The document announces a social media workshop on October 10-11, 2016 in Mariehamn, Åland, Finland hosted by Anne-Lie Lokko. It discusses how media platforms have changed and everyone has become a reporter by sharing information online. It then provides details on the workshop's persona Sarah Seaside and how organizations can learn where their target audiences are online and how to engage them through social media platforms like Facebook, Twitter, LinkedIn and photo sharing apps. The document emphasizes sharing content and connecting with others to spread important messages about protecting the Baltic Sea region's environment and water.

1. Anne-Lie Lokko
Social media workshop
Get to know your neighbour
Tell your story and go viral!
10 -11 October 2016
Alandica Kultur & Kongress House
Mariehamn, Åland, Finland

2. ANNE-LIE LOKKO @LOKKOMOTION

3. MEDIA PLATFORMS HAS CHANGED

4. Everyone is forced to be a reporter, a photographer,
and tell the world whats going on.
Fotografiska 2016

5. Sport
Young people in Jönköping
Horses
Young people in Gävleborg
Young people in Hudiksvall
Famous people
Gamers
School
Cultur
Tech & social media
Politik & Media
Twittercensus 2015
by @intellcta

6. WHO VIEWED

7. WHAT DO THEY WANT TO KNOW?

8. HOW CAN WE HELP?
Publish - Adequate - Information - Now

9. PERSONA
• A stereotype ideal customer
• Fictional
• Generalized
characters
• Data
• Behavor pantern
• Their goal
• Their needs

10. Sarah Seaside
She is using
Sarah get some different newsletter, using social media, having personal contacts and attend to
courses to stay updated for her work.
She is 34 years old. Married. Two kids, 6 and 10 years old.
She likes gardening, yoga and fishing.
Sarah is project leader at AirWaterLife Org. in Finland.
Sarah’s team is working with the Finnish Water Protection Action Plan.
and she has 5 colleges, one is working in Mariehamn.
to keep in touch with her friends. She likes to share photos on
Sarah also look at for inspiration. and know-how, for example she sees TED talk show..
Playing PokemonGo togehter with her children
AirWaterLife Org. have and
Sarah has but she never use it.

11. WHAT DO WE WANT OUR PERSONA
TO KNOW?

12. WHERE ARE OUR PERSONA?

13. SOCIAL MEDIA

14. HOME

15. FOCUS

17. POTENTIAL REACH
» Sweden 6 200 000 p
» Finland 2 600 000 p
» Åland 17 000 p
POTENTIAL REACH

18. PROFILE

19. GROUP
“Get to know your neighbour” is a closed
group for participants of alike named events
organized by Östersjöfonden. The aim of this
group is to provide a free and fun platform for
unofficial contacts and discussion on Baltic
Sea and water protection issues for members
from Finland, Åland and Sweden. Share your
news, post about your events, make a shout-
out for project partners, ask for contacts or
test your idea on colleagues. Let’s get to
know each other more and find new
possibilities for cooperation!

20. EVENT

21. INVITE & SHARE EVENT

22. EVENT
If you want to participate in our project
“Blått för Östersjön” wear something blue
the 13th of May 2016.

23. PAGE

24. TEXT, PHOTO, CALL TO ACTION

25. PHOTO

26. LIKE, COMMENT & SHARE

27. STREAMING

28. JOIN!

29. FACEBOOK ADVERTISING
» Target your audience
» Location
» Age
» Interest
» …

30. LEARN FROM STATISTICS

32. YES - A PHOTO APP

33. HASHTAG

34. HASHTAG RELATED TO #ÖSTERSJÖN
• BalticSea
• Gotland
• Öland
• Klimat
• Miljö
• Sea

35. MENTIONED?
@yourname
#YourHashtag
OR
Checked in at your place?

37. YOUR PROFILE

38. PINNED TWEET

39. TWITTER - FOLLOW
• Branch, industry
• Colleagues
• Experts
• Journalists, Media
• Friends
• Interests, Hobbies

40. TWEET
» max 140 character?
» @mention
» http://linkto
» #max2hastag
» photo
» livestreaming - Periscope

41. RETWEET
» Retweeting another Tweet

42. HASHTAG - TWITTER
• #story4sea
• #BalticSea
• #Östersjön
• #BalticSea

43. LISTS

45. UPLOAD, FOLLOW, LIKE & SHARE
TILLSAMMANS GÖR VI SKILLNAD

47. YOUR PROFILE
• Name
• Photo
• Your professional
headline
• Summary
• Experience
ADD EACH OTHER!

48. COMPANY PAGE ON LINKEDIN

49. POST ON COMPANY PAGE
YOUR NEWSROOM & YOU CAN LIKE & SHARE
EACH OTHERS POST

50. LINKEDIN GROUPS

51. LINKEDIN ARTICLE

53. 24 HOURS, GEOPOSITION, FILTER

54. GONE
PokemonGo the
game summer 2016
Meerkat, star app of 2015,
is officially dead
techcrunch.com/2016/09/30/meerkat-star-of-2015-is-officially-dead/
BORN
WHAT’S NEXT?

55. Make it
so good
so its
shareable!!
Sharing is caring!
Just do good shit.
ANNE- LIE LOKKO @LOKKOMOTION ADDFRIENDS