Evolution of Automotive Digital Marketing by Ralph PagliaRalph Paglia
This presentation on the Evolution of Automotive Digital Marketing was presented at the Automotive Boot Camp in Philadelphia on May 16, 2013 by Ralph Paglia
Automotive Digital Marketing
With the automotive digital retailing process, dealers use online tools to transform how they sell vehicles . Learn more about this innovative method of selling cars.
Digital marketing and dealing in the auto industry PresentationAmigo MGA
With the rate that the world is changing, all industries – especially the automotive industry – must work hard to keep up. That includes following trends, as well as the gradual shift towards all things digital.
That’s where digital marketing comes into play. Digital marketing is used when a brand or company wants to connect with clients through the internet or other forms of digital communication.
Full article: http://amigomga.net/digital-marketing-and-dealing-in-the-auto-industry/
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Evolution of Automotive Digital Marketing by Ralph PagliaRalph Paglia
This presentation on the Evolution of Automotive Digital Marketing was presented at the Automotive Boot Camp in Philadelphia on May 16, 2013 by Ralph Paglia
Automotive Digital Marketing
With the automotive digital retailing process, dealers use online tools to transform how they sell vehicles . Learn more about this innovative method of selling cars.
Digital marketing and dealing in the auto industry PresentationAmigo MGA
With the rate that the world is changing, all industries – especially the automotive industry – must work hard to keep up. That includes following trends, as well as the gradual shift towards all things digital.
That’s where digital marketing comes into play. Digital marketing is used when a brand or company wants to connect with clients through the internet or other forms of digital communication.
Full article: http://amigomga.net/digital-marketing-and-dealing-in-the-auto-industry/
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
Ecommerce Business And Financial Model PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Ecommerce Business And Financial Model Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
Here's what I presented on behalf of BMW for AutomotiveWorld recently. The event was entitled 'Social networks and the global auto industry: the marketing opportunity'.
I talked about social media trends from an automotive perspective with some key learnings from BMW.. and then answered a load of questions. It was moderately enjoyable.
Top eCommerce Trends 2021 | Online Retail & eCommerce Future TrendsMariya James
Know some of the exciting eCommerce trends that will rock in 2021. These retail and eCommerce future trends will decide the future of this industry. These eCommerce trends will definitely be a boom and provide a massive hit to the business owners.
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
Ecommerce Business And Financial Model PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Ecommerce Business And Financial Model Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Ecommerce Business And Financial Model Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
Here's what I presented on behalf of BMW for AutomotiveWorld recently. The event was entitled 'Social networks and the global auto industry: the marketing opportunity'.
I talked about social media trends from an automotive perspective with some key learnings from BMW.. and then answered a load of questions. It was moderately enjoyable.
Top eCommerce Trends 2021 | Online Retail & eCommerce Future TrendsMariya James
Know some of the exciting eCommerce trends that will rock in 2021. These retail and eCommerce future trends will decide the future of this industry. These eCommerce trends will definitely be a boom and provide a massive hit to the business owners.
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Trends + Trendsetters: The Best in Automotive Content MarketingNewsCred
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Joshi Inc. is an "IT and Marketing Solutions" company, that specializes in Web & Mobile Application Development, Web Design and Social Media Marketing. We also offer Creative services in the areas of Branding and Graphic Design.
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
New research presented at Demand Metric Demand Generation Virtual Summit: http://events.demandmetric.com/
Watch the presentation: https://www.youtube.com/edit?video_referrer=watch&video_id=z1xy8lvpd3o
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Search Engines MD is a SEO agency specializing in automotive website optimization. In addition to our Automotive SEO services we also offer PPC, Social Media and other types of internet marketing.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
This eBook The Indispensable Almanac Of Internet Marketing has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other...
How has digital marketing changed in 2020Kelly Ston
2020 is coming to an end and with all that has happened in the world, I think it is safe to say that I am not the only one who will not miss it. But before the end of the year, I wanted to take some time to think about what will permanently change in marketing and learning that I will be conducting in 2021.
An introduction to interest marketing. Inside this ebook you will discover the topics about what is internet marketing? Affiliate marketing, article marketing, e mail marketing, blog marketing pay per click(PPc), search engine optimization, pop-up ads, banner ads, social media marketing and mobile marketing
6 great tips for startups to promote in 2021 and achieve resultsbrothers
Do you set out to begin your organization, go into business in a particularly unpredictable environment? How would you guarantee consistent development and achievement in these testing times?
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing.
BENEFITS
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TARGETTED 1
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Full Financial freedom
You can become self-employed doing this
You can take vacations and visit places of interest anywhere in the world
You can purchase items you have always wanted to own
Facebook immobiliare come gestire la pagina facebook di agenziaHouseLead Italia
Ecco la guida completa e gratuita su come usare la pagina Facebook della tua agenzia Immobiliare per vendere immobili!
Nella guida, oltre agli esercizi pratici step-by-step troverai inoltre una strategia di pubblicazione già pronta da copiare per ottenere il massimo da subito! Buon lavoro!
Trovare clienti in esclusiva, vendere i tuoi immobili in Italia e all'Estero senza usare i grandi portali da oggi è possibile con Facebook. Scopri Facebook for Real Estare, la nuova frontiera degli agenti immobiliari.
Come trasformare un profilo privato in una fan page aziendale. Come unire due pagine aziendali sommando i fans.
Come ottenere una URL personalizzata per la tua fan page.
Come , dove e perché inserire 3 “parole chiave” che descrivano la tua brand page.
Le misure corrette delle immagini in Facebook.
Come programmare la pubblicazione di un post.
Come gestire i ruoli di Amministratore di Pagine e Gestore di Contenuti. Come invitare gli amici a mettere MI Piace sulla propria pagina. Come inserire il profilo amministratore nelle in- formazioni della fan page.Come gestire una fan page da mobile: l’App. Ecco l'interessante guida gratuita di Mirko Saini!
Digital plays a big role leading up to car purchase!
But you already knew that! The web is stuffed with tools and pros; however, have you aver made money out of those? If not, take a look!
Great content by author Ian Miller predicting the future of Big G. Officially retrieved on: http://www.slideshare.net/millerian/predicting-the-future-of-google-brightonseo
Digital marketing manager: Salvatore Thomas Carbè HouseLead Italia
Since Digital Marketing has become unavoidable for companies the web has been getting crowded with social media experts, digital gurus and online marketing superheroes! As you know many companies are hiring; however finding the right candidate can be tricky! No worries! Watch the presentation to find a suitable solution for you company!
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
3. Table of Contents
Credits and copyright_________________________________
Before we start______________________________________
How to use this guide ________________________________
!
STEP 1: GET YOUR MIND ON DIGITAL MODE________________
Day 1 -‐ Automotive is online____________________________
Day 2-‐ Let’s focus_____________________________________
Day 3-‐ Business Timing ________________________________
STEP 2: TOOLS AND GOALS_____________________________
Day 4-‐ The Automotive Digital Marketing Scheme___________
Day 5-‐ One goal more tools_____________________________
Day 6-‐ The Automotive Digital Marketing Traffic Generators___
Day 7-‐ The Automotive Digital Marketing Landing Pages______
Day 8-‐ The Automotive Digital Marketing Conversion Makers__
STEP 3: DIGITAL STRATEGIC MANAGEMENT________________
Day 9-‐ Create your Digital Marketing Paths_________________
Day 10-‐ Check your tools and work hard! __________________
!
!
!
2
4
5
!
6
7
10
13
17
18
21
24
27
30
33
34
38
4. BEFORE WE STARTAs you know the World is changing, so are business models.
There are many tools to get a company online the smart way.
We are now experiencing the existence of living in a World where two realibes
represent the two sides of the same coin -‐ there is a digital World and a physical one.
People are now used to live both sides of the coin. There is no big difference if we act
and live online or offline.
This is why we are all used to look up for answers, prices, friends and even jobs and
places in digital arenas such as blogs, furums and Facebook.
This is why companies are now facing their own new business reality: the digital World
is World where they don’t just need to be, the need to be there the CORRECT way.
Let’s make this easier -‐ the old fashioned web site is no longer the one-‐way tool we
need to run our business with. There is much more out there waibng for our company.
Companies now need a digital alter-‐ego capable of showing and selling products,
finding new markets and business opportunibes and new customers.
Furthermore, this alter-‐ego needs to be based on the correct markebng strategy and
develop real results. The aim of this guide is to provide you all the necessary tools to
develop your Automobve business the smart way. Enjoy.
!Salvatore Thomas Carbè -‐ DIGITAL MARKETING MANAGER
5. HOW TO USE THIS GUIDEThis guide is a collection of practical
tips to set your Digital Automotive
Marketing Strategy.
!
This guide will help you to:
!
-‐ Establish the correct Digital
presence;
-‐ Develop a Digital Marketing
Strategy
-‐ Find new customers through
Facebook, blogs and much more.
!
In order to do that, you will be guided
through a series of steps followed by
practical daily exercises. Change your
business in 10 days!
!
!
#TIP1
This guide has been created to provide you technical steps
to get your Automotive business online through Digital
Marketing. However feel free to use it to get ideas,
develop models without reading it as a book.
!
!
No matter they way you use it I hope it will help you!
Each daily step is divided into sub-‐
sections:
!
1. WHAT TO DO
The theory behind the step, get to
know your new Digital philosophy.
!
2. HOW TO DO IT
We like to make it practical. Each step
will be made reality.
!
3. LET’S PRACTICE
There’s no glory without practice!
!
!
!
8. Step 1 -‐ Get your mind on Digital Mode -‐ Automotive is online
It’s now time to face it: the
Automotive industry is more Digital
than ever.
!
During the last Geneva Motor
Show Mercedes announced a
partnership with Google while
Ferrari named Apple as Digital
partner to make future cars
internet based.
!
Drivers worldwide are soon going
to be used to get info directly from
their cars. They will be able to find
solutions, auto body shops, car
repair providers while driving.
!
Automotive is getting digital, how’s
your business preparing to that?
!
I know it’s hard to believe. We
were used to think of Automotive
as a physical market. However the
new reality is that this market
more than others is now online.
Don’t panic. First of all we need to
re-‐think our business facing this
new reality, asking ourselves a few
easy questions:
!
1. Have I ever thought about
getting my business online?
2. Do I have an updated website?
3. Have my Company Digital tools
ever made me make money?
4. Do I already have the Digital
Know-‐How to make my
Automotive company grow?
WHAT TO DO HOW TO DO IT
9. 1. Have I ever thought of getting my business online?
____________________________________________
____________________________________________
____________________________________________
!
2. Do I have an updated website?
Answer this question taking a look to your
competitors websites and make notes.
Date of creation: _____________________________
Elements I could work on (such as online quotation)
____________________________________________
____________________________________________
____________________________________________
!
3. Have my Company Digital tools ever made me
make money? Write down which tools where useful
in you company case.
____________________________________________
____________________________________________
LET’S PRACTICE
Step 1 -‐ Get your mind on Digital Mode -‐ Automotive is online
!
!
!
4. Do I already have the Digital Know-‐How to make
my Automotive company grow?
!
Do I know how to use Facebook for Business?
_________________________________________
_________________________________________
!
Do I have company blogging know-‐how?
_________________________________________
_________________________________________
!
Do I know my Digital Marketing Goals?
_________________________________________
_________________________________________
_________________________________________
_________________________________________
11. Step 2 -‐ Get your mind on Digital Mode -‐ Let’s Focus!
We know part of our Automotive
business future is online.
!
It’s now time to focus on the main
aspect of this future: goals.
!
Prior to see what the available
tools are or think about which
strategy you will use, we need to
focus on your digital goals.
!
Goals, as you know, play a pivotal
role on every business project.
!
If you know where you wanna go
it’s going to be easier to find the
right path!
!
Once more you will need to sit
down an answer a few questions.
!
When it comes to Digital
Automotive Marketing you have
no limits in term of opportunities.
!
There is no real Digital difference
in aiming for new customers,
create a strong brand identity or
set up a new business branch.
!
However what you need first are
strong ideas and clear goals.
!
Let’s focus on this point practicing
on the next page!
WHAT TO DO HOW TO DO IT
12. 1. Which goals do you aim to achieve through digital
marketing? Mark your choices!
-‐ Find new customers
-‐ Present new services
-‐ Sell services online
-‐ Sell products online
-‐ Create an online customer service
-‐ Create an online customer after-‐sale experience
-‐ Establish a Digital Brand identity
!
2. Now rate your choices from the least to the most
important!
a. _______________________________________
b. _______________________________________
c. _______________________________________
d. _______________________________________
e. _______________________________________
f. _______________________________________
g. _______________________________________
!
LET’S PRACTICE!
!
3. Write down a few lines about the reasons why
choices (a) (b) and (c) are key on your business.
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
!
Step 2 -‐ Get your mind on Digital Mode -‐ Let’s Focus!
14. Step 3 -‐ Get your mind on Digital Mode -‐ Business Timing
Good job so far! I am sure you are
doing great on setting your mind
on Digital mode! However it is now
time to set your Digital steps so:
keep yourself focused!
!
On this chapter we talk about
timing. Projects and ideas without
planning and a correct timing are
going to remain untouchable. Let’s
work on how you aim to reach you
Digital automotive goals and the
amount of time you will need to
succeed!
!
You can start thinking of your
Digital marketing business timing
as a line.
!
On this line you will set the steps
you’ll work on the next days.
!
This exercise will help you to write
down steps and ideas and get
organized.
!
Feel free to use your business unit
of measurement -‐ if you feel you
need weeks or months to develop
one step it’s no mistake. Make
sure you write down your goals
and the right timing you aim to
reach, this point will help you to
feel your project as feasible!
WHAT TO DO HOW TO DO IT
15. LET’S PRACTICE
This line represents your Digital Automotive Marketing project. Write your goals above the line
on a chronological order. You will write the appropriate timing under the line in correspondence
to each goal. The following line is a mere example, on the next page you will find a blank line you
can work on!
Step 3 -‐ Get your mind on Digital Mode -‐ Business Timing
____________________________________________________________________________________
Find 3 customers
from online tools each month
6 month
from beginning
Establish a Digital
Brand Identity
12 month
from beginning
Digital Marketing
project beginning
Create an online
customer service
Contextually
to beginning
16. LET’S PRACTICE (IT’S YOUR TURN!)
____________________________________________________________________________________
Step 3 -‐ Get your mind on Digital Mode -‐ Business Timing
19. Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Scheme
Each Digital Automotive Marketing
project follows precise rules to
achieve business goals.
!
In order to achieve these goals you
will need to study a simple scheme
based on 3 different key sections.
!
1. Traffic Generators
This section explains where you
will drive your future customers
and fans from;
2. Landing Pages
The online spaces thou will create
for your customers to make them
conduct a specific action;
3. Conversion Makers
The series of actions you will make
your customers do according to
your strategy.
The written form of this step can
sound a bi confusing; however
there is a simple scheme you will
follow to discover possible Digital
Automotive Marketing paths for
your future customers, readers
and fans.
!
Let’s jump on the next page to
work on it!
WHAT TO DO HOW TO DO IT
20. LET’S PRACTICE
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Scheme
Traffic Generators Landing Pages Conversions
Example Facebook Ad
Network Affiliation
Landing Page on Blog
Potential Customer
Contact
22. Step 2 -‐ Tools and goals Smart&Easy -‐ One goal more tools
Your Digital Automotive Marketing
project is about to start.
!
You opened your mind, you worked
on what you aim to get from your
future strategy and you set the
right timing.
!
We now need to consider that in
order to succeed on our business
goals we need the right tools.
!
Each Digital tool can be used for
different reasons and to reach
different goals. This chapter will
show you which tools to use
according to your business goals.
!
This chapter will show you a
Digital Marketing scheme to help
you recognize which tool you can
use to reach your business goals.
!
The proposed chart has been
developed through direct
Automotive based working
experience!
!
As you know there are many tools
to make your Automotive business
go online. Notwithstanding
through experience I have found
which tools are most useful and
marketing oriented for the
Automotive Industry!
!
Feel free to use the following
scheme as part of your strategy!
WHAT TO DO HOW TO DO IT
23. LET’S PRACTICE
Find new customers
Present new services
Sell services online
Sell products online
Create an online customer service
Create an online customer after-‐sale experience
Establish a Digital Brand identity
Get customers contacts (email; #numbers…)
GOALS
Facebook Blog E-‐commerce platform
Step 2 -‐ Tools and goals Smart&Easy -‐ One goal more tools
IS THIS FOR YOU?
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
25. In order to be successful you need
traffic towards your Digital
Automotive online pages.
!
Traffic is the key to create a digital
brand identity, get new customers
and sell Automotive products and
services.
!
There are several Automotive
traffic generators you can use,
some costly and some free; this
section will show you the most
effective ones and how to use
them.
Generate online traffic can be
hard if don't have the right tools!
!
The good news are that you might
already have digital traffic
generators but you haven’t
realized this asset yet!
!
Customers email (past and
current), social media logos on
business cards and traditional
advertising are a great way to
generate traffic towards your
digital spaces.
!
Let’s see what you got and what
you can use on the next page!
WHAT TO DO HOW TO DO IT
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Traffic Generators
26. LET’S PRACTICE
Facebook Advertising
Past Customers Emails
Current Customers Email
Social Logos on Traditional advertising
Web site + social logos on business cards
!
!
TRAFFIC GENERATORS IS THIS MY ASSET?
YES NO
YES NO
YES NO
YES NO
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Traffic Generators
YES NO
28. When you generate traffic from
your customers you will need to
show them something useful and
contexually correct.
!
If you send an email to your
customers telling them you just
opened a new Facebook page
make sure you provide them the
link to the page on the text!
!
This simple (but key!) rule plays a
pivotal role on your strategy. Each
time you generate traffic make sure
yo have an appropriate languid
page for your customers with
interesting related content in it.
Creating a landing page is not
difficult! You can create a landing
page through your company blog
or directly on Facebook as a TAB
or link your e-‐commerce pages.
!
If you already have the technical
skill to develop a landing page you
are set to go! If you need help no
worries! there are some links you
will like!
!
WHAT IS A LANDING PAGE:
http://en.wikipedia.org/wiki/
Landing_page
!
HOW TO CREATE A LANDING PAGE
ON FACEBOOK: https://
developers.facebook.com/docs/
appsonfacebook/pagetabs/
!
WHAT TO DO HOW TO DO IT
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Landing Pages
29. LET’S PRACTICE
Facebook TAB
Blog Page
E-‐Commerce Pages
Other online services (e.i. Autoscout)
!
!
LANDING PAGES IS THIS MY ASSET?
YES NO
YES NO
YES NO
YES NO
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Traffic Generators
31. You have just learnt how to drive
traffic to your Digital Automotive
spaces.
!
Even if you have just made 50% of
your Digital job there are a few
considerations to be made.
!
You now want to make your
customers complete a specific
action such as leave you his/her
email, buy a product or get a
coupon.
!
Each good strategy is complete
only when it works and make you
earn money! ;)
!
!
!
It is now time to convert your
traffic into leads and money!
!
If you sell an Automotive product
such as motor parts or a service as
auto body repairs this process is
going to be easy!
!
Make sure your digital spaces are
ready to convert traffic into
money; In case you are looking for
customers email you will contact
for a special offer, make sure you
have a clear contact form on your
landing page. Similarly if you wish
to sell a product make sure your
BUY NOW button is on and ready
to get the order!
!
!
!
WHAT TO DO HOW TO DO IT
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Conversion Makers
32. LET’S PRACTICE
!
E-‐commerce buttons
Contact forms
Coupon downloader
!
!
!
!
YES NO
YES NO
YES NO
Step 2 -‐ Tools and goals Smart&Easy -‐ The Automotive Digital Marketing Traffic Generators
CONVERSION MAKERS ARE THEY WORKING PROPERLY?
35. You have just learnt how to drive
traffic to your Digital Automotive
spaces.
!
Even if you have just made 50% of
your Digital job there are a few
considerations to be made.
!
You now want to make your
customers complete a specific
action such as leave you his/her
email, buy a product or get a
coupon.
!
Each good strategy is complete
only when it works and make you
earn money! ;)
!
!
!
It is now time to convert your
traffic into leads and money!
!
If you sell an Automotive product
such as motor parts or a service as
auto body repairs this process is
going to be easy!
!
Make sure your digital spaces are
ready to convert traffic into
money; In case you are looking for
customers email you will contact
for a special offer, make sure you
have a clear contact form on your
landing page. Similarly if you wish
to sell a product make sure your
BUY NOW button is on and ready
to get the order!
!
!
!
WHAT TO DO HOW TO DO IT
Step 3 -‐ Digital strategic management -‐ Create your Automotive Digital Marketing paths
36. LET’S PRACTICE
GOAL
Step 3 -‐ Digital strategic management -‐ Create your Automotive Digital Marketing paths
PATH
Find new customers
Facebook Ad
Network Affiliation
Landing Page on Blog
Potential Customer
Contact
Traffic Generators Landing Pages Conversions
A
Email Marketing
Downloadable
Coupon page on Blog
Coupon DownloadB
Sell an Automotive
Service
Facebook Post
E-‐commerce
Landing Page
Customer Click on
BUY NOW buttonA
Social media
logos on business card
Specific offer
Web site pageB
Examples
Customer Click on
BUY NOW button
37. LET’S PRACTICE (IT’S YOUR TURN!)
GOAL PATH
Traffic Generators Landing Pages Conversions
A
B
Examples
A
B
Try to draw your Automotive Digital Marketing paths!
Step 3 -‐ Digital strategic management -‐ Create your Automotive Digital Marketing paths
39. You are now ready and set to go!
!
You have your ideas ready and your
tools set to show your Automotive
amazingness to the World!
!
What happens now?
!
Well, hopefully this guide has been
helpful to your Automotive
business, however let’s make a
double check to start working!
!
!
Just fill the following scheme to
double check you worked on
every step of this guide.
!
You are a step away from getting
your success online.
!
One more step and you will be
ready to go!
!
See you on the last page!
WHAT TO DO HOW TO DO IT
Step 3 -‐ Digital strategic management -‐ Check your tools and work hard!
40. LET’S PRACTICE
!
Have you answered chapter one questions?
Have you wrote down your goals?
Have you set your business timing?
Have you understood the DM scheme?
Have you set your tools?
Have you set you traffic generators?
Have you set your landing pages?
Have you set your conversion makers?
Have you set your DM paths?
!
!
YES NO
YES NO
YES NO
CHAPTERS
Step 3 -‐ Digital strategic management -‐ Check your tools and work hard!
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
41. Come trovare lavoro con un blog
WHAT’s NOW?
Thanks for having read this guide!
I hope has been helpful for your business!
!
IT’STILL NOT TIME TO GO! KEEP IN TOUCH!
I have received a few good feedback while writing this guide; more than 700
people have already read this guide telling me what they think about it.
!
I would like to get your feedback too! Once you have tried to get your
Automotive Business online let me know what you think about this guide!
!
You can write me at stcarbe@gmail.com -‐ feel free to add me on
Facebook as Salvatore Thomas Carbè if you have more questions relating to
this content!
WISH YOU!
TO RUN A SUCCESSFUL!
DIGITAL AUTOMOTIVE!
BUSINESS!!