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- 1. Mobile Money by Pedro Henriques Teacher at Universidade Lusófona Business Manager at Carbon by BOLD
- 2. Mobile Money by Pedro Henriques Teacher at Universidade Lusófona Business Manager at Carbon by BOLD
- 3. BOLD GROUP Carbon is part of the BOLD Group, that through its brands, operates in several business areas: Outsourcing IT, Digital Marketing, Mobile and Integrated Solutions
- 4. +25 TALENTS working together to deliver the best apps 8YEARSof designing and mobile + developing SOLUTIONS +300 APPSproduced by our Team 186 200 HOURSof accumulated in MOBILEexperience
- 6. MULTI-PLATFORM Enterprise grade engineering, for all mobile platforms Android, IOS, Windows, BlackBerry, HTML5, Java ME, Xamarin, jQuery mobile and PhoneGap. MULTI-DEVICE Solutions for all devices Smartphones, Tablets, Desktop, TV, Smartglasses, In-car, Smartwatches and Wearables.
- 7. Do you live up to the hype?
- 8. Which (and how many) Mobile Devices do you carry with you? Smartphones, Tablets, Wearables?
- 11. Smartglasses
- 13. Insideables
- 17. Connected Cars
- 18. Which mobile pla]orm are you a fan? iOS, Android, Windows?
- 19. hIp://gs.statcounter.com/#mobile_os-‐ww-‐monthly-‐201502-‐201504-‐map Mobile Market Share 2015
- 23. Your mobile phone/apps don’t work quite right?
- 24. DEVICE FRAGMENTATION hIp://blogs.forrester.com/jp_gownder/13-‐06-‐21-‐fragmenta[on_is_a_way_of_life_but_few_new_pla]orms_will_emerge Device FragmentaKon
- 27. hIp://www.dazeinfo.com/2014/09/01/extensive-‐look-‐fragmenta[on-‐google-‐inc-‐googl-‐android-‐curse-‐boon/ Screen Size FragmentaKon
- 28. What do you do on your smartphone? Apps or Web? Games, Social Media or Produc[vity?
- 29. hIp://www.flurry.com/bid/109749/Apps-‐Solidify-‐Leadership-‐Six-‐Years-‐into-‐the-‐Mobile-‐Revolu[on#.U3_TT5RdWFY Apps vs. Mobile Web
- 30. hIp://www.flurry.com/bid/109749/Apps-‐Solidify-‐Leadership-‐Six-‐Years-‐into-‐the-‐Mobile-‐Revolu[on#.U3_TT5RdWFY Apps vs. Mobile Web
- 31. Do you s[ll use SMS?
- 32. hIp://www.anacom.pt/render.jsp?contentId=1348062#.VUbg9a1Viko Millions SMS Service in Portugal
- 33. hIp://www.anacom.pt/render.jsp?contentId=1348062#.VUbg9a1Viko % Instant Messaging Usage in Portugal
- 34. Do you use your TV as ‘background noise’? While using laptop, tablet or smartphone?
- 37. hIp://www.emarketer.com/Ar[cle/UK-‐Adults-‐Spend-‐More-‐Time-‐on-‐Mobile-‐Devices-‐than-‐on-‐PCs/1012356/2 UK Adults Media ARenKon
- 38. Do you always exceed your data plan?
- 39. hIp://www.cisco.com/c/en/us/solu[ons/collateral/service-‐provider/visual-‐networking-‐index-‐vni/white_paper_c11-‐520862.html Mobile Data – Top Users
- 40. hIp://www.cisco.com/c/en/us/solu[ons/collateral/service-‐provider/visual-‐networking-‐index-‐vni/white_paper_c11-‐520862.html Mobile Data Traffic Forecast
- 41. In Mobile everything is exponen[al! Profits can also be.
- 44. hIp://www.indeed.com/jobtrends?q=iOS&rela[ve=1 Growth in iOS Job offering
- 45. hIp://www.indeed.com/salary?q1=Mobile+Applica[on+Developer&l1=world Growth in Mobile Developer Salary in US
- 46. hIps://hourofcode.com/pt Coding is a Skill for Life
- 49. Cross PlaZorm Revenue Comparison
- 50. hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world Ad Revenue Growth in US (2013-‐2016)
- 51. hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world Ad Spending Shi_ towards Mobile
- 52. hIp://www.slideshare.net/jordanmcon/10-‐trends-‐that-‐are-‐changing-‐the-‐marke[ng-‐world Facebook Ad Revenue Shi_ towards Mobile
- 53. Success Cases
- 54. • Paid app • Ads • Several Edi[ons • Mul[-‐pla]orm • Merchandise • #1 downloaded game • 1 billion downloads • 30+ million daily ac[ve users • 300+ million minutes played daily • 33 games aIempts Success Case: Angry Birds
- 55. • News aggrega[on app • Algorithm to summarize news • Created by SRI • Apple's Best Apps of 2012 award for Intui[ve Touch • +500K users • +30 million summaries read • 28 years of saved [me • Founded by Nick D'Aloisio with 15 years • Youngest person to raise venture capital • $30 million acquisi[on by Yahoo Success Case: Summly
- 56. • Free app • No clear revenue model • iPhone app released on October 2010 • 30+ million users • 1+ billion photos • 5+ millions photos per day • 575 likes per second • 81 Comments per second • 1 million Android installs in 12 hours • 2011 Apple’s App of the Year • $1 billion acquisi[on by Facebook Success Case: Instagram
- 57. • Ride-‐sharing service • Connects drivers and riders • New word: Uberifica[on • Pays fines to keep opera[ng • Massive disrup[on in exis[ng market • 55 countries • 250 ci[es • + 8M users • + 160K drivers • 1M average daily trips • $40 billion valua[on • $1.2 billion funding round (last one) • Uber drivers unemployed before Uber: 50% Success Case: UBER
- 58. Pedro Henriques www.linkedin.com/in/pedromahenriques twiIer.com/p3dromig Thank you! Hope you enjoy it! Ques[ons? www.carbonbybold.com mobile@carbonbybold.com