Tzinga is an emerging energy drink company that is aggressively marketing through social media, video ads, and campaigns. Their social media presence is strong, with an active Twitter account posting engaging tweets. Video ads are exciting and creative, targeting youth online. Printed ads in stores also appeal to youth. Customer testimonials have grown increasingly positive. The company leadership has made newspaper appearances to promote the drink's energy boost at an affordable price.

1. GET ENERGIZED….
GET TZINGA….
THE AD WARFARE OF THE NEWLY EMERGING ENERGY GIANT
SHREYANSH VATS (11BEE1033)

2. THE ADVERT MEDIUM
• Social media
• Video adverts
• Ad campaigns
• Testimonials
• Newspaper appearances

3. THE SOCIAL MEDIA FACTOR
• In today’s world where everyone is racing to be social media active, Tzinga has where nicely exploited
this newly emerging territory- The social media
• Today the youth is more focused on being active online. Tzinga has made a remarkable effort to create
an image amongst them through social media sites like Facebook, Twitter etc

4. THE ENERGY TWEETS
• Mumbai has many hearts. It's like an earthworm. Which heart do you belong to? Tell us and our phalanx
march forth accordingly!
• Most modern trade outlets. Big Bazaar/Hypercity etc. Where doth ye abode?
• "There's no such thing as reality", said one electron to another while casually quantum leaping and
unknowingly creating multiple realities.
• It's late at night. The time when non-carbonated energy drinks with non-boring packaging come to life.
It's true. Look it up on Twitter.
• Energy drinks usually far remove themselves from political affiliations. It has something to do with us
being liquid.
• This saddens us. We hardly consider ourselves a political energy drink. In fact, most energy drinks can't
even vote. :(

9. • Get the tweets on-
https://twitter.com/Tzinga
• Follow it on-
https://www.facebook.com/Tzinga?fref=ts

10. EXPRESS TO IMPRESS- THE VIDEO
ADVERTS
• Through the video ads mainly posted through Youtube and other social media, Tzinga has made its
reached to the levels of almost every person in this country, and probably across the world
The video adverts are very exciting, creative and are well- connected with the youth
• These create a lasting impact in the minds of the targeted audience and increases its prospects and
outreach

11. THE TZINGA SONG
• Following is the Tzinga song that has become an icon amongst the youth for it represents the common need of the youth- to
energize….
I am feeling sleepy oh Mamma,
I am feeling sleepy oh Pappa,
I can't wake even if I try,
Why can't arise and shine,
forwardly I no go why.
Tzinga the energy drink
Mmm mine full of energy like a rocket oh Mamma,
Like a sun arises, shine and do anything Mamma,
Tzinga Tzinga Tzinga Tzinga Tzinga Tzinga drink a Tzinga,
wake up Tzinga wake up Tzinga wake up Tzinga wake up Tzinga
Say bye to sleepy eh
Say no to drowsy eh
No one a lazy eh
No one a yawny eh
Drink a Tzinga
Drink a Tzinga
Drink a zTinga
Drink a Tzinga

13. THE AD-REACH-CREATING OUTREACH OFF
THE INTERNET
• While the main source of marketing remains the social media and video adverts only, Tzinga creates an
impact amongst the customers through printed posters put up on display in the outlets providing this
drink
• The themes of these ads are unique and appealing to the youth with the level of sophistication that
today’s youth look for
• The ‘5 hour charge’ campaign has really worked effectively and has created a wide outreach in the
market

14. THE AD CHAIN- REACTION

22. THE YOUTH SPEAKS
• The testimonials of Tzinga are very encouraging and through the past years, they have consistently
improved
• While the customers are loving the energy drink that soothes the tongue and the pocket, they are also
happy with the fact that it supplements them with almost the same amount of energy as promised by
Red Bull etc

24. THE GUEST APPEARANCES- NEWSPAPER
MANTRA
• From time to time, the high officials from Hector Beverages (The company behind the Tzinga revolution
have made public appearances in the leading dailies of the country and abroad, and have also indulged
in really cool and awesome discussions that creates a great positive force amongst the youth

25. REFERENCES
• Facebook
• Twiiter
• Youtube
• www.freshmarketingideas.com
• www.campaignindia.in
• www.mensxp.com
• www.articles.economictimes.indiatimes.com