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Designing Innovation:
The MVP in Complex Environments
Rob Keefer
@rbkeefer
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com@rbkeefer @pomiet
Theory of Constraints
Eliyahu Goldratt, 1986
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Eric Ries, 2011
pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Register
pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Register
We’re sorry, the site is
currently down. Please try
back another time.
pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
Business Goals
I wish I knew ...
We need to do ...
Capture Goal Statements:
pomiet.com@rbkeefer @pomiet
Update
Mailing List
Business Goals
Manage
Banks /
Accounts
Manage
Lenders
Reconcile
Payments
Collect
Payments
pomiet.com@rbkeefer @pomiet
Business Goals
Business Value
Risk
pomiet.com@rbkeefer @pomiet
Business Goals
Business Value
Risk
pomiet.com@rbkeefer @pomiet
Business GoalsRisk
Business Value
pomiet.com@rbkeefer @pomiet
Business Value
Business GoalsRisk
Manage
Banks /
Accounts
pomiet.com@rbkeefer @pomiet
Business Value
Business Goals
Update
Mailing List
Risk
Manage
Banks /
Accounts
Collect
Payments
Manage
Lenders Reconcile
Payments
pomiet.com@rbkeefer @pomiet
Manage
Banks /
Accounts
Collect
Payments
Business GoalsRisk
Business Value
Update
Mailing List
Manage
Lenders Reconcile
Payments
pomiet.com@rbkeefer @pomiet
MVP Application
Collect Electronic Payments from one bank
Reconcile Electronic Payments with one bank
3 Weeks
6 Weeks
Add multiple banks to collection/reconciliation 6 Weeks
Prepare for production release 3 Weeks
FOCUS: Interaction with the bank.
18 Weeks
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
System Dependencies
System 1 System 2 System 3
System 1
System 2
System 3
pomiet.com@rbkeefer @pomiet
System Dependencies
Electrical
System
Lighting
System
Sound System
Electrical
System
Lighting
System
Sound System
pomiet.com@rbkeefer @pomiet
System Dependencies
Electrical
System
Lighting
System
Sound System
Electrical
System
Lighting
System
Sound System
X
X
pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Plan Rules Plan Detail
Annuity
Records
Plan Rules
Plan Detail
XX
X
pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Plan Rules Plan Detail
Annuity
Records
Plan Rules
Plan Detail
XX
X
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
System Dependencies
Architecture
Layer 1
Feature
Critical
Architecture Layer
Feature
Feature
Feature
Feature
Feature
Architecture
Layer 2
Architecture
Layer 3
pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Critical
Architecture Layer
Guarantees
Demogr.
Regulations
Tax
Regulations
Plan
Description
Plan Types
Plan Rules Plan Details
pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Critical
Architecture Layer
Guarantees
Demogr.
Regulations
Tax
Regulations
Plan
Description
Plan Types
Plan Rules Plan Details
pomiet.com@rbkeefer @pomiet
MVP Application
Manually update plan descriptions/types
Encode demographic regulations
6 Weeks
6 Weeks
Enforce demographic regulations on plans 6 Weeks
Push into UAT environment 3 Weeks
FOCUS: Break dependency on plan detail.
21 Weeks
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
Step 3 in
Workflow
Step 2 in
Workflow
Step 1 in
Workflow
Design Idea
Design Idea Design Idea
Design Idea
Design Idea
and then … and then …
Design Idea
pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
Proceed To
Next Room
Decide
Where to Go
Read
Description
Conference
Mobile App
Printed
Brochure
Intuitively
Choose
Venue
Specific GPS
Follow
Signs
and then … and then …
pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Request
Change
Monitor
Changes
Update on
Web App
Update on
Portal
Approve on
Web App
Maint. Info
in Web App
and then … and then …
pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Request
Change
Monitor
Changes
Update on
Web App
Update on
Portal
Approve on
Web App
Maint. Info
in Web App
and then … and then …
pomiet.com@rbkeefer @pomiet
MVP Application
Web application to support updates
Rules engine to enforce regulations
3 Weeks
6 Weeks
Ingest/Output spreadsheets for processing 3 Weeks
Prepare for production release 3 Weeks
FOCUS: Remove manual QA Process.
15 Weeks
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
pomiet.com@rbkeefer @pomiet
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com@rbkeefer @pomiet
Continue the Conversation
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer

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Design Innovation