Fasinon World Industry explainer presentation.

1. PowerPoint for
Fashion Industry

2. Part 1: Basic Fashion and
Business Concepts
Chapter 4
Substance of the
Fashion Industry

3. Objectives:
• Describe the two ways of viewing the fashion
industry’s channel of distribution
• Define and recognize vertical integration
• Explain commodity/fashion/seasonal goods
• List other industries that deal with textile
products
• Identify trade associations and industry
publications
• Name the geographic areas for each segment
of the industry

4. Textile/Apparel Pipeline
The Soft Goods Chain
Natural and manufactured
fiber production
Yarn production
Fabric manufacturing, finishing
Apparel design
Apparel manufacturing
Apparel sales
Textile
Segment
Apparel
Segment

5. Textile Segment
• Fibers
– Thin, hair-like strands that
may be short or long; from
natural or manufactured
(chemical) sources
• Yarns
– Formed by twisting or
spinning fibers together

6. Textile Segment (Cont.)
• Fabric production
– Woven
– Knitted
– Nonwoven
• Unfinished fabric
– Greige goods
• Fabric finishing
– Bleaching, dyeing,
printing, etc.

7. Apparel Segment
• Produces finished
garments . . . .
– Designed
– Manufactured
– Sold
• Wholesalers or
resellers

8. Retail Segment
• Selling of merchandise
directly to consumer
• Consumers are at the
end of the soft goods
chain
• Consumers decide which
fashions will succeed
and which will fail

9. The Fou -Groups Approach
Primary
Group (raw
materials)
Secondary
Group
(manufacturing)
Textiles
Leathers
Furs
Garments
Accessories
Other fabrications
Auxiliary
Group
(support
to the
fashion
industry)

10. The Four-Groups Breakdown
• The primary,
secondary, and retail
groups reflect the
textile, apparel, and
retail segments
respectively
• The auxiliary group
supports the other
three groups

11. Auxiliary Group
supports by providing…
• Market researchers
• Forecasters
• Color and trend
information
• Consulting
• Education for
consumers and the
industry
• Buying services
• Trade associations and
publications

12. Vertical Integration
• The combining of two
or more steps of the
pipeline within one
company, under one
management
• Examples:
– Manufacturer opens an
outlet store
– Knitting mill creates the
fiber and makes finished
socks

13. Commodity, Fashion, and
Seasonal Goods
• Commodity = Staple Goods
– Constant demand, hardly change
style
– Examples: Men’s white dress
shirts, socks, basic underwear
• Fashion = Current Style
– Always changing, timing very
important
• Seasonal = “weather” clothing
– Examples: Swimsuits, shorts,
gloves, coats

14. Other Textile End-Use
Industries • 40%
– Household: floor coverings,
domestics (bed/bath),
home furnishings
• 25% and growing
– Industrial textiles:
architecture, agriculture,
filtration, geotextiles,
military, medical, paper,
transportation
• 35% and decreasing
– Apparel fabrics

15. Match the Textile Category to
the Textile Product
• Floor coverings
• Home furnishings
• Domestics
• Agriculture
• Construction
• Safety
• Geotextiles
• Home sewing
industry
1) Firefighter overalls
2) Non-fabric floor
tiles
3) Lamp shades
4) Notions
5) Roofs/domes
6) Hoses
7) Landfill coverings
8) Towels

16. Fashion Industry
Associations and Publications
• Objectives:
– Better availability of
production resources
– Promote industry’s
goods and services
to public
– Sponsor professional
and social activities
– Offer strategic
market information
and consulting
– Lobby for the industry
– Disseminate new
industry information
through trade shows,
conventions, etc.
– Provide technical
assistance and
trouble-shooting
services
– Provide networking
opportunities

17. Major Trade Associations and
Publications
• American Fiber
Manufacturers Association
• American Yarn Spinners
Association
• American Textile
Manufacturers Institute
• American Association of
Textile Chemists and
Colorists
• Council of Fashion
Designers
• American Apparel and
Footwear Association
• National Retail Federation
• American Society of
Interior Designers (ASID)
• Home Sewing Association
• Fiber World
• Textile World
• Modern Textiles
• Apparel Merchandising

18. Geographic Locations of
Industry Segments
• 1700s-1800s
– Textile production located
primarily in New England
states
• After 1800s
– Mills steadily opened in
Southeastern U.S.
• Today
– Large textile companies mainly
in North Carolina, Georgia, and
South Carolina; much offshore
• Retailing is located
everywhere; not
centered in any one
country
• Some national retail
companies are now
international
• Trade associations
located near
Washington, DC, or
market centers

19. Do You Know . . .
• List the steps of the
textile/apparel
pipeline.
• Name the basic
differences between
commodity, fashion,
and seasonal
products.