The magazine being analyzed is called 'NME', which stands for 'New Musical Express'. It covers rock and indie music news including information on new albums and singles. The target audience is young adults aged 18 and over. The magazine uses bold colors like red, white, black and orange on its cover to stand out and attract buyers. It is published monthly to allow for more in-depth articles than a weekly schedule would permit. The cover features a close-up photo of the band The Killers, representing them as a more casual rock band. Banners and text boxes highlight free gifts and a bonus CD included with the issue.