SlideShare a Scribd company logo
1 of 14
Unit – IV
B.TECH (CSE/ECE/MECH) III Yr
MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
 Market is defined as a place or point at which
buyers and sellers negotiate their exchange
of well-defined products or services.
 A market is any place where the sellers of a
particular good or service can meet with the
buyers of that goods and service where there
is a potential for a transaction to take place.
The buyers must have something they can
offer in exchange for there to be a potential
transaction.
 On the basis of Competition Markets are
classified into two types
 (a) Perfect Competition
 (b) Imperfect Competition
 Perfect Competition: It is a market where there
exist large number of sellers and buyers with
perfect competition
 Imperfect Competition: It is a market which is
further divided into:
 (a) Monopoly (b) Duopoly (c) Oligopoly (d)
Monopolistic Competition
 The following are the features of perfect
competition
 (i) Large Number of buyers and sellers
 (ii) Homogeneous Products or services
 (iii) Freedom to enter or exit the market
 (iv) Perfect information available to the buyers
and sellers
 (v) Perfect mobility of factors of production
 A competition is said to be imperfect when it is not perfect.
 In other words, when any or most of the above conditions do
not exist in a given market it is referred to as an imperfect
competition
 Based on the number of buyers and sellers, the structure of
market varies as below:
 ‘Poly’ refers to seller and ‘Psony’ refers to buyer.
 Imperfect competition markets are classified as:
 (a) Monopoly
 (b) Monopolistic Competition
 (c) Duopoly
 (d) Oligopoly
 (e) Monopsony
 (f) Duopsony
 (g) Oligopsony
 If there is only one seller, monopoly market is
said to exist.
 An extreme version of imperfect market is
monopoly.
 Here a single seller completely controls the
entire industry.
 Single firm dealing with a particular product
or service
 No close substitutes and no competitors
 Can decide either the price or quantity, not
both
 Monopoly may be created through statutory
grant of special privileges such as licenses,
permit, patent rights, and so on
 Inefficient allocation of resources – Restricts the
output of his product to increase the price and
maximize profits
 Exploitation of consumers – By charging higher prices
 Wide gap between rich and poor – No consideration
whether the consumer is rich or poor
 Unfair trade practices – blocking the entry of new
firms
 Restricted Output – to have a control over the price in
the market
 Restricted scope to R&D – since no threat doesn’t
take initiative to invest in research and development
 When large number of sellers produce
differentiated products, monopolistic
competition is said to exist.
 Products offered are close substitutes
 They are similar but not identical.
 A Product is said to be differentiated when its
important features vary.
 Example: Electrical Companies that
manufacture Air-conditioning with
differentiated feature of heating the room
 Duo means two; Poly means sellers.
 If there are two sellers, duopoly is said to
exist.
 For example; let’s assume that we have only
two soft drink manufacturing companies
like Pepsi and Coke this market is said
called Duopoly.
 Basic facilities for satellite communication
are presently provided by Mahanagar
Telephone Limited (MTNL) and Videsh
Sanchar Nigam Limited (VSNL)
 Another variety of imperfect competition is
oligopoly
 ‘Oligo’ means few and ‘poly’ means
sellers. Oligopoly refers to few sellers
 The examples are the car manufacturing
companies such as (Maruti-Suzuki,
Hindustan Motars, Daewoo, Toyota and so
on. )Newspapers such as (The Hindu,
Indian Express etc..)
 ‘Psony’ refers to buyer, ‘Mono’ refers to single, ‘Duo’
refers to two, ‘Oligo’ refers to few’
 Monopsony - If there is only one buyer, monopsony
market is said to exist. Food Corporation of India is the
only government orgnisation that purchases the
agricultural produce such as rice and so on.
 Duopsony – If there are two buyers, dupsony is said to
exist
 Oligopsony – If there are few buyers, oligopsony is said
to exist. For example: There are quite good number
of computer assembly operators who buy the computer
components on wholesale basis
Thank You

More Related Content

What's hot

What's hot (20)

Market structure
Market structureMarket structure
Market structure
 
Market structure
Market structureMarket structure
Market structure
 
Market structure updated
Market structure updatedMarket structure updated
Market structure updated
 
Presentation - Market structure (incomplete)
Presentation - Market structure (incomplete)Presentation - Market structure (incomplete)
Presentation - Market structure (incomplete)
 
Market Structure
Market StructureMarket Structure
Market Structure
 
Types Of Market
Types Of MarketTypes Of Market
Types Of Market
 
Forms of market
Forms of marketForms of market
Forms of market
 
Market structure
Market structure Market structure
Market structure
 
Market structure
Market structureMarket structure
Market structure
 
market structure
market structuremarket structure
market structure
 
Market structure of Bangladesh
Market structure of BangladeshMarket structure of Bangladesh
Market structure of Bangladesh
 
Market Structure
Market StructureMarket Structure
Market Structure
 
Market Structures (economics)
Market Structures (economics)Market Structures (economics)
Market Structures (economics)
 
Market Structure
Market Structure Market Structure
Market Structure
 
Market structure in English
Market structure in EnglishMarket structure in English
Market structure in English
 
Economics Market Structures
Economics Market StructuresEconomics Market Structures
Economics Market Structures
 
Types of Market Structures
Types of Market StructuresTypes of Market Structures
Types of Market Structures
 
Market structure
Market structureMarket structure
Market structure
 
Theories of market stracture
Theories of market stractureTheories of market stracture
Theories of market stracture
 
Market Structure and Types of Market Structure
Market Structure and Types of Market StructureMarket Structure and Types of Market Structure
Market Structure and Types of Market Structure
 

Similar to Introduction to markets and pricing strategies

Similar to Introduction to markets and pricing strategies (20)

Introduction to markets and pricing strategies
Introduction to markets and pricing strategiesIntroduction to markets and pricing strategies
Introduction to markets and pricing strategies
 
unit-2.pdf
unit-2.pdfunit-2.pdf
unit-2.pdf
 
market - Types and their details
market - Types and their detailsmarket - Types and their details
market - Types and their details
 
Market structures and price determination
Market structures and price determinationMarket structures and price determination
Market structures and price determination
 
Market structure
Market structureMarket structure
Market structure
 
Market structure
Market structureMarket structure
Market structure
 
Theories of market stracture 2
Theories of market stracture 2Theories of market stracture 2
Theories of market stracture 2
 
Main Market Forms 2009 2
Main Market  Forms 2009   2Main Market  Forms 2009   2
Main Market Forms 2009 2
 
Market structure
Market structureMarket structure
Market structure
 
Economy
EconomyEconomy
Economy
 
Business economics 5
Business economics 5Business economics 5
Business economics 5
 
Mod 7,8
Mod 7,8Mod 7,8
Mod 7,8
 
Micro economics --4
Micro economics --4Micro economics --4
Micro economics --4
 
Pricing theory
Pricing theory Pricing theory
Pricing theory
 
Oligopoly Market
Oligopoly MarketOligopoly Market
Oligopoly Market
 
Forms of Market
Forms of MarketForms of Market
Forms of Market
 
unit 3..................................
unit 3..................................unit 3..................................
unit 3..................................
 
Business Economics Unit 4
Business Economics Unit 4Business Economics Unit 4
Business Economics Unit 4
 
Monopoly in Today's Market
Monopoly in Today's MarketMonopoly in Today's Market
Monopoly in Today's Market
 
Structure of market
Structure of marketStructure of market
Structure of market
 

Recently uploaded

Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiFULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiMalviyaNagarCallGirl
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 

Recently uploaded (20)

Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiFULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 

Introduction to markets and pricing strategies

  • 1. Unit – IV B.TECH (CSE/ECE/MECH) III Yr MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
  • 2.  Market is defined as a place or point at which buyers and sellers negotiate their exchange of well-defined products or services.  A market is any place where the sellers of a particular good or service can meet with the buyers of that goods and service where there is a potential for a transaction to take place. The buyers must have something they can offer in exchange for there to be a potential transaction.
  • 3.
  • 4.  On the basis of Competition Markets are classified into two types  (a) Perfect Competition  (b) Imperfect Competition  Perfect Competition: It is a market where there exist large number of sellers and buyers with perfect competition  Imperfect Competition: It is a market which is further divided into:  (a) Monopoly (b) Duopoly (c) Oligopoly (d) Monopolistic Competition
  • 5.  The following are the features of perfect competition  (i) Large Number of buyers and sellers  (ii) Homogeneous Products or services  (iii) Freedom to enter or exit the market  (iv) Perfect information available to the buyers and sellers  (v) Perfect mobility of factors of production
  • 6.  A competition is said to be imperfect when it is not perfect.  In other words, when any or most of the above conditions do not exist in a given market it is referred to as an imperfect competition  Based on the number of buyers and sellers, the structure of market varies as below:  ‘Poly’ refers to seller and ‘Psony’ refers to buyer.  Imperfect competition markets are classified as:  (a) Monopoly  (b) Monopolistic Competition  (c) Duopoly  (d) Oligopoly  (e) Monopsony  (f) Duopsony  (g) Oligopsony
  • 7.  If there is only one seller, monopoly market is said to exist.  An extreme version of imperfect market is monopoly.  Here a single seller completely controls the entire industry.
  • 8.  Single firm dealing with a particular product or service  No close substitutes and no competitors  Can decide either the price or quantity, not both  Monopoly may be created through statutory grant of special privileges such as licenses, permit, patent rights, and so on
  • 9.  Inefficient allocation of resources – Restricts the output of his product to increase the price and maximize profits  Exploitation of consumers – By charging higher prices  Wide gap between rich and poor – No consideration whether the consumer is rich or poor  Unfair trade practices – blocking the entry of new firms  Restricted Output – to have a control over the price in the market  Restricted scope to R&D – since no threat doesn’t take initiative to invest in research and development
  • 10.  When large number of sellers produce differentiated products, monopolistic competition is said to exist.  Products offered are close substitutes  They are similar but not identical.  A Product is said to be differentiated when its important features vary.  Example: Electrical Companies that manufacture Air-conditioning with differentiated feature of heating the room
  • 11.  Duo means two; Poly means sellers.  If there are two sellers, duopoly is said to exist.  For example; let’s assume that we have only two soft drink manufacturing companies like Pepsi and Coke this market is said called Duopoly.  Basic facilities for satellite communication are presently provided by Mahanagar Telephone Limited (MTNL) and Videsh Sanchar Nigam Limited (VSNL)
  • 12.  Another variety of imperfect competition is oligopoly  ‘Oligo’ means few and ‘poly’ means sellers. Oligopoly refers to few sellers  The examples are the car manufacturing companies such as (Maruti-Suzuki, Hindustan Motars, Daewoo, Toyota and so on. )Newspapers such as (The Hindu, Indian Express etc..)
  • 13.  ‘Psony’ refers to buyer, ‘Mono’ refers to single, ‘Duo’ refers to two, ‘Oligo’ refers to few’  Monopsony - If there is only one buyer, monopsony market is said to exist. Food Corporation of India is the only government orgnisation that purchases the agricultural produce such as rice and so on.  Duopsony – If there are two buyers, dupsony is said to exist  Oligopsony – If there are few buyers, oligopsony is said to exist. For example: There are quite good number of computer assembly operators who buy the computer components on wholesale basis