Main takeaways: -Understanding problem and building product sense Creating the right content for the audience -Align on the KPIs/goals to build product strategy -Collaborating to execute relentlessly -Continuous learning to inspire and educate

1. www.productschool.com
Best Practices on Platform Product
Management by PayPal Sr PM

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6. Best Practices of Platform
Product Management

7. Agenda About Me
What is platform product management
Best Practices on Platform product
management
Listen and ask questions
Communicate pro-actively
Collaborate to execute relentlessly
Be a patient learner

8. About Me

9. Platform products
Reference - Cucumano, Gawar, and Yoffie
(2018)
“set of
technologies
that enable
products to
share data and
experiences
with one
another”

10. What is Platform product management
Product A
Custom Shirt Marketplace
Product B
Music Subscription Service
Product C
Send Instant Payments
Identity
Platform
KYC
Platform
Risk
Platform
Pricing
Platform
Activity
Platform
Dispute
Platform
Payments
Platform
Tools
Platform
Frameworks / Infra
Consumer Product Management
Platform Product Management

11. Best Practices of Platform Product Management
1 Build a strategic platform vision
2 Balanced approach on prioritization
3 Collaborate to execute relentlessly
4 Measure & monitor to learn continuously

12. Build a strategic platform vision
Examples
• Transaction fraud risk management
– specifically for partners and
large enterprises
• Carding Risk management
• Liability management
Questions to ponder about
• Is multitude of use cases relevant
with the long-term vision on
platform
• Any alternate priorities
• Evaluate business value and review
metrics towards business goals
• What are options available in the
industry (understand competitive
landscape)

13. Best Practices of Platform Product Management
1 Build a strategic platform vision
2 Balance approach on Prioritization
3 Collaborate to execute relentlessly
4 Measure & monitor to learn continuously
1
3

14. Balanced approach on prioritization
Best Practices
• Say ‘No’ and prioritize only
those most impactful ones
• Understand the business goals
and be balanced in
accommodating the goals
• Update stakeholders on the plan
and progress constantly
Scenarios
• Customize for biggest partners –
eBay and PayPal
• Business goals to enter new
markets vs scalable common
platforms

15. Best Practices of Platform Product Management
1 Build a strategic platform vision
2 Balanced approach on prioritization
3 Collaborate to execute relentlessly
4 Measure & monitor to learn continuously
1
2

16. Collaborate to execute relentlessly
Discovery
Prioritization/
Roadmap Planning
Execution
Measure &
Monitor
Customer/Business need lifecycle
• Collaborate with
policy teams, legal
and Information
security teams to
avoid last minute
surprises
• Network with the
product on the
dependent teams to
help them scope
the work and define
the behavior
• Clarify further on
the requirements
and be open minded
• Review metrics and
share read-outs and
listen to customer
calls
• Be quick to respond
to issues or bad
unintended
consequences

17. Best Practices of Platform Product Management
1 Build a strategic platform vision
2 Balanced approach on prioritization
3 Collaborate to execute relentlessly
4 Measure & Monitor to learn continuously

18. Measure & Monitor to learn continuously
Best Practices
• Receive feedback from
stakeholders to learn continuously
• Monitor & measure the goals
continuously along with user calls
to learn more
• Be open-minded and gather
product feedback to build a more
valuable platform
Scenarios
• Monitoring performance of
strategies on managing fraud &
identifying enhancements
• KPIs and business review to
understand the impact on the
metrics

19. Questions?

20. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training