SlideShare a Scribd company logo
91   agency’s inception 98   Fastest growing UK digital & direct marketing agency 00   Sold to large AIM listed marketing services group 07   DAD   was born   after MBO 08   set-up specialist centres of excellence 09  extending agency footprint Operations in UK & Ireland, Spain and about to open an office to service Middle East & Asia c.120 people and revenues of c.£11m Digital marketing Invested in usability and eye tracking equipment in-house Specialist centres of excellence TV production /  post production Invested in in-house Production and post production equipment
Brand return. Accountability.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maximising conversion on the digital platform Maximising response from digital media Maximise brand return. Driven through insight and planning:
Core Service Partnerships Intelligence Film & content creation  dad-e-ffectiveness User centred web design & build Advertising Search -PPC/SEO (Small sites only) Usability Online PR Digital collateral (flash pres etc.) Email & Mobile Mobile Broadcast Competitive  SEO Viral / Social media Digital media planning & buying Video streaming
future direction of our business… digital expansion in-house production & post production capabilities  positioning for convergence e.g. IPTV Today Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

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Test 3

  • 1. 91 agency’s inception 98 Fastest growing UK digital & direct marketing agency 00 Sold to large AIM listed marketing services group 07 DAD was born after MBO 08 set-up specialist centres of excellence 09 extending agency footprint Operations in UK & Ireland, Spain and about to open an office to service Middle East & Asia c.120 people and revenues of c.£11m Digital marketing Invested in usability and eye tracking equipment in-house Specialist centres of excellence TV production / post production Invested in in-house Production and post production equipment
  • 3.
  • 4. Core Service Partnerships Intelligence Film & content creation dad-e-ffectiveness User centred web design & build Advertising Search -PPC/SEO (Small sites only) Usability Online PR Digital collateral (flash pres etc.) Email & Mobile Mobile Broadcast Competitive SEO Viral / Social media Digital media planning & buying Video streaming
  • 5.
  • 6.  
  • 7.