Mode Pro is a medium-sized French company that provides business process management software and solutions to fashion design and manufacturing companies in Europe. Its flagship product, the EIS system, helps clients manage operations from design to production and shipping. Mode Pro aims to introduce fashion companies to the EIS system in order to optimize their processes, reduce costs, and improve business performance. It will promote the EIS system to potential clients in France, Italy, and other European countries throughout spring and summer, with the goal of implementations beginning in July/August in time for the autumn/winter design cycle.

1. Wiliam ADRIAN – Anahit GALUMYAN – Yi LI – Dina LYAZIDI – Laurent PARISSEIAE M2 BtoB
2014/2015

2. INTRODUCTION
We made a
choice among
the 12
Creative and
Cultural
industries…
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3. Designer Fashion
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4. SUMMARY
WHO ?
TO
WHOM ?
WHAT ?
WHERE ?WHEN ?
WHY ?
HOW ?
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5. WHO ?
Name Mode Pro
Logo
Size Medium size enterprise
Turnover 172 200,00 € (2014)
Number of employees 130
Headquarters Paris, FRANCE
Two subsidiaries Milan, ITALY and New York, USA (opening soon)
Activity
Providing adapted solutions to improve B2B
customers' business processes in the fashion
industry
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6. WHO ?
 Field of expertise
Head office (Corporate governance), Accounting, Marketing & Sales,
Customer service (CRM), Human Resources, e-Business,
Information systems, Production, Supply Chain Management
 Mission
Assist our clients in improving continually their business processes to
achieve customer satisfaction and cost-reduction
 Vision
To become a worldwide leader in providing innovative and
personalized solutions to different industries of the international
market
 Slogan
Decide, Change, Improve
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7. WHO ?
Our values
 Being a company every employee dreams to work at
 Our client’s success is our success
 Seeing our customers happy
 Innovation is the key to success
 Long term relationships is our priority
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8. TO WHOM ?
Companies that are :
 Specialized in fashion design
 Size :
 Type :
 Located in Europe :
 France
 Italy
 Holland
 Spain
 Great Britain
 Germany
 Belgium
 Very large
 Large
 Mid-cap
 Small and medium sized
 Private  Public  Semi-public
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9. WHAT ?
EIS system solution: helps managing business processes
from the creation to the shipment of the products
 Used by 300 clients in 7 countries
 Very good reputation
Main advantages:
 Differentiation from competitors
 Easy to use
 For organizations of all sizes
 Fully configurable and adaptable for every customer
 10 different language interfaces
 Possibility to try, test and compare for free
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10. WHAT ?
 Modifications on the basic EIS
 News
 Business Intelligence
 Link with suppliers
 Link with the customers
 Design fastening
 History of previous designs
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11. WHY ?
 To propose new solutions for fashion & design
companies that do not have a management system :
 To optimize the information system with new services
 To bring together all the company data in an optimal way
 Users formation with our experts help to be successful as soon as
possible
 An adapted software configuration
 To simplify the process
 Reduce costs
 To improve business
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12. WHY ?
 To propose new solutions for fashion & design
companies that do not have a management system :
 To gain access to new resources
 Accelerate the project
 New business opportunities
 To obtain a competitive advantage
 Basic solution
 Customizable solution
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13. WHY ?
 We are a reliable partner:
 Possibility to measure the impact of the change
 Providing statistics & study on profitability
 Availability to help and support you in your business
 By phones 6/7 days, 8 AM - 18 PM
 Mail responses within 24 hours
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14. WHERE ?
 Distribution
 Sales agents
 Stores
e-store (our website)
 Software purchase
 Free trial version
Physical stores implemented in :
 Paris, France
 Milan, Italy
  New York, USA (a long-term goal)
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15. WHEN ?
 Trial after the Spring/Summer collection (May/June)
 Goal: convince them during this period
 Final implementation during summer (July/August)
 To get ready for the Autumn/Winter collection
 To get in touch with the EIS solution
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16. HOW ?
 Creating a project team
 Members
 Preparation for the project
 Sales supports elaboration
 Internal communication
 Document distributed to all team members
 Newsletter
 Regular team meetings and a project shared folder
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17. HOW ?
 External communication
 Communication on the web
 Create a YouTube channel
 Articles on specialized blogs and websites
 Advertisement on our website and other websites
 Exposé on virtual exhibitions
 Emailing
 Participation to professional exhibitions
 Presenting our EIS solution
 Distributing brochures and flyers
 Collecting useful contacts
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18. HOW ?
 Proposing the best EIS system
 Needs & existing system analysis
 Getting the software license
 Team engagement
 Specific contract adopted to customers needs
 Price by license or users numbers
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19. Conclusion
Our
company
Provides
A software
completely adapted
to design fashion
industry
A complete
experience
through the EIS
simulation
Helps
customers
In Europe (and
soon around the
world
To succeed, we
should
Create a great project team
with a true team leader
Experienced and
skilled staff
A true passion for
our business
With
Introduce a new
design and
production
process
An innovative
information
systems
management tool
Optimize
business
processes and
decision making
Have all necessary sales
arguments
Study all particularities of our
clients to offer the best
solution adapted to their
needs
Get all necessary information
on our client before the
meeting
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20. Thank you for your
attention !
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