Tesla Case

Tesla Case
1. The PESTEL framework:
Political factors:
· The federal tax credit was summed up to 7,500$ for what is called qualified plug–in electric drive
vehicles.
· The U.S. government imposed taxes and at the same time boosted in investment by supporting it
through the $1.3 billion invested in the hydrogen powered research.
· The government also imposes regulations which might form/deform the shape of the industry thus
affecting it negatively positively. Economic factors:
· The vehicles that are being sold are expensive so selling such products would have a good impact
on the economy.
· The economic crisis of 2008
· The gasoline price increase in U.S.
Sociocultural factors: ... Show more content on Helpwriting.net ...
Rarity: Tesla Motors is known to have a differentiated product over other firms in the sense that it
sells electric based cars. It is the only successfully running electric sports cars in the U.S. At the
beginning sales were not enough to sustain the business but tesla motors proved it self after
introducing the new model, Tesla Roadster 2. There is only few car manufacturing companies trying
to enter this industry which makes Tesla Motors have a competitive advantage.
Imitability: This new invention needs a huge amount of capital to invest in. Tesla motors took a huge
risk by investing in a new and differentiated product because this business might fail at one point or
another.
Organization: Tesla motors has got very good resources and technology however, it was bleeding
money. As well as it lacks the good culture and trustworthiness of an organization for example when
Martin Eberhard, one of the founders of Tesla Motors had led the investors to believe that the cost of
the roadster was $65,000 whereas it turned out to be $92,000 sticker price.
Through VRIO analysis, Tesla Motors is found to be a valuable and rare company. Of course it is
very hard to imitate considering the amount of capital that should be invested, as well as the huge
risks taken.
However, we found out that Tesla motors has few emerging competitors into this
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Oi361 Organizational Impact Essay
Organizational Impact
Tangela Jackson
OI/361
April 23, 2013
Sheryl Mitchell
Organizational Impact
Organizations are consistently seeking to generate or withstand its competitive advantage.
Innovation tremendously influences the success of any organization. Businesses steadily must
pursue an innovative method of manufacturing goods or providing services. Organizations must
accomplish this with the expectation of high productivity and low operating expenses in an effort to
remain profitable and competitive within its chosen industry. To meet these objectives, the
organization must offer quality products and services while also integrating innovation, design, and
creativity. Tangela will evaluate the impact innovation, design, ... Show more content on
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and Lotus Engineering operate separately, jointly they have managed to set a standard for Group
Lotus PLC that far exceeds its competitors. For example, other than Porsche, Lotus is the only car
manufacturer that entertains an automotive engineering consultancy (Stamm, 2008, p. 172). In
addition, this company does not mass produce its vehicles, instead, they manufacturer only a few
vehicles to ensure quality is not compromised and to maintain the exclusivity of owning such a
vehicle.
According to Schroeder, Scudder, and Elm (1989), "A generally accepted definition of innovation in
a manufacturing context will provide a basis for development of appropriate measures of innovation
(not performance), as well as leading to methods for improving innovation (and hence
performance)" (p. 1). Lotus strives to enhance the performance of its vehicles using pioneering
technology. The organization encourages its employees to integrate individual and team working
skills using knowledge, information, and creativity in his or her quest to develop new products
(Stamm, 2008, p. 170). In developing the Lotus Elise, the organization sought to create a vehicle
that did not compromise the character of prior models, yet illustrated uniqueness by maximizing on
technology and inventiveness. In addition, they wanted the vehicle to be fun and affordable. In
essence, the management team was forcing its employees to change his or her mindset to ensure
they would open their minds

The Day I Rowed Island Poem
Five days we rowed for, all day and all night. The flat water was all that we saw for miles. Solely on
the fault of my crew there had been no wind. Spirits were low and every once in awhile a bird would
crow, but otherwise the only thing we heard was the paddle hitting the water. The sun drowned into
the horizon and met with the water. Pink and orange rays reflected of the sea and the pale white
moon began to shimmer, along with the stars. We had rowed for another whole day, and we still had
no clue when we would see an island. Patiently we waited to see land. During the summer farmers
wait for rain to keep their crops alive. The farmers wait tolerantly trusting the rain with come so the
produce does not die. Just that way we waited to see land so we would not die off at sea.
Night had fallen for a great time when ... Show more content on Helpwriting.net ...
I continued looking in the same bush I had before the beast had arrived. It was hopeless, I found
nothing but a pile of leaves connected by a steam and a few branches. Next to the bush was an
average tree taller than I am, with most of its leaves fallen to the ground. The branches were lonely
with only a few leaves on each. I still did not find anything; the tree was as dead as everything else
on this island. In frustration I kicked the leaves below the tree; peeking through the brown pile was a
radiant pink petal. I bent down lower to admire the striking flower hidden under the dead leaves. I
pushed away the trees leaves and was shocked not only to see something that was alive, but a lotus
flower. In the middle of the flower was the lotus fruit that supposedly makes one forget everything
they once wanted.
With the fruit in my hand I rushed over to the dog and threw the lotus is the air towards the evil
head. Flamia's sword like teeth split the fruit in half and was swallowed within seconds. My men
bounced up and down in relief and thought the lotus fruit would have the same effect it had on

Tesla strategic Management
A. Background
Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and
electric vehicle power train components. Tesla Motors is a public company that trades on the
NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk,
Martin Eberhard, Marc Tarpenning, JB Straubel, and Ian Wright. The headquarters of Tesla Motor
located in Palo Alto, California, USA. Tesla has served in many countries, such as United States,
Canada, Japan, Australia, New Zealand.
Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully
electric sports car. The company 's second vehicle was the Model S, a fully electric luxury sedan.
Tesla also markets electric ... Show more content on Helpwriting.net ...
Price
Tesla produce new type of car with affordable price yet it still in high end user category. For
example the class as same level as BMW, Mercedes Benz, Audi, etc. By reducing the price to certain
level could encourage people to buy Tesla car in affordable price.
Perfect Timing
Tesla is not the innovator of electric car. The technology has already existed since 1959, but due to
the factor related to the timing, the company had to cease its operation. The factors involve timing
such as, low oil price, supplies of oil, global warming, people awareness regarding eco friendly or
green environment.
Differentiation Strategy of Tesla
Sales & Marketing
Tesla use swinging by the fences strategy, which implement high risk business, however generate
high return. First, we target the high end customer by producing high class product. We produce the
product at the same level as Maserati, Porsche, etc. We need to make an high brand image for the
brand, especially the Tesla brand is still new to the automobile industry. Telsa has this different
aspect from other car nowadays, Tesla operated by battery or we could say Tesla produce electric
car. After we got quite some revenue to expand our market, we will target new segmentation of
customer, which lower than the above explanation. We produce a product with price range from US$
50,000 – US$ 75,000, which has lower class than Maserati and Porshe. We use this marketing

Tesla Motors
Tesla Motors
Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research
question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1
Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11
6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question 2 17 Part 2
19 Tesla Financial 19 Part 3 23 7.3 Sub question 3 23 7.4 Sub question 4 24 7.5 Sub question 5 26
7.6 Sub question 6 28 7.7 Sub question 7 ... Show more content on Helpwriting.net ...
Which are the Tesla Motors' production advantages comparing to its competitors? (Value chain,
VRIN) 2. How does Tesla portfolio look like? 3. What is the Tesla's market size and structure? 4.
How's macro environment factors (PESTLE) impact on the market? 5. What are the characteristics
of the industry Tesla performs in? 6. What is their competitors' analysis? 7. What do the customers
of Tesla look like in Danish market? 8. What are the disadvantages of electric car in the market?
4. Interpretation
Through "production advantages" we meant to identify and explain how is Tesla sustaining
competitive advantage in the current market and what are their core competencies.
"Portfolio" can be explained as a description of the product range that Tesla has to offer.
The "market size" means how big the investments are, how much represents to the Danish market,
the whole market value.
With "Macro environment factors" we wanted to exemplify and explain which are the factors that
are influencing the Danish market, in general.
By saying "characteristics of industry", we are rephrasing the data used within Porter's 5 Forces
model, along with their competitor analysis.
5. Scope / Delimitation
Our group description on internal analysis of specific company (Tesla) and an external analysis of
the company environment. Our main focus is on external analysis which consists of market
structure, PESTLE, Porter 5 Forces, competitor analysis, Customer

Political Factors Facing Tesla
(A)
Organisation Overview
Tesla Motors is an American company, founded in 2003 in Silicon Valley by a group of engineers,
who had a vision to create fantastic electric vehicles.
Tesla Motors is headquartered in Pano Alto, California. It has 125 service locations and stores
worldwide, 6000+ employees and has cars on the road in 37 countries. The co–founder and CEO of
Tesla Motors is Elon Musk. Musk is well known as the founder or co–founder of several other
companies that originated before Tesla Motors – Zip 2, Paypal and Space X.
Tesla Motors was named after the inventor, electrical engineer, and scientist Nikola Tesla. Tesla
Motors state that without Nikola Tesla's vision and work, namely the invention of the induction
motor and alternating–current power transmission, Tesla motor's cars would not be a possibility.
Tesla Motors launched production of their first car, the Tesla Roadster, in March 2008. 200 cars had
been sold prior to ... Show more content on Helpwriting.net ...
One of the main political factors facing Tesla in the US are the incentives offered by different states
and cities to Tesla owners. They must co–ordinate with these policy makers and inform the
consumer. In China, the key political factor is that "the Chinese government wants to put around 5
million electric or plug–in hybrid vehicles on its roads by 2020, but to date reports have confirmed
that there are a mere 70,000 electric vehicles plying on China's roads. In order to promote EV sales,
the government has set a target that 30% of government vehicles purchased by 2016 should be EVs.
To reach the target set for 2020, the Chinese government is ready to fund nearly $16 billion to build
electric charging stations. To further promote EVs among Chinese car buyers, the government is
looking to impose a new tax on gasoline engines and has renewed the private–buyer subsidies for
electric–powered vehicles for another three years." (GuruFocus. 2014.

Marketing Management And Professional Sales
Program: Marketing Management and Professional Sales
Course: MKT 4303 – Sales Management
Assignment: Personal Strategic Selling Plan
Student: Hongxiang Wang, ID c0638276
Submission date: 2016–1–21
Executive Summary
In this case, I will assume the Tesla AUTO as the mock–employer. I will focus their Roadster
product for analysis and demonstrate my concept of strategic selling plan. All the strategy will base
on STP and lead to marketing mix (4P). I will analyze the characters of customers group. Before we
continue, we must have an overview what Tesla is about to continue on the same path in the future.
Vision Statement: At the core, Tesla Motors believes that electric cars should not be perceived as a
sacrificial mode of ... Show more content on Helpwriting.net ...
In order to further their control of the EV market, we have developed a strategy to produce an entry
level, luxury electronic vehicle that maintains Tesla's core values which allows them to compete on
a broader scale with electronic vehicles and hybrids. After taking everything into consideration, we
believe that our strategy will allow Tesla to gain market share, gain brand awareness, generate brand
loyalty and earn profits through our new programs. We have developed the following plan for Tesla:
We will develop a brand new, entry level luxury sedan that is fully electric and named the Gen3. It
will still have the core components to a Tesla vehicle, but created with a budget in mind to grow the
potential target market. This will allow more customers to get their hands on a fully electric vehicle
at an affordable price, while still being able to grow the Tesla brand. We have also introduced a
variety of programs in order to improve brand loyalty as well as giving more options for purchase,
including Amplify Your Ride and the Test Drive America campaigns. We will also launch an
integrated marking campaign with advertisements in magazines and though web sources. The first
car will ship in early 2015 and will be issued to those who reserved the vehicle in the second half of
2014. We will host the Test Drive America campaign in the second half of the year after the car has
been fully announced. This will give potential drivers the chance to

Moon Cake Festival Essay
Moon Cake Festival: A Mid–Autumn Festival (Chung Chiu), the third major festival of the Chinese
calendar, is celebrated on the 15th day of the eighth month. This festival corresponds to harvest
festival s observed by Western cultures (in Hong Kong, it is held in conjunction with the annual
Lantern Festival). Contrary to what most people believe, this festival probably has less to do with
harvest festivities than with the philosophically minded chinese of old. The union of man's spirit
with nature in order to achieve perfect harmony was the fundamental canon of Taoism, so much so
that contemplation of nature was a way of life. This festival is also known as the Moon Cake
Festival because a special kind of sweet cake (yueh ping) prepared ... Show more content on
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The old man on the moon: There is a saying in Chinese that marriages are made in heaven and
prepared on the moon. The man who does the preparing is the old man of the moon (Yueh Lao Yeh).
This old man, it is said, keep as a record book with all the names of newborn babies. He is the one
heavenly person who knows everyone's future partners, and nobody can fight the decisions written
down in his book. He is one reason why the moon is so important in Chinese mythology and
especially at the time of the Moon Festival. Everybody including children, hikes up high mountains
or hills or onto open beached to view the moon in the hope that he will grant their wishes. To
celebrate this sighting of the moon, red plastic lanterns wrought in traditional styles and embellished
with traditional motifs are prepared for the occasion. It is quite a sight to see Victoria Park in
Causeway Bay, or Morse Park in Kowloon, alight with thousands of candlelit lanterns. These
"Lantern Carnivals" also occur spontaneously on most of the colony's beaches. The lantern are made
in such traditional shapes are rabbits, goldfish, carps, butterflies, lobsters and star–shaped fruits.
However, in modern Hong Kong you will also see lantern in the shape of missiles, airplanes,
rockets, ships and tanks. In Chinese mythology, the butterfly is the symbols of longevity and the
lobster the symbols or mirth. Star–shaped fruit is the seasonal fruit in the autumn, and the crap is an
old symbol of the Emperor,

Descriptive Essay On Wenshang City
Wenshang County is located in the southwest of Shandong Province and most areas in the plains.
The county has a total of 710 thousand people and with a total area of 877 square kilometers. The
county belongs to the north temperate continental monsoon humid climate zone with abundant
sunshine and distinct seasons.
Wenshang County has a long history, profound culture and beautiful environment, known as the
Chinese Buddha. The first scenic spot is Wenshang Bao Temple. For thousands of years, with the
temple as a Buddhist shrine, attracted many celebrities come to worship. Baoxiang temple has a
pagoda, called the spirit Prince Zonta. The tower has 13 floors, 41.5 meters high. It's very tall and
magnificent. In addition, the Baoxiang temple also enshrined a lot of Buddha and will usher in a lot
of tourists every day . If you are going to travel here and you need to understand Buddhist culture
ahead of time. Only in this way, you will have a more profound understanding of the scenic spot. In
addition, you can travel here in March, because there is a Prince Edward cultural festival in March.
During the festival, you will see wonderful performances and unique Buddhist culture. If you come
here to travel, I think you will have a good memory.
Then there is another scenic spot –– Lotus Lake Wetland park. The Lotus Lake Wetland Park is
located in the north of Wenshang county. The park has multiple partitions, which are plant area, fruit
picking area, recreation project area, folk

The Development Of Electric Cars
Geographic regions have had great influences on the determinants of innovative activities and
technological changes. It is bound together by a network of shared advantages which has created
regional innovation clusters as well systems of connection globally that brought about long–term
economic prosperity, productivity, and growth. These geographic innovation has had profound
effects on our society with the invention of the automobile undeniably a standout. However, there
are over one billion vehicles in the world today (Plumer, 2011), releasing potentially catastrophic
amount of greenhouse gas. Hence the interest in a cleaner alternative has continually increased with
electric cars at the forefront of research and development. Federal ... Show more content on
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In a market with hundreds of players globally, Tesla had to compete in one of the most mature and
challenging industries in the world. Rather than being influenced by Detroit – Motor City, home of
the Big Three American auto titans, General Motors, Ford, and Chrysler, Tesla decided to start its
company elsewhere. Tesla Motors was founded in 2003 by a few engineers in Silicon Valley, who
"wanted to prove that electric cars could be better than gasoline–powered vehicles" (Tesla, 2016)
Favorable Access to local universities
One of the most outstanding characteristics of the innovation powerhouse Silicon Valley that helped
Tesla as a startup is the intrinsic network of facilities infusing the entire environment. Some of the
most prestigious research universities in the world (e.g. University of California, Berkeley and San
Francisco; Stanford University) are authorities of new technologies and inventions. As a startup,
Silicon Valley's top researchers provided Tesla the opportunity of exploiting these growing pool of
talent by collaborating with them. In fact, Tesla and Berkeley teamed up to research on solar storage
technologies (SolarCity, 2010) that would later on help Tesla to start building solar–powered
charging stations for their electric cars (Parrott, 2015). Tesla had access to a deep reservoir of top
technical talent and knowledge that would help to conduct innovative

Swot Analysis For Tesla Motors
Today automobile industry is recognized at global level. For every automobile company it is
important to enter into foreign market because of increase in competition if companies will not
expand their market they can face a huge loss and every company wants to grow and wants to be
recognized all over the world. For example if manufacturers such as Ford, Toyota or Volkswagen
expanded their market for growth if such manufacturers had still been dealing in their own country
they wouldn't have been able to generate good profit. And competing globally also helps company
to learn new technologies and ideas. Therefore it is important for such automobile companies to
grow globally for long term success and competitive advantage.
The market demand of automobile industry is fragmented because there are different segments in
automobile industry such as commercial, passenger, trucks and buses. Mostly trucks are used for
transportation of goods while buses in many countries is one of public mode for transportation so
from this we can see that overall market demand of automobile industry is fragmented. Even rich
people buy luxury cars while middle class people buy cars as per their budget while people who like
speed there are sports car even for them so in this way market demand of automobile industry is
fragmented. Buyers have high ... Show more content on Helpwriting.net ...
Overall Superchargers expanded fivefold in 2014 and are paced to double in 2015.
Capacity to manufacture environmental friendly autos: Tesla has unadulterated and complete points
of interest over different automobile companies in assembling ecological friendly cars.
Tesla introduced an entirely new business, Tesla Energy, after piloting energy storage solutions for a
few hundred SolarCity customers.
Existing strong investors and partners: Tesla acquired strong investor's partners in recent years such
as Google, Daimler, Panasonic, and Toyota

Background Information On Tesla Motors
Background Information on Tesla Motors
Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who
financed the company until the Series A round of funding. Both men played active roles in the
company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by
engineers who had a mission to change the way the we thought of cars, and to convince our world
that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented
the first powertrain for a sports car built around an AC induction motor, which was later patented
and inspired the company's name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60
in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched
Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla
Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an
assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General
Motors, now called Tesla Factory.
Tesla Mission Statement
Tesla's mission is to accelerate the world's transition to sustainable transport.
Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of
sustainable transport by bringing compelling mass market electric cars to market as soon as
possible. If we could have done that with our first product, we would have, but that was

How Cars Changed Our Society
Automotives
This essay will talk about automotives and how they changed the human society significantly. Cars
are getting faster and faster. Cars are getting more energy efficient. Also cars are getting more
durable and safer.
The automotive industry has changed the human society to the extreme. For example, cars are
getting faster and faster like the 2016 Bugatti Veyron 16.4 Visa Super Sports was the fastest
production car there was. It could go up to 256 mph top speed. But the 2016 Bugatti Chiron now is
the fastest production car. It could go up to 288 mph. Faster cars have impacted our lives by
enabling the human race to go to places faster and farther.
Today's car makers create cars that are more energy efficient, or in other words ... Show more
content on Helpwriting.net ...
The 70's cars weren't very safe, but 2017's new cars are much safer. The problems in the 70's cars
were: tires, steering, chassis, headlights, brakes, no air bags, and a few other problems. Tires did not
have alot of attraction and made other problems even worse. The 2017 car's tires have alot of
attraction to the road. A 70's car's steering was not very good and was one of the problems made
worse due to the tires, but a 2017 car can steer significantly better plus, tires do not add to the
problem. Back in the 70's instead of brake disks there was what was called brake drums (not the
kind of drum that you bang on) which were less effective and less safe. The modern brake disk can
stop a car faster than a brake drum which is safer. Head lights were not safe in two ways: the glare
and lack of sight at night. The modern headlights use better equipment. Also the modern headlights
might have solved one problem (the lack of sight at night), but it did not help the glare. Though the
car industries are trying to solve that problem. The lack of airbags in the 70's car (airbags were first
put in a car in 1973) was not safe at all. A 70's car chassis was not very durable and did not have a
crumple zone (that was already talked about).
This essay talked about how the human society was changed by the automotive. New tech is helping
cars get better and better. Cars are getting faster. Cars are getting more energy efficient. Also cars
are getting safer and more durable. The automotive just gets better every

Tesla Case Analysis : Tesla
TESLA CASE STUDY
INTRODUCTION Founded in 2003, Tesla is an electric car manufacture company that started in
California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf
and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also
targeting SUV consumers with their Model X. They are considering disruptors in the electric car
market. With their advance innovation and stylish design, many consumers are willing to pay high
price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers
waiting for their new released backed order products.
TESLAA TRUE DISRRUPTOR Electric car has been innovative to fight pollution problems in ...
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We can see that Tesla expanded their product line to target multiple consumers in different price
range. The company started with high–end luxury sports car targeting early adaptors. On the second
stage, Tesla has introduced Model S sedans that help them pass from difficult line from early
adaptors to early majority. Moving forward, Tesla is introducing new Electric Vehicles (EV) cross
over and many more affordable EV to target a larger majority. This strategy is helping Tesla move
from one stage to the next one. The company is planning to release Model X in summer of 2015 and
there are possibilities to introduce more affordable EV in the range of $30,000 dollars to compete
with BMW 3 series in the fall of 2015.
TESLA PSYCHOGRAPHIC MARKETING Tesla has successfully combined demographics and
psychographics to market their products. Tesla Electric Vehicle (EV) has addressed current
consumers needs and solve our pollution problems. Some of the psychographic information that can
relate to the current consumers can be the following:
People are concerned with car pollution and environmental issues
EV have access to free HOV lanes, so users can save commute time
Tesla brand provide consumers feeling of style and technology
Model S marketing focus on speed, comfort and handling
Tesla EV Focus on potential cost saving on gas, reduce cost on service and repair.
With the

Tesla Motors : An Awesome Electric Vehicle Model
Headquartered in Silicon Valley's Palo Alto, California, Tesla Motors inc. was founded in 2003 by a
group of engineers who were persistent to prove that electric vehicles could be fun, economical,
environmentally safe and offer something the auto manufacturing industry was waiting for: an
awesome electric vehicle. Additionally, Tesla Motors currently employs approximately 6,000
employees worldwide, while operating in more than 37 different countries around the world. The
electronic auto maker currently offers two models, including The Tesla Roadster and Model S. Tesla
Motors has also released a prototype vehicle model that expected to hit the market as early as the
fall of 2015. As previously mentioned, Tesla's product line currently ... Show more content on
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"Model S has received numerous accolades, including Car of the Year awards and a 5–star safety
rating from the U.S. National Highway Traffic Safety Administration" (Teslamotors.com).
Scheduled to hit the road in late 2015 or early 2015, the Model X is a crossover utility vehicle that
offers the best of an SUV with the benefits of a minivan. Tesla hopes to target the family market by
introducing its first multi–purpose vehicle that will compete in the midsize–SUV/minivan segment.
One of the most interesting aspects of Tesla, the niche market luxury electric car maker, is the style
in which Tesla markets selling its electric cars that cost approximately $100,000. Many companies
have attempted to change the car buying process in the auto industry over the last 40 years, with
little success. The process of purchasing a car is fundamentally the same as it was a generation ago.
Additionally, the traditional process remains unpopular today as it has been for decades. In order to
take advantage of an opportunity to develop a new car buying process, Tesla is using marketing that
is revolutionizing the business model in the way cars are sold. Among the aspects of car buying that
are somewhat revolutionary in the auto industry that Tesla is currently experimenting with includes
the following: There are no Tesla dealers, Tesla does not employ commissioned sales people,
transactions are done online, prices are not negotiated, cars are not

Why Organizational Behavior Is Important to Complement...
Alamin Computer Training Center 559, Madrasah Market, Shop No–30, Kazipara, Mirpur, Dhaka–
1216.
Phone: 02–9003222, E–mail: ruhulworld@yahoo.com, Website: ruhulworld.blogspot.com
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Pricing Strategy Of Proton
6.1 Product As one of the largest automobile manufacturers in Malaysia, the portfolio of Proton
models includes Saga, Wira, Waja, Gen.2, Persona, Savvy, Exora, Satria Neo and Perdana. The
product strategy of Proton is to introduce the right car, for the right market, at the right place and at
the right time. After the acquisition of Lotus, Proton adopts Mitsubishi and Lotus automobile
technology to improve the consumer confidence towards Proton's products and the quality of the
automobiles. Proton has always strived to produce innovative products to extend its market and
attract customers from categories in terms of age and income. In 2015, Proton has launched its new
product, Proton IRIZ. Proton IRIZ Proton IRIZ has 2 four–cylinder petrol ... Show more content on
Helpwriting.net ...
It has 2 distribution channels, Proton Edar and EON Proton, which has a reduction in number of
outlets to 302 outlets in 2008 to reduce the cost. Proton also has its products distributed globally to
various countries such as Indonesia, Thailand, Singapore, United Kingdom and Australia to expand
its market. The company has also set up showrooms and service centrals at the main cities to attract
more local customers and provide convenience for the customers to obtain Proton's product and
receive services after sales. Meanwhile, Proton built its manufacturing plants in Shah Alam and
Tanjung Malim. The manufacturing plants comprise buildings with high technology such as
Automatic Line Control to achieve production

Tesla 's Model Of A Luxury Sedan
Identification
Tesla has a few elements to their strategy, one being they keep their product line simple. Elon Musk
was highly involved with the production of the Tesla Roadster and as of December 2012 the
production of this model has been ended due to the introduction of the Model S, a luxury sedan.
Another key element of Tesla Motor's Strategy is the technology and product development that they
put into designing their products. According to the text, since Tesla has been founded, over $900
million has been spent on R&D activities to develop the best version of their product. They have
also invested time in researching battery packs, power electronics, induction motors, gearbox's, and
control software (Arthur, 2015).
Manufacturing is ... Show more content on Helpwriting.net ...
They have since added two new models that weren't mentioned in this case study but all of their
vehicles are designed for niche market of consumers who have the money and resources to own a
Tesla vehicle.
Analysis and Evaluation
One part of his strategy that I am impressed with is that Elon Musk has created for Tesla is the use
of sales galleries and show rooms as well as the design of the service centers for its customers. Elon
Musk has created a competitive advantage for Tesla with having its customers come to sales
galleries and service centers that are franchises of Tesla which allows for a relationship to be formed
between them and the consumer. The personal relationship that is created when buying from Tesla
helps to put Tesla at the top of mind of its consumers and hopefully creates lifetime relationship
between Tesla and the consumer.
Elon Musk also uses partnerships strategically to better the Tesla brand and further develop them
and use this a source of revenue for the company. Tesla partnered with a number of other companies
including Dailmer, which brought in 15.7 million dollars in development services revenue. Toyota
was also a company that Tesla partnered with to help develop some of their vehicles one of which
being to help develop an electric powertrain system for Toyota's compact SUV the Toyota RAV4.
This generated 45.1 million dollars in revenue for Tesla after a powertrain system sale to Toyota.
I am

Proton Company Case Study
1.3 Problem Statement
A problem statement is a move that a document makes to help the reader realize why that is
important. Problem statement that I would like to state in this study is in formal way and informal
way. Problem that has been existing in the Malaysian Automotive Industry is involving the
reputation, government policies, consumer perceptions and competitiveness. One of the problems
faced by Malaysian Automotive Industry is reputation. For many years Proton car is always being
branded as a cheap and below par car manufacturer. Due to this unwanted reputation, consumers are
sceptical about Malaysian cars where it does not guarantee any assurance. Since Proton was formed
in 1985, Proton managed to breakthrough in domestic and international market as an affordable car.
But over the years, Proton has compete aggressively with other automotive manufacturers due to
localization of many foreign manufacturers in Malaysia. Due to the localization, foreign cars has
been in the market in lower prices. This makes Proton as a car that does not have resale value
because the pricing of Malaysian cars depreciates rapidly each year. The second problem that
Malaysian Automotive Industry is government policies. For many years Proton has been one of the
most important GLC's in ... Show more content on Helpwriting.net ...
Malaysian Automotive Industry should like towards globalization because globalization factor is
essential to push Proton moving forward. This research promises some rebuilding strategies in
Proton. Knowledge Management would be the best solution for the automotive performance. KM
strategy can help idea and knowledge coordination in Proton. I believe this can help the Malaysian
Automotive Industry to revamp their industry to make Proton as one of the growing force in the
automotive sector. Research and development should be given extra

Competition And Efficiency Of The United States
COMPETITION AND EFFICIENCY
Up until about the 1960s, the Big Three dominated the automotive landscape in the United States.
The oligopolistic trio topped out at about a combined 90% market share in a domestic industry with
only seven remaining producers (International Encyclopedia). The intra–industry domestic rivalries
experienced a new foe beginning in the 60s. Starting with Volkswagen and Toyota, foreign
competition began to chip away at the Big Three's stranglehold of the US market. The emergence of
foreign competitors can partly be attributed to the US government and the $33 Billion Highway Act
of 1956. By greatly enhancing both regional and interstate roads, there was a greater reason than
ever before for the typical ... Show more content on Helpwriting.net ...
The result of these tougher regulations is that "thirty years since CAFE standards were put in place,
new cars in the United States emit approximately 1 percent of the smog–producing compounds
emitted by new cars in the 1970s" (Encyclopedia). However, the selling point for most vehicles did
not hinge on fuel efficiency, it was still based on luxury and features. European luxury imports took
market share away from the Big Three at the top targeting their most expensive offerings, and Asian
imports at the bottom by offering practical, inexpensive cars. GM made a desperate attempt to fight
back by announcing a new, separate headquarters in NYC for its luxury brand, Cadillac with the
goal of "pursu[ing] opportunities with more focus and clarity" (O'Leary and Welch). Nevertheless,
the trend of increasing imports has only gained momentum, with the average consumer having
access to cars from all over the world. The main Economic implication of increased imports is the
decreasing trade deficit and decreasing demand for domestic cars. Throughout the course of the next
last 40 years, the Big Three saw their market share plummet over 30%. This steep drop off is
partially offset by the steadily increasing number of vehicles on the road in the US, but it still
signifies adverse economic benefit to domestic producers. In 2009, GM and Chrysler filed for
Chapter 11 restructuring due to their falling profits and business woes.
FUTURE

Magnificent Men Memo
It has been a long time since we've last seen each other, but I wanted to get in touch. I am now
working for cc4ms, the Canadian Center for Male Survivors of Child Sexual Abuse. It's an
remarkable organization that brings treatment to men who are suffering the effects of this awful
childhood trauma.
We have created a luncheon series of exemplary leaders in various industries called MM!LL –
Magnificent Men! Leadership Lunches. Our aim is to bring professionals together to network and
learn from the greats! Some of our Magnificent Men! have been Jim Gray, Grant Bartlett, Peter
Mahar, and Peter Mansbridge! I am very excited to share that on September 11th our Magnificent
Man! will be our very own Dr. Vause!
The MM!LL series not only serves

The Lotos-Eaters by Tennyson
I. Introduction For many years, Tennyson has attracted readers by what Edmond Gosse called
"the beauty of the atmosphere which Tennyson contrives to cast around his work, molding it in the
blue mystery of twilight, in the opaline haze of sunset." He is one of the greatest representative
figures of the Victorian Age. His writing incorporates many poetic styles and includes some of the
finest idyllic poetry in the language. He is one of the few poets to have produced acknowledged
masterpieces in so many different poetic genres; he implemented perhaps the most distinguished and
versatile of all the written works in the
English language. The first time I read "The Lotus–Eaters"1, I have to admit that I had a hearty
dislike for ... Show more content on Helpwriting.net ...
They conclude, "We will not wander more."
C. Symbolism I wonder about the symbolism of Odysseus' enc ounter with the
Lotos–Eaters. After so many years of battle, after so much grief and trauma that Odysseus and his
men spent, they need to escape into a dreamlike world in which they may begin their healing.
Psychologically, the deeper the pain one has experienced, the more often one is drawn to
experiences of ecstasy in order to counter it. On a a deeper level, the Lotophagi experience appears
to be an antecedent of the adventures that follow – with the Cyclops, Circe,
Calypso, and the Sirens4. There are a lot of images in the poem. There is also a brief hint of
foreshadowing; "In which[the island of the Lotos–Eaters] it always seemèd afternoon", meaning that
when you are in a state of happiness, everything seems the same. That only when you are drugged is
that you get in this state of being. "His voice was thin...his beating heart did make". This describes a
primitive rendition of drug addicts.
D. Theme One of the recurring themes in many poems is the conflict between personal fulfillment
and public responsibility. That is, often the character in the poem is pulled one way by something he
or she wants to do, and another way by a sense of duty or obligation that must be performed. This is
the
theme

Analysis Of Michael Porter's Value Chain
A low–cost strategy in order to gain market share does possess inherent risk, for example, other
competing firms with larger capital may be able to lower their costs, forcing the firm to operate at a
reduced profit of even loss. As a result of technology advances, rival firms could be able to surpass
their present production abilities, thus eliminating the competitive advantage. In addition, several
rival firms could combine their efforts, following a focus strategy and target various narrow markets
could be able to achieve an even lower cost within their segments and as a collective group,
certainly gain considerable market advantage. Consequently, low–cost leadership, when combined
with low prices can bring about a disadvantage which is less customer loyalty (Vokurka & Davis,
2004). Relatively low prices can also result in creating a lasting negative attitude towards the quality
of the product in the mindset of the customers.
Discussion Question 6.3: In his value chain examination, Michael Porter distinguished five essential
quality producing ventures in ordinary business operations. They are: "inbound logistics, operations,
outbound logistics, marketing and sales and service." (Porter, et al 2010) Porter 's emphasis point in
the worth chain portrayal is that organizations can produce the best overall revenues by accentuating
client appreciation in each of these stages. Ideal client appreciation, and in this way maximum net
revenues, result from a mix of either ease

The Idea Of Ibm Promotion
The strategy to present a new technology was the same to astonish the public, revealing the progress
apropos the Artificial Intelligence. This is the idea of IBM promotion, demonstrate how complex
will be the future of the technology as same they had done in the past, anticipating the capacity of
the personal computers. After the TV show, the Company invested in videos and materials1
promoting the idea of evolution and future of the computing, based on the cognitive science,
however in a larger practical form, translating the idea of this advanced system for a more real
universe. Also, the other focus of the campaign is to advertise Watson in an emotional level as
involving arts, music, fashion industry. In this approach, the objective is to promote the company for
the public, different of their macro segment that is Business to Business. The piece of
communication that represents the selected strategy is the creative execution. (West et al., 2008) For
West, Ford and Ibrahim (2010), in a dynamic environment, considering the changing are most of the
time unpredictable, to collect the significant information, which will be the base for the decision, it
is a challenge for the companies. Baker (2000) defend the idea that the Organization must monitor
the environment where the business is established carefully. As per the macro environment,
regarding IBM is a global company, the challenge is to adapt the technology to be suitable for the
legal, regulatory and political forces to

The White Lotus Movement
The White Lotus sect had an appeal to Chinese, most notably to the women and the poor of China,
who found peace in worship of the "Eternal Mother" who was to gather all of her children at the
millennium into one whole family (Wertz, ibiblio.org). The doctrine of the White Lotus includes a
prediction to the arrival of the Buddha (Wertz). The White Lotus Sect was part of a millenarian
movement with Buddhist traditions that across periods of times in history ignited enormous
uprisings, that were very popular, against the ruling dynasties (Theobald, chinaknowledge.de).
For a bit of background on the "Eternal Mother," a passage from "Inspiration: The Organization and
Ideology of White Lotus Sects." The story of the Eternal Mother has been found in the literature of
her sects. In those texts, the mother was described as the ancestor of mankind (Naquin). It is said
that she gave birth to a son and daughter who had married and were in turn the ancestors of all men
(Naquin). She had sent all of mankind and her children, to the "Eastern world" to live on earth
(Naquin). To the Mother's great misery, her children soon "indulged in vanity and lost their original
nature." The Eternal Mother, seeing her kids in this state of being, was filled with sadness. She wept
as she thought of her children (Naquin). She sent her children messages and letters telling them to
return home to her and to stop devoting themselves solely to greed in the sea of bitterness (Naquin).
The Mother calls them to

The Influence Of Tattoos In The American Culture
Tattoos have become more prominent in recent years in American Culture, as well as all over the
world. Approximately one out of every five Americans have a tattoo. The American Heritage
Science Dictionary defines a tattoo as "a permanent mark or design made on the skin by a process of
pricking and ingraining an indelible pigment". Many individuals choose to utilize their own bodies
as an artistic medium to create visible bodily expressions of their inner selves. For many years,
humans have used tattoos to adorn their bodies for multiple reasons – personal independence,
religious beliefs, in remembrance of a loved one, showing allegiance to a country, or gaining
involvement in a social organization, club or gang. Historically, tattoos date back over thousands of
years and were created to beautify, shock, humiliate, or narrate. Tattoos can vary by design,
employing words, images, or a combination of both. There are thousands of fonts to choose from,
varying from basic to highly ornate. Pictorial tattoos are chosen by an individual to represent a
personal event, relationship or connection. Tattoos vary in size, shape, and color, and can be very
influential and meaningful. Aspects of the tattoo depend on the preference of the individual. Two
people could have the exact same tattoo, however, the tattoo could mean something different to each
individual. Often times, individuals even get matching tattoos as a way to show affection or love for
one another. Tattoos have become more

Pron Vs Perodua Essay
Challenges
Too much protection from the government
According to (Rabiul Islam, Ahmad Bashawir Abdul Ghani, Bobby Kusuma and Eric Teh Yew
Hong, 2016), to protect the local automobile industry, the Malaysian government has maintained a
number of protective measures. It is important to protect the national car since it is still an infant
industry. These measures aim to ensure that manufacturers and suppliers are ready to prepare
themselves for domestic competition and eventually compete in the international markets. These
protective measures include tariff and non–tariff barriers, the local content policies and licensing
systems. There are only two national car manufacturers, Proton and Perodua in Malaysia. If to base
on the journal above, it is important to protect our national automobile as it is still an infant industry,
but Malaysia's Proton has been in Malaysia industry since 1983 while Perodua has been in this
industry since 1994 after launched their first car which is Kancil. Hence, our automobile industry
cannot be considered as an infant industry anymore.
According to (Leow and Husin, 2015), in Malaysia, to ensure the competitive advantage of local car
manufacturers, AP or approved permits were introduced over 20 years ago to ensure that imported
cars were priced significantly expensive than local car manufacturers like Proton and ... Show more
This is because, in comparison of Proton and Perodua, Proton is the one who facing the biggest
problem. According to New Straits Times on 30 March 2017, Proton have received soft loans from
the government around RM1.5 billion, yet they cannot increase their production nor sales. On 2016,
Proton sales volume was at 72,290 units, while Perodua recording sales volume of 207,110 units.
Also in 2016, while Perodua's market share was at 40 per cent, Proton recorded only 14 per cent.
Even its revenue has consistently dropped from RM7.7 billion in 2013 to 4.8 billion in financial year

The Lady Of Shalott Poem Analysis
These are some of the chosen lines of Alfred Lord Tennyson's from his poetic work; I will start my
claim to peruse my viewpoint by above mention reference because it is relevant about the subject
matter, in addition, these are from the poem of "The Lady of Shalott." Then the second thing is, it's
about mythical LANDSCAPE – among Tennyson's finest achievements that symbolize states of
human consciousness; the dreamlike quality of his vision, combined with his ability to see at close
range with preternatural clarity and detail, rendered his dreams more vivid than our realities.
Ultimately it will get me to explore the THEMES of REALITY and FANTASY from his poetic
diction.
First, Tennyson starts out "The Lady of Shalott" with a quiet description ... Show more content on
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The entire poem is constructed in this way, often opting for words–'languid', 'driveth' 'galingale'
'slumberous' etc.–that, especially when describing sleepy imagery, force the reader to slow down
and contain stresses that give the poem a form of hypnotic rhythm, relating back to sleep and
escapism. In addition to his use of phonetics and rhythm, Tennyson includes various images that
make the 'sleep state', and therefore the state the Lotus–eaters offer, more appealing. 'The charmed
sunset linger'd low', 'like downward smoke' and 'than tir'd eyelids upon tir'd eyes' are all examples
that possess connotations of laziness or sleep, and therefore makes a more attractive option as
opposed to the 'toil' experienced by the rest of the world, enhancing the desire for escape. as
accomplishes this by contrasting the positive aspects of the world of escapism with reality and its
negativities.
In the end, to sum up, from the poem "The Lady of Shalott" Tennyson focused on two main subjects
the Lady's "isolation in the tower" as a fantasy and her "decision to participate in the living world"
as reality. If we search for the theme of Fantasy, it is everywhere – all over the poem as the whole
subject matter has come from the imaginative world of Celtic

Tesla's Marketing Strategy
Tesla's Integration of Marketing Communications
Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008, the first
federally–compliant electric vehicle. The roadster is also impressive because of its sports car design.
Tesla then followed in summer of 2012 with the release of the Model S in the United States, which
is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon
Valley engineers who set out to prove that electric vehicles could be awesome (Tesla.com, 2013).
They currently have 31 stores across the United States and in European and Asian countries and are
working to expand to other locations. Tesla designs, develops, manufactures and sells ... Show more
To date, media coverage and word of mouth have been the primary drivers of their sales leads and
have helped to achieve sales without traditional advertising and at relatively low marketing costs.
They use traditional means of advertising including product placement in a variety of media outlets
and pay–per–click advertisements on websites and applications relevant to their target demographics
(Tesla, 2013).
Tesla set a major milestone this month; they became the third biggest luxury car seller, behind only
the Mercedes E Class and BMW 5 series. That's an extraordinary achievement for a brand that didn't
even exist a few years ago. So how did they do it? Well certainly the car has gotten highly positive
reviews, but few have really took notice of their radical marketing technique at the center of Tesla's
sales strategy. According to Forbes, it is the strangest car showrooms of any car maker in the world.
They are not located along main roads like every other car

Lotus F1 Team Essay
Formula one (F1) championship was the second most watched sporting event on the planet, which
estimated 110 million unique viewers per race. Lotus F1 team is one of the most successful F1 team.
It had won respectively 7 constructors' world titles. And it had won two world title. When they were
fighting for third place in the Championship, an awful news that the 2014 season would bring a
bunch of disruptive changes came out. What' s worse, its best driver, Kimi Räikkönen, had
announced that he would leave the team at the end of the 2014 season.
This case mentioned many issues, like driver management issue, budget management issue, and etc.
In the following essay, I list two alternative to solve these issues, and then I also give some criteria
to evaluate these alternatives. In the end, I also give my own way to implement my
recommendations.
Problem Statement
Lotus F1 team was a British formula one racing team. It had a strong racing heritage and had won
two World Titles under the Renault name in 2005 and 2006. It had contracts with two primary
drivers and three test drivers. When Lotus F1 was fighting for third place in the championship, a
thunderbolt jumped out and posted a big and common problem to every F1 team.
Three major problems were presented by this case: driver management issue, budget management
issue and product design issue. F1 drivers' primary role was to pilot the team's car with consistency
and win points. A good driver is one of the most valuable assets of

Tesla Motors : Will Sparks Fly During The Automobile...
Tesla Motors (in 2013): Will Sparks Fly in the Automobile Industry?
Throughout the 20th century, GM, Ford, and Chrysler have held a firm grip on the U.S. car market.
GM even was even able to control 50% of the market until about 1980. Ford and Chrysler also did
considerable well during that period. However, globalization allowed foreign carmakers to
maneuver their way into the U.S. market. Intensified competition then began to threaten the market
shares of those leading companies. German companies entered the market with cars like
Volkswagen, Daimler, and BMW. They now currently own Porsche and Audi. The Japanese car
industry have the luxury of owning cars such as the Honda, Toyota, and Nissan while Koreans have
joined the market with ... Show more content on Helpwriting.net ...
It is important that they meet these standards to avoid major setback while tarnishing their brand
reputation. The second variable to consider is the U.S. energy loan programs for research and
development of new vehicle technology. Those were a few political factors Tesla has to face in order
to remain successful in the market. Tesla has the chance to grow in the alternative energy industry to
degree where they can begin to maximize profits. Because of the consistently rising gas prices, the
demand for more efficient cars are more pronounced than before. Another factor is the recovery
made by countries as a result of the 2008/2009 recession, simply because it plays a pivotal part on a
customer's purchase power. Increased environmental concerns are swaying people towards a more
eco–friendly lifestyle. Society is now associating electric vehicles with an improved social status.
Having said that, our ageing population is more likely to spend the necessary money for a premium
car. Tesla has the advantage of owning the first all–electric car created through the use of innovation
and technology. Features stem as significant as a fully electric car, to computerized safety and
prevention. This not only improves the safety of these vehicles but also the convenience for present
day cars as well as cars in the future. The automotive industry is very competitive and as time goes
by, car manufacturers are being forced to use innovation to produce an

The Idea Of Ibm Promotion
The strategy to present a new technology was the same to astonish the public, revealing the progress
about the Artificial Intelligence. This is the idea of IBM promotion, demonstrate how complex will
be the future of the technology as same they had done in the past, anticipating the capacity of the
personal computers. After the TV show, the Company invested in videos and materials1 promoting
the idea of evolution and future of the computing, based in the cognitive science, however in a more
practical form, translating the idea of this new system for a more real universe. Also, the another
focus of the campaign is to advertise Watson in an emotionally level as involving arts, music,
fashion industry. In this approach, the objective is to ... Show more content on Helpwriting.net ...
Some products as the system for the health sector, the concern can be more significant, but for the
most of sectors IBM already work, this fact will not represent a relevant impact, because the
company has already presence in this countries. Notwithstanding, it is important comprehend the
local issues, previously, evaluating any complexity in this sector. For the social aspect, it is
important to highlight that the company will have to invest in develop new skills, that it is new even
for education. In this case, this is a relevant factor for the company, however the Organization
already invest in laboratories and university to improve IT knowledge. As per the technologic factor,
the concern is how the company will work to continue being leader in this segment, as the
competitor can duplicate their system and produce different options in some case with lower cost.
The compromise of IBM in invest in technology is a significant differentiate factor in the market,
but represent cost and risk. Technology is changing constantly and the company cannot accept the
idea of the products and services will continue being demanded by the client. (Mc Donald and
Wilson, 2011). "Powerful new computers technologies let them dismantle your new idea, millimetre
by millimetre, and them replicated it" (Trout and Rivkin, 2000; p.22). The other significant
framework is Porter's five force, that contribute to identify the threat of competitors in the micro

The Guanyin : The Bodhisattva Of Compassion
The Guanyin is known as the Bodhisattva of Compassion ("Fragment of Guanyin of Eleven
Heads"). A Bodhisattva is a being "dedicated to the salvation of everyone; in carrying out this noble
task, they choose to become buddhas instead of seeking personal nirvaha [sic]" (Yeu 2). Guanyin is
the Chinese name for the Bodhisattva Avalokitesvara (Overmyer 418). The original script describing
Avalokitesvara is the Lotus Sutra (Overmyer 419). In the Lotus Sutra, Avalokitesvara is known as
"the Regarder of the Cries of the World" (The Threefold Lotus Sutra 319). The Buddha describes the
Bodhisattva Avalokitesvara:
If there be countless hundred thousand myriad koțis of living beings suffering from pain and distress
who hear of this Bodhisattva Regarder of the Cries of the World, and with all their minds call upon
his name, the Bodhisattva Regarder of the Cries of the World will instantly hear their cries, and all
of them will be delivered (The Threefold Lotus Sutra 319).
The Buddha gives an example of what the Bodhisattva can do. The Buddha says,
If, again, there be any man on the verge of [deadly] harm who calls upon the name of the
Bodhisattva Regarder of the Cries of the World, the sword of the attacker will instantly snap asunder
and he will be set free [sic] (The Threefold Lotus Sutra 320).
The Bodhisattva can also help people from non–physical danger as well. The Buddha said, "If any
living beings much given to the carnal passion in mind and revere the Bodhisattva Regarder of

Tesla Motors Case Study
Tesla Motors
Introduction
Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells electric
luxury cars and electric vehicle powertrain components. These cars are primarily sold in the
United States, however they are becoming increasingly popular in the United Kingdom, Ireland,
Japan,
Hong Kong and Singapore. Currently, Tesla has two models available for purchase, the Roadster and
Model S. A third model, Model X, will be available at beginning of 2014. Model S car owners are
provided with Supercharger Stations, allowing them to charge their car thus making long distance
drives possible. This service is only offered in the United States, and are in the process of building
Supercharger Stations ... Show more content on Helpwriting.net ...
Additionally, Tesla is the only brand that holds a
"dependable luxuryelectric car" label in the industry with a strong and loyal following of customers.
That customer loyalty could effectively prevent new entrants from achieving equal success in the
EV industry. 4.Threat of Substitutes: HIGH
Although there are only a few automotive makers in the market, electric car price points are
significantly higher to those that of its substitutes, fueledbased cars. Therefore, this makes the threat
of substitutes exceptionally high. On a broader scope, the transportation industry is vast and
encompasses not only mainstream cars, but also public transportation vehicles such as buses and
trains. Yet, Tesla Motors is the only automotive maker that focuses solely on electric powered
vehicles, whereas other companies also have standard gasolinepowered vehicles. The electric
vehicles' price range varies between
$25,000 $
100,000 so there are various price points for consumers to select an electric car.
5.Competitive Rivalry within the Industry: MODERATEHIGH
Although one can argue that the electric car industry itself has not been the most lucrative industry,
the government's involvement and Tesla Motors' success has sparked competitive rivalry. "Tesla's
biggest windfall has been the cash payments it extracts from rival car makers (and their customers),
via its sale of zeroemission credits. A number of states including California require that traditional
car makers reach certain

Proton Holdings Berhad Case Statement
2.0 HIGHLIGHT ISSUE
Competitor is being defined as any person or entity which is a rival against another . In the
automotive industry , companies would normally encounter the presence of one of more competitors
since they offer a similar product or service . Therefore , a company would require a new strategy in
order to stay ahead in the race to become the dominant manufacturing of automobiles . This has not
been the case for local automotive manufactures in Malaysia . Proton Holdings Berhad has been
receiving an uproar of issues , including its inability to compete with other automotive industry .
Proton was established in 1983 as the national automobile manufacturer in Malaysia . At first, the
company decided to joint venture with Japans ... Show more content on Helpwriting.net ...
With its lack of experiences in competing with other giant auto carmakers , Proton has been facing
countless of losses. Proton has been losing market share year after year ever since the establishment
of the policy . According to statistic within the first half of 2016 by the Malaysian Automotive
Association , the market share has dropped to 13% on sales of 35, 727 units compared with a market
share of 15.6% and 50,205 units sold in the previous corresponding period . In the Audited financial
statement for financial year 2015 , the company's net loss widened to RM 646.3 million from RM
461.6 million previously . Its distribution cost of RM260.7 million was more than its gross profit of
RM147.9 million in 2015

Advantages Of Proton Cars
ABSTRACT– Globalization is seen as an essential part for Malaysian Automotive Industry (MAI).
Through globalisation MAI can build their competitive advantage. Automotive industry mainly
focused on sustainability, performance, quality and financial factors. Automotive industry in
Malaysia is seen as one of the most important economic sector by revenue which mainly comes
from the contribution of Perusahaan Otomotif Nasional (PROTON). The purpose of this research is
to study the competence of PROTON cars in term of many aspects by surveying the Malaysian
public which how they view PROTON cars as their national car. Furthermore, I would like to
suggest the implementation of Knowledge Management (KM) in the Malaysian Automotive
Industry. KM can be used as a tool to improve efficiency and competitiveness.
KEY WORDS: Competitive Advantage, sustainability, revenue
1.0 INTRODUCTION
Nowadays ... Show more content on Helpwriting.net ...
Although Malaysia had another arrival of automotive manufacturers which is Perusahaan Otomofif
Nasional Kedua (PERODUA), PROTON has remained as the national car of Malaysia. The
headquarters of PROTON is located in Shah Alam which includes the original Main Plant and Multi
Vehicle Factory (MVF). In 2003, an advance PROTON manufacturing plant was completed in
Tanjong Malim, Perak which cost at RM1.8 billion. This plant is established to meet the growing
demands of PROTON cars. Since its founding in 1985, PROTON has been relying on local market
for the sales and revenue, they made their first international breakthrough in 1986 in a smaller
volume. Their early exports were the United Kingdom, New Zealand and Singapore. Since 1986,
United Kingdom has been their most successful market export for PROTON. However, PROTON
has not been able to penetrate in the international market due to its cheap and sub–standard car
status in many

Lotus Same Time
TELECOMMUNICATIONS, THE INTERNET AND WIRELESS TECHNOLOGY
Name: Miguel Ángel Cóndor Colqui
Q1
* Based on the video and text of the case, list and briefly describe five areas where either version of
Sametime may increase employee productivity. What do you think will produce the greatest increase
in employee productivity? 1. Improve communication – Employees have a better communication
through the lotus same time. Not only among them, they can also be linked with his /her boss, CEO,
customer, etc. 2. Stress reduction – There is no need to wait lots of time to get, receive or access to
certain information. Employee will not get stress for this kind of problems. 3. Improve access to
information – Employees, bosses or whoever ... Show more content on Helpwriting.net ...
Some other additional benefits of this virtual environment are: * Employee's knowledge can be
totally discovered. * Permanent communication between among areas. * Instant screen
compartment. * Geo–location services.
Q3 * What types of communication are integrated within Sametime's digital environment? What
type of communication is missing? Does it make a difference? * Reciprocal – it goes between two or
more people changing rolls. * Linguistic and extra–linguistic – People communicate through key
board (chatting) or using some familiar codes. * Private and public – The communication inside the
company can be private when it occurs between two employees or public when it goes to everyone
in the organization. (In fact, it is not totally private because the conversation can be followed for the
database system.) * Formal – The messages use a formal code according to the organization
policies. * Horizontal and vertical – It can occur in a same range people or from boss to assistant.
What is missing here is the physical or interpersonal communication. It can make the difference
because when people talk they express a lot of feelings. The main advantage is that employees will
not realize if the other one is tired or in another bad situation.
Q4
* Do you think that "virtual collaboration" using avatars is more or less effective than traditional
methods of collaboration (which include face–to–face, traveling to

Analysis : Ibm Watson Analytics Tool
The purpose of this report is to give thorough insight on the IBM Watson Analytics tool. This report
will provide background information on the tool, a description of the tool, describe the tool features
and usage, discuss the shortcomings and criticism of the tool, and conclude with a summary of the
product.
Background information:
Watson Analytics was named after IBM's first CEO Thomas J. Watson. IBM Watson Analytics is a
system that was specifically designed to answer questions on the quiz show Jeopardy. In 2011,
Watsons natural language questions and content was fast enough and good enough to compete and
win against the champion players at Jeopardy. IBM Watson won first place, and the prize was $1
million. IBM Watson was developed in ... Show more content on Helpwriting.net ...
The smart data is available on the cloud, and it guides data exploration. Data exploration is used to
analyze data and information from smart data to form further analysis. In addition, data exploration
is used to form true analysis from the information that is gathered. IBM Watson Analytics processes
predictive analytics and allows for an effortless dashboard, which is a web page that helps people
see and understand their data, and information graphics known as infographics.
There are a few features that should be highlighted, and a few have already been mentioned, such as
smart data, Automated predictive analytics and self–services dashboards. There are more important
features to highlight like the natural language dialogue, one–click analysis, simplified analysis, and
accessible advance analytics. I will describe them in more details next.
First, the natural language dialogue. The natural language dialogue, allows consumers the ability to
engage with their data conversationally, and discover new associations and insight. Second,
automated predictive analytics. The automated predictive analytics, will show the business what is
likely driving outcomes for the company. Third, one–click analysis. The one–click analysis helps
make sense of data discovery in just one click with automatic visualization the consumer can see on
the dashboard. Fourth, smart data. Smart data helps finds interesting patterns in the data base with
cognitive

Tesco Lotus’ Outsourcing to Linfox (Thailand)
Tesco Lotus' outsourcing to Linfox (Thailand)
Case Study Write–Up for Strategic Management
I. Tesco Lotus background relevant to the subject
According to the British Chamber of Commerce Thailand, Ek–Chai Distribution System Co., Ltd,
known as Tesco Lotus, was formed in 1998 with only 14 "Supercenters" in key regional locations[i].
Today, Tesco Lotus, as it claims on its website[ii], is the leading retailer in Thailand with running
retail business from over 660 Tesco Lotus stores, 88 of which are hypermarkets, provides over
36,000 full–time jobs and have been investing 107 billion baht into Thai economy since 1998.
Its retail multi format business platform includes Hypermarkets and Express Stores, in various sizes,
with ... Show more content on Helpwriting.net ...
However, it still had service contracts for moving boxes from A to B as a solution to its logistics and
the service contract did not fully capture those benefits within Tesco Lotus.
While Linfox was on service contract with Tesco Lotus, there were lots of duplications that were not
necessarily valuable to any side in the business. For example both were hiring porters and transport
managers, etc. There was also overlap in accountability. For example, the warehouse was blaming
transport and transport blaming warehouse for losses.
Linfox vision is to be the supply chain partner of choice for customers across Asia Pacific. It is also
focused on earning the right to grow with selected customers as opposed to growing by increasing
customer base. A prerequisite to this is alignment: Linfox had to align itself to customers in order to
earn the right to grow with them to employee the pillars of business: safety, profitable growth,
customer focus, investment, operations excellence, people focus, IT, and improvement to the
environment. Tesco Lotus business was continually changing and evolving and the previous service
contract could not have flexed to meet changing business needs. Customers started becoming
increasingly frustrated and lack of transparency and alignment between the storage and distribution
was witnessed due lack of coordination between the two[viii].
Logistics Expenses of Tesco Lotus accounted for 65% of all costs that required

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