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Thoughts
Feb - 2014

Ernesto van Peborgh
CONTEXT
&
OPPORTUNITY
“The emergence of the Internet and digital technologies is
transforming the very processes of innovation and boosting
econ...
“This impact is elusive, however, because the actual effects of
information and communications technology (ICT) are not
al...
We drive into the future using only our rearview mirror.

Marshall McLuhan
Accelerating New Normal Plateaux
Our social, cultural and economic evolution is not linear: we jump from one
“new normal” ...
We evolve by creating new languages

Kn
ow
led
ge

Internet
Computing
Science
Mathematics
Writing

The new languages we cr...
4 trends that impact on ....

Your
Business

Organized
Civil Society
Net Gen
Life long
learning
Crowdsourcing
Organized
Civil Society
2007

2011
The Language of participative democracy:
OWS, Indignados and Tahir, created a new parameter for
public debate. Millions ar...
We should not focus
on whether these
movements were
successful or not,
but ...on what is next
The advent of
the Net Gen
A generation of young people, who speak a new
language, are aware that all the knowledge they need is
available and in con...
40,000,000
30,000,000
20,000,000
10,000,000
0
2007

2012

Information we are creating (Million of Gigabytes)

2020
We have created a cortex of interconnected minds

by Paul Butler
Elif Bilgin
Life long
learning
Welcome to the Hacker culture
“Hackers, to create value, need free access to knowledge”

Hacking is using knowledge we hav...
More than 1 billion unique users visit YouTube each month.
Over 6 billion hours of video are watched each month —that's al...
The importance of Course Discussion Forums:
They create learning communities that transcend the life of
the course. Gather...
Learning is enhanced through interaction
Network Learning Experience
The interaction with others around the
content generates:

•Commitment
•Increased Relevance
an...
Crowdsourcing
Knowledge
Pool Resources
Knowledge Pool Resources
2015

Communities of
practice
A Knowledge Commons:
Our interconnected minds create a cortex of collective Knowledge.
Option 1

Use social networks to broadcast or...
Create Social capital through collective knowledge
Knowledge
Management
Knowledge: the new source of wealth
“Instead of metal and paper,
electronic information becomes
the true medium of exchang...
The opportunity to untap an unlimited source
of information and Knowledge creation in a live
and continually updated proce...
Manage your networks
Manage your networks
Capture
Knowledge

Your
Business

Manage the Network as
a system

Empower influencers
and social acto...
"Connectome" is a diagram of the neural connections in the
brain represented by the links set between nodes.
Our "Connectome" determines our cognitive and
inteligence capacity

If we share the same genome, its the connectome that
m...
Social Origin of Good
Ideas
"People who have the best ideas are those that
function as bridges between different areas of ...
Robert has the best ideas.
With fewer connections he can harness the power of the cognitive diversity

He is broker of inf...
What is the connectome of your organization?
Offices in São Paulo and Buenos Aires
Research on social media impact on social and corporate behavior
Books published
Area...
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
Impact and opportunities of social media
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Impact and opportunities of social media

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  • ¡Muy bueno! Pensamientos que reflejan comportamientos, análisis, generan nuevas preguntas, ideas y motivan a seguir evolucionando en el escenario del Social Media.
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Impact and opportunities of social media

  1. 1. Thoughts Feb - 2014 Ernesto van Peborgh
  2. 2. CONTEXT & OPPORTUNITY
  3. 3. “The emergence of the Internet and digital technologies is transforming the very processes of innovation and boosting economic growth in dramatic new ways.”
  4. 4. “This impact is elusive, however, because the actual effects of information and communications technology (ICT) are not always immediately felt, properly measured or wellunderstood.”
  5. 5. We drive into the future using only our rearview mirror. Marshall McLuhan
  6. 6. Accelerating New Normal Plateaux Our social, cultural and economic evolution is not linear: we jump from one “new normal” to another. From one dynamic equilibrium to the next one. Stage 2 D C Our new normals A B Stage 1 2000 2013 2020
  7. 7. We evolve by creating new languages Kn ow led ge Internet Computing Science Mathematics Writing The new languages we create trigger new information processing and organization techniques Speech Years 50.000 5.000 2.500 50 5
  8. 8. 4 trends that impact on .... Your Business Organized Civil Society Net Gen Life long learning Crowdsourcing
  9. 9. Organized Civil Society
  10. 10. 2007 2011
  11. 11. The Language of participative democracy: OWS, Indignados and Tahir, created a new parameter for public debate. Millions are acquiring the language of participative democracy.
  12. 12. We should not focus on whether these movements were successful or not, but ...on what is next
  13. 13. The advent of the Net Gen
  14. 14. A generation of young people, who speak a new language, are aware that all the knowledge they need is available and in continuous improvement in the net. Experts are been replaced by those who understand the language of the network.
  15. 15. 40,000,000 30,000,000 20,000,000 10,000,000 0 2007 2012 Information we are creating (Million of Gigabytes) 2020
  16. 16. We have created a cortex of interconnected minds by Paul Butler
  17. 17. Elif Bilgin
  18. 18. Life long learning
  19. 19. Welcome to the Hacker culture “Hackers, to create value, need free access to knowledge” Hacking is using knowledge we have about a system of any type to develop functionalities for which it was not originally designed, or to make it work according to new objectives.. For hackers, knowledge itself is a motivation for production, and in general, for life and work in community. They don’t learn to produce more or better, they produce to know more. http://lasindias.com/the-p2p-mode-of-production
  20. 20. More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month —that's almost an hour for every person on Earth, and 50% more than last year 5,134 billion searches each day 4.300 tutorials in YouTube and + 300MM Views + 4.500.000 students registered. + One billion views
  21. 21. The importance of Course Discussion Forums: They create learning communities that transcend the life of the course. Gather people around topics of interest and create collective knowledge.
  22. 22. Learning is enhanced through interaction
  23. 23. Network Learning Experience The interaction with others around the content generates: •Commitment •Increased Relevance and Quality •Protagonism •Collective Assimilation New Knowledge
  24. 24. Crowdsourcing
  25. 25. Knowledge Pool Resources
  26. 26. Knowledge Pool Resources
  27. 27. 2015 Communities of practice
  28. 28. A Knowledge Commons: Our interconnected minds create a cortex of collective Knowledge.
  29. 29. Option 1 Use social networks to broadcast or...
  30. 30. Create Social capital through collective knowledge
  31. 31. Knowledge Management
  32. 32. Knowledge: the new source of wealth “Instead of metal and paper, electronic information becomes the true medium of exchange” Alvin Toffler. “The basic economic resource- the means of production- is no longer capital, nor natural resources, nor labor, it is and will be knowledge” Peter Drucker
  33. 33. The opportunity to untap an unlimited source of information and Knowledge creation in a live and continually updated process
  34. 34. Manage your networks
  35. 35. Manage your networks Capture Knowledge Your Business Manage the Network as a system Empower influencers and social actors
  36. 36. "Connectome" is a diagram of the neural connections in the brain represented by the links set between nodes.
  37. 37. Our "Connectome" determines our cognitive and inteligence capacity If we share the same genome, its the connectome that makes more intelligent
  38. 38. Social Origin of Good Ideas "People who have the best ideas are those that function as bridges between different areas of the organization." Employees working in "cohesive groups or teams" tend to think and act the same way this homogeneity ultimately annihilates creativity. 53
  39. 39. Robert has the best ideas. With fewer connections he can harness the power of the cognitive diversity He is broker of information He has access to knowledge that is isolated or in clusters He is a connector with the ability to release the knowledge and make it available to the whole.
  40. 40. What is the connectome of your organization?
  41. 41. Offices in São Paulo and Buenos Aires Research on social media impact on social and corporate behavior Books published Areas of focus Network Architectural Design Network and Community management Network business intelligence Employer Marketing Clients and Affiliations

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