The document discusses a digital marketing agency that was founded in the 1990s, grew rapidly, and was sold to a larger group in the 2000s. It now has over 120 employees, revenues of around £11 million, and operations in the UK, Ireland, Spain, and will soon open an office in the Middle East and Asia. The agency focuses on digital marketing, investment in usability testing equipment and in-house TV production capabilities. It aims to maximize efficiency, conversion rates, and brand return through testing and data-driven optimization.