This is a presentation on types of excellent content that can be used to help grow a business within the travel industry

1. Content Marketing
Travel Edition
Content Marketing for the travel industry

2. Voyage
Privé
Shared media content
V o y a g e P r i v é u s e
a l o t o f h a s h t a g s
o n t h e i r p o s t s t o
i m p r o v e t h e i r
e n g a g e m e n t o n
p o s t s .
C u s t o m e r s a r e
p r o m o t i n g V o y a g e
P r i v é w i t h t h e i r
h o l i d a y s n a p s
s h o w i n g t h e y a r e
s a t i s f i e d
c u s t o m e r s .
Fig 1 - (Instagram.com,
2021)
Fig 2 - (Instagram.com,
2021)

3. P r o m o t i o n s a r e a g r e a t w a y o f
a d v e r t i s i n g y o u r b r a n d . T h i s i s
c o n t e n t i s i n t e n d e d f o r t h e
l a t e r s t a g e s o f a b u y e r ’ s
j o u r n e y w h e n t h e y a r e
c o n s i d e r i n g b u y i n g b u t n e e d a n
e x t r a p u s h t o g e t t h e m a c r o s s
t h e l i n e t o a c u s t o m e r.
Fig 3 - (Instagram.com,
2021)

4. E x a m p l e o f i n f o r m a t i v e ,
e d u c a t i o n a l c o n t e n t w i t h o u t
a d v e r t i s i n g . Tr a v e l c o n t e n t i s v e r y
v i s u a l s o v i d e o c o n t e n t i s a g r e a t
w a y o f s h o w c a s i n g p l a c e s y o u r
p r o s p e c t s o r c o m p a n i e s c a n t r a v e l
t o .
Fig 4 - (Voyage Privé UK, 2019)

5. TUI
S h o r t p r o m o t i o n a l v i d e o t o e n g a g e a n d
e d u c a t e .
A c o m b i n a t i o n o f s h o r t a n d l o n g c o n t e n t i s
t h e ke y t o c a p t u r i n g a w i d e r a u d i e n c e .
Engage
Fig 5 - (Twitter, 2021)

6. Informative &
Visual content.
I n s t a g r a m i s
i n t e n d e d f o r
v i s u a l c o n t e n t s o
p h o t o s w i t h
i n f o r m a t i v e t e x t
i s a g r e a t w a y o f
e d u c a t i n g o n t h e
p l a t f o r m .
Fig 6 - (Instagram.com, 2018)

7. T UI has a blog where they p os t travel related content
to inform their audience on the bes t p laces to travel.
T his does n’ t directly advertis e their brand, but it adds
value which is really imp ortant.
Fig 7- (TUI Holidays | Discover Your
Smile, 2021)

8. Trending
Travel
Influencers are a huge part of the social media
these days and we see this in marketing.
TrendingTravel pays for influencer’s holiday in
return for social media content on their platforms
advertising their company.
This is a great way of getting your brand
recognised as these influencers have huge
platforms.
Fig 8- (Instagram.com, 2020)
Fig 9- (Instagram.com, 2020

9. Holding competitions on your platforms is a
great way to improve engagement and get
your brand out there.
You can cross-promote this on various
platforms and improves your website
engagement.
TrendingTravel will also ask
influencers to film content
whilst on holiday so they
can make content for their
YouTube page.
Fig 10 - (Trending Travel, 2021)
Fig 11 - (Trending Travel, 2020)

10. TheTravel
Podcast
P
o
d
c
a
s
t
TheTravel Podcast have a blog on
their website.This has informative
content about current world issues
such as the pandemic.
Blogs are a great way of sharing
quality content that adds value and
starts a conversation with your
audience.
Fig 12 - (stevewitt, 2020)
Fig 13 - (stevewitt, 2020)

11. With so many available platforms for podcasts like iTunes, Spotify, Buzzsprout etc,
it’s clear that podcasts are a popular entertainment and education resource for
many.
Travel related podcasts have become very popular.They give their audience
value and educate them with their content.
• 850,000 active podcasts
• 30 million podcast episodes
More than half of listeners
are at least somewhat
more likely to consider
buying from a brand after
hearing its advertisement
on a podcast • Nearly three out of every four
podcast listeners in the US say
they tune in to learn new things
Fig 14 - (Spotify, 2021)

12. Trip
Advisor
A lot of travelling companies use Pinterest.Trip Advisor have a
large following on Pinterest.
Pinterest is a visual platform, perfect for travel related content.You
can cross-promote on Pinterest to blogs, websites and your other
platforms.
Fig 15 - (Pinterest, 2021)
Fig 16 - (Pinterest, 2021)
Fig 17 - (Pinterest, 2021)

13. Thank you for your time