This document analyzes several television channels and their target audiences for advertising makeup products. It finds that channels like E4, ITV2, Channel 4, and MTV attract audiences aged 16-34, especially women. Specific popular shows on these channels like Celeb Juice, Hollyoaks, and Teen Mom have average viewership ages of 16-24 and 16-34, indicating they would be good channels for advertising makeup to young audiences. Research into viewership data and each channel's target demographics provides insight into the ideal channels for promoting makeup products.

1. Secondary
Research into
Audience for
Main Task
By Amber Bush

2. Ideal channels for my product
Typically make-up adverts are found on
channels such as
 E4
 E!
 ITV2
 Channel 4
 MTV
Also these channels are known for
attracting young audience’s.

3. Channel viewing figures

4. ITV2
 ITV2 has 2.24% of the audience viewing share for the month of
September 2014.
 Each week the channel reaches 6 million 16-34 year-olds. This is
the second biggest digital channel for this age group.

5. ITV Popular Programmes
This image shows the most poplar shows on ITV,
recently these are Celebrity Juice, Plebs, and the
Xtra Factor Results. Celebrity Juice attracts around 2
million viewers regularly and is the highest rated
entertainment show since 2002.

6. Channel 4 and E4
Channel 4 is very popular “young and upmarket viewers” and
engages with around 11.6 million 16-34 year-olds. Channel 4 owns
E4 which has the same target audience age range with 52%
being 16-34 and 61% of viewers being female. Also half of the UK’s
16-24 are registered on 4oD catch-up website.
Channel 4 has 4.41% of the audience viewing share.
E4 has 1.35% of the audience viewing share.

7. Channel 4 Popular
Programmes
 Gogglebox is aimed at 16-34 year-olds
 Guy Martins Spitfire is aimed at adult men
 Homeland, Grand Designs and 24 Hours in Police Custody is
aimed at adults in general

8. E4 Popular Programmes
 Hollyoaks and The Big Bang Theory aims to 16-34 year-olds.
 New Girl aims to women 16-34 year-olds.

9. E!
 Average age of audience that watch this channel are 34.4
year-olds.
 E! Popular Programmes are Total Divas, Botched and
Kardashians. All these programmes have a target audience of
18-34 year-olds.

10. MTV
 Average age of audience that watch this channel are 23.4
year-olds.
 MTV’s Popular programmes are Teen Mom 2, 16 & Pregnant
and Are You The One? Average target audience is 16-24 year
olds.

11. References
 http://www.trustedreviews.com/news/chann
el-4-clocks-up-6-million-registered-4od-users-and-
half-of-the-uk-s-16-24-year-olds
 http://www.barb.co.uk
 http://uproxx.com/tv/2012/08/what-is-the-average-
age-of-the-audience-for-your-favorite-
cable-show/
 http://www.channel4sales.com
 http://www.itvmedia.co.uk/new-to-itv/itv2