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Smartphone Usage According to Gender in Turkey
The document presents an overview of smartphone usage in Turkey, emphasizing the high connectivity and social media activity among users, with 90% of smartphone owners connected to the internet. It discusses demographic factors, including age, education, and income, as well as preferences for smartphone features and applications. Additionally, it highlights the significant gender disparity in smartphone ownership and usage habits despite high overall adoption rates.
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Smartphone Usage According to Gender in Turkey
- 1. SMARTPHONE USAGE ACCORDING TOGENDER IN TURKEY
- 2. @burakBGpolat This presentation maycreate question or exclamation marks.! Please do not hesitate to interact with me via Twitter during the presentation.! Now sit tight, prepare your smartphone and enjoy the next 15 minutes.!
- 3. What do youhave to take with you when you leave your house?!
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- 5. Keys, Wallet andSmartphone!
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- 7. Telephone (Tele, Greek: Faroff) (Phone, Greek: Sound) System for transmitting voices over a distance using wire or radio, by converting acoustic vibrations to electrical signals.! Mobile phone (Mobilis, Latin: Movable) Telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network.! ! SMARTPHONE (Smeart, Old English: Sharp) Mobile phone that is able to perform many of the functions of a computer, typically having a relatively large screen and an operating system capable of running general purpose applications.!
- 8. SMARTPHONE A mobile phonewith advanced computing capabiliy and connectivity! Mobile communication device that uses an identifiable open operating system! Clever gadget that is more than just a phone! Pocket-sized personal computer! !
- 9. SMARTPHONE A Mobile Phone.! AMobile Computer.! Smarten our lives.! !
- 10. 1876 Alexander Graham Bell inventstelephone.! ! 1935 First telephone call around the world.! ! 1946 AT&T introduced Mobile Telephone Service.! ! 1973 Motorola produced the first handheld mobile phone.! ! 1993 IBM Simon is launched. Simon is considered as the first smartphone.! ! 1999 RIM introduced Blackberry.! ! 2007 Apple‘s iPhone: Display with multi-touch function, video player, mobile phone, camera and internet browser in one device. ! !
- 12. Brand New SmartWorld!
- 13. + 1 BillionSmartphone Users! ! Global Mobile Traffic Represents 13% of Internet’s Overall Traffic! ! +3 Billion Applications Downloaded From App Strore!
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- 16. Turkey is connected.! 90%of the smartphone users are connected to Internet.! (Highest Rank in Developing Markets)
- 17. Turkey is social.! 75%of the smartphone users are active in social media.! (Highest Mobile Social Media Usage Rates) !
- 19. An innovation’s diffusionlevels are high, the gender differential should be growing smaller,! however! there is a significant divergence in mobile phone ownership between men and women.! Manuel Castells
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- 21. Which criteria docome out for genders on effecting smartphone ownership decision?! What kind of smartphone usage habits do men and women have?! 1 2
- 22. ! ! ! 218 194 Demography ofsurvey 52.9% 47.1% 412
- 23. 412 Under 18! 18-25! 26-30! 31-40! 41-50! Over 50!38.8% Demography of survey 31.6 % 10.7 % 13.6 % 2.9% 2.4% Middle School! High School! Vocational School! Bachelor! Master! PhD! 0-1000! 1000-2500! 2500-5000! 5000-10000! 10000+! 53.9% 16% 13.6% 7.3% 3.9% 5.3% 27.7% 31.1% 29.6% 9.2% 2.4% AGE eDUCATION MONTHLY INCOME
- 24. 28.4% 44.3% 27.5% 23.7% 15.6% 8,2% 7,2% 8,3% 5,5% 6,2% Current Smartphone Brand of Participants
- 25. 35.8% 54.1% 17.4% 26.3% 18.3% 0% 10.3% 0.3% 0.1% 0.1% deSired smartphone Brand of Participants
- 26. 10.7% 8.9% 8% 7.4% 7.3% 7.2% 7% 6.9% 6.7% 5.9% Parameters on Smartphonepurchasing decISION OS Battery Life App. Variety Touch Screen Appearance Price Wi-Fi Brand Value 3G Interface Design Wi-Fi Touch Screen 3G OS Battery Life Brand Value Appearance Price App Variety Cam. Quality 9,4% 8.9% 8,7% 8,4% 8,2% 7.7% 7.6% 7,4% 6.8% 6.3%
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- 29. Top applications Whatsapp 1 Facebook 2 Twitter 3 Foursquare 4 Instagram 5 IBB Trafik 6 GMail 7 Evernote 8 Whatsapp 1 Facebook 2 Twitter 3 Foursquare 4 Instagram 5 IBB Trafik 6 GMail 7 Linkedin 8
- 30. ! ! ! ! ! ! BACK UP 71.6% 59.2% Data isthe new oil, so back up!
- 31. -100! -80! -60! -40! -20! 0! 20! 40! 60! 80! 100! Idle Time at Workor School ! Traveling as a passenger! Waiting in Line! Resting! Working or Studying! In the Bathroom! While exercising! In Car (Parked or Stopped)! Driving Car! Listening Music! Walking! Watching TV! Shopping! When is smartphone USED? Frequently!Never!
- 32. ! ! ! ! ! ! When is smartphoneUSED? THE DIVERGENCE
- 33. -100! -80! -60! -40! -20! 0! 20! 40! 60! 80! 100! WhY is smartphoneUSED? Frequently!Never!
- 34. WHY is smartphoneUSED? THE DIVERGENCE
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- 36. What do youhave to take with you when you leave your house?!
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- 38. JE PARTAGE, DONCJE SUIS.