Technology, Journalism And Change
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Speaker session at Asian College of Journalism on new tech trends, and how they are relevant to journalists.
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Uses and grats theory
The document discusses the uses and gratifications theory of mass communication. It begins by asking what the reader has done that day, like checking social media or watching TV, to introduce the idea that people actively engage with different forms of media. It then explains that the uses and gratifications theory focuses on what people do with media rather than what media does to people. The theory, developed by Blumler and Katz in the 1940s, suggests that media users play an active role in choosing media to fulfill needs and gratifications. It provides examples of gratifications like being informed, entertained, or escaping troubles. While criticized, the theory continues to be used by scholars to understand how audiences consume media.
What is news? Elements of Newsworthiness
Millennials are strong news consumers who primarily get their news through social media like Facebook rather than traditional sources. A study found that over 60% of millennials regularly keep up with news online, with news ranking as the third most frequent online activity. While traditional news values focus on timeliness, prominence, proximity, and other factors, digital media is evolving news through participatory and shareable elements. Stories like Kony 2012 show how user participation can drive news spread online. The document discusses different types of news and encourages selecting news topics to curate through tools like Storify.
Lecture, Curation Journalism
This document discusses news curation as a form of journalism. It defines news curation and differentiates it from traditional journalism. Both arguments for and against news curation as a journalistic practice are presented. Best practices for ethical news curation are outlined, including properly attributing sources and adding original value. The role of news curators as network gatekeepers is explored through media theory. Legal issues around news curation are still developing as court cases progress. Overall, the document aims to educate on news curation while encouraging thoughtful consideration of related ethical issues.
What makes something newsworthy
The document discusses factors that help journalists determine if a story is newsworthy. Stories with greater impact on readers, real consequences in people's lives, and elements of conflict are more newsworthy. Conflict is interesting to humans and can make otherwise dull stories engaging. When evaluating newsworthiness, journalists consider who is involved, if the event is unusual, how many people are affected, its local relevance and timeliness.
What makes a news story newsworthy
This document discusses what makes a news story newsworthy according to media researchers Johan Galtung and Marie Holmboe Ruge. They analyzed international news stories and identified news values that influenced whether a story received widespread coverage. These news values were organized into three categories: impact, audience identification, and pragmatics of media coverage. Impact factors included the number of people affected, frequency or suddenness of an event, negativity, unexpectedness, and clarity. Audience identification considered personalization, meaningfulness to the audience, and references to elite nations and persons. Pragmatics of coverage examined consonance with media expectations, continuity of ongoing stories, and variety in story composition.
Emotions amsterdam 2016
The document discusses how digital technology and social media have changed journalism and the relationship between news and emotions. It notes that people now share news content online partly to define themselves through emotional acts. It also discusses how the news cycle has evolved to incorporate more affective narratives that elicit emotional responses from audiences, and how content is now often tailored through personalized recommendation engines to make people feel good. The document raises issues about maintaining objectivity while also showing empathy, and calls for more transparency, authenticity and accuracy in digital journalism.
Audience Theory
This theory represents a shift toward viewing audiences as active participants rather than passive receivers of media. It focuses on understanding the social and psychological needs and motives that drive what audiences choose to consume. Specifically, it identifies four key needs: surveillance to stay informed, personal identity, relationships, and diversion or escapism. The theory argues that audiences make their own choices about what media to engage with based on gratifying these underlying needs.
Wk. 1 News and Newsworthiness
Millennials are still strong news consumers but get their news through social media like Facebook rather than traditional sources. Elements of newsworthiness include timeliness, prominence, proximity, consequence, oddity, conflict, and emotion. However, outside factors like advertising influence and racial biases also impact newsworthiness. In the digital age, participatory and shareable news are rising in importance, challenging traditional standards of newsworthiness.
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Uses and grats theory
The document discusses the uses and gratifications theory of mass communication. It begins by asking what the reader has done that day, like checking social media or watching TV, to introduce the idea that people actively engage with different forms of media. It then explains that the uses and gratifications theory focuses on what people do with media rather than what media does to people. The theory, developed by Blumler and Katz in the 1940s, suggests that media users play an active role in choosing media to fulfill needs and gratifications. It provides examples of gratifications like being informed, entertained, or escaping troubles. While criticized, the theory continues to be used by scholars to understand how audiences consume media.
What is news? Elements of Newsworthiness
Millennials are strong news consumers who primarily get their news through social media like Facebook rather than traditional sources. A study found that over 60% of millennials regularly keep up with news online, with news ranking as the third most frequent online activity. While traditional news values focus on timeliness, prominence, proximity, and other factors, digital media is evolving news through participatory and shareable elements. Stories like Kony 2012 show how user participation can drive news spread online. The document discusses different types of news and encourages selecting news topics to curate through tools like Storify.
Lecture, Curation Journalism
This document discusses news curation as a form of journalism. It defines news curation and differentiates it from traditional journalism. Both arguments for and against news curation as a journalistic practice are presented. Best practices for ethical news curation are outlined, including properly attributing sources and adding original value. The role of news curators as network gatekeepers is explored through media theory. Legal issues around news curation are still developing as court cases progress. Overall, the document aims to educate on news curation while encouraging thoughtful consideration of related ethical issues.
What makes something newsworthy
The document discusses factors that help journalists determine if a story is newsworthy. Stories with greater impact on readers, real consequences in people's lives, and elements of conflict are more newsworthy. Conflict is interesting to humans and can make otherwise dull stories engaging. When evaluating newsworthiness, journalists consider who is involved, if the event is unusual, how many people are affected, its local relevance and timeliness.
What makes a news story newsworthy
This document discusses what makes a news story newsworthy according to media researchers Johan Galtung and Marie Holmboe Ruge. They analyzed international news stories and identified news values that influenced whether a story received widespread coverage. These news values were organized into three categories: impact, audience identification, and pragmatics of media coverage. Impact factors included the number of people affected, frequency or suddenness of an event, negativity, unexpectedness, and clarity. Audience identification considered personalization, meaningfulness to the audience, and references to elite nations and persons. Pragmatics of coverage examined consonance with media expectations, continuity of ongoing stories, and variety in story composition.
Emotions amsterdam 2016
The document discusses how digital technology and social media have changed journalism and the relationship between news and emotions. It notes that people now share news content online partly to define themselves through emotional acts. It also discusses how the news cycle has evolved to incorporate more affective narratives that elicit emotional responses from audiences, and how content is now often tailored through personalized recommendation engines to make people feel good. The document raises issues about maintaining objectivity while also showing empathy, and calls for more transparency, authenticity and accuracy in digital journalism.
Audience Theory
This theory represents a shift toward viewing audiences as active participants rather than passive receivers of media. It focuses on understanding the social and psychological needs and motives that drive what audiences choose to consume. Specifically, it identifies four key needs: surveillance to stay informed, personal identity, relationships, and diversion or escapism. The theory argues that audiences make their own choices about what media to engage with based on gratifying these underlying needs.
Wk. 1 News and Newsworthiness
Millennials are still strong news consumers but get their news through social media like Facebook rather than traditional sources. Elements of newsworthiness include timeliness, prominence, proximity, consequence, oddity, conflict, and emotion. However, outside factors like advertising influence and racial biases also impact newsworthiness. In the digital age, participatory and shareable news are rising in importance, challenging traditional standards of newsworthiness.
Mass Communication Effects
1. The document discusses the evolution of mass media research from the propaganda model to the critical cultural model which examines how people use media to construct their view of the world.
2. It also covers different types of media effects such as message, medium, ownership, and active audience effects and how they influence people.
3. The role of media in politics is discussed including resonance and competitive models of how campaigns affect voters and debates around media and political bias.
What is News? Traditional Journalism Basics
This document discusses what makes news stories newsworthy and summarizes several key factors that journalists consider, including proximity, timeliness, prominence of individuals/organizations involved, human interest, conflict, consequences, and visual elements. It also addresses the role of journalists in setting the public agenda and balancing objectives like serving audiences while pursuing truth. Gatekeeping and limitations of time/resources are presented as challenges of accurately conveying complex stories.
A2 media revision
- 'We media' refers to user-generated content and participatory media enabled by technologies like blogs, social media, and wikis. This emergence has both increased and decreased democracy in some ways.
- On one hand, new media has empowered ordinary users to participate in content creation and distribution, opening up access and diversifying voices. However, large platforms and profit motives can still influence content and limit democratic potential.
- The future may see both increased individual expression but also new forms of surveillance and control if democratic values are not upheld online as they are offline.
What is Newsworthy?
This is an introductory lecture on reporting. it focuses on news judgment and the criteria used by reporters in determining what is newsworthy.
Effects and audiences lessons 2 and 3
This document discusses various theories about media audiences and effects, including:
- Direct effects theories that see audiences as passive recipients of media messages.
- Uses and gratifications theory that sees audiences as active in using media to fulfill needs.
- Cultivation theory that examines how heavy media exposure shapes viewers' perceptions of social reality.
- Agenda-setting theory about how media influence which issues the public sees as important.
- Two-step flow theory that found opinions are often influenced through opinion leaders not direct media exposure.
- Reception theories that examine how audiences make meanings from media in social and cultural contexts.
Intro to new and digital media 2017
New and digital media encompasses technologies that utilize the internet like social networks, mobile devices, virtual reality, and streaming services. This document discusses key terms related to new media like software, hardware, media technology, and how developments have impacted industries like film, music, television, and radio. It also explores concepts such as technological determinism, convergence, and how new media shapes identity and influences behaviors.
Gake keeping presentation
This document discusses gatekeeping in media. It begins by introducing the presenters and outlining the contents to be covered, including introductions to gatekeeping, gatekeepers, the history of gatekeeping theory, types of gatekeeping, and factors that influence the gatekeeping process. It then provides definitions of gatekeeping as the filtering of information by individuals or groups to determine what gets published. It also defines gatekeepers as those in charge of this filtering process. The document outlines several scholars' views on gatekeeping and discusses the core assumptions, functions, benefits, criticisms, and applications of gatekeeping theory.
We the media and cult of the amateur
The Huffington Post provides a wide range of news stories from various contributors on current events and popular culture. In contrast, Media Lens focuses specifically on political issues, often critiquing the BBC and mainstream media for perceived omissions or biases in their reporting. WikiLeaks publishes anonymous leaks of classified or sensitive government documents to shed light on controversial policies and actions.
Effect of Mass Media
This document is a paper on the effect of mass media prepared by Avani Dave for her university course. It discusses mass media as a means of sending messages to a large audience using various transmitting devices or mediums. It then examines the impact of mass media on personal, moral, cultural, political, and psychological views as well as its ability to quickly reach many people. The paper also lists the main types of mass media as print, film/video, television, electronic, and radio. It explores how mass media has grown exponentially with technology and how it influences many aspects of modern life. The document then analyzes the effect of mass media on youth and changes in India's social structure and caste system. In closing,
Ethics and Social Media
What are some of the ethical standards that media practitioners need to adhere to? How can they better serve the community? How can social media be used in further empowering the public?
How to write newsworthy articles
This document provides tips for writing newsworthy articles, including knowing your audience, editor, and publication. It advises determining who your target audience is and why you are targeting them. You should understand what motivates your audience and how to connect with them. It also suggests building relationships with editors by providing advance notice of events and following submission guidelines. Finally, it outlines key elements of a good news story such as an attention-grabbing headline, summarizing the key details, using quotes, and including a call to action.
Week 1 'we media’ and democracy
The document discusses the concept of "We Media" and its implications for democracy. It argues that traditional media systems maintain a "spectator democracy" by controlling information, but that the rise of grassroots online journalism by bloggers (termed "We Media") has allowed news to be published and spread in real-time by ordinary people. This shifts power away from a small number of large corporations and towards the public. The document also discusses how the internet has empowered audiences and made them more creative through platforms like blogs and social media.
Audience theories display
1. Richard Dyer's Utopian Solutions Theory proposes that audiences will be drawn to media that offers compensation for inadequacies in their lives by allowing them to vicariously live out desires and fulfill needs.
2. Abraham Maslow's Hierarchy of Needs Theory suggests that targeting the top five basic human needs - physiological, safety, love/belonging, esteem, and self-actualization - will increase the likelihood of a media production's success.
3. Uses and Gratifications Theory, developed by Blumler and Katz, posits that audiences actively choose certain media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape from reality.
New Media Vs Traditional Media
Is new media posing a challenge to traditional media?
This screencast is part of the New Media module for an MA in Public Relations course.
We media & democracy intro
This document provides guidance on the topic of "We Media & Democracy" for an exam. It outlines key points to address, including definitions of "We Media," how it has emerged, and ways contemporary media can be both more or less democratic than traditional media. Theories from thinkers like Chomsky, Habermas, and Gillmor are listed. Past exam questions on assessing the democratic nature of modern media are provided, along with a mark scheme emphasizing explanation, examples, and terminology. Finally, an activity is suggested on how Web 2.0 has changed media distribution and exhibition.
Public Relations in the Networked Age
The document summarizes key findings from a Pew Internet Project report on the impact of digital technologies on public relations and health communication. It outlines three digital revolutions: 1) broadband internet, 2) mobile connectivity, and 3) social networking. These changes have led to more health information seeking online, through search and social platforms. For public relations, it means more sources of information and audiences to reach, but also less control over messaging and more demands for transparency. Health apps and social platforms now facilitate monitoring, support and even amateur contributions to research.
Internet exgerated powerpoint
The document discusses the impact of the Internet on media. While some argue the Internet has allowed for more democratic participation and sharing of user-generated content, others believe this is an exaggeration. The Internet may have transferred some gatekeeping power to audiences, but mainstream media institutions still largely control the mass media narrative and people primarily use the Internet for entertainment rather than political purposes.
Uses and Gratifications
Uses and gratifications theory seeks to understand why people choose certain media and what needs they fulfill. It posits that individuals actively select media to meet needs like entertainment, relaxation, or social connection, rather than being passive consumers. People may use media for diversion from problems, to enhance relationships, learn about their identity, or gain useful information (surveillance). Newspapers specifically provide gratification through surveillance of relevant events, as well as enabling social interactions and conveying societal morals. Our own newspaper work should aim to gratify readers through diversion, aiding relationships, shaping identity, and supplying surveillance.
The Future of Public Relations
The document discusses how the media ecosystem has changed from 2000 to 2010 and will continue changing in the future. It notes that the volume, variety, and velocity of information has increased. Media is now more personalized, participatory, portable, and pervasive. Trust and social roles are being reconfigured as people rely more on social networks than groups. The future will see even more data and new technologies that will further change how people consume and share information.
The Future is Yesterday: Public Relations in the Networked Era
The Future is Yesterday: Public Relations in the Networked EraPew Research Center's Internet & American Life Project
Lee Rainie, director of the Pew Internet Project, will describe the new media ecology and how “networked individuals” get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.Mobile Journalism
This document discusses the concepts of mobile journalism, reporting, producing and delivering news using mobile devices. It covers how mobile users can share multimedia content anytime, anywhere and the simplification and instantaneous nature of mobile news compared to web news. Mobile reporting tools like the Nokia N97 and Google Latitude are mentioned, as well as examples of mobile production from news organizations like CBS News, CNN and the BBC. Methods of mobile delivering through apps and sites like CNN iReport and ways of sharing content over mobile like through Twitter, Facebook and dedicated sharing apps are also summarized.
Future of journalism
The document discusses potential futures for journalism, including utilizing real-time web technologies, big data, and intelligent devices. It outlines opportunities for journalism through these technologies, such as non-citizen reporting and faster/deeper reporting through verification and linking to sources. However, it also notes challenges like legal/political constraints, privacy concerns, and commercialization of the public sphere.
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Mass Communication Effects
1. The document discusses the evolution of mass media research from the propaganda model to the critical cultural model which examines how people use media to construct their view of the world.
2. It also covers different types of media effects such as message, medium, ownership, and active audience effects and how they influence people.
3. The role of media in politics is discussed including resonance and competitive models of how campaigns affect voters and debates around media and political bias.
What is News? Traditional Journalism Basics
This document discusses what makes news stories newsworthy and summarizes several key factors that journalists consider, including proximity, timeliness, prominence of individuals/organizations involved, human interest, conflict, consequences, and visual elements. It also addresses the role of journalists in setting the public agenda and balancing objectives like serving audiences while pursuing truth. Gatekeeping and limitations of time/resources are presented as challenges of accurately conveying complex stories.
A2 media revision
- 'We media' refers to user-generated content and participatory media enabled by technologies like blogs, social media, and wikis. This emergence has both increased and decreased democracy in some ways.
- On one hand, new media has empowered ordinary users to participate in content creation and distribution, opening up access and diversifying voices. However, large platforms and profit motives can still influence content and limit democratic potential.
- The future may see both increased individual expression but also new forms of surveillance and control if democratic values are not upheld online as they are offline.
What is Newsworthy?
This is an introductory lecture on reporting. it focuses on news judgment and the criteria used by reporters in determining what is newsworthy.
Effects and audiences lessons 2 and 3
This document discusses various theories about media audiences and effects, including:
- Direct effects theories that see audiences as passive recipients of media messages.
- Uses and gratifications theory that sees audiences as active in using media to fulfill needs.
- Cultivation theory that examines how heavy media exposure shapes viewers' perceptions of social reality.
- Agenda-setting theory about how media influence which issues the public sees as important.
- Two-step flow theory that found opinions are often influenced through opinion leaders not direct media exposure.
- Reception theories that examine how audiences make meanings from media in social and cultural contexts.
Intro to new and digital media 2017
New and digital media encompasses technologies that utilize the internet like social networks, mobile devices, virtual reality, and streaming services. This document discusses key terms related to new media like software, hardware, media technology, and how developments have impacted industries like film, music, television, and radio. It also explores concepts such as technological determinism, convergence, and how new media shapes identity and influences behaviors.
Gake keeping presentation
This document discusses gatekeeping in media. It begins by introducing the presenters and outlining the contents to be covered, including introductions to gatekeeping, gatekeepers, the history of gatekeeping theory, types of gatekeeping, and factors that influence the gatekeeping process. It then provides definitions of gatekeeping as the filtering of information by individuals or groups to determine what gets published. It also defines gatekeepers as those in charge of this filtering process. The document outlines several scholars' views on gatekeeping and discusses the core assumptions, functions, benefits, criticisms, and applications of gatekeeping theory.
We the media and cult of the amateur
The Huffington Post provides a wide range of news stories from various contributors on current events and popular culture. In contrast, Media Lens focuses specifically on political issues, often critiquing the BBC and mainstream media for perceived omissions or biases in their reporting. WikiLeaks publishes anonymous leaks of classified or sensitive government documents to shed light on controversial policies and actions.
Effect of Mass Media
This document is a paper on the effect of mass media prepared by Avani Dave for her university course. It discusses mass media as a means of sending messages to a large audience using various transmitting devices or mediums. It then examines the impact of mass media on personal, moral, cultural, political, and psychological views as well as its ability to quickly reach many people. The paper also lists the main types of mass media as print, film/video, television, electronic, and radio. It explores how mass media has grown exponentially with technology and how it influences many aspects of modern life. The document then analyzes the effect of mass media on youth and changes in India's social structure and caste system. In closing,
Ethics and Social Media
What are some of the ethical standards that media practitioners need to adhere to? How can they better serve the community? How can social media be used in further empowering the public?
How to write newsworthy articles
This document provides tips for writing newsworthy articles, including knowing your audience, editor, and publication. It advises determining who your target audience is and why you are targeting them. You should understand what motivates your audience and how to connect with them. It also suggests building relationships with editors by providing advance notice of events and following submission guidelines. Finally, it outlines key elements of a good news story such as an attention-grabbing headline, summarizing the key details, using quotes, and including a call to action.
Week 1 'we media’ and democracy
The document discusses the concept of "We Media" and its implications for democracy. It argues that traditional media systems maintain a "spectator democracy" by controlling information, but that the rise of grassroots online journalism by bloggers (termed "We Media") has allowed news to be published and spread in real-time by ordinary people. This shifts power away from a small number of large corporations and towards the public. The document also discusses how the internet has empowered audiences and made them more creative through platforms like blogs and social media.
Audience theories display
1. Richard Dyer's Utopian Solutions Theory proposes that audiences will be drawn to media that offers compensation for inadequacies in their lives by allowing them to vicariously live out desires and fulfill needs.
2. Abraham Maslow's Hierarchy of Needs Theory suggests that targeting the top five basic human needs - physiological, safety, love/belonging, esteem, and self-actualization - will increase the likelihood of a media production's success.
3. Uses and Gratifications Theory, developed by Blumler and Katz, posits that audiences actively choose certain media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape from reality.
New Media Vs Traditional Media
Is new media posing a challenge to traditional media?
This screencast is part of the New Media module for an MA in Public Relations course.
We media & democracy intro
This document provides guidance on the topic of "We Media & Democracy" for an exam. It outlines key points to address, including definitions of "We Media," how it has emerged, and ways contemporary media can be both more or less democratic than traditional media. Theories from thinkers like Chomsky, Habermas, and Gillmor are listed. Past exam questions on assessing the democratic nature of modern media are provided, along with a mark scheme emphasizing explanation, examples, and terminology. Finally, an activity is suggested on how Web 2.0 has changed media distribution and exhibition.
Public Relations in the Networked Age
The document summarizes key findings from a Pew Internet Project report on the impact of digital technologies on public relations and health communication. It outlines three digital revolutions: 1) broadband internet, 2) mobile connectivity, and 3) social networking. These changes have led to more health information seeking online, through search and social platforms. For public relations, it means more sources of information and audiences to reach, but also less control over messaging and more demands for transparency. Health apps and social platforms now facilitate monitoring, support and even amateur contributions to research.
Internet exgerated powerpoint
The document discusses the impact of the Internet on media. While some argue the Internet has allowed for more democratic participation and sharing of user-generated content, others believe this is an exaggeration. The Internet may have transferred some gatekeeping power to audiences, but mainstream media institutions still largely control the mass media narrative and people primarily use the Internet for entertainment rather than political purposes.
Uses and Gratifications
Uses and gratifications theory seeks to understand why people choose certain media and what needs they fulfill. It posits that individuals actively select media to meet needs like entertainment, relaxation, or social connection, rather than being passive consumers. People may use media for diversion from problems, to enhance relationships, learn about their identity, or gain useful information (surveillance). Newspapers specifically provide gratification through surveillance of relevant events, as well as enabling social interactions and conveying societal morals. Our own newspaper work should aim to gratify readers through diversion, aiding relationships, shaping identity, and supplying surveillance.
The Future of Public Relations
The document discusses how the media ecosystem has changed from 2000 to 2010 and will continue changing in the future. It notes that the volume, variety, and velocity of information has increased. Media is now more personalized, participatory, portable, and pervasive. Trust and social roles are being reconfigured as people rely more on social networks than groups. The future will see even more data and new technologies that will further change how people consume and share information.
The Future is Yesterday: Public Relations in the Networked Era
The Future is Yesterday: Public Relations in the Networked EraPew Research Center's Internet & American Life Project
Lee Rainie, director of the Pew Internet Project, will describe the new media ecology and how “networked individuals” get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.What's hot (20)
The Future is Yesterday: Public Relations in the Networked Era
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This document discusses the concepts of mobile journalism, reporting, producing and delivering news using mobile devices. It covers how mobile users can share multimedia content anytime, anywhere and the simplification and instantaneous nature of mobile news compared to web news. Mobile reporting tools like the Nokia N97 and Google Latitude are mentioned, as well as examples of mobile production from news organizations like CBS News, CNN and the BBC. Methods of mobile delivering through apps and sites like CNN iReport and ways of sharing content over mobile like through Twitter, Facebook and dedicated sharing apps are also summarized.
Future of journalism
The document discusses potential futures for journalism, including utilizing real-time web technologies, big data, and intelligent devices. It outlines opportunities for journalism through these technologies, such as non-citizen reporting and faster/deeper reporting through verification and linking to sources. However, it also notes challenges like legal/political constraints, privacy concerns, and commercialization of the public sphere.
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http://www.uberflip.com
Sources:
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2) http://moz.com/blog/content-marketers-and-journalists
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Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
Economist Gen-Narrators
The document summarizes research from a global study on influential Millennials, referred to as "Gen-narrators". Key findings include:
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Economist Gen Narrators Study
A global research project exploring the media habits, attitudes and
behaviours of influential Millennials in 2015
Economist gen narrators
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
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The document summarizes a presentation about social networking and social media. It discusses that social media is no longer a fad but is now mainstream, with over 500 million Facebook users and billions of pieces of content shared monthly. It also notes that social media influences people's opinions and decisions more than traditional advertising. However, companies fear social media because conversations are less controlled and personal information about individuals can be found. The presentation provides tips on how companies can leverage social media by understanding their audiences and dedicating proper resources to engage in conversations.
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This was the second lunch presentation of DSVP's Social Innovation Series. The presentation "Social Media for a Cause" was given by Kim Young, the forest and the trees.
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Technology, Journalism And Change
- 1. Aravind Krishnaswamy Co-Founder, Levitum Twitter: @twitortat Technology, Journalism and Change Venue: Asian College of Journalism Date: Jan 20 th , 2010
- 2. “ The current days of the internet will be soon over” Pop Quiz! Who Said This?
- 4. Aggregators & Ad Revenue
- 6. Betting on the Tablet
- 9. Digital or Physical, emotional connection matters.
- 10. DIGITAL PHYSICAL
- 12. What does it mean to be a journalist in a world of information overflow?
- 14. Twitter: From the gutter press to the gutter?
- 15. “ We are all in the gutter, but some of us are looking at the stars” – Oscar Wilde
- 16. Information, Knowledge and Insight
- 18. Trust Matters
- 19. Convergence
- 25. The more things change, the more they stay the same