TEKO presentation on recycled fashion
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Recycling is moving forward in the apparel industry, from using rPET as the price of oil rises, to cutting apart and re-making old clothes becoming cool enough for even the chicest boutiques.
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TEKO presentation on recycled fashion
- 1. Sustainable Fashion LA How To Make Sustainable Fashion Sexy Presentation For TEKO
- 2. challenges Cost becoming value Convincing customers of value But it still has to compete on other parameters Employee involvement policies Make sustainability part of everyone’s job, not just the sustainability manager People are likely to be more loyal to an employer whose values match their own, who treat the world with respect Sustainable Materials Resources Partnering with industry groups to prove market exists Using recycled materials as a differentiating point
- 3. solutions Make a better product (sexy/chic/priced right/well-made/ ...) and Sustainable Stay Relevant CSR strategies should be relevant to core business Focus on responsible production before aiding causes Tell the story, give customers pride in ownership People are much more likely to be drawn to stories, especially about other people Explain why it cost you more to make it
- 4. winning examples Nike: evolved from worst reputation by shifting focus from labor to environment, and improving labor practices. Tom’s: buy a pair, give a pair model copied widely ekocycle: Will.i.am & Coke partner with brands who need recycled PET Message is clear, and well-communicated via celebrity Easy to shop for products on ekocycle.com, which links to retail partners’ sites. Patagonia: industry-leading quality, responsibly made within their price points Burning Torch: led the way in recycled fashion, now Ralph Lauren’s cousin is following suit
- 5. recycled military Burning Torch Coat Greg Lauren Jacket
- 6. ekocycle H Brothers 60% post-consumer waste Levi’s 29% post-consumer waste
Editor's Notes
- Contact information:Susanna Schick +1-919-265-9608susanna@sustainablefashionla.comwww.sustainablefashionla.com
- Most American customers don’t care about sustainability. Their priorities are: cost, value (quality), then style comes in third place. People are willing to pay more for higher quality and people who can afford designer clothing will pay extra for style. But they are a small portion of the US market.Studies have shown that people would rather work for a company with ethical practices. Young people are especially interested in doing work they find meaningful, that they feel is making the world a better place in some way.Some important groups include:The Sustainable Apparel Coalition: http://www.apparelcoalition.org/Global Organic Textile Standards: http://www.global-standard.org/Ethical Fashion Forum: http://ethicalfashionforum.ning.com/Made By: http://www.made-by.org/Climate Counts: http://climatecounts.org/scorecard_sectors.php?id=11Recycle Match: http://www.recyclematch.com/browse/textiles-and-fibersBetter Cotton Initiative: http://www.bettercotton.org/
- For example- Don’t donate to children’s charities unless their parents are also earning a living wage making your products.locally made products strengthen your economy while fair labor practices overseas help families succeed. Less poverty equals less war, terrorism, etc.Stories that foster a sense of connection help sell products. Tom’s is an excellent example, as are products using fair trade sourcing.
- http://www.nike.com/http://www.toms.com/http://www.ekocycle.com/http://www.patagonia.com/http://burningtorchinc.com/ (warning: press mute before entering!)
- Burning Torch coat $409 made in small lots Greg Lauren jacket ~$1500 one of a kindBoth are made in LA, sold at fine retailers
- H Brothers jacket $140Levi’s $58 (waste>less)-$128 (ekocycle + waste>less) –the ekocycle partnership justifies 100% price increase?Both are made in China. Levi’s states their labor policy here: STANDING UP FOR WORKERS' RIGHTSIn 1991, Levi's® implemented its Terms of Engagement to help improve the lives of apparel workers in factories around the world. As the first apparel company to set standards for suppliers globally, Levi's® terms have become known as the "code that launched a thousand codes," remaking the way the apparel industry is run.On the 20th anniversary of our first TOE, we recently recommitted to not only enforce our current requirements for factories but to take our programs one step further thorough pilot programs that seek to improve the lives of workers outside the factory walls.We also created the Social and Environment Sustainability Guidebook to benefit members of the Levi's® family. The guidebook covers topics ranging from safety guidelines for garment makers to Freedom of Association.source: http://goo.gl/mrlRP0H Brothers simply mentions using overseas factories here: http://www.hallensteins.com/history But as a smaller brand than Levi’s they’re not examined as closely.