Seven Steps To An Effective Marketing Plan
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The document outlines a 7-step process for developing an effective marketing plan. The steps include conducting internal and external analyses, defining target customers, competitors, and objectives. It also discusses developing strategies for different marketing mix elements and monitoring the plan regularly to ensure objectives are met.
![PLANNING ALLOWS YOU TO: ,[object Object],[object Object],[object Object],[object Object],[object Object],If there is ONE SURE THING you can do to be sure your business moves in the right direction, it is HAVING A PLAN. WHY PLAN?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Seven Steps To An Effective Marketing Plan
- 1. SEVEN STEPS TO AN EFFECTIVE MARKETING PLAN March, 2009 Linda K. Carlisle, President THE SMALL BUSINESS MARKETING DEPARTMENT, LLC 630.886.3629 – www.the-mktg-dept.com
- 3. WHAT ARE THE ESSENTIALS OF THE PLAN?
- 5. SWOT ANALYSIS strengths weaknesses opportunities threats INTERNAL TO YOUR ORGANIZATION EXTERNAL TO YOUR ORGANIZATION **What can you do to turn weaknesses and threats into strengths and opportunities? WHAT ARE THE ESSENTIALS OF THE PLAN? LEVERAGE THESE! DEFEND AGAINST THESE**….
- 7. COMPETITIVE SWOT WHAT ARE THE ESSENTIALS OF THE PLAN? COMPETITORS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS YOUR COMPANY COMPETITOR A COMPETITOR B COMPETITOR C COMPETITOR D COMPETITOR E COMPETITOR F Etc…… Visit competitive websites. Research where, how, and how much they are advertising. Be clever. Call customer service departments and ask questions.
- 12. NETWORKING ACTION PLAN SPECIFICALLY DESIGNED TO ACHIEVE YOUR OBJECTIVES PUBLIC RELATIONS & ADVERTISING PERSONAL SELLING & SALES TOOLS DIRECT MARKETING INTERNET & WEBINARS WHAT TO DO….WHAT TO DO….
- 14. Take time to EVALUATE how you’re doing AGAINST PLAN at least once a q uarter … Staying focused on the BIG PICTURE is the single best thing you can do to accelerate growth. FINAL WORDS…..
- 16. USE SOMETHING YOU HEARD HERE TODAY… TOMORROW! Linda K. Carlisle, President THE SMALL BUSINESS MARKETING DEPARTMENT, LLC 630.886.3629 – www.the-mktg-dept.com