In this presentation I explain: * Difference between GTM V1 & V2 * Walkthrough of new GTM V2 interface & triggers * How to upgrade & an upgrade checklist. * Mistakes to avoid when upgrading.

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Everything You Need to Know about
Google Tag Manager (GTM) V2

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About Phil Pearce
Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Welcome
Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce

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Google Tag Manger
Outline
Feb 2015

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Outline
1. Difference between GTM V1 & V2
2. Walkthrough of new GTM V2 interface & triggers
3. How to upgrade & upgrade checklist
4. Mistakes to avoid when upgrading
5. Questions

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Q: How many GTM
installations have YOU done?
Newbie: 1-2 installation
Experienced: 3-4 installation
Advanced: 4+ installation
Poll

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I am on my 20th installation...

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...ask LOTS of questions
at the end, via the chat window!
So please...

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1. Difference between GTM V1 & V2

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1. Difference between GTM V1 & V2
• Names have changed
• New features
• Auto-event tag workflow

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1. Difference between GTM V1 & V2
Macros Variables
• Runtime Values
Rules Triggers
• Conditions
Tags
• HTML code that
added to pages
Names
• Macros = Variables
• Rules = Triggers

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1. Difference between GTM V1 & V2
New features
• {{Container ID}} macro
• Element ID`s split into Form ID`s & Click ID`s

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1. Difference between GTM V1 & V2
• Custom Defaults for
Variables now possible
.

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1. Difference between GTM V1 & V2
Auto-event tag workflow
• Now very different &
hopefully simpler

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What has not changed
• DataLayer, code snippet and number of Template
tags have not changed
It is just the User Interface is different

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Custom HTML is unchanged

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2. Walkthrough of new GTM V2 interface & triggers

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Walkthrough of new GTM V2 interface & triggers
Walkthrough of new GTM V2 interface & variables

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I am just going to open
up old UI to...
-Show summary
-Variables
Walkthrough of new GTM V2 interface & triggers
Example container:
Login: coolgtmstuff@gmail.com
Password: philrulesgtm3
bootstrap - OLD UI [JSON file]
bit.ly/oldgtm
bootstrap - NEW UI [JSON file]
bit.ly/newgtmv2

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Create New Click listener trigger example...
Walkthrough of new GTM V2 interface & triggers

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Walkthrough of new GTM V2 interface & triggers
New Triggers workflow

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Walkthrough of new GTM V2 interface & triggers
Walkthrough of new GTM V2 interface & triggers

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Trigger position now easier to set

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3. How to manually upgrade

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Live example of a manual migration using
http://enhancedecommerce.appspot.com/

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4. Mistakes to avoid when upgrading

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4. Mistakes to avoid when upgrading
1. Variable name typos
2. Double Triggers
3. Change All pages or Global Blocking rules
4. Export to a new V1 account, and press
migrated to test the auto-migrations.
5. Using a QA environment or injected GTM
browser tests
6. Do basic GTM training to reduce errors

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4. Mistakes to avoid when upgrading
And... Be careful of the
“one click” to publish button ;)

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Planning GTM

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Free GTM dev guide:
bit.ly/gtmdevguide2
Pls join GTM community on Google+
bit.ly/gtmcommunity

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GTM training playlist on youtube
https://www.youtube.com/playlist?list=PLFwbZ-
mNsefUvq930NjgBoQeTUX6foIhP

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Quiz
1. Does manually upgraded effect the GTM accountID snippet?
2. Does automatically upgraded effect the GTM accountID
snippet? (once available)
3. How do you compare V1 with V2 to check that it worked?
4. Name 1 of 6 common GTM migration mistakes ?
5. What happens if you do nothing in early May
(i.e once auto-migrations starts?)
6. How do you cancel an auto-migrations?

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Questions ?

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Phil Pearce
Twitter: @philpearce
Also find me on G+ forum and Slideshare
http://www.slideshare.net/phildpearce
Thank You!

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Appendix: How a dataLayer can help SEO
Slides: bit.ly/seodatalayer2

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Universal Questions (pg9 of guide)
1. Parallel or Straight migration
– 90% of the time Parallel migration
2. Has client customised session timeout from 30mins/6m?
3. After upgrade - add ignore referrals for clientdomain.com +
paypal.com etc
4. Are any plugins using GA classic? (e.g sharethis, call-tracking)
and did these use pageTracker name? If yes, set pageTracker
name in GTM.
5. Legacy CRM cookie integration used?

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Migration process Questions (pg10 of guide)
1. Getting IT buy-in & clients development resources
2. Tactical planning
3. Technical planning
4. Naming conventions plan
5. Quality Assurance plan/process
6. Reducing Human errors (IT dept on-boarding/training process)
7. Security planning on Google Account