The 7-S marketing strategy emphasizes targeting a specific local market within a 1-kilometer radius. It consists of seven key actions: study, sample, survey, sell, spread, saturate, and sustain to effectively promote and grow a business. Each step focuses on engaging the community and leveraging personal experiences and leadership to build a network.

1. THE 7-S MARKETINGSTRATEGY

2. the STRATEGY can only work when you have a
TARGET MARKET
Walking Distance
Market (W.D.M.)

3. 1. STUDY 1. your website
2. brochures
3. keynote/powerpoint
4. product knowledge materials

4. 2. SAMPLE
be the product of
your product!
Just Use it!
and Share your Story!

5. 3. SURVEY
survey your 1 kilometer radius
neighborhood
prospect your
Walking Distance Market

6. 4. SELL
benefit selling
present to them your
product as
“THE BEST CHOICE!”
do product demo

7. 5. SPREAD
from your 1
kilometer
radius spread
to another 1
kilometer
radius
Hang on every gate your marketing tarpaulins
train your leaders to do the same

8. 6. SATURATE
saturate your strategic WDMs with your presence
make sure that supply of
our products
are available and
sufficient

9. 7. SUSTAIN
sustain the momentum and
start building your network
teach, train and empower
your leaders to sustain
momentum and growth
of your business
KPI (Key Performance Indicators)

10. THE 7-sstrategy
1. STUDY
2. SAMPLE
3. SURVEY
4. SELL
5. SPREAD
6. SATURATE
7. SUSTAIN