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Business model generation
This document discusses business models and the business model canvas tool. It provides an overview of the business model canvas, explaining that it is a visual chart with nine blocks that help define a company's value proposition, infrastructure, customers, and finances. It then gives examples of filling out the business model canvas for some sample companies and business ideas, including a delivery startup called DELFAST, a tie company called SMART TIE, and a CRM tool called NetHunt. Each example fills out the different blocks of the canvas like key partners, activities, and revenue streams. The document emphasizes that the business model canvas is a useful framework for defining the various aspects of a business model.
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Business model generation
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- 2. Mykola Skyba Director ofthe “Agency of cultural strategies," founder of the educational platform for youth the "Next Generation Business School“. We concentrate on the creative economy and innovation. Expert of the “Cultura2025" platform of strategic initiatives. Partner in the Program "Code of City“. I deal with the strategic consulting, in particular - how to use the cultural resources to define the value proposition in business. Implements the cognitive approach for decision- making process.
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- 6. In thestrategic level the mono-logic dos not work Each decision it is the composition of the solution Composite logic complicated than usual not just at times - and in stages. We able to mastering with complexity only operate by models
- 7. The top mangernever works with reality. He| she deals with some model and uses it for creating your reality via making solution witch base on his/her vision of the reality and taking responsibility for these. Viacheslav Geraschenko , kmbs
- 8. What is beingsold? Asset Type Financial Physical Intellectual Human Asset Right Ownership– Significant Transformation Entrepreneur Manufacture r Inventor Human Creator Ownership– Limited Transformation (Distributor) Financial Trader Wholesaler/ Retailer IP Trader HumanDi stributor Use (Landlord) Financial Landlord Physical Landlord Intellectu al Landlord Contract or Matching (Broker) Financial Broker Physical Broker IP Broker HR Broker Source: MIT eBusiness Process Repository MIT Business Model Archetypes (BMAs)
- 9. Using this framework,researcher from MIT classify the revenue streams of the top 1000 firms in the US economy in fiscal year 2000 and analyze their financial performance.
- 10. The results showthat business models are a better predictor of financial performance than industry classifications and that some business models do, indeed, perform better than others. Specifically, selling the right to use assets is more profitable and more highly valued by the market than selling ownership of assets. http://seeit.mit.edu/publications/BusinessModels6May2004.pdf
- 12. HOW TO OPERATETHE BYSINESS MODEL?
- 14. BM CANVAS =ENTERPENERSHIP + DESIGN
- 16. THE DESIGN THINKINGPROCESS
- 18. DROW PLEASE FIVETANGULARSTAR (don’t away your hand from the paper) DROW PLEASE SEVENTANGULAR STAR (don’t away your hand from the paper) task 1 task 2 Exercise What in results?
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- 21. Task 3 DROW PLEASENINECORNER STAR (don’t away your hand from the paper) Exercise
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- 30. BUSINESS MODEL CANVASstep by step
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- 37. Portrait Behavior facts Want andgoals Gregory House, 40+ He is doctor working in the Princeton- Pleynsboro clinic. He walks with a cane Drive with the bicke Honda CBR1000RR Repsol Replica When Wilson call to Gregory, his phone plays the song of ABBA "Dancing Queen". Want to get rid of chronic pain in the leg. Requires good rest. Try to face up with complicated case in clinical practice. Diagnoses only briefly talking with the client. Tends to ignore established rules Often repeats: "All lie.“ Use the FB several times a week
- 38. Seek Behavior Cluster SeekDesire Cluster
- 40. CHARACTERISTICS Newness Performance Customization “Getting the JobDone” Design What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products und services are we offering to each Customer Segment? Which customer needs are satisfying? Brand/Status Price Cost Reduction Risk Reduction Accessibility Convinced/Usability
- 41. Smart Tie NicheMarket Convinced Usability Design
- 42. Mans who care about you appearanc andinvest personal brand Confident in perfections of the image Smart Tie
- 43. DELFAST Newness RiskReduction “Getting the Job Done” Mass Market + Diversified
- 44. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audie of private clients Corporate clients Guaranty deliveries just in time
- 45. “Escada-М” Performance SegmentedCustomers
- 46. The highest quality plywood for Ukrainian market DELFAST Ukrainian furniture manufacto andstores %) European furniture manufacto (70 %) High quality and cheap raw materials for Italian market
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- 49. Risk Reduction Accessibility Diversified
- 50. Improves written communication in English GRAMMARLY job seekers, foreignstud and English language learners, an non-native English-spea professiona more than 6 leading universities and corporation instant feedback on the accuracy, impact, and credibility of their English writing
- 51. NetHunt CRM Convinced/ Usability Segmented Customers + Diversified
- 52. Entreprene gmail users around wo whotry to familiar an flexible wh their busin data and informatio Confident in perfections of the image NetHunt CRM
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- 56. Awareness Evaluation PurchaseDelivery After sales
- 57. Awareness How we doraise awareness about our company’s product and services? Evaluation How we help customers evaluate our organization’s Value Proposition Purchase How we allow customers to purchase specific products and services Delivery How we deliver a Value Proposition to customers? After sales How we provide post-purchase customer support? CHANELL TYPES
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- 59. Smartphone - remotecontro of the life in the modern world include delivery channel of the many service
- 60. 3D Printer combinedwith smartphone
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- 62. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audience of private clients Corporate clients Guaranty deliveries just in time Via high speed electro- bicycle
- 63. Entrepreneurs gmail users around worlds whotry to be familiar and flexible whit their business data and information Confident in perfections of the image NetHunt CRM Via gmail, context adverting
- 64. Be careful withvisual communications NB
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- 68. What type ofrelationship does each of our Customers Segment expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- 69. Personal assistance Dedicated personal assistance Self-service Automated service Communities Co-creation Type of relationship
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- 71. DELFAST Communities Tobe face of the brand Participation in crucial exhibition
- 72. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audie of private clients Corporate clients Guaranty deliveries just in time Via high speed electro- bicycle With wide audience online: via FB, article, etc. With key partner in personal way
- 73. “What the mostimportant thing it is personal contact with customers. Therefore, the main item of expenditure it is travel the sales managers.” Volodymyr Patias ESKADA-M
- 74. The highest quality plywood for Ukrainian market DELFAST Ukrainian furniture manufacto andstores %) European furniture manufacto (70 %) High quality and cheap raw materials for Italian market Personal contact with key clients in b2b segment – thematic exhibition
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- 78. DELFAST Problem solving Withsending and receiving small items
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- 80. Negotiation: smart discountfor intelligent people SMART TIE
- 81. NB Crucial point: Howeasy it to pay?
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- 85. TYPES OF RESOURCES Physical Intellectual(brand patents, copyright, data) Human Financial
- 87. Entreprene gmail users around wo whotry to familiar an flexible wh their busin data and information Confident in perfections of the image NetHunt CRM New soft Human recourses Internet Personal assistance Via gmail, context adverting
- 88. DELFAST Founders’ charisma Investment 300К$ Motivated bicyclist
- 89. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audie of private clients Corporate clients Guaranty deliveries just in time Via high speed electro- bicycle With wide audience online: via FB, article, etc. With key partner in personal way -Founders’ charisma -Investment - Motivated bicyclist
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- 92. Identification of KeyActivities involve as assessing: what Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? The key Activities Building Block describes the most important things a company must do to make its business model work Key Activities Key Activities can be categorized as follows: • Production • Problem solving • Platform/Network
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- 94. WHAT YOU GETWITH DELFAST: SPEED As opposed to regular «delivery for tomorrow» DelFast will deliver your order in an hour. SEQURITY & SAFETY Your goods are insured for amount up to UAH 10,000 according to agreement. FLEXIBLE COOPERATION We deliver goods either from e-shops or from individuals from hands to hands. ECOLOGICAL COMPATIBILITY We only use electric transport, thus preserving air purity. GOOD TESTIMONIALS Our courier will get adjusted to your customers’ schedule. As a result — everyone is pleased!
- 95. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audience of private clients Corporate clients Guaranty deliveries just in time Via high speed electro- bicycle With wide audience online: via FB, article, etc. With key partner in personal way -Founders’ charisma -Investment - Motivated bicyclist - R&D (bicycle) - Expand the network of the service point - Earns the investment - Makes delivery Investors
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- 99. The highest quality plywood for Ukrainian market ESKADA-M Ukrainian furniture manufacto andstores %) European furniture manufacto (70 %) High quality and cheap raw materials for Italian market Personal contact with key clients in b2b segment – thematic exhibition -Founders’ charisma -Investment - Motivated bicyclist Fast electro bike -Founders’ charisma -Investment - Motivated bicyclist kmbs Strategy, skills
- 100. Delivery a small object(7 kg max) for a 1 hour around city DELFAST Wide audie of private clients Corporate clients Guaranty deliveries just in time Via high speed electro- bicycle With wide audience online: via FB, article, etc. With key partner in personal way -Founders’ charisma -Investment - Motivated bicyclist - R&D (bicycle) - Expand the network of the service point - Earns the investment - Makes delivery Investors Privat bank «Нова Пошта» Kniga.biz.ua Citrus.ua Eda.ua Bodo
- 103. WHAT YOU MUSTTO KNOW WORKING with BUSINESS MODEL CANVAS
- 104. • Don’t fallin love in you first Business Model • Divide facts from hypothesis • The work with canvases – it is Iteration process • The work with canvases – it is Iteration process • Face up with unknowing • Pay most attention for value • Develop empathy • Annalise environment • Deal with ideation • Prototyping • Look around
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- 107. Pay attention forunknowing
- 108. Pay most attentionto the value
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- 118. Innovation (Інновації) Competition(Конкуренція) Demographics (Демографія) Economics (Економіка) Infrastructure (Інфраструктура) - Partners Social trends (Тенденції суспільного розвитку) Regulation (нормативно-правова база) LOOK AROUND
- 120. Case # 1 Youare a top manager of the ski resort. You have reached the status of number one site for lovers of active winter recreation. Your company has attracted significant investment in infrastructure and improved service. But skiing season is very short. On average, within four months of the resort receives profits. The rest of the time you spend earned money on hotels and service equipment. And you need to return the investment and stay competitive. Your actions?
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- 122. Case # 2 Youare the head of a hospital specializing in the treatment of asthma. Every day in your area of responsibility turns about 5,000 patients - most of them children. Asthma that causes the disease is sudden and treacherous. As many as 3 out of 4 asthma sufferers fail to use their inhalers correctly, which contributes to the thousands of avoidable asthma hospital admissions each year. You and your team's have task: find a way of increasing the efficacy of therapeutic compounds ASAP. On this will depend the life and health of patients, the reputation of your clinic. Your actions?
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- 125. 7. Ideation: http://treilanderror.blogspot.com/2011_02_01_archive.html http://surroundingsignifiers.com/training/ 8. Visualthinking https://slidemodel.com/templates/visual-thinking-methodology- powerpoint-diagram/ 1. http://alexosterwalder.com/ 2.https://alpinabook-a.akamaihd.net/iblock/0cb/listalka_bmg_p1-30.pdf 3.http://www.businessmodelgeneration.com/canvas/bmc 4.http://www.businessmodelgeneration.com/downloads/business_model_canvas_ poster.pdf 5. https://canvanizer.com/new/business-model-canvas 6. https://www.youtube.com/watch?v=2tdpNKdH7sM links
- 126. THANKS FOR ATTENTION Mykola Skyba, myskyba@gmail.com