TELO is a fitness app that aims to make workouts fun through audio-based stories and gamification. It currently offers running/walking activities with plans to expand to other fitness types. The app tracks users' progress and provides alerts to encourage completion of workouts. TELO is seeking $200k in seed funding to expand its user base in India, conduct local events, add more language content, and integrate with fitness devices. The funding would be used over 12 months to achieve milestones like 500k active users across communities in major cities.

1. Download Now
TELO
“We Make Fitness Fun!”

2. But
TELO solves this…
* internal survey
6 in 10 people
think
fi
tness programs are
boring
3
Everyone wants to live a healthy life…

3. “How?” ~ You ask!
Intro Speed Up Alert #1 80% Complete Successful
Speed Up Alert #2
Activity begins User Slows Down User Slows Down Again User Completes 80% Completes workout
🏃
Audio-AR powered by GPS to provide contextual storylines to make
fi
tness fun!
👆 👆 👆 👆 👆
Intro Speed Up Alert #1 80% Complete Failed
Speed Up Alert #2
👆 👆 👆 👆 👆
English
Hindi
Tap on the 👆 to experience the content…
Does Not complete
🚴 🧘

4. Market Size/Opportunity
520M - 2020 ——-> 760M - 2021
Indian smartphone users by
(a)
(b)
(c)
(d)
(e)
(f)
(a) = 750,000,000 Smartphone Users
(b) = (a) X 34% living in cities = 255,00,000
(c) = (b) X 80% who do NOT exercise = 204M
(d) = (c) X 80% who use mobile apps = 163M
(e) = (d) X 05% who pay for mobile apps = 8.1M
(f) = (e) X $1 * 12Months = $96M/year
SOM ==> 1% of (f) = $960,000
* (Phase 01 - India, Phase 02 - USA, UK, Australia)
6M
ACTIVE FITNESS ENTHUSIASTS
$350
-
400
ANNUAL SPENDS
$2.4B
X
=
SIZE OF INDIAN RETAIL FITNESS MARKET

5. ALL WORKING TOWARDS MAKING MORE PEOPLE ADOPT HEALTHY HABITS
INDIA FITNESS APP MARKET SIZE
$311.08M - 2021
EXPECTED - $996.06M
BY 2026 WITH A 26.81% CAGR
1

6. TELO Redesign (WIP)
Phase 01
Running/Walking
Phase 02
Audio based
fi
tness - Physical &
Mental
Phase 03
Video based
fi
tness with In
fl
uencer
coaches

7. Traction
Downloads: 23,000+
Last 28 days: 5,000+
Last 7 days: 1,200+
Traction as of 14th Sept 2021
Average Dist/Run Attempt: 266 meters
Total Attempts Made: 6322
Successful Attempts: 2194 (34.7%)

8. Product Roadmap
Period Action
First 3 months Get
fi
tness/running coaches to be the voice of the brand and get their clients also to sign up and use TELO - $
0 - 4 months
Hiring plan (12months) - 3 Engineers (1 React Native - Frontend, 1 React Native - Backend, 1 Systems Architect), 1 UI/UX
Designer, 1 Digital Marketer and 1 Content Writer
4 - 6 months Languages that we intend to create content in - Tamil, Kannada, Gujarati & Spanish
6 - 8 months
Integration with
fi
tness wearable devices - Apple Watch, FitBit Smartwatches,
fi
tness bands etc. + Explore a potential
hardware offering
8 - 12 months
Potential Patent Application for algorithm that ensures highest success rate for users when the app nudges them to
complete the run in the stipulated time - Similar to course completion as a metric

9. Value Proposition
Fitness while being entertained
Multi-lingual content
Content creation framework ready - scale possible!
5KM 10KM Half Marathon Full Marathon
Lose Weight Tone Body Get Fit
Walking/Running Now - Other Fitness Activities soon!
Fitness anywhere you are
Events around the year for users

10. Revenue Models
USERS
Premium Content + Fitness Plans - Subs & Pay
Per Use $
Entry Fee - Branded Local/Online Events $
BRANDS
Sponsored Events on App $
Sponsored Content Pieces $

11. Competition
Health focussed
Entertainment
Lacks a platform for content creation
And is limited by their “Zombies”
positioning
1. Multilingual & genre agnostic content
2. User goals driven - weight loss, 5KM, 10KM
3. Creators will be champions from FY02

12. • Previously founded and run a voice-
fi
rst social networking
app call the theVOIZapp - 2 years+
• Growing it over 150K+ active users with 38K+ MAUs and
7.2 WAUs at its peak;
• Product Manager with over 14+yrs experience - Freight Tiger,
Taskbob, Zee Learn Ltd., O2 Mobiles UK, SingTel etc.;
• Avid Runner - 12000+KMs clocked so far in 11 years;
Sidharth Vijayan
Founder
Tech Advisory Board
Jebu Ittiachan
Chief Arch - Freight Tiger , Former
entrepreneur & Former Chief
Architect - OLA
Himanshu Retarekar
Head of Engg. - Freight Tiger ,
Former entrepreneur & Head of
Mobile Apps - OLA

13. Ask
$200K in seed capital
Milestones to be achieved with the investment:
- Reach 500K active runners in 12 months from fundraise
- Have at least 10 different pockets of tier 01 & 02 cities where active communities are
functional
- Conduct two big running events on the app
- Content in 2-3 additional languages

14. Successful exits in the space
”

15. Let’s make Fitness a Fun Habit!
https://teloruns.com
+91 95139 70159
sidharth@teloruns.com
Thank You!

16. 1 - Fitness App Market Revenue USD 298.30 Billion by 2026 with a 31.25% CAGR | Global Fitness Apps Market to Benefit
from COVID-19 Pandemic; India - https://www.360iresearch.com/library/research-report/india-fitness-app-market
Appendix
3 - Internal Survey results
2 - Trends and opportunities in the Indian fitness market for 2020