CoryMiller.com/newrules@corymiller303
The New Rules of
Entrepreneurship
aka How to Be Successful
in Business without Bulldozing People
CoryMiller.com/newrules@corymiller303
I’m Cory.
Started iThemes in 2008.
We now have 20+ team members.
Thousands of customers worldwide.
I like WordPress.
CoryMiller.com/newrules@corymiller303
CoryMiller.com/newrules@corymiller303
Back to entrepreneurship ...
CoryMiller.com/newrules@corymiller303
Business as usual sucks.
CoryMiller.com/newrules@corymiller303
Business IS always personal.
CoryMiller.com/newrules@corymiller303
Business is always
done with people, for people
CoryMiller.com/newrules@corymiller303
We, Entrepreneurs, need
a new playbook
CoryMiller.com/newrules@corymiller303
aka How to Be
Successful in Business
without Bulldozing People
CoryMiller.com/newrules@corymiller303
Profits
People
Purpose
CoryMiller.com/newrules@corymiller303
1. Do right.
CoryMiller.com/newrules@corymiller303
The Golden Rule
CoryMiller.com/newrules@corymiller303
Do no harm.
CoryMiller.com/newrules@corymiller303
2. Do good.
CoryMiller.com/newrules@corymiller303
Money AND Meaning
Profit AND Purpose
CoryMiller.com/newrules@corymiller303
3. Care.
CoryMiller.com/newrules@corymiller303
Showing kindness,
compassion, concern
and empathy
CoryMiller.com/newrules@corymiller303
4. Be genuine.
CoryMiller.com/newrules@corymiller303
“Be you, everybody else is
taken.” —Oscar Wilde
CoryMiller.com/newrules@corymiller303
Be the WYSIWYG
Version of You.
CoryMiller.com/newrules@corymiller303
5. Be open and honest.
CoryMiller.com/newrules@corymiller303
In a vacuum,
people make up
their own stories anyway
CoryMiller.com/newrules@corymiller303
Admit it.
Correct it.
Learn from it.
Move on.
CoryMiller.com/newrules@corymiller303
6. Serve others.
CoryMiller.com/newrules@corymiller303
Serving is a two-way street
CoryMiller.com/newrules@corymiller303
It isn’t selfishness,
nor is it slavery.
CoryMiller.com/newrules@corymiller303
1. Do right.
2. Do good.
3. Care.
4. Be genuine.
5. Be open and honest.
6. Serve others.
CoryMiller.com/newrules@corymiller303
Do these and you have a
great chance of being
successful in business ...
CoryMiller.com/newrules@corymiller303
... and a decent
human being.
CoryMiller.com/newrules@corymiller303
This is me
cory@ithemes.com
@corymiller303

The New Rules of Entrepreneurship