The document outlines modifications to a website for an organization called Tecnoconect. Key modifications include consolidating the many categories into fewer, more intuitive ones; improving navigation; reducing wordy text; and adding a search bar and database to power product searches. A catalog and newsletter were also designed. Translations were considered along with growing social media presence through platforms like Facebook and Twitter. Keyword research and analytics will help optimize search engine results.
This document summarizes the findings from usability testing on the website for The Sandbox Project. It identifies three core issues: inconsistent and missing content, a disorganized layout, and difficulties with navigation. Recommendations include performing a full content audit, redesigning the layout for clarity, and improving navigation. Wireframes were created to address these issues. The proposed digital strategy focuses on social media, governance, and developing an online community forum. The project will be implemented over multiple phases, starting with discovery and definition and proceeding through iterations to address the core issues and other improvements.
Discovery Dan represents adult non-research library patrons. A typical day involves stopping by the library on the way to or from work to pick up requested materials or browse new selections. Dan uses the library to access books, movies, and music to avoid costs and potentially purchase reviewed items. The ultimate goal is to discover interesting materials, while frustrations include changing hours and unpredictable search results.
Ofelia Frechette is exploring her personal brand as she works to establish a full-fledged entertainment business. She aims to provide affordable recording studio space and media services while also sponsoring and exposing local talent. Her goals are to add more recording booths by late 2022, become a non-profit organization by 2024, and have enough volunteers to meet demand by 2027. She intends to leverage her experience in music and community outreach to benefit artists and creators.
This document discusses marketing a community to drive economic development. It covers defining a community's brand and target audiences, tools to reach all audiences like websites and social media, and tailoring marketing for specific audiences. The key points are defining the community brand, identifying target audiences like site selectors and industries, using the website and social media as primary marketing tools, and customizing outreach for each audience.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
This document summarizes the findings from usability testing on the website for The Sandbox Project. It identifies three core issues: inconsistent and missing content, a disorganized layout, and difficulties with navigation. Recommendations include performing a full content audit, redesigning the layout for clarity, and improving navigation. Wireframes were created to address these issues. The proposed digital strategy focuses on social media, governance, and developing an online community forum. The project will be implemented over multiple phases, starting with discovery and definition and proceeding through iterations to address the core issues and other improvements.
Discovery Dan represents adult non-research library patrons. A typical day involves stopping by the library on the way to or from work to pick up requested materials or browse new selections. Dan uses the library to access books, movies, and music to avoid costs and potentially purchase reviewed items. The ultimate goal is to discover interesting materials, while frustrations include changing hours and unpredictable search results.
Ofelia Frechette is exploring her personal brand as she works to establish a full-fledged entertainment business. She aims to provide affordable recording studio space and media services while also sponsoring and exposing local talent. Her goals are to add more recording booths by late 2022, become a non-profit organization by 2024, and have enough volunteers to meet demand by 2027. She intends to leverage her experience in music and community outreach to benefit artists and creators.
This document discusses marketing a community to drive economic development. It covers defining a community's brand and target audiences, tools to reach all audiences like websites and social media, and tailoring marketing for specific audiences. The key points are defining the community brand, identifying target audiences like site selectors and industries, using the website and social media as primary marketing tools, and customizing outreach for each audience.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
Web Marketing 101 for Local Economic DevelopmentCirrus ABS
This document provides an overview of effective online marketing strategies for local economic development organizations. It discusses determining marketing goals and target audiences, developing an online presence through a professional website with relevant content and tools, and optimizing search engine visibility through techniques like SEO, social media engagement, and frequent updates of fresh content. The presentation emphasizes having a clear plan and measuring results to focus efforts on most effective tactics.
Richard "Dylan" Reeves is a student at Full Sail University studying Entertainment Business Management. He has 20 years of experience in the maritime cruise industry and is looking to transition into a career in the entertainment industry, such as talent manager. He analyzes his skills, experiences, potential job titles, target audiences, and competition to develop his personal brand for this career change.
Accelerating international growth with perfectly tuned communicationsEnterprise Ireland
This document summarizes a presentation given at an Enterprise Ireland eBusiness Workshop in Kilkenny, Ireland in March 2019. The presentation focused on how companies can accelerate their international growth through perfectly tuned communications. It discussed developing communications that are clear, engaging, persuasive and comprehensive. The presentation outlined a 9-stage process for rethinking a company's brand identity, visual style, website and other marketing materials in a way that is perfectly aligned with their target prospects. The goal is to have communications that immediately make a positive first impression and fully engage prospects within the first minute of exposure.
Alan Fogg of the Fairfax County Economic Development Authority and Josh Dare of the Hodges Partnership talk about how businesses can build a strong public relations program with an emphasis on media outreach.
This document discusses social media and its applications for business. It provides an overview of social media, explaining that it allows people to develop communities, share content, engage in conversations, and connect with others. It then outlines why businesses should use social media, including listening to customers, engaging with customers at low cost, and building relationships, communities, and trust. The document also discusses how to run a successful social media campaign, measure results, and provides examples of campaigns from companies like Dell, Zappos, BlendTec, and others.
With over five decades of combined marketing, media, public relations and graphic design experience, Cherry Media Group is committed to creating the most professional, relevant, innovative graphic design in the industry. Meet our team and find out what we can do for your business.
This document provides an overview of strategies for attracting top talent using digital marketing. It begins with a brief history of website design from the early 1990s to present. It then discusses top website trends for 2018 such as HTTPS security, push notifications, site speed optimization, mobile-first design, unique layouts/imagery/video, and optimized career sections. The document emphasizes the importance of a mobile-friendly website and social media presence for attracting both clients and talent. It also stresses using digital marketing to showcase company culture, community involvement, and career opportunities in order to engage potential job candidates. Overall, the document advocates applying customer acquisition strategies to talent attraction through an online presence that highlights the employer brand.
Advanced Social Media - AAM PhiladelphiaJessica Levin
This document provides an overview of advanced social media strategies and tactics. It discusses engaging audiences on various social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also provides tips on developing social media policies, monitoring conversations, and measuring business metrics from social media activities. The presentation emphasizes listening to customers and building relationships over time.
Move Over Email There's a New Game in Town Marcel Media
This document discusses how social media is evolving as a new marketing channel that complements email marketing. It provides tips on how to optimize email with social media by promoting opt-in URLs, two-way promotion between email and social media, and driving calls to action. Measurement of social media is also discussed, including identifying goals and key metrics like followers, shares, and comments.
What is Information Architecture and How Can It Help My Website?Jimmy Smith
This document discusses information architecture (IA) and its importance for websites. It defines IA as how content on a website is organized. Good IA leads to increased usage, findability, and conversion rates through improved search engine optimization, navigation, and user experience. The document outlines the benefits of IA and provides a case study of redesigning the IA of the website si.lds.org. It concludes with recommendations for implementing IA, such as using usability testing and card sorting to inform decisions and future-proofing the IA.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Bald eagles have talons, a curved beak under their eyes, and eyes for seeing. They live in North America in trees or on tall rocks, eating ducks, swans, and geese. Female eagles lay 1-3 eggs and eaglets hatch in 6 weeks, leaving the nest at 12 weeks, while bald eagles are not truly bald and use wings to swim, often stealing food from other animals.
The document provides information about the structure, design elements, and target audience of BELLE Magazine. It describes the typical layout of the front cover, contents page, and double page spreads. These include the masthead, date, main image, captions, and color scheme. The target audience is identified as teenage girls aged 13-15 who are interested in music, fashion, celebrities, and free gifts. The magazine is designed to attract this audience through the use of a teenage cover model, girly colors, youthful fonts, and content focused on music, fashion, and fun.
New trade client introduction presentationkatieeshrives
EcoScape produces rubber mulch and playground surfaces from recycled tires at facilities in Goole, West Yorkshire and Bicester, Oxfordshire. It supplies these products throughout the UK and Europe for use in schools, parks, and commercial landscapes. The company's product line includes rubber mulch, tree rings, edging, and bonded rubber surfaces like SoftBond and Equi-Scape horse arena flooring. SoftBond is a blended rubber mulch bound with resin to create a porous, flexible surface for trails, playgrounds, and other recreation areas.
- Enerplus is a North American energy producer focused on oil and gas assets that generates a 10-15% annual income growth and targets.
- It has diversified its asset base through acquisitions of growth assets in the Bakken crude oil and Marcellus shale gas plays while divesting non-core assets.
- Enerplus' capital investment plans for 2011-2012 focus on oil projects like the Bakken and waterfloods, with an expected production growth of 10-15% over the next two years.
Web Marketing 101 for Local Economic DevelopmentCirrus ABS
This document provides an overview of effective online marketing strategies for local economic development organizations. It discusses determining marketing goals and target audiences, developing an online presence through a professional website with relevant content and tools, and optimizing search engine visibility through techniques like SEO, social media engagement, and frequent updates of fresh content. The presentation emphasizes having a clear plan and measuring results to focus efforts on most effective tactics.
Richard "Dylan" Reeves is a student at Full Sail University studying Entertainment Business Management. He has 20 years of experience in the maritime cruise industry and is looking to transition into a career in the entertainment industry, such as talent manager. He analyzes his skills, experiences, potential job titles, target audiences, and competition to develop his personal brand for this career change.
Accelerating international growth with perfectly tuned communicationsEnterprise Ireland
This document summarizes a presentation given at an Enterprise Ireland eBusiness Workshop in Kilkenny, Ireland in March 2019. The presentation focused on how companies can accelerate their international growth through perfectly tuned communications. It discussed developing communications that are clear, engaging, persuasive and comprehensive. The presentation outlined a 9-stage process for rethinking a company's brand identity, visual style, website and other marketing materials in a way that is perfectly aligned with their target prospects. The goal is to have communications that immediately make a positive first impression and fully engage prospects within the first minute of exposure.
Alan Fogg of the Fairfax County Economic Development Authority and Josh Dare of the Hodges Partnership talk about how businesses can build a strong public relations program with an emphasis on media outreach.
This document discusses social media and its applications for business. It provides an overview of social media, explaining that it allows people to develop communities, share content, engage in conversations, and connect with others. It then outlines why businesses should use social media, including listening to customers, engaging with customers at low cost, and building relationships, communities, and trust. The document also discusses how to run a successful social media campaign, measure results, and provides examples of campaigns from companies like Dell, Zappos, BlendTec, and others.
With over five decades of combined marketing, media, public relations and graphic design experience, Cherry Media Group is committed to creating the most professional, relevant, innovative graphic design in the industry. Meet our team and find out what we can do for your business.
This document provides an overview of strategies for attracting top talent using digital marketing. It begins with a brief history of website design from the early 1990s to present. It then discusses top website trends for 2018 such as HTTPS security, push notifications, site speed optimization, mobile-first design, unique layouts/imagery/video, and optimized career sections. The document emphasizes the importance of a mobile-friendly website and social media presence for attracting both clients and talent. It also stresses using digital marketing to showcase company culture, community involvement, and career opportunities in order to engage potential job candidates. Overall, the document advocates applying customer acquisition strategies to talent attraction through an online presence that highlights the employer brand.
Advanced Social Media - AAM PhiladelphiaJessica Levin
This document provides an overview of advanced social media strategies and tactics. It discusses engaging audiences on various social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It also provides tips on developing social media policies, monitoring conversations, and measuring business metrics from social media activities. The presentation emphasizes listening to customers and building relationships over time.
Move Over Email There's a New Game in Town Marcel Media
This document discusses how social media is evolving as a new marketing channel that complements email marketing. It provides tips on how to optimize email with social media by promoting opt-in URLs, two-way promotion between email and social media, and driving calls to action. Measurement of social media is also discussed, including identifying goals and key metrics like followers, shares, and comments.
What is Information Architecture and How Can It Help My Website?Jimmy Smith
This document discusses information architecture (IA) and its importance for websites. It defines IA as how content on a website is organized. Good IA leads to increased usage, findability, and conversion rates through improved search engine optimization, navigation, and user experience. The document outlines the benefits of IA and provides a case study of redesigning the IA of the website si.lds.org. It concludes with recommendations for implementing IA, such as using usability testing and card sorting to inform decisions and future-proofing the IA.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Bald eagles have talons, a curved beak under their eyes, and eyes for seeing. They live in North America in trees or on tall rocks, eating ducks, swans, and geese. Female eagles lay 1-3 eggs and eaglets hatch in 6 weeks, leaving the nest at 12 weeks, while bald eagles are not truly bald and use wings to swim, often stealing food from other animals.
The document provides information about the structure, design elements, and target audience of BELLE Magazine. It describes the typical layout of the front cover, contents page, and double page spreads. These include the masthead, date, main image, captions, and color scheme. The target audience is identified as teenage girls aged 13-15 who are interested in music, fashion, celebrities, and free gifts. The magazine is designed to attract this audience through the use of a teenage cover model, girly colors, youthful fonts, and content focused on music, fashion, and fun.
New trade client introduction presentationkatieeshrives
EcoScape produces rubber mulch and playground surfaces from recycled tires at facilities in Goole, West Yorkshire and Bicester, Oxfordshire. It supplies these products throughout the UK and Europe for use in schools, parks, and commercial landscapes. The company's product line includes rubber mulch, tree rings, edging, and bonded rubber surfaces like SoftBond and Equi-Scape horse arena flooring. SoftBond is a blended rubber mulch bound with resin to create a porous, flexible surface for trails, playgrounds, and other recreation areas.
- Enerplus is a North American energy producer focused on oil and gas assets that generates a 10-15% annual income growth and targets.
- It has diversified its asset base through acquisitions of growth assets in the Bakken crude oil and Marcellus shale gas plays while divesting non-core assets.
- Enerplus' capital investment plans for 2011-2012 focus on oil projects like the Bakken and waterfloods, with an expected production growth of 10-15% over the next two years.
Tigers are large wildcats that can grow up to 9 feet long and have orange fur with dark stripes. They live in forests and mountains across Asia and hunt deer and buffalo at night by stalking their prey and killing them by biting their neck. Female tigers give birth to litters of 2-3 cubs and teach them to hunt, though tigers only live up to 5 years in the wild. Cubs stay with their mother for about 2 years before dispersing.
The document discusses conditional sentences using examples from literature and songs. It provides exercises for students to complete involving putting verbs in the correct form for different conditional sentences and defining the type of conditional used. Some example conditionals provided are "If I had you, that would be the only thing I'd ever need" and "If a thing is worth doing it is worth doing well."
BrainSpa is a web application that allows users to explore knowledge from RDF files using SPARQL queries without needing to know SPARQL. It uses various technologies like CodeIgniter, Zend Framework, OAuth, and RAP. The application was developed using an XP methodology with responsibilities divided among the team. It follows an MVC pattern with the database as the model, the user interface as the view, and controllers handling interactions. The interface allows building and saving SPARQL queries to explore various SPARQL endpoints.
New fortunes and potential exponential growth in the Pool and Spa industry await those of us who embrace and take action in getting North America off its addiction to polluting power sources and wasteful consumption!
Pythons are among the largest snakes in the world, growing up to 20 feet long. They live in warm habitats around Asia, Africa and Australia such as rainforests, deserts and grasslands. Pythons constrict their prey like pigs, deer and sheep, squeezing them to death before swallowing whole. Female pythons lay between 2-100 eggs which hatch into 2 foot long babies while the mother wraps around the eggs to keep them warm.
International Gateways at San Jose State University offers a variety of English language and academic programs for international students. Located in Silicon Valley, SJSU provides opportunities for students to study in a vibrant city with 300 days of sunshine per year. Students can choose from programs lasting 3-17 weeks to improve their English skills, prepare for undergraduate or graduate study, and gain experience in business communication. The document promotes the benefits of studying at SJSU, including its highly ranked engineering programs and career opportunities in the heart of the technology industry upon graduation.
This image features Rihanna prominently in the foreground with an out-of-focus background, positioning her as the dominant solo artist. Her provocative body language and direct eye contact with the camera make her appear both powerful and sexy. The deep depth of field and central positioning reinforce her dominance, making this image well-suited for a music magazine cover where there is space for a masthead and additional text.
Dokumen tersebut membahas dua peradaban Islam klasik, yaitu Kekhalifahan Umayyah di Damaskus dan Kekhalifahan Abbasiyah di Baghdad. Kekhalifahan Umayyah berkuasa di Damaskus dari tahun 661-750 M dengan berbagai pembangunan. Kekhalifahan Abbasiyah berkuasa di Baghdad setelah menundukkan Bani Umayyah, dan mencapai kejayaannya pada zaman Khalifah Harun Ar-Rasyid dengan kemaju
Este documento presenta la conformación de un Consejo de Niños y Niñas en el Colegio Campestre Jaime Garzón. El consejo estará liderado por Leidy Tibaduiza como gestora y contará con el apoyo de Elsa Castañeda como coordinadora del proyecto y Javier Olarte como asesor en comunicaciones. El consejo tiene como objetivo promover la participación e integración de los niños y niñas en temas que les afectan.
Nonlinear Discrete-time Hazard Models for Entry into Marriagehtstatistics
This document describes research on modeling the timing of marriage using discrete-time hazard models. It discusses using a Cox proportional odds model and episode-splitting to estimate the model. It also describes a Blossfeld-Huinink model that parametrizes the baseline hazard using logarithmic terms related to age. The researchers propose extending this by treating the endpoints of the baseline hazard as parameters, making it a nonlinear discrete-time hazard model.
Most of this won't make sense having not heard me give the presentation and hearing what I said for each slide, but several in attendance requested them, so here they are!
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
This document summarizes a presentation about whether economic development websites are dying and how to improve them. It discusses how travel agents were replaced by online booking sites as an example of technology disruption. It then covers understanding where an economic development organization falls on the technology adoption curve, signs an economic development website may be dying, and resources to use if the website is struggling. The presentation provides tips on developing a strong plan, intuitive design, engaging content, authentic branding reflective of the community, using maps and GIS, and tracking website performance.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
This document provides an overview of social media tools and tactics for nonprofits. It discusses the current social media landscape in 2012 and how 97% of nonprofits will keep or increase staff time dedicated to social marketing. The document then covers best practices for the major social media platforms including Facebook, Twitter, LinkedIn, Pinterest and Tumblr. It provides examples of how nonprofits and brands can effectively utilize different social media features and engage audiences. The goal is to help nonprofits integrate social media into their overall marketing strategy.
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Website Strategy Planning for Nonprofits501 Commons
This document summarizes a presentation about website strategy planning for nonprofits. It discusses conducting stakeholder interviews and user interviews to understand user needs. It also covers creating personas to represent different user types and performing heuristic evaluations to identify usability issues. The presentation provides examples and recommendations for developing an effective information architecture and digital strategy through user research and design techniques. It concludes with reminding attendees that 501 Commons offers additional workshops and free tech assessments for nonprofits.
The social web requires companies to rethink how they approach content across the customer journey. We have evolved beyond the community manager and social strategist... A Social Bizologist leads the integration of social across business functions.
Book Industry Guild of NY - Publishing Technology Update: New Digital DirectionsKathy Sandler
Presentation from March 8, 2016 Book Industry Guild of NY panel. Panelists Included:
Sue Carlson, Norton
Daniel Cohen, Galvanized
Cynthia Clark, Elsevier
Katherine McCahill, Penguin Random House
and Peter Milburn, Wiley
Moderated by Kathy Sandler, Penguin Random House
Book Industry Guild of NY:
Website: http://bigny.org/
Twitter: BIGofNY
Facebook: BIGofNY
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteersbelugasocial
This document discusses how to effectively communicate with 2.0 volunteers through websites, social media, and blogging. It emphasizes having a strategy and creating engaging content that promotes connection. Non-profit websites should be easy to use and tailored for different audiences like donors, clients, editors, and volunteers. Social media should be strategically used to share success stories and engage followers through questions and shared content. Blogging can help communicate an organization's viewpoint when done regularly. Cross-promotion across channels is also recommended to raise awareness. Overall, the key is thoughtfully enhancing communication and giving volunteers ownership through various online and offline opportunities.
Social media can help build place brands by serving as a new channel for communities to share information with potential visitors and investors. It allows for two-way dialog and transforms community members into brand ambassadors online. Example place brands that have been successfully promoted on social media include Savannah, GA, which shares its history and culture, and Denver, CO, which highlights its active lifestyle. Appropriate goals for using social media to build a brand are to generate new leads, engage stakeholders, and spread positive messages about the community.
Ron Marshall is a social media marketing and web development consultant with over 13 years of experience. He specializes in assisting organizations through social media management, WordPress web development, program management, and creative communications. He is committed to collaboration, community, and helping clients achieve their goals through his expertise in digital platforms and entrepreneurship.
Wd & im session b1 _digital communication_april 26,2010Mahesh Panchal
This document discusses using the internet and social media as communication mediums for marketing. It notes that the internet reached an audience of 50 million people within 4 years, faster than other mediums like radio and TV. Common communication mediums on the internet include email, blogs, social networks like Twitter, Facebook and LinkedIn. The document then focuses on using LinkedIn for business, outlining its targeted demographic and strategies like joining groups, using status updates, applications and event promotion to engage the LinkedIn network. The key is finding the target demographic and providing compelling, consistent content.
Sigma Lambda Gamma strives to empower women through academics, community service, cultural awareness, ethics and social interaction. Founded in 1990, it established a colony at Miami University in 2004 which became the Pi Gamma chapter in 2007 after 3 years of work. The sorority partners with diverse student groups and offices on campus and aims to increase membership while sponsoring events and bringing forward the Multicultural Greek Council.
The document proposes a marketing strategy called "generAEtion" to strengthen American Eagle's brand identity among college students. It involves rebranding stores with a classic rock theme, creating branded playlists, holding a tribute music festival, and engaging customers through social media contests. The goals are to make AE's messaging more concrete and resonate with its target market by connecting the brand to the heritage of American classic rock music. A timeline, budget, and measurement tools are outlined to track the initiative's outcomes.
This document proposes a marketing strategy called "generAEtion" to strengthen American Eagle's brand identity among college students. Key elements include remodeling stores to have a classic rock theme, creating branded jeans named after artists, developing playlists and digital content tied to classic rock music, hosting a tribute music festival and campus events. The goals are to make AE's messaging more concrete and resonate stronger with its target market through nostalgic connections to classic rock music genres popular among younger generations. Research showed this strategy could help define the brand and AE's generation while driving engagement.
Brazil in Chicago was founded in 2006 to promote Brazilian culture and Portuguese language in Chicago. It offers Portuguese language classes for adults and children, as well as cultural activities. The organization is transitioning to a non-profit organization called Casa Brasil to more effectively promote culture through events, exhibits and festivals using funds from Brazil and the US. The first board of directors was announced in 2010 and includes professionals and community members passionate about Brazil-US cultural exchange.
The document analyzes Miami University's efforts to recruit, develop, and retain Latin American students through interviews and surveys of students and faculty. It finds that while Miami has seen increases in Latino enrollment, the university's methods of attracting and supporting Latino students are not fully culturally attentive, leading to low satisfaction rates. Additionally, a lack of targeted academic and social resources has resulted in many Latino students considering transferring before graduating.
China's economy has grown at an average of 11% per year from 2006-2011, contributing more to global growth than any other country. Its growth rate far outpaces the world and developing world averages.
The document discusses Reebok's target consumer base. It notes that Reebok consumers are family-oriented, budget conscious, invest in their health, and are core Reebok consumers. The document also states that Reebok celebrates all accomplishments in life, both big and small, physical and mental, and that Reebok is suited for any challenge a person may face.
The document discusses Reebok's target consumer base. It notes that Reebok consumers are family-oriented, budget conscious, invest in their health, and are core Reebok consumers. The document also states that Reebok celebrates all accomplishments in life, whether challenges are big or small, physical or mental, social or personal, as Reebok is designed for any feat.
The document discusses rebranding American Eagle to target an older demographic by integrating classic rock music from the 1960s-1980s. It proposes shifting AE's branding from a fresh, casual style to one with more direction and purpose centered around classic rock. Implementation ideas include remodeling flagship stores to feature rock memorabilia, launching a music-focused rewards program and mobile app, sponsoring campus concerts, and running marketing campaigns using album cover artwork and tribute bands. The rebrand aims to draw existing branding elements together cohesively rather than scatteredly and reconnect customers to the identities and spirit of earlier eras through music.
The document analyzes Miami University's efforts to recruit, develop, and retain Latin American students through interviews and surveys of students and faculty. It finds that while Miami has seen increases in Latino enrollment, the university's methods of attracting and supporting Latino students are not fully culturally attentive, leading to low satisfaction rates among Latino students. Additionally, a lack of targeted academic and social resources has resulted in many Latino students considering transferring from Miami University.
China's economy has grown at an average of 11% per year from 2006-2011, contributing more to global growth than any other country. Its growth rate far outpaces the world and developing world averages.
4. Class Objectives
Work with client to identify problems
and develop an analysis, strategy to
meet needs, and produce interactive
media solutions to address those
needs.
6. Graphic Design
Krista Adkins Jenny Miller Paige Hake
Major: Graphic Design Major: Graphic Design Major: Graphic Design
Team: Design Team: Design Team: Design
Contributions: Website Contributions: Logo Contributions: Print
Mock Ups of each page Design, Logo Finalization, Catalogue Design,
Hometown: Loveland, OH Web Wireframes, Process Newsletter Design, Logo
Book Design Mockups, Web, Print, and
Hometown: Blue Ash, OH Newsletter Research
Hometown: Springfield, OH
7. Communications
Annie Farley Kevin Blank Yi Sun Mary Babolato
Major: Mass Major: Professional Major: Accounting Major:
Communications Writing Team: Communication Communications
Team: Communications Team: Communication Contributions: Team: Communications
Contributions: Category Contributions: Process Executive Summary Contributions:
Consolidation, Copy Book, Editing Editing, Product Category Consolidation,
Writing, Product Summaries, Google Content, Page Editing, Translation, Executive
Research, Translation, Adword Research, Homepage Content Summary, Client Charge
Student Bios Product Research Hometown: Shanghai, Hometown: Berlin, NJ
Hometown: Austin, TX Hometown: Toledo, OH China
8. Marketing
Tyler Games Mitch Quafort Daniela Santisteban Caitlin Sheehan
Major: Marketing Major: Marketing Major: Marketing Major: Marketing
Team: Marketing Team: Marketing Team: Marketing Team: Marketing
Contributions: Contributions: Contributions: Contributions:
Market Research, Process Book, Process Book Process Book,
Category Development, Summaries, Social Marketing Research,
Consolidation, Usability Testing, Media Research, Product Pages, Google
Translation, Market Research Market Research, Adword Research
Qualitative Usability Hometown: Powerpoint Hometown:
Hometown: Nashville, Madison, CT Hometown: Lima, Annapolis, MD
TN Peru
9. Frank Winston
Major: Mass
Communications
Team: Programming
Contributions:
Development
Hometown: McLean,
VA
10. Brett Westerman
Instructor
Scrum Master
Contributions:
Project Management
of Site Development
Hometown: Toledo,
OH
11. Project Objectives
• Work with interdisciplinary team to create
interactive media for Community
Enterprise Solutions’s Invennovations.
• Create a website featuring
Invennovations, an email newsletter
template, and a print catalog
• Create a database driven template and a
search bar funciton
12. Our Methods
Scrum
•Agile software
development framew
ork
•Focuses on project
management
institutions where it is
difficult to plan ahead
14. General Objective
Provide Rural NGO’s, individual sellers, and
inventors an interactive catalog and idea
exchange market of products that solve
the developing world’s most challenging
problems.
15. Target Market
1. Primary Market: NGO’s
and community leaders in rural
Latin America seeking to
provide sustainable products
for their communities.
2. Secondary market:
Developed world Inventors
with the desire to create
sustainable product sto solve
developing world problems.
16. Personas
Lucas:
• Villager in an isolated and impoverished
community in Mexico.
• Recently, his village has had a problem
acquiring fresh water.
• Accessing the web through an Internet café in
his town, he finds that water purification products
for sale.
• He has not found an accessible and affordable
one.
17. Personas
Supportive Sam:
• Sam works for an NGO in Nicaragua
• Passionate about helping people, he targets
remote villages to longstanding problems in
these communities.
• He wants to provide people with equipment and
skills to find food and clean water.
• His NGO can subsidize an initial investment to
buy products or services to accomplish this.
18. Personas
Charity Cathy:
•Charity Cathy owns her own technology business
in the US.
•She wants to give back to needy and has heard
about micro-finance.
•She has an idea for a product, that like micro-
financing, would not only solve everyday problems
villagers face but also help them become
entrepreneurs.
20. Market Reseach
• Main Problems
• Best usage in
featured
products and
category
forming.
21. Internet Research in Latin
America
• Internet access
– Increasing
tremendously in
Latin America
– Numbers vague
from developed
world research
– But main points
of access are
accurate
23. Home
Confusing logo
and brand name
Dated Banner
design
Run on text,
lacks explicit
definition of
target market
Hidden search
fuction
Too many
categories,
difficult
navigation
24. Product pages
No way to tell
in which
category you
landed.
Wordy layout
and too many
details for
users
Scrolling
needed to get
to other
products
25. Forrester Score Cards
• Total scores (-50 to 50 Range)
– Mean score: -16
• Value (-6 to 6 Range)
– Mean Score: -3
• Navigation (-18 to 18 Range)
– Mean Score: -5.6
• Presentation ( -18 to 18 Range)
– Mean Score: -3
• Trust (-14 to 14 Range)
– Mean Score: -4.33
26. Forrester Insights
“ Nothing on the site is incredibly complicated, and
everything available to users is simple to use.”
“A lot of the descriptions in products and in
describing the site is wordy and confusing.”
“The text and layout seems cramped into a central
column rather than using the entire window.”
“Finding the search bar is a task in itself.”
“The NGOs and the inventors are addressed, but
not the villagers in South America.”
46. Translation
• Translation was the natural next step.
• Professional Quotes
– Conversa:$1,623.32, with a 30% non-profit
discount ,12-16 business days.
– Affordable Language Services: $3,910,
completed in 12-15 business days.
• Final decision was to purse translations in-
house.
47. Translation
• Recommendations:
– Language that respects variations across
Latin America
– Simplicity throughout
– Checking with native speakers from most
relevant areas for Tecnoconect (Guatemala,
Ecuador, Mexico) to make sure it still makes
sense.
48. Social Media
• Current Social Media:
• Lack of social media is an opportunity loss
for free marketing
49. Social Media
• Facebook
– Information resource to
the Tecnoconect new
products aside from the
website.
• Twitter
– tool to network with
similar organizations.
– Tweets about:
• new
products, Latin American
legislation, good and bad
news in Latin American
infrastructure, retweeting
partners' and influencials.
50. Social Media
• Social Media should not be overly serious
and should be used as tool to converse
with Tecnoconect’s audience and partners
and should link back to website.
• Use:
– Appropriate Humor
– User Generated Content
– Push news and posts by others related to the
industry and company
51. Keyword Reserch
• Google AdWords
search for potential
products or
services found in
Tecnoconect
• Keywords used:
“economic
solutions”,
“educational
solutions”, “health
solutions”
52. Keyword Reserch
• Uncovered how many people, in a
country, searched for the phrase per
month, variations of the phrase, and the
type of competition.
• Example:
– Worldwide, the phrase “Bed nets” was
searched by 14,800 people around the world
in the past month and the competition for the
search is “high”.
53. SEO and Google Analytics
• Search engine optimization uses tools
like Google Analytics to determine how
the site is being found, and who is
finding it using search engines.
• 3 main points.
– Who is using my site?
– Where are they coming from?
– How are they engaging with the content?
You can say anything here really. Main point is that many competitor/similar companies have more sophisticated web precenses (including social media) than invennovations, and to be noticed and trusted the company needs to rise to these standards.
From summary: 1) Responsive design 2)As our mock-ups became more detailed, our main focus was to create a web site that presented all of our content as clearly as possible and to keep the usability as intuitive as possible. We placed the search bar at the top of the site for easy access, consolidated the navigation menu, and added slides on the home page that further aided in the navigation of the site.
Logo Slider 3)Anything else you wanna focus on
Different tabs embedded into one page
Self populated Easy to update Uses tags for each product
What do I put hereeeeeeeeeee??
Filters : Sub filter options Cost Delivery Parameters Category Search result based category browsing (clicking on a category that links to a search result for the products within that category) Autofill search
Filters : Sub filter options Cost Delivery Parameters Category Search result based category browsing (clicking on a category that links to a search result for the products within that category) Autofill search
Future recommendations???
Play slide show to show text…. Any future recommendations??