Cory Miller outlines a new approach to entrepreneurship focused on treating people well. He proposes six new rules: 1) Do right and follow the Golden Rule, 2) Do good by pursuing profit and purpose, 3) Care about others with kindness, compassion, concern and empathy, 4) Be genuine and authentic, 5) Be open and honest by admitting mistakes and learning from them, and 6) Serve others in a mutually beneficial way. Miller argues that following these rules not only leads to business success but also makes one a decent human being.

1. CoryMiller.com/newrules@corymiller303
The New Rules of
Entrepreneurship
aka How to Be Successful
in Business without Bulldozing People

2. CoryMiller.com/newrules@corymiller303
I’m Cory.
Started iThemes in 2008.
We now have 20+ team members.
Thousands of customers worldwide.
I like WordPress.

3. CoryMiller.com/newrules@corymiller303

4. CoryMiller.com/newrules@corymiller303
Back to entrepreneurship ...

5. CoryMiller.com/newrules@corymiller303
Business as usual sucks.

6. CoryMiller.com/newrules@corymiller303
Business IS always personal.

7. CoryMiller.com/newrules@corymiller303
Business is always
done with people, for people

8. CoryMiller.com/newrules@corymiller303
We, Entrepreneurs, need
a new playbook

9. CoryMiller.com/newrules@corymiller303
aka How to Be
Successful in Business
without Bulldozing People

10. CoryMiller.com/newrules@corymiller303
Profits
People
Purpose

11. CoryMiller.com/newrules@corymiller303
1. Do right.

12. CoryMiller.com/newrules@corymiller303
The Golden Rule

13. CoryMiller.com/newrules@corymiller303
Do no harm.

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2. Do good.

15. CoryMiller.com/newrules@corymiller303
Money AND Meaning
Profit AND Purpose

16. CoryMiller.com/newrules@corymiller303
3. Care.

17. CoryMiller.com/newrules@corymiller303
Showing kindness,
compassion, concern
and empathy

18. CoryMiller.com/newrules@corymiller303
4. Be genuine.

19. CoryMiller.com/newrules@corymiller303
“Be you, everybody else is
taken.” —Oscar Wilde

20. CoryMiller.com/newrules@corymiller303
Be the WYSIWYG
Version of You.

21. CoryMiller.com/newrules@corymiller303
5. Be open and honest.

22. CoryMiller.com/newrules@corymiller303
In a vacuum,
people make up
their own stories anyway

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Admit it.
Correct it.
Learn from it.
Move on.

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6. Serve others.

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Serving is a two-way street

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It isn’t selfishness,
nor is it slavery.

27. CoryMiller.com/newrules@corymiller303
1. Do right.
2. Do good.
3. Care.
4. Be genuine.
5. Be open and honest.
6. Serve others.

28. CoryMiller.com/newrules@corymiller303
Do these and you have a
great chance of being
successful in business ...

29. CoryMiller.com/newrules@corymiller303
... and a decent
human being.

30. CoryMiller.com/newrules@corymiller303
This is me
cory@ithemes.com
@corymiller303