser Amal
Willbreakingtherecordto
donate morethan7 bio

36. Maximize utilize integrated campaign in their program
Talent Search Program
Auditionswillbedone digitally.
Virtual Race –Encour493 Jakarta Virtual Run
Arunningeventwhereparticipantsareallowed
run/ walkineachlocation(in/outdoor), during
therunningperiodpredetermined,accordingto
thedistance selected.
Uploadtheprogressthroughtheappsas proof
VirtualRuncanbefinishwithinacertainperiod
(ex.25km 15days,so1 day= 1,6 km)
Aftertheparticipantssuccessfullyfinish,medal
willbesentto eachaddress.

37. Leverage ads by apply new technology placement
QRCodeStandarisapaymentsystemthatusesabarcodeor QR(Quick
Response)Codethatwillbescannedeverytimewemakeapayment
transaction.
Actionto buy(shopping)
canbedone on TVwithQR
scanusinge-wallet(GoPay,
OVO,ShopeePay,SPIN,
etc),and mbankingthat
haveprovidingQRservice
payment.

38. Others opportunities in “New Normal”
Aftercovid-19 outbreak,cinemato bepredicted
gettingincreaseof audienceasmoviesthat
werepostponedduringquarantine days.
TakealearnfromShanghaiDisneylandandsometourist
attractioninChina,theplacecrowdedbymanyvisitorspost-
Covid.Itwillbeour chanceandtimeto “being there”

39. RESHAPE NEW NORMAL
ADJUSTING – ADOPTING -ALIGNING

40. Reshape New Normal
Adjusting – Adopting - Aligning
Adjusti
ng
•TVisback,preparing
betterplanningto
optimizespendand
combinewithdigitalfor
stronger synergi
•TV;
•ConsideringTier2 &tier
3 (news) channel
•ProgramselectionMovie
&Newsareimportant
•Resettingthescheduling
campaign(weekday–
weekend)
Adopti
ng
•CustomizetheAdvertiising
usingnewdevelopment
fromMediaHouse,E.g:
fillerquiz,filler news,etc
•Leverageadsbynew
technology, E.g: QRCode
on TVto pushaction buy.
•IntegratedwithTVDigital
asset “SocialMedia”and
Involvingtheaudienceto
create content.
Aligni
ng
•Aligning with the context,
example; Sponsorship on
Charity program, Support
this situation.
•Use“PSA-Branding”to
educate& support,
•Brandingcontenton News
ChannelbyusingNon
Loose Spot.
Bringdigital initiativesinour campaign&optimizewithTV.

41. How to optimize digital campaign?
28

42. Tips and strategy to help your brand have more control
Assurance
Buildpositivesentimentand
confidenceincustomers.
Assistance
Providetimelysupportand
alternativesforconsumers.
Social Media
Which is lead by Facebook and Instagram in the Market
Action
Bringanexperienceto
customer
s onourplatform.

43. • Howisyourbusiness
steppingupto
takeprecautions?
• Share clear messaging on
yourriskmitigation steps
Let's fight the virus together. We are committed to
serving you through tough times.
We aresteppingup
to serve youbetter.
PattyShack
Learnmore
Stepping up
our foodsafety
Assurance
Let's fight the virus together. We ensure our malls
undergo a through cleaning process everyday.
We aresteppingup
to serve youbetter.
Feroldi's
Learnmore
Stepping up
on hygienein
all ourmalls.

44. Hi there! Wewould like to let
you know your order is in good
hands. Our team is putting in the
extra hours to ensure you get
your product in time. Here is a
10% OFF code for your next
purchase10OFFLUCKYSHRUB
We are here tolistenand
provideassistance.
Lucky Shrub
Our team is putting in the extra hours to ensure you get
your product in time.
Message us
We are here
to answer all
your queries.
Assistance
• Brokensupplychain could
leadtolate delivery,or
cancelations.
• Considerofferingsupport and
incentivesthrough messaging
servicessuch asMessengeror
WhatsApp

45. • Includea pre-order strategy,
orfreedelivery
• Considermessaging
services suchas
Messengeror WhatsApp to
connectand deliver more
experiences.
Feroldi'sSpring/Summer
collection
Message us
Feroldi's
We are launching our new collection onLive
tomorrow. Don't miss out.
We will be launching our
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through messenger on launch
day. Our customer service will
do their best to get back to you
ASAP.
LIVE SHOP
FEROLD'S
Action

46. Gaming
Tips and Strategy

47. Spreading Education
Helpspreadawarenesson howusersneedto protectthemselvesduringtheoutbreak&educatethemon howthe virus
spreads
VIDEO + BANNER VIDEO GALLERY SIMPLE ENGAGEMENT BRANDED CHAT-BOT
LEVERAGING BRAND VIDEO, ALONG
WITH OTHER BRANDED ASSETS TO
SHOWCASE KEY COMMUNICATION
& CREATE USER ENGAGEMENT
ENABLES TO SHOWCASE MULTIPLE
VIDEOS THAT ARE ESSENTIAL AS
PART OF BEING SAFE, THUS BEING
ISSUED IN PUBLIC INTEREST
EDUCATIONAL BRANDED BANNER
THAT SHOWCASES MULTIPLE KEY
POINTS, ONE BY ONE, THROUGH A
STORY TELLING ANGLE
A BRANDED CHAT-BOT THAT
COLLECTS USER'S SELECTION AND
THEN MAKE RECOMMENDATIONS
BASED ON SELECTED DATA

48. Createapositiveatmosphereandgetusersto playfunminigamesthatkill boredomandisinformativeaswell
IMMERSIVE MINI GAMES + BRAND CONNECT
A FUN GAME THAT EDUCATES THE
USER ABOUT THE KEY STEPS IN
HANDWASHING, SO THAT THEY
CAN TAKE PRECAUTIONS
QUIRKY GAME THAT ENABLES
USER TO KILL THE GERMS IN A FUN
MANNER AND STOP IT FROM
SPREADING AND INFECTING
OTHERS
Creating Positivity

49. Encouragingsocialdistancingandprovideduserswithbrandedcontentwhichcanbeconsumedinisolation
DOWNLOAD CONTENT
FUN ACTIVITIES THAT CAN BE
DONE BY THE USER IN TIMES OF
SOCIAL DISTANCES, THAT WILL
ENCOURAGE THEM TO KEEP IT UP
OTHER IDEA FOR BRANDED MATERIAL
Social Distancing

50. Highlightthekeyactivitiesthataretakenupbythebrandandencourageeachuserto do theirbest
SHOWCASE BRAND’S CSR ACTIVITY
AND THEN ENCOURAGE USERS TO
DO THEIR PART IN THEIR OWN
FEASIBLE WAYS
CONTEST
(ENCOURAGING GOOD DEEDS)
ENCOURAGE USERS TO DO GOOD
THINGS BY SHOWING
APPRECIATION TO THE WORK THAT
THEY WILL DO TO HELP
SOCIETY/LESS FORTUNATE
SUGGESTION/TIPS
(ENCOURAGING GOOD DEEDS)
CSR Initiatives

51. REWARDED VIDEO AD FORMAT
END CARD SAMPLES
User watches
rewarded
in exchange of
GET YOUR TARGETAUDIENCE TO WATCH BRAND VIDEO THAT SPREADSAWARENESSABOUT THE PRODUCT/SERVICE OFFERING AND GET THEM TO ENGAGE
WITH THE END CARD THAT CONNECTS THE BRAND WITH COVID 19 RELEVANT SCENARIOS
BUY NOW
SET A REMINDER DOWNLOAD PRECAUTION MEASURES
PLEDGE THROUGH SOCIAL MEDIA
Leveraging brand video with end card to share message

52. THANK YOU
Thankyoufor takingthetimeto read.