This document discusses Airbnb's experience with AMP. It describes some of the technical challenges they faced in implementing AMP for their search results page (P2), including issues with server-side rendering timeouts, new features breaking compatibility, and constraints like the 50KB CSS limit. It also discusses problems with the user experience of AMP pages for logged-in users. Airbnb developed a "Magic Carpet" landing page tailored for first-time search users to address these issues. The document concludes by mentioning potential next steps like experimenting with AMP for other pages and integrating metrics.
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & SendibleSendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
GitLab 8.5 Highlights and Step-by-step tutorialHeather McNamee
In this webcast, learn how to collaborate with GitLab. You'll see new features from GitLab 8.5 in practice. Check out our blog for more information. https://about.gitlab.com/2016/02/26/webcast-wrapup/
GitLab 8.5 Highlights and Step-by-step tutorialGitLab, Inc
In this webcast, learn how to collaborate with GitLab. You'll see new features from GitLab 8.5 in practice. Check out our blog for more information. https://about.gitlab.com/2016/02/26/webcast-wrapup/
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & SendibleSendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
GitLab 8.5 Highlights and Step-by-step tutorialHeather McNamee
In this webcast, learn how to collaborate with GitLab. You'll see new features from GitLab 8.5 in practice. Check out our blog for more information. https://about.gitlab.com/2016/02/26/webcast-wrapup/
GitLab 8.5 Highlights and Step-by-step tutorialGitLab, Inc
In this webcast, learn how to collaborate with GitLab. You'll see new features from GitLab 8.5 in practice. Check out our blog for more information. https://about.gitlab.com/2016/02/26/webcast-wrapup/
In this webcast, Douwe Maan shows us a step by step overview of new features in GitLab 8.6. Slides and notes here: https://about.gitlab.com/2016/03/25/webcast-gitlab-86/
There are a number of features which relate to giving you more control over confidentiality. We start with some basics of project and user configuration and then dig into the new features in a typical GitLab workflow.
Takeaways From Migrating to Git and Bitbucket ServerAtlassian
Switching from a centralized version control system to Git and Bitbucket will have an impact on the way your development team develops software.
When doing the switch, what should be migrated over? Should you continue using the current workflow or is there a better one? What about training?
This talk will give a brief overview of what I learned from doing the switch to Git and Bitbucket Server from Rational ClearCase, but it can be applied to any centralized version control system.
Products covered:
Bitbucket
BigML brings Data Transformations to the BigML platform, a key part of any Machine Learning workflow. Usually, data do not come ready to start working on a Machine Learning project. It can be noisy and come from many different sources in many different formats, thus, it is necessary to go through a preparation phase before applying Machine Learning. With this release, BigML adds new Data Transformation capabilities that greatly enhance existing ones. Discover the ability to perform SQL-style queries, Flatline editor improvements, and more ways to do feature engineering.
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.
After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basicsJamie Andrei
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basics
An introduction to 360 video / VR basics, introducting the concept, several approach & technologies, through to 2x key 360 social platforms (fish where the fish are), through to a basic workflow & some hands on Google Cardboard demos.
Google Tag Manager - How to migrate to V2 interfacePhil Pearce
In this presentation I explain:
* Difference between GTM V1 & V2
* Walkthrough of new GTM V2 interface & triggers
* How to upgrade & an upgrade checklist.
* Mistakes to avoid when upgrading.
Join me for a retrospective look at how my team rewrote the core of a legacy application over six months and launched a well tested, stable product. In this session you'll learn how to work with an existing codebase without creating your own "legacy" code, by applying practices and tools such as identifying and using third party libraries, version control and code review, code quality measurements, BDD/TDD, and Continuous Integration.
Many times we developers have come across the perfect contributed module, with a section of code that just doesn't do it for us. Since the Drupal infrastructure is Open to all, it is simpler to take that awesome-ish module and make the changes we need to make it full on awesome. Then we need to take those changes and apply it back to the module and let the whole world bask in the awesome, but we don't get to commit, to Git. (Rule of threes). Therefore we need to create a patch that allows the maintainer of the module to easily combine your great code with theirs. In this session we'll go over the acceptable ways to clone a projects repository, create a great looking patch and contribute said greatness back to the project. Thus, adding to the great chain of life. Oh, was it mentioned that this will work with Drupal Core as well? It should have been.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.
In this webcast, Douwe Maan shows us a step by step overview of new features in GitLab 8.6. Slides and notes here: https://about.gitlab.com/2016/03/25/webcast-gitlab-86/
There are a number of features which relate to giving you more control over confidentiality. We start with some basics of project and user configuration and then dig into the new features in a typical GitLab workflow.
Takeaways From Migrating to Git and Bitbucket ServerAtlassian
Switching from a centralized version control system to Git and Bitbucket will have an impact on the way your development team develops software.
When doing the switch, what should be migrated over? Should you continue using the current workflow or is there a better one? What about training?
This talk will give a brief overview of what I learned from doing the switch to Git and Bitbucket Server from Rational ClearCase, but it can be applied to any centralized version control system.
Products covered:
Bitbucket
BigML brings Data Transformations to the BigML platform, a key part of any Machine Learning workflow. Usually, data do not come ready to start working on a Machine Learning project. It can be noisy and come from many different sources in many different formats, thus, it is necessary to go through a preparation phase before applying Machine Learning. With this release, BigML adds new Data Transformation capabilities that greatly enhance existing ones. Discover the ability to perform SQL-style queries, Flatline editor improvements, and more ways to do feature engineering.
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.
After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basicsJamie Andrei
Fairfax Sydney #mojo #mojocon Feb 2017 Meetup - 360 video production basics
An introduction to 360 video / VR basics, introducting the concept, several approach & technologies, through to 2x key 360 social platforms (fish where the fish are), through to a basic workflow & some hands on Google Cardboard demos.
Google Tag Manager - How to migrate to V2 interfacePhil Pearce
In this presentation I explain:
* Difference between GTM V1 & V2
* Walkthrough of new GTM V2 interface & triggers
* How to upgrade & an upgrade checklist.
* Mistakes to avoid when upgrading.
Join me for a retrospective look at how my team rewrote the core of a legacy application over six months and launched a well tested, stable product. In this session you'll learn how to work with an existing codebase without creating your own "legacy" code, by applying practices and tools such as identifying and using third party libraries, version control and code review, code quality measurements, BDD/TDD, and Continuous Integration.
Many times we developers have come across the perfect contributed module, with a section of code that just doesn't do it for us. Since the Drupal infrastructure is Open to all, it is simpler to take that awesome-ish module and make the changes we need to make it full on awesome. Then we need to take those changes and apply it back to the module and let the whole world bask in the awesome, but we don't get to commit, to Git. (Rule of threes). Therefore we need to create a patch that allows the maintainer of the module to easily combine your great code with theirs. In this session we'll go over the acceptable ways to clone a projects repository, create a great looking patch and contribute said greatness back to the project. Thus, adding to the great chain of life. Oh, was it mentioned that this will work with Drupal Core as well? It should have been.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
TechSEO Boost 2017: AMPing Airbnb
1. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoostBrian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
+ AMP
BRIAN TA / GIL BIRMAN / 11-2017
4. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
P1
HOME PAGE
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
5. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
P2
SEARCH RESULTS PAGE
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
6. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
P3
LISTING PAGES
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
10. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoostBrian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
AMP is not
available on desktop
Mobile devices
get AMP
results
www.google.de/search?q=airbnb+berlin
11. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
AMP
DIAGRAM
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
s/sf amp/s/sf
14. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Challenges
FIGURING OUT WHAT PAGE TO
AMP
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Impactfulness (Traffic)
• Page Volatility
• Technical Challenges (legacy system compatibility)
• Page Ownership
15. Guidebooks
THINGS TO DO
IN {CITY NAME}
PROS CONS
• Design is stable
• No one is working on it
• Low Traffic
• Low Impact
16. P1
HOMEPAGE
PROS CONS
• LOTS of Traffic
• High Impact
• Only 1 Page
• Making changes on P1
requires approval from higher-
ups
• Frequent Redesigns
17. P3
LISTING PAGE
PROS CONS
• Only 1 Team working on it
• Has poor SEO conversion rate
• In a state of flux/refactoring
• Owned by a different team
• Stuck on legacy framework
19. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Organic Search
Traffic Breakdown
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
21. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Basic Questions to
Answer
QUESTIONS THAT NEED TO BE
ANSWERED TO GET AMP OFF
THE GROUND
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• How does AMP work within our existing framework?
• How does AMPing P2 interfere with our website infrastructure?
• What does AMPing P2 do to the workflow of other developers in
the company?
• How does this impact design, experience, and the overall
product?
22. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• How do we integrate this into a fully functioning product with
the rest of the company?
• How do we handle the added complexity?
• Getting buy in from other teams
• How do we integrate AMP into our experimentation
framework
• Dedicated team/owner - Who will maintain it?
Procrastination
ISSUES WE WON’T ADDRESS
UNTIL LATER
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
25. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoostBrian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
3.86% 16.08%
AMP P2 Timeout Rate
(30min CDN Caching Enabled)
P2 Timeout Rate
Render Time Exceeds 500ms
When a Hypernova render exceeds 500ms in Monorail, it times out and renders blank.
https://app.datadoghq.com/screen/217059/gils-amp-p2-dashboard
27. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
When page renders blank,
Google is supposed to link to the canonical
page instead of the AMP page, but….
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
29. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
We implemented CDN caching (30
minutes) as a way of solving the
~16% timeout rate for AMP-rendered
pages.
Our Solution?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
31. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• An <img /> tag broke our AMP
experience.
• As other engineers added new features
to P2, they did not always work well with
AMP.
• Images inside of a horizontal scrolling div
fail to load.
• >50k CSS Breaks AMP Validation
New Features Broke AMP
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
34. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
SQUAD
GOALS
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Make our pages AMP-
compatible without having
to recreate them from
scratch.
35. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
WHY?
WHY DOES AMP REQUIRE SO
MANY CODE CHANGES?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• AMP page is displayed inside of an
iframe on google.com.
• NO custom JavaScript.
• NO inline styles.
Security
• NO layout reflows
• LIMIT of 50kb CSS
Performance
36. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• AMP doesn’t support !important
😭 Aphrodite (open-source CSS framework) adds !important to every style
• AMP doesn’t support inline styles.
😭 We use them lots (React!)
• AMP only supports style tags which appear in the <head>
😭 Aphrodite styles are appended to the <body>
• AMP limits CSS size to 50kb
😭 Our page had too many styles!
ARCHITECTURAL CHALLENGES
OUR EXISTING FRAMEWORK WAS INCOMPATIBLE WITH AMP
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
38. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
<div {…css(styles.mainTitle)}> Hello World </div>
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
aphrodite css() function
style definition
• Added a node environment variable, process.env.AMP
• Created a custom css() function that conditionally disables !important when process.env.AMP is
enabled
<div class=“mainTitle_j2dz”> Hello World </div>
40. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Inline Styles
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
To class-based styles:
We can convert
inline styles:
… but it is too slow 😞
41. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Inline Styles
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Usage:
Update cache:
Cache key
from style object:
43. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
hypernova
OUR OPEN-SOURCE SERVER-SIDE RENDERING PLATFORM
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
hypernova
• User makes page request
• Rails renders an ERB template
• An ERB template may call render_react_component()
• hypernova handles rendering react components
(RUBY)
(NODEJS)
47. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Can CSS be
eliminated?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Aphrodite does not generate extra CSS
• However, AMP pages never use responsive styles above
our medium breakpoint (744px)
• We modified the css() function to eliminate responsive
styles
• responsive styles below the responsive breakpoint
are inserted without their @media queries
• responsive styles above the responsive breakpoint
are culled
48. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Class name
minification
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• We added this feature via a PR to aphrodite
.helloStyle_x3hn
BEFORE
._x3hn
AFTER
50. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• AMP works perfectly for logged out/first time visitors
• Logged in users are dropped in a very confusing experience
• Initial page load is a “logged out” experience
• How do they get to the “logged in” experience of the P2
page?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Userflows
LOGGED IN/LOGGED OUT
51. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Google does not open deeplink when
clicking on an AMP search result
• Users have to perform a second click in
order to get directed to the app
experience
• Polarizing opinions on this behavior
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Deeplinking
APP INSTALLED VS. NOT
INSTALLED
52. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• AMP makes it difficult to iterate different product ideas on it in
an efficient manner
• Airbnb has an in-house experimental framework that can’t be
integrated with AMP
• Experimentation on another domain is extremely difficult
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Iteration
YOUR PRODUCT IS NEVER
PERFECTED
53. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Multiple experiments and features were launched that
affected AMP experimentation
• It’s hard to keep a close eye on AMP and make sure that
new features don’t change the core experience
• We can check for broken features, but it’s not as easy to
detect newly added features
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Stability
CHANGES FROM OTHER TEAMS
CAN DRASTICALLY ALTER THE
PAGE
54. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Communication with external teams is challenging
• Technical hurdles have been overcome or mitigated
• The experience as a whole feels fractured
• As a product, AMP P2 doesn’t work.
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
What did we learn?
55. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• The big problem is the overall experience is fractured, the
design of the page isn’t there and the product we were
AMPing was suboptimal *unpack P2 problems*
• How do we address these problems so that we can solve
them in one swoop?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Coalescence
EXPERIENCE, DESIGN,
PRODUCT
57. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
MAGIC CARPET
We created a page
specifically tailored
to first-time search engine users.
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
58. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Magic Carpet
THE P2 LANDING PAGE FOR
SEO
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
P2 Magic Carpet
Filter Controls
Results
59. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Userflow
Limited Exposure
Focused Product Design
Polished Experience
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Magic Carpet
WHAT WE OPTIMIZED
61. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
serviceworker
WHAT IS IT?
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
62. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
serviceworker
USER JOURNEY
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Google Search
Results
AMPed P2 App Shell
pre-render install serviceworker load content
63. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
AMP provides the only user
journey that pre-installs the
serviceworker. In all other cases, a
serviceworker only provides value as
a result of a repeat visit.
Value Prop
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
64. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Where to next?
FIGURING OUT WHAT PAGE TO
AMP
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Experimentation
• Worldwide Launch
• Getting metrics into our core data
66. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
What didn’t we
cover?
ALL THE THINGS WE CHOSE
NOT TO TELL YOU
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
• Experiment Results
• Logging Issues
• Experimentation Issues
67. Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Thanks!
brian.ta@airbnb.com
gil.birman@airbnb.com
Brian Ta (@fanfavorite_bta), Gil Birman (@gilboxme) #TechSEOBoost
Editor's Notes
A timed out page is a blank page. To determine if a page successfully rendered and thus is suitable for caching, we check the markup.