How to Start with Facebook Ads API?

No Facebook Scripts? Nessun problema
Come Costruire i primi Tool con le API di Facebook
Marco Frighetto
Head of Product
Booster Box

Facebook API
Facebook (Hidden) Superpower

Nome Cognome - Azienda
Booster Box Marco Frighetto @grattoformiche
1/ How To Get Started with Facebook API
To Bring Back 🏡

2/ You Can Automate the Boring Stuff
To Bring Back 🏡

(even in Facebook Ads)
To Bring Back 🏡

(even in Facebook Ads)
3/ Another World is Possible :-)
To Bring Back 🏡

Marco Frighetto
Head of Product
marco@boosterboxdigital.com
@grattoformiche

What do we do?
Digital
Performance.
That’s it.

Let’s be clear...
AWESOME
MARKETER

Let’s be clear...
AWESOME
MARKETER
ME :-)

Another World is Possible?
Let’s try to look at Facebook Older Brother

1/ AUTOMATED RULES

1/ AUTOMATED RULES
2/ OFFLINE EDITOR

1/ AUTOMATED RULES
2/ OFFLINE EDITOR
3/ GOOGLE ADS SCRIPT

1/ AUTOMATED RULES
2/ OFFLINE EDITOR
3/ GOOGLE ADS SCRIPT
4/GOOGLE ADS API

Let’s sum up!
Google Ads & Facebook Ads

RULES EDITOR SCRIPT API
✅ ✅ ✅ ✅

RULES EDITOR SCRIPT API
✅ ✅ ✅ ✅
✅ ✅⛔ ⛔

Facebook Automated Rules

#AskKarl 😎

Approaching Facebook API
Spoiler: You need a Facebook APP

API
DOCS
SMART
DEV

SMART
DEV
compiling
the API
call...

SMART
DEV
enjoying the
results of
her/his work
:-)

APIs
API Documentation API Call API Output

● (Programming) Language
● (API) Order
APIs
API Documentation API Call API Output

Facebook is not Ockham's Razor Friendly

Facebook is not Ockham's Razor Friendly
At least
10 different
APIs

We will focus on just few of those

Sounds kind straightforward, isn’t it?
Not really...

No APP, No Party
Why the heck do you need an APP?

Authenticated
Users
?

Authenticated
Users❌

Authenticated
Users

Why an APP to manage the Authentication
Process?
- “Privacy” First!

Process?
- Discourage Borderline Data Usage

Process?
- Regular User vs Advertising User

Process?
- Regular User vs Advertising User
- Do not Allow User Infos Retrieval

Well, so we do need an APP.
How can we create an APP in Facebook?

TA-DA!

Creating the APP is half of the job 😌
Your APP now needs to get Approved

DEVELOPMENT REVIEWED

DEVELOPMENT REVIEWED
Screencast
No Calls Limitation
Public

1/ VERIFY YOUR BUSINESS

- .png format
- aspect ratio 1:1
- transparent background
- 600x600px-1024x1024px
4/ UPLOAD IMAGE APP

5/ ACCOUNT & BM
APP PERMISSION

6/ SCREENCAST YOUR APP
Only if you to Publish Your APP

PROTIPS
- Focus on Your Real Need (Dev APP limit 200 calls/h)

PROTIPS
- Differentiate between Dev and Prod APP

PROTIPS
- Be on Top of New Releases

PROTIPS
- Be on Top of New Releases
- Be annoyingly Precise

Boost Your FB Automation
Facebook APIs at Work

MatchMaker
Hadrian’s Wall

MatchMaker
Select potential keywords
for your audience.

for your audience.
Run the
MatchMaker
MatchMaker

for your audience.
Run the
MatchMaker
Facebook Audience
Suggestion
Facebook Exact Match
Audience
Facebook Audience Matrix
Expansion
Check Your
Output
MatchMaker

Facebook Audience
Suggestion
Audiences identified leveraging Audience Requests API Call.
Expansion based upon original Keywords.
MatchMaker

Facebook Audience
Exact Match
Audiences based on the Exact Match with the Selected Keywords.
MatchMaker

Facebook Audience
Matrix Expansion
Audiences based on the list of the original Audience Suggestions.
Outputs are generated considering the overall input audiences matrix.
MatchMaker

Exclude irrelevant
publisher from:
- Audience Network
- In-Stream Videos
- Instant Articles
Hadrian’s Wall

Hadrian’s Wall
Key Variables:
- Language
- N. Page Followers
- Veriﬁed Page

Demo

Booster Box Marco Frighetto @grattoformicheQUESTIONS?

Let’s get in touch!
marco@boosterboxdigital.com
@grattoformiche
www.boosterboxdigital.com

Resources & Materials
[BOOSTER BOX] - FB API @WMF19 // Quick Implementation Guide
Full Facebook Documentation
Marketing API & How to Use
Partial (aka Fake) APIs List & Complete APIs List under APP Review Page
Facebook Login Reference
Permissions Reference - Facebook Login
APP Development
APP Review
Graph API Explorer
Facebook Business Manager Guide
Roger McNamee takes on big tech | The TED Interview [PODCAST]

How to Start with Facebook Ads API?

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