The document outlines a webinar series focused on creating and utilizing telco applications for modern businesses, emphasizing the integration of messaging and location services. It includes practical use cases such as customer promotions and location tracking for efficiency in various business scenarios. Additionally, it discusses the importance of localization and offers resources for developers interested in exploring telco application opportunities.

1. Telco Applications for
modern business
Webinar Series 3 – Telco APIs to mash up messaging
with location

2. Marketing
Customer
care
Production Warehouse
Workforce Mgt
Delivery
Telco Applications for Modern Business
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to
enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application

3. Webinar Presenter
Duleepa Karunaratne
Senior Project Manager
hSenid Mobile

4. Webinar Presenter
Rajive Kumar
Software Engineer,
hSenid Mobile

5. Coffee
shop owner
1.Order
2.Promos
3.Feedback
4.Outlets
USSD
SMS
Location
Mobile A/C
Dial #141# to register
Send SMS for 141 for
feedback
Use subscriber location
for send out promotions
Charge using the
mobile account
Give value to the
existing business
Telco applications examples
Mash up several Telco APIs to execute different app features
All day
breakfast
with a free
espresso

6. What does Location API do?
Tracks down a person or a place
Find taxi
Find friend
Find coffee shop

7. Business use case – Announcing a sale
Finds the customers who are using the application nearby and send SMSs
longitude
latitude
Sale
50%
discount

8. Business use case – Searching the nearest outlet
Clothes Shop
longitude
latitude
Receive
Customer can send a request and find out directions
Address
&
Direction

9. Business use case - Mobile marketing
Send effective SMS alerts to customers based on their location
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10. Ability to provide customized service based on the location of the
customer
Ability to run effective campaigns or to cater for an effective subscriber
base.
Example : Alert nearby customers about the ongoing sale
Value of Telco location API to businesses

11. Business use case – Fleet Management
Tracks the driver’s to locate the lorry
No need to hand over smart phones and
data packages
Can track anytime, anywhere without the
need of internet connections or GPRS
sim

12. No data package needed
No internet needed
Low cost solutions for mass services
Saves 99% battery power
Support any GSM mobile phone

13. How can a coffee shop owner use location for his app?
Coffee
shop owner
application
Send out promotion alerts to
potential customers nearby
Allow coffee shop seekers to
find the nearest outlet
Track takeaway customer’s
location to provide a hot cup
of coffee on time
Get a 20%
discount
on your
morning
coffee
today
Business use case – Coffee shop

14. Business use cases – more ideas
Deliver best customer experience
Business
Scenarios
Find nearby
taxis
Tracking
sales guys
Finding apartments,
hotels and shops
Tourist guide
for sightseeing
Tracking nearest
fuel stations
Find nearby
restaurants
Friend
finder

15. Coding Session for Mashing up messaging with location
Sending out promotional alerts
based on location of the subscriber
Coffee
shop owner
10%
discount on
your coffee

16. Owner - Sends Promotion
Application -Gets the customer location
Application - Sends promotion SMS to nearby customers.
In example
Download the sample application -
http://devspace.hsenidmobile.com/webinars/#part-three

17. 3 secrets
of successful Telco Application Development

18. 3secrets Why Localization?
2
3
Localization 1/3
90%
86%
mobile search is Local
of the apps are used for
local information
made purchase decisions
based on the information

19. 3secrets What can it be used for?
2
3
Localization
style
Localization
Support local
mobile searches
Enhance local
businesses
Address local
community needs

20. 3secrets
Mash Up
3
Localization
Mash up Telco APIs
Charging to pay
SMS to message
USSD to access menus
LBS to track
To build rich applications with many features

21. 3secrets
3
What can it be used for?
Give more
app features
Create more
interactivity
Make most use of
Telco network assets
Attract more
subscribers
Mash Up
Mash Up
Localization

22. 3secrets
Simplified
Payments
Use Mobile account to power your application
Discussed in next webinar
Join http://devspace.hsenidmobile.com/webinars/
Mash Up
Localization

23. http://DevSpace.hSenidMobile.com/
Access Telco developer resources here

24. 6-7 June
Dialog Future World
Satellite event for the International Hackathon
A chance at the $30,000 prize pot
More info -
http://DevSpace.hSenidMobile.com/#event
Opportunities for Telco application developers
Telco Application Developer
Hackathon

25. For more information
devspace@hSenidMobile.com
www.devspace.hsenidmobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.