Intervento nel Corso sul Web 2.0 tenuto all'Università di Milano Bicocca. Vedi anche <A HREF="www.corsoweb20polillo.blogspot.com">www.corsoweb20polillo.blogspot.com</A>
La presentazione della Dott.ssa Cristina Papini analizza le potenzialità del buzz marketing, inteso come l’insieme delle tecniche non convenzionali finalizzate ad alimentare il passaparola fra i consumatori su un prodotto/servizio senza ricorrere alla pubblicità tradizionale.
Intervento nel Corso sul Web 2.0 tenuto all'Università di Milano Bicocca. Vedi anche <A HREF="www.corsoweb20polillo.blogspot.com">www.corsoweb20polillo.blogspot.com</A>
La presentazione della Dott.ssa Cristina Papini analizza le potenzialità del buzz marketing, inteso come l’insieme delle tecniche non convenzionali finalizzate ad alimentare il passaparola fra i consumatori su un prodotto/servizio senza ricorrere alla pubblicità tradizionale.
Telecom Italia Group reported its 1H 2014 results. Group revenues were €5.36 billion, down 10.6% year-over-year on an organic basis. EBITDA was €2.15 billion, down 6.7% organically. Capex was €1.02 billion, down 14.5% organically. In Italy, service revenues declined 8.2% organically due to decreases in fixed and mobile voice revenues, partially offset by growth in broadband and new digital services. In Brazil, service revenues declined 15% organically due to regulatory impacts on mobile termination rates. The company is advancing its planned disposals of non-core assets including towers in Italy and Brazil.
Telecom Italia - Sustainability Report 2014Gruppo TIM
Telecom Italia Group is one of the largest telecommunications companies in Europe and has a significant presence in South America, particularly in Brazil. The Group provides fixed and mobile communication services as well as ICT solutions. In Italy, the Group operates the largest fixed voice and data infrastructure and one of the most advanced mobile networks. The Group has identified sustainability as creating both economic and social value through projects in areas like digital inclusion, education, innovation, and environmental protection. Telecom Italia aims to be a leader in corporate social responsibility through initiatives that create shared value for its business and stakeholders.
Telecom Italia - Interim Report at March 31, 2014Gruppo TIM
The Telecom Italia Group saw revenues fall 11.9% in Q1 2014 compared to a year earlier, though the organic decline was 6.2%. EBITDA declined 8.4% reported but only 5.7% organically, with the margin rising slightly. Operating profit rose 1.1% reported and 2.7% organically, with the margin up significantly. Profit attributable to owners fell 39%. Capital expenditure also declined. Adjusted net debt rose slightly from the end of 2013 but was down over 1 billion euros year-on-year. The results were affected by the difficult economic environment in Italy and slowing growth in Latin America.
- The document discusses Telecom Italia Group's 2Q'16 results presentation by Flavio Cattaneo and Piergiorgio Peluso.
- Key highlights from 2Q'16 include the best quarterly domestic performance since 2009 and organic EBITDA growth of 6.9% YoY.
- The outlook for FY'16 is upgraded with expectations of positive low-single digit domestic EBITDA growth.
The document provides an interim management report for Telecom Italia Group at September 30, 2015. It discusses highlights for the first nine months of 2015, including continued recovery in the domestic market and challenges in Brazil from economic issues. It also summarizes non-recurring projects and events undertaken in the period, including real estate restructuring and the formation of INWIT from a tower infrastructure business unit.
This document is Telecom Italia's 2010 annual report. It summarizes the company's key operating and financial data for 2010. Some highlights include strengthening its presence in Latin America through operations in Brazil and Argentina, improving its equity structure by reducing overall debt by 2.5 billion euros, and improving competitiveness in Italy by lowering prices while increasing customer satisfaction and loyalty. The company achieved net profit growth of around 18% compared to 2009 through cost reductions, recovering competitiveness in Italy, and strong growth in foreign operations.
Telecom Italia Group reported its 1Q 2014 results. Revenues declined organically by 11.9% at the Group level and 8.3% in Italy, driven by lower sales and declining voice revenues in mobile. EBITDA declined by 8.4% for the Group and 8.2% in Italy. Capex also declined, down 10.7% for the Group and 14.9% in Italy. In Brazil, revenues were stable while EBITDA grew 7.8% and Capex increased 30.4% due to network investments. Customer trends in Italy reflected the maturing market, while Brazil maintained its market share. The presentation provided financial and operating metrics for the first quarter as well as highlights
This document provides key operating and financial data for the Telecom Italia Group for the years 2011-2015. It shows that revenues declined from €26.8 billion in 2011 to €19.7 billion in 2015 while EBITDA fell from €11.1 billion to €7 billion over the same period. Capital expenditures remained around €5 billion annually while adjusted net financial debt increased from €30.4 billion in 2011 to €27.3 billion in 2015.
La presenza sul web delle organizzazioni non profit: esperienze e lezioni app...Roberto Polillo
Presentato all'Osservatorio ICT per il Non-Profit 2012, 21 marzo 2012 (Milano, Museo della Scienza e della Tecnologia).
Gli atti completi sono reperibili sul sito della Fondazione Think!
Telecom Italia Group reported its 1H 2014 results. Group revenues were €5.36 billion, down 10.6% year-over-year on an organic basis. EBITDA was €2.15 billion, down 6.7% organically. Capex was €1.02 billion, down 14.5% organically. In Italy, service revenues declined 8.2% organically due to decreases in fixed and mobile voice revenues, partially offset by growth in broadband and new digital services. In Brazil, service revenues declined 15% organically due to regulatory impacts on mobile termination rates. The company is advancing its planned disposals of non-core assets including towers in Italy and Brazil.
Telecom Italia - Sustainability Report 2014Gruppo TIM
Telecom Italia Group is one of the largest telecommunications companies in Europe and has a significant presence in South America, particularly in Brazil. The Group provides fixed and mobile communication services as well as ICT solutions. In Italy, the Group operates the largest fixed voice and data infrastructure and one of the most advanced mobile networks. The Group has identified sustainability as creating both economic and social value through projects in areas like digital inclusion, education, innovation, and environmental protection. Telecom Italia aims to be a leader in corporate social responsibility through initiatives that create shared value for its business and stakeholders.
Telecom Italia - Interim Report at March 31, 2014Gruppo TIM
The Telecom Italia Group saw revenues fall 11.9% in Q1 2014 compared to a year earlier, though the organic decline was 6.2%. EBITDA declined 8.4% reported but only 5.7% organically, with the margin rising slightly. Operating profit rose 1.1% reported and 2.7% organically, with the margin up significantly. Profit attributable to owners fell 39%. Capital expenditure also declined. Adjusted net debt rose slightly from the end of 2013 but was down over 1 billion euros year-on-year. The results were affected by the difficult economic environment in Italy and slowing growth in Latin America.
- The document discusses Telecom Italia Group's 2Q'16 results presentation by Flavio Cattaneo and Piergiorgio Peluso.
- Key highlights from 2Q'16 include the best quarterly domestic performance since 2009 and organic EBITDA growth of 6.9% YoY.
- The outlook for FY'16 is upgraded with expectations of positive low-single digit domestic EBITDA growth.
The document provides an interim management report for Telecom Italia Group at September 30, 2015. It discusses highlights for the first nine months of 2015, including continued recovery in the domestic market and challenges in Brazil from economic issues. It also summarizes non-recurring projects and events undertaken in the period, including real estate restructuring and the formation of INWIT from a tower infrastructure business unit.
This document is Telecom Italia's 2010 annual report. It summarizes the company's key operating and financial data for 2010. Some highlights include strengthening its presence in Latin America through operations in Brazil and Argentina, improving its equity structure by reducing overall debt by 2.5 billion euros, and improving competitiveness in Italy by lowering prices while increasing customer satisfaction and loyalty. The company achieved net profit growth of around 18% compared to 2009 through cost reductions, recovering competitiveness in Italy, and strong growth in foreign operations.
Telecom Italia Group reported its 1Q 2014 results. Revenues declined organically by 11.9% at the Group level and 8.3% in Italy, driven by lower sales and declining voice revenues in mobile. EBITDA declined by 8.4% for the Group and 8.2% in Italy. Capex also declined, down 10.7% for the Group and 14.9% in Italy. In Brazil, revenues were stable while EBITDA grew 7.8% and Capex increased 30.4% due to network investments. Customer trends in Italy reflected the maturing market, while Brazil maintained its market share. The presentation provided financial and operating metrics for the first quarter as well as highlights
This document provides key operating and financial data for the Telecom Italia Group for the years 2011-2015. It shows that revenues declined from €26.8 billion in 2011 to €19.7 billion in 2015 while EBITDA fell from €11.1 billion to €7 billion over the same period. Capital expenditures remained around €5 billion annually while adjusted net financial debt increased from €30.4 billion in 2011 to €27.3 billion in 2015.
La presenza sul web delle organizzazioni non profit: esperienze e lezioni app...Roberto Polillo
Presentato all'Osservatorio ICT per il Non-Profit 2012, 21 marzo 2012 (Milano, Museo della Scienza e della Tecnologia).
Gli atti completi sono reperibili sul sito della Fondazione Think!
Slides della lezione di R.Polillo al corso in e-learning "Web 2.0: nuovi strumenti gestionali per il non profit", organizzato dal Cestas (www.cestasformazione.org).
Freedata Labs, sponsor tecnico della Social Media Week, propone una ricerca di social intelligence (basata sull'ascolto della conversazioni nel web) sulle tendenze della rete nel 2011, che ha indagato i temi del video calling, mobile blogging, f-commerce, cyberbullism e della netiquette per comprendere come gli utenti "vivono" e comunicano questi argomenti.
Le tag cloud sono state create con http://www.wordle.net/
Napoli - 11 aprile 2013: al salone mediterraneo della responsabilità sociale condivisa si parlava di contratti di rete. Secondo noi serve un contratto di rete allargato anche ai cittadini. Open Ricostruzione ne è un esempio: www.openricostruzione.it
La presentazione analizza le potenzialità del buzz marketing, inteso come l’insieme delle tecniche non convenzionali finalizzate ad alimentare il passaparola fra i consumatori su un prodotto/servizio senza ricorrere alla pubblicità tradizionale.
Similar to Telecom Italia: a Social Corporate Story (Grimaldi) (20)
TIM GROUP FY '23 Preliminary Results.pdfGruppo TIM
On February 15, 2024, TIM management has presented in conference call its FY 2023 preliminary results approved by the Board of Directors.
Il 15 febbraio 2024 il management di TIM ha presentato in conference call i risultati preliminari del FY 2023 approvati dal Consiglio di Amministrazione.
Il 9 novembre 2023 il management di TIM ha presentato in conference call i risultati del Q3 2023 approvati dal Consiglio di Amministrazione.
On November 9, 2023, TIM management has presented in conference call its Q3 2023 results approved by the Board of Directors.
- TIM Group reported Q2 2023 results fully in line with FY guidance, with H1 service revenues and EBITDA supporting FY targets.
- Domestic operations showed steady improvement, with revenues back to growth and EBITDA stabilized. Positive drivers in H2 are expected to support guidance achievement.
- TIM entities delivered results with growth in key KPIs. The transformation plan achieved ~€0.2bn additional savings in Q2 towards the €0.8bn incremental target for 2023.
- The delayering plan remains on track, with a binding offer for NetCo expected by September 30th.
In the Q2 2023 results document:
1) TIM Group reported results fully in line with FY guidance, with H1 service revenues and EBITDA supporting FY targets. Domestic operations showed steady improvement with revenues back to growth and EBITDA stabilized.
2) TIM Entities delivered strong results, with TIM Consumer showing a recovery in mobile KPIs and stabilized fixed business. TIM Enterprise reported positive revenue growth and a strong sales pipeline. NetCo saw continued fiber rollout and revenue growth.
3) TIM Brasil over-delivered on growth targets thanks to mobile performance and Oi integration synergies, with improving margins and a robust cash position.
1) TIM Group reported improving trends in Q1 2023 results, with organic growth in key metrics like revenues and EBITDA.
2) The main TIM entities - TIM Consumer, TIM Enterprise, NetCo and TIM Brasil - delivered good results and are making progress on their strategic plans.
3) TIM's transformation plan achieved €0.2 billion in savings in Q1, reaching 26% of the incremental 2023 target. The plan aims to simplify costs and enhance efficiency.
FY 2022 Preliminary Results and 2023-‘25 PlanGruppo TIM
The document provides an overview of TIM Group's preliminary FY 2022 results and 2023-2025 strategic plan. Key highlights include:
- FY 2022 results were above guidance targets despite macro headwinds, with service revenue decline of -1.5% YoY and EBITDA decline of -6.7% YoY.
- The 2023-2025 strategic plan focuses on five pillars - operational turnaround, sound financial structure, leadership in digitalization, new growth opportunities, and efficiency improvements.
- Priority initiatives include stabilizing the consumer business, growing enterprise services, efficient fiber rollout, and leveraging leadership in Brazil to accelerate growth.
The document provides an overview of TIM Group's Q3 2022 results. Key highlights include:
- Group revenues returned to growth year-over-year, with service revenues growing for the second consecutive quarter.
- Domestic KPI trends improved further, with fixed and mobile service revenues declining less year-over-year.
- The transformation plan is fully on track, with around 90% of the 2022 cost savings target already achieved.
- TIM Brasil continues growing strongly, benefiting from its value strategy and integration of Oi assets.
In Q2 2022, TIM Group reported revenues of €3.9 billion, down 1.4% year-over-year. Domestic service revenues improved with better fixed line trends in revenue, ARPU, and churn. Mobile trends also improved with human lines stabilizing and churn at its lowest level in 16 years. EBITDA was €1.3 billion, down 12.3% year-over-year, as cost optimization efforts partially offset commercial and industrial cost increases. Net financial debt increased to €19.3 billion after lease liabilities as of June 30, 2022.
TIM held a Capital Market Day on July 7th 2022 to present the rationalization of the TIM Group through the creation of four separate units: NetCo, ServiceCo, TIM Consumer, and TIM Brasil. The presentation addressed the market context and strategic priorities for each unit, outlined their respective perimeters, and shared medium to long-term financial trends and KPIs. TIM also confirmed its strong commitment to reducing leverage and maintaining a sustainable capital structure, and discussed potential M&A options to create value for stakeholders.
I risultati di TIM per il primo trimestre 2022, illustrati in webcast e conference call il 5 maggio 2022.
TIM 2022 First Quarter Results, presented on May 5, 2022, via webcast and conference call.
TIM Group Q3 '21 Results - Leading the Country's digitalizationGruppo TIM
- TIM reported its Q3 2021 results, highlighting growth in key areas such as fiber broadband net additions, mobile service revenue, and cloud revenues.
- TIM is pursuing its "Beyond Connectivity" strategy focused on fiber rollout, digital services, and leveraging opportunities from Italy's National Recovery and Resilience Plan to accelerate digitalization.
- Key growth drivers for TIM include the launch of a new fiber-based sports offering, expanding its digital companies, and pursuing a public-private partnership to create a national cloud hub for the public administration.
- Q2 '21 results show TIM Group revenues back to growth for the first time since Q3 2018, driven by an acceleration in revenue growth in Brazil.
- TIM Domestic saw stable fixed lines, strong UBB net adds, and lower churn. Mobile churn was lower quarter-over-quarter. ICT growth remained strong.
- TIM launched its "Football and Sports" package on TIMVISION in July to become the "home of football" in Italy, including Serie A, Champions League, Europa League, and Olympics content.
- Key growth drivers around fiber deployment, digital services, and public funds are materializing as planned.
- TIM Group reported Q1 2021 results with revenues flat YoY and accelerating cash generation and debt reduction. Net debt was reduced by €2.0bn in Q1.
- For TIM Domestic, fixed service revenues stabilized YoY while mobile service revenues declined slightly. UBB coverage and take up continued to grow.
- Key growth drivers for TIM include the distribution of Italian football exclusively on fiber networks beginning in July 2021, capturing the shift from mobile-only to fixed broadband, leveraging opportunities in beyond connectivity areas, and benefitting from public funds being allocated to Italy's digitalization.
In 2020, TIM achieved its key financial and operational targets despite the challenges of COVID-19:
- It stabilized domestic service revenues and EBITDA in the fourth quarter after declines earlier in the year.
- It turned its fixed customer base to growth in the fourth quarter for the first time since 2001 and improved mobile customer trends.
- It reduced domestic addressable costs by 9.5% through process improvements and digitalization initiatives.
TIM Group - Sustainability Financing FrameworkGruppo TIM
1) TIM Group is committed to sustainability, with a plan to become carbon neutral by 2030 and improve eco-efficiency.
2) They have a long history of sustainability reporting and participation in ESG indexes. Their risk score from Sustainalytics is low.
3) TIM has achieved results in reducing energy consumption and increasing renewable energy usage while growing traffic volumes. They offer green products and services to help customers lower environmental footprints.
- TIM reported results for Q3 2020, showing improving trends in Italy and growth resuming in Brazil. Key performance indicators in Italy are stabilizing as the "Fix the fixed" strategy delivers results in halting customer line losses.
- Organic cash generation remained strong in Q3, with Equity Free Cash Flow increasing 22% year-over-year. Net debt was reduced by €0.4 billion compared to the previous quarter through organic improvement.
- Guidance for 2020-2022 is reiterated, with expectations for low to mid-single digit organic growth in service revenues and EBITDA, and a cumulative €4.5-5 billion in Equity Free Cash Flow over the period.
FiberCop will be the leading Italian fiber infrastructure wholesaler, created through the carving out of TIM's passive secondary network. KKR will acquire a 37.5% stake in FiberCop for €1.8 billion, valuing FiberCop at €4.7 billion. The transaction is intended to accelerate fiber rollout in Italy while deleveraging TIM. A letter of intent was also signed for FiberCop to potentially merge with Open Fiber to form a single national fiber network called AccessCo. This transaction aims to unlock value for TIM through network investments and multiple expansion.
- TIM Group reported results for Q2 2020, highlighting improving KPIs and continued progress on its debt reduction and single network plans.
- Customer satisfaction increased along with strong mobile additions and improved fixed line metrics pointing to better full year performance.
- Organic cash generation continued and net debt decreased significantly during the quarter.
- TIM is co-investing with Fastweb and KKR towards the Italian single network through the carve out of its secondary fiber network assets into FiberCop, allowing it to complete fiber rollout while further reducing debt.
Telecom Italia: a Social Corporate Story (Grimaldi)
1. GRUPPO TELECOM ITALIA
Italian KWD Webranking Awards 2011
Milano, 28 novembre 2011
Telecom Italia:
a Social Corporate Story
Integrazione tra web e social: verso un open brand
2. ► Agosto 2008: avoicomunicare
► Settembre 2008: BlogFest
► Marzo 2009: Working Capital
► Dicembre 2009: Il lancio di un hub di Gruppo
► 2010: I social network e l’integrazione con il web
► Il commitment interno sui temi social aumenta
► 2011: Innovazione e spinta all’eccellenza
► 2012: What’s next?
3. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
Agosto 2008: avoicomunicare
► primo blog corporate e primo esperimento social di Telecom Italia
► spazio di dialogo e confronto in Rete su temi di responsabilità sociale, ambiente e integrazione tra le culture
► a partire dal 2009: apertura dei profili social su Facebook, Twitter, YouTube, Flickr e FriendFeed
► 2011: lancio del nuovo progetto Itali@mbiente, primo film - documentario sullo stato di salute nel nostro
Paese costruito interamente dalla Rete
oltre 2 milioni di utenti unici e
5 milioni di pagine viste dall'inizio
del progetto
oltre 11.000 fan su Facebook
oltre 220.000 visualizzazioni
su YouTube
Premi vinti:
1. NC Awards – Silver Best
Online Campaign (2008,
2009)
2. Aretè (2009)
3. Macchianera Blog Awards
(2011)
4. Lundquist CSR Online
Awards Europe – terzo posto
(2011)
5. Lundquist CSR Online
Awards Italy – primo posto
(2011)
3
4. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
Settembre 2008: BlogFest
► evento che riunisce ogni anno a Riva del Garda tutto ciò che in Italia gravita attorno alle community della Rete
► Telecom Italia partecipa fin dalla prima edizione del 2008
► l’AD di Telecom Italia si mette a disposizione della blogosfera per un confronto diretto e informale sull’Italia
digitale
Franco Bernabè, AD di Telecom Italia (2008, Marco Patuano, attuale AD di Telecom Italia
2009, 2010) all’incontro con i top blogger (2011), ha incontrato a settembre 2011 i top
italiani a Riva del Garda blogger italiani a Riva del Garda
L’occasione è un incontro di dialogo informale
4
5. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
Marzo 2009: Working Capital
► prima iniziativa in Italia per promuovere e finanziare i progetti di giovani talenti dell'innovazione italiana e
sostenere la creazione di startup nell’ambito del web 2.0 e delle nuove frontiere di Internet
► realizzato da Telecom Italia e PNICube (l'Associazione degli Incubatori Universitari Italiani)
oltre 10.000 aspiranti imprenditori
nel DataBase per oltre
2.000 progetti inviati
41 progetti di ricerca finanziati,
30 progetti di impresa sostenuti,
30 progetti in pre-incubazione
Franco Bernabé (Presidente
Esecutivo Telecom Italia) oltre 35.000 connessioni sui social
Giorgio Napolitano (Presidente media ufficiali (Facebook, Twitter)
della Repubblica)
Riccardo Luna (fondatore
dell’edizione italiana di Wired)
5
6. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
Dicembre 2009: Il lancio di un hub di Gruppo
► hub per le principali web properties del Gruppo Telecom Italia
► hat e footer federati e nuove guidelines editoriali per la costruzione di un web system
► vetrina anche per i contenuti commerciali
discontinuità positiva di tutti i fattori fondamentali rispetto
all’anno precedente:
+50% visitatori unici
+61% pagine viste
-16% tasso di rimbalzo
elevato livello di gradimento:
L’88% degli Zzubbers (panel di circa 1.000 navigatori) l’ha
giudicato facile, chiaro, affidabile e interessante;
Il 100% degli Zzubbers l’ha giudicato un passo avanti rispetto
al precedente
incremento della reputazione di marca online
Premi vinti nel 2011:
1. KWD Webranking Awards Europe Top 500 – primo posto
2. KWD Webranking Awards Italy Top 100 – primo posto
3. Lundquist CSR Online Awards Europe – terzo posto
4. Lundquist CSR Online Awards Italy – primo posto
6
7. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2010: I social network e l’integrazione con il web
facebook.com/TelecomItalia twitter.com/#!/TelecomItaliaTw youtube.com/user/TelecomItaliaSpA
>42.000 fan >23.000 followers >146.000 visualizzazioni del canale
flickr.com/photos/telecomitalia slideshare.net/telecomitaliacorporate linkedin.com/company/telecom-italia
>17.000 visualizzazioni >14.000 visualizzazioni >11.000 followers
it.wikipedia.org/wiki/Telecom_Italia itunes.apple.com/podcast/telecom-italia-presentazioni
7
8. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
Il committment interno sui temi social aumenta….
Social Media Camp 2011 Creazione di una redazione diffusa
Team Web e Social
Content owner
Management
Nome del Relatore, Nome Azienda/Struttura 8
9. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2011: Innovazione e spinta all’eccellenza
Social come:
► crescente integrazione con il web
► Social Media Hub
► iPad App
► Video Hub
9
10. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2011: Innovazione e spinta all’eccellenza
Social come: @marcopatuano
► comunicazione diretta con il management
► il TWITTER TIME dell’AD Marco Patuano
Oltre 1.700 followers
10
11. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2011: Innovazione e spinta all’eccellenza
Social come: @telecomitaliaTw
► comunicazione con i clienti
► il caring online attraverso il TWITTER
TEAM
Oltre 8.700 followers
11
12. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2011: Innovazione e spinta all’eccellenza
Social come:
► coinvolgimento di nuovi pubblici
www.navigaresicuri.org
► navigare sicuri
► PappanoinWeb
bambini e ragazzi da
► MAXXIinWeb
sensibilizzare all’uso
e molti altri progetti di DIGITAL CULTURE e corretto del web
DIGITAL INCLUSION
telecomitalia.com/pappanoinweb
telecomitalia.com/maxxinweb
appassionati d’arte
appassionati di musica
12
13. Italian KWD Webranking Awards 2011
Milano, 28 novembre, 2011
2011: Innovazione e spinta all’eccellenza
Social come: futurafrancesca.telecomitalia.com
► coinvolgimento creativo del pubblico
► il social advertising di FUTURA
FRANCESCA
In un mese:
- oltre 36.000 visitatori unici
- quasi 2.000 iscritti
- quasi 700 contributi inviati
13