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This document provides guidelines for reducing product waste by making products more durable and customizable so that people dispose of them less frequently. It suggests establishing emotional attachment to products through pride of ownership and brand faithfulness. It also recommends designing products with contemporary yet ageless aesthetics using sustainable materials, offering lifetime warranties, and making products that can be expanded or have parts replaced to increase longevity. Educating consumers about sustainability and the environmental impacts of frequent disposal is also discussed.
