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MOBILE APPS
Charlie Morris, iOS developer
An introduction to development and
investment options
HELLO!
‣ iOS developer at Mind Fund Studio
‣ Previously worked in Venture Capital at AAIC Ventures
‣ Originally a suit wea...
AGENDA
‣ Brief overview of the mobile app market
‣ Understanding your app development options
‣ Investment tactics: How to...
THE MOBILE APP
MARKET
MOBILE APP DEVELOPMENT AND INVESTMENT
...IS MASSIVE
AND
GROWING
MOBILE APP MARKET
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: Statista 2015
SMARTPHONE SALES ARE ASTRONOMIC
MOBILE APP DEVELOPMENT AND INVESTMENT
ANDROID DOMINATES DEVICES
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: Statista 2015
MORE ANDROID APPS ARE DOWNLOADED THAN IOS
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: AppAnnie
Note Over 100bn cumulativ...
MOBILE APP DEVELOPMENT AND INVESTMENT
BUT IN TERMS OF REVENUE...
Source: AppAnnie
‣ Paid app
‣ In app purchases (often associated with
"Freemium")
‣ Subscription model
‣ Advertising
- Direct advertising (...
ONLY 9% OF IOS
DOWNLOADS ARE
PAID...
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: Statista 2015
...TOTALING
$34,990,000,000
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: Statista 2015
IN APP PURCHASES ARE KEY
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: AppTopia
Note: More case studies at http://www.blue...
Games is the
largest genre
on the Apple
app store
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: Statista 2015
IT IS A HUGELY COMPETITIVE MARKET
MOBILE APP DEVELOPMENT AND INVESTMENT
Source: LukeW Ideation and Design
DEVELOPMENT
OPTIONS
MOBILE APP DEVELOPMENT AND INVESTMENT
1. What platform should you develop for?
2. How should you develop for your chosen platform(s)?
3. Should you build it you...
MOBILE APP DEVELOPMENT AND INVESTMENT
1. WHAT PLATFORM?
‣ iOS
‣ Android
‣ Windows
‣ Blackberry
‣ FireFox OS
‣ Sailfish
‣ Tizen
‣ Ubuntu
‣ Others...
MOBILE APP DEVELOPMENT AND INV...
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ Smartphone
‣ Operating system
‣ Marketplace (App Store, Google Play, etc)
‣ Paymen...
‣ C level executives are more likely to own an iPhone
‣ Finland has a higher propensity of Windows Mobile
‣ Africa and Lat...
WHAT ABOUT HONG KONG?
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ Mobile:
24%- iOS
74% - Android
2% - Other
‣ Tablet:
82%- iOS...
2. HOW TO DEVELOP?
MOBILE APP DEVELOPMENT AND INVESTMENT
APP TERMINOLOGY
MOBILE APP DEVELOPMENT AND INVESTMENT
WEB APP NATIVE APP HYBRID APP
‣ Mobile-optimized
webpages that look ...
WEB APPS
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ Refers to websites that behave like applications
‣ Advantages:
- No need ...
MOBILE APP DEVELOPMENT AND INVESTMENT
NATIVE APPS
‣ Apps built using the toolset that Apple or Google
provide
‣ Advantages...
‣ IDE (integrated development environment): Xcode
‣ Languages: Objective C / Swift
‣ Testing: Simulator / device, Testflig...
HOW DO YOU BUILD ANDROID NATIVE APPS?
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ IDE: Android Studio
‣ Languages: Java
‣ Test...
‣ Camera
‣ GPS
‣ Accelerometer
‣ Microphone / Speaker
‣ Local storage
‣ Vendor APIs
‣ Touch Gestures
MOBILE APP DEVELOPMEN...
MOBILE APP DEVELOPMENT AND INVESTMENT
BIG PROBLEM WITH NATIVE...
TWO
CODE
BASES
MOBILE APP DEVELOPMENT AND INVESTMENT
HYBRID DEVELOPMENT
‣ Hybrid development combines the best (or worst) of both the native and HTML5
worlds
‣ It is a web app, primarily built u...
HOW DO YOU BUILD HYBRID APPS?
‣ IDE: Text editor of choice / terminal
‣ Languages: Javascript
‣ Testing: Chrome / device (...
‣ The beautiful, open source front-end SDK for
developing hybrid apps
‣ Creator makes it easy to rapidly build Ionic mobil...
‣ Any sort of online component requires a backend service (API)
‣ This backend could be custom built: Node.js, Ruby on Rai...
MOBILE APP DEVELOPMENT AND INVESTMENT
3. BUILD YOURSELF OR GET HELP?
WIREFRAMING FIDELITY
LOW MEDIUM HIGH
www.balsamiq.com www.sketchapp.comPen and paper
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ Shoutem
‣ Mobile Roadie
‣ Mag+
‣ Adobe DPS
‣ Como
‣ GoodBarber
‣ AppPresser
‣ AppYourself
AN INCREASING NUMBER OF WYSIWY...
‣ Online courses:
- Codecademy
- Treehouse
- CodeSchool
- BitFountain
- Ray Wenderlich (iOS)
‣ Real life classes:
- Genera...
‣ Agencies in HK:
- Mind Fund Studio (*wink*)
- Altitude Labs
- 42 Labs
‣ Freelancers:
- Locally (check out co-working spa...
INVESTMENT
TACTICS
MOBILE APP DEVELOPMENT AND INVESTMENT
MOBILE APP DEVELOPMENT AND INVESTMENT
WHAT TO LOOK FOR?
MOBILE APP DEVELOPMENT AND INVESTMENT
‣ If pure software:
- Exert extreme caution - easy to replicate
- ...
‣ Co-working spaces: Blueprint, Cocoon, Garage Society, Paperclip, GoodLab,
Cyberport, Metta, etc
‣ Universities: HKUST, H...
‣ Technical audit:
- How can you gauge degree of sophistication?
- Who can you trust to evaluate the technology?
‣ Develop...
‣ Analysis of revenue traction over time and overall profitability of the business
model:
- User growth is hugely speculat...
‣ Tranches investment offer; offering a tiered incremental investment stream based
on the owner executing to milestones co...
THE MALE OR FEMALE APPROACH?
MOBILE APP DEVELOPMENT AND INVESTMENT
INVEST AND PRAY
MOBILE APP DEVELOPMENT AND INVESTMENT
Q&A
MOBILE APP DEVELOPMENT AND INVESTMENT
E: CHTMORRIS@ICLOUD.COM
T: @CHTMORRIS
W: CHTMORRIS.COM
THANK YOU!
CHARLIE MORRIS
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An introduction to mobile app development and investing

A presentation by some cool app developers in HK that I wanted to save. Credit Mind Fund Studio developers Charlie Morris and Harry Ng

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An introduction to mobile app development and investing

  1. 1. MOBILE APPS Charlie Morris, iOS developer An introduction to development and investment options
  2. 2. HELLO! ‣ iOS developer at Mind Fund Studio ‣ Previously worked in Venture Capital at AAIC Ventures ‣ Originally a suit wearing management consultant in London (for 5 years) CHARLIE MORRIS
  3. 3. AGENDA ‣ Brief overview of the mobile app market ‣ Understanding your app development options ‣ Investment tactics: How to get started with app valuation and investing in mobile apps in Hong Kong
  4. 4. THE MOBILE APP MARKET MOBILE APP DEVELOPMENT AND INVESTMENT
  5. 5. ...IS MASSIVE AND GROWING MOBILE APP MARKET MOBILE APP DEVELOPMENT AND INVESTMENT
  6. 6. Source: Statista 2015 SMARTPHONE SALES ARE ASTRONOMIC MOBILE APP DEVELOPMENT AND INVESTMENT
  7. 7. ANDROID DOMINATES DEVICES MOBILE APP DEVELOPMENT AND INVESTMENT Source: Statista 2015
  8. 8. MORE ANDROID APPS ARE DOWNLOADED THAN IOS MOBILE APP DEVELOPMENT AND INVESTMENT Source: AppAnnie Note Over 100bn cumulative iOS downloads
  9. 9. MOBILE APP DEVELOPMENT AND INVESTMENT BUT IN TERMS OF REVENUE... Source: AppAnnie
  10. 10. ‣ Paid app ‣ In app purchases (often associated with "Freemium") ‣ Subscription model ‣ Advertising - Direct advertising (banner / full page) - Indirect (sponsored content) 4 MONETIZATION METHODS MOBILE APP DEVELOPMENT AND INVESTMENT
  11. 11. ONLY 9% OF IOS DOWNLOADS ARE PAID... MOBILE APP DEVELOPMENT AND INVESTMENT Source: Statista 2015
  12. 12. ...TOTALING $34,990,000,000 MOBILE APP DEVELOPMENT AND INVESTMENT Source: Statista 2015
  13. 13. IN APP PURCHASES ARE KEY MOBILE APP DEVELOPMENT AND INVESTMENT Source: AppTopia Note: More case studies at http://www.bluecloudsolutions.com/blog/13-top-grossing-apps-revenue/#
  14. 14. Games is the largest genre on the Apple app store MOBILE APP DEVELOPMENT AND INVESTMENT Source: Statista 2015
  15. 15. IT IS A HUGELY COMPETITIVE MARKET MOBILE APP DEVELOPMENT AND INVESTMENT Source: LukeW Ideation and Design
  16. 16. DEVELOPMENT OPTIONS MOBILE APP DEVELOPMENT AND INVESTMENT
  17. 17. 1. What platform should you develop for? 2. How should you develop for your chosen platform(s)? 3. Should you build it yourself or get help? 3 KEY DEVELOPMENT QUESTIONS MOBILE APP DEVELOPMENT AND INVESTMENT
  18. 18. MOBILE APP DEVELOPMENT AND INVESTMENT 1. WHAT PLATFORM?
  19. 19. ‣ iOS ‣ Android ‣ Windows ‣ Blackberry ‣ FireFox OS ‣ Sailfish ‣ Tizen ‣ Ubuntu ‣ Others... MOBILE APP DEVELOPMENT AND INVESTMENT APP PLATFORMS
  20. 20. MOBILE APP DEVELOPMENT AND INVESTMENT ‣ Smartphone ‣ Operating system ‣ Marketplace (App Store, Google Play, etc) ‣ Payment infrastructure ‣ Additional Services (iCloud, Game Center, etc) ‣ Marketing tools ‣ Developer tools ‣ Integration with other devices (IOT, wearables, iBeacon, etc) ECOSYSTEM CONSIDERATIONS
  21. 21. ‣ C level executives are more likely to own an iPhone ‣ Finland has a higher propensity of Windows Mobile ‣ Africa and Latin America have a deeper penetration of Blackberry MARKET CONSIDERATIONS What does your target market look like? MOBILE APP DEVELOPMENT AND INVESTMENT
  22. 22. WHAT ABOUT HONG KONG? MOBILE APP DEVELOPMENT AND INVESTMENT ‣ Mobile: 24%- iOS 74% - Android 2% - Other ‣ Tablet: 82%- iOS 17% - Android 1% - Other Source: ComScore
  23. 23. 2. HOW TO DEVELOP? MOBILE APP DEVELOPMENT AND INVESTMENT
  24. 24. APP TERMINOLOGY MOBILE APP DEVELOPMENT AND INVESTMENT WEB APP NATIVE APP HYBRID APP ‣ Mobile-optimized webpages that look like an app ‣ Accessed through the phone browser ‣ Not on any app store Built in native code for a specific operating system Downloaded from an app store Can use all device features ‣ Built in web languages for use on multiple operating systems ‣ Downloaded from app stores ‣ Can use all device features (kind of)
  25. 25. WEB APPS MOBILE APP DEVELOPMENT AND INVESTMENT ‣ Refers to websites that behave like applications ‣ Advantages: - No need to install app - Easy to share and organically spread - Instantly updated on the server-side ‣ Disadvantages - Not on the app store... is it even a "real" app? - Device capabilities - push notifications, GPS, camera, etc - are unavailable Note: iOS 1 had no app store; this is all we could do then!
  26. 26. MOBILE APP DEVELOPMENT AND INVESTMENT NATIVE APPS ‣ Apps built using the toolset that Apple or Google provide ‣ Advantages - Able to use all of the device’s capabilities - High performance ‣ Disadvantages - Need to start all over to build app on the other platform
  27. 27. ‣ IDE (integrated development environment): Xcode ‣ Languages: Objective C / Swift ‣ Testing: Simulator / device, Testflight HOW DO YOU BUILD IOS NATIVE APPS? MOBILE APP DEVELOPMENT AND INVESTMENT DEMO
  28. 28. HOW DO YOU BUILD ANDROID NATIVE APPS? MOBILE APP DEVELOPMENT AND INVESTMENT ‣ IDE: Android Studio ‣ Languages: Java ‣ Testing: Simulator / device
  29. 29. ‣ Camera ‣ GPS ‣ Accelerometer ‣ Microphone / Speaker ‣ Local storage ‣ Vendor APIs ‣ Touch Gestures MOBILE APP DEVELOPMENT AND INVESTMENT TECHNICAL BENEFITS OF NATIVE
  30. 30. MOBILE APP DEVELOPMENT AND INVESTMENT BIG PROBLEM WITH NATIVE... TWO CODE BASES
  31. 31. MOBILE APP DEVELOPMENT AND INVESTMENT HYBRID DEVELOPMENT
  32. 32. ‣ Hybrid development combines the best (or worst) of both the native and HTML5 worlds ‣ It is a web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features ‣ PhoneGap is the original and popular container for creating hybrid mobile apps WHAT IS HYBRID DEVELOPMENT? MOBILE APP DEVELOPMENT AND INVESTMENT
  33. 33. HOW DO YOU BUILD HYBRID APPS? ‣ IDE: Text editor of choice / terminal ‣ Languages: Javascript ‣ Testing: Chrome / device (depending on framework) MOBILE APP DEVELOPMENT AND INVESTMENT DEMO
  34. 34. ‣ The beautiful, open source front-end SDK for developing hybrid apps ‣ Creator makes it easy to rapidly build Ionic mobile apps, with a drag-and-drop interface and real code exporting ‣ Can be tested on the Ionic app in iOS and Android IONIC - CURRENT BOSS OF HYBRID MOBILE APP DEVELOPMENT AND INVESTMENT
  35. 35. ‣ Any sort of online component requires a backend service (API) ‣ This backend could be custom built: Node.js, Ruby on Rails, PHP, Python, ASP.NET ‣ Or you might be able to use a Backend as a Service provider: Parse, Firebase ‣ Or perhaps all you need is integration with an existing service provider: Facebook, Twitter, Dropbox MOBILE APP DEVELOPMENT AND INVESTMENT BRIEF WORD ABOUT THE BACKEND
  36. 36. MOBILE APP DEVELOPMENT AND INVESTMENT 3. BUILD YOURSELF OR GET HELP?
  37. 37. WIREFRAMING FIDELITY LOW MEDIUM HIGH www.balsamiq.com www.sketchapp.comPen and paper MOBILE APP DEVELOPMENT AND INVESTMENT
  38. 38. ‣ Shoutem ‣ Mobile Roadie ‣ Mag+ ‣ Adobe DPS ‣ Como ‣ GoodBarber ‣ AppPresser ‣ AppYourself AN INCREASING NUMBER OF WYSIWYG PLATFORMS MOBILE APP DEVELOPMENT AND INVESTMENT ‣ AppMachine ‣ Mobincube ‣ BIZNESSAPPS ‣ MobAppCreator ‣ AppMakr ‣ Apps-Builder ‣ AppyPie ‣ IBuildApp ‣ BuildFire ‣ Appery.io ‣ Gamesalad ‣ MobiCart ‣ app.cat ‣ AppNotch ‣ EachScape ‣ Zoho Creator
  39. 39. ‣ Online courses: - Codecademy - Treehouse - CodeSchool - BitFountain - Ray Wenderlich (iOS) ‣ Real life classes: - General Assembly (*wink*): DIVING INTO PROGRAMMING MOBILE APP DEVELOPMENT AND INVESTMENT
  40. 40. ‣ Agencies in HK: - Mind Fund Studio (*wink*) - Altitude Labs - 42 Labs ‣ Freelancers: - Locally (check out co-working spaces) - Globally (Crew, Upwork, Freelancer, etc) BUYING DEVELOPMENT SKILL MOBILE APP DEVELOPMENT AND INVESTMENT Reliable Expensive Unreliable Cheap
  41. 41. INVESTMENT TACTICS MOBILE APP DEVELOPMENT AND INVESTMENT
  42. 42. MOBILE APP DEVELOPMENT AND INVESTMENT
  43. 43. WHAT TO LOOK FOR? MOBILE APP DEVELOPMENT AND INVESTMENT ‣ If pure software: - Exert extreme caution - easy to replicate - Look for technical sophistication and prowess - Look for exceptional marketing skills ‣ Hardware meets software is a local strength - Insight robotics, DJI, Snaptee ‣ Hardware meets software meets logistics meets crack marketing... the dream
  44. 44. ‣ Co-working spaces: Blueprint, Cocoon, Garage Society, Paperclip, GoodLab, Cyberport, Metta, etc ‣ Universities: HKUST, HKU, etc ‣ Crowdfunding websites: Investible.vc, EastFounder, etc ‣ Accelerator programs: Nest, DBS, Cyberport, Blueprint, etc ‣ Events: Rise, FinTechHK, Startup Weekend, Hackathons, etc WHERE TO LOOK? MOBILE APP DEVELOPMENT AND INVESTMENT
  45. 45. ‣ Technical audit: - How can you gauge degree of sophistication? - Who can you trust to evaluate the technology? ‣ Developer commitment: - High demand for developers and low supply - Very fluid industry CHALLENGES MOBILE APP DEVELOPMENT AND INVESTMENT
  46. 46. ‣ Analysis of revenue traction over time and overall profitability of the business model: - User growth is hugely speculative - App usage is similarly speculative ‣ Tangible assets? ‣ Previous rounds? VALUATION MOBILE APP DEVELOPMENT AND INVESTMENT
  47. 47. ‣ Tranches investment offer; offering a tiered incremental investment stream based on the owner executing to milestones correctly ‣ Backing experienced (ideally successful) founders ‣ Obtaining character references DE-RISKING MOBILE APP DEVELOPMENT AND INVESTMENT
  48. 48. THE MALE OR FEMALE APPROACH? MOBILE APP DEVELOPMENT AND INVESTMENT
  49. 49. INVEST AND PRAY MOBILE APP DEVELOPMENT AND INVESTMENT
  50. 50. Q&A MOBILE APP DEVELOPMENT AND INVESTMENT
  51. 51. E: CHTMORRIS@ICLOUD.COM T: @CHTMORRIS W: CHTMORRIS.COM THANK YOU! CHARLIE MORRIS

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