This document summarizes an upcoming talk at the TEDxAmsterdam 2011 conference. Psychologist Barry Schwartz will speak about how modern societies have too many choices, paradoxically making people less happy. His work argues people rely too much on rules and incentives instead of practical wisdom. At the conference, Barry will discuss what it means to be human and why we think we choose deliberately when we actually don't. He is known for his engaging teaching style and ability to keep audiences focused without visual aids.

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The first possible speaker we could think of fitting the theme Human Nature has, let’s say
naturally, not let us down. Barry Schwartz is the first speaker we can confirm for this year’s
TEDxAmsterdam. We are fulfilled with gratefulness and excitement over his decision to join us Social Networks
and speak about his latest ideas.
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Psychologist by origin, Barry has expanded his work into the field of economy and philosophy. Join our Facebook group
Well-known for his 2004 book The paradox of choice, he argues that Western societies might
have become too wealthy in a way, making us more miserable than profoundly happy as we TEDxAms on YouTube
have too much choices to make. His work currently involves reestablishing “practical wisdom” as
an antidote to a society gone mad with bureaucracy. He proclaims powerfully that relying on
rules is not very humane as they give us a false sense of safety and using incentives usually is Talks2010 are Online
counterproductive. Standing still for a moment and using our everyday wisdom will help reshape
our world. At TEDxAmsterdam 2011, Barry will elaborate on what it means to be human and Are you looking for the TEDxTalks from
why we believe we choose deliberately – while in fact, we do not. November 30th? They're online here!
Ideas Worth Doing
Barry Schwartz at TED2009, Session 12: Engage, Feb. 7, 2009, Long Beach, CA credit: TED /
Asa Mathat
Barry has that typical combination of your favorite high school teacher: warm hearted and willing
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to keep explaining, yet persuasive and authoritative at the same time and able to keep you Linda van Aalten
focused without relying on visuals.
Close-up on Culture: Memory Museum
Further reading: TED Global – Live from Amsterdam
Five years of TEDTalks online
http://www.nytimes.com/2011/01/16/business/16shelf.html What we can learn from Barry Schwartz
http://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) Exploring our human nature
http://www.swarthmore.edu/SocSci/bschwar1/ Ideas Worth Doing: A fresh drink of water in
http://www.ted.com/speakers/barry_schwartz.html
hot Somaliland
https://twitter.com/#!/BarrySch
Ideas Worth Doing – The TEDxBaghdad
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POSTED BY OLIVER DE LEEUW ON JUN 27, 2011
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