Technology helps wineries boost direct to consumer sales. eWinery Solutions has built a proprietary software platform to help wineries manage activities like wine clubs, lists, marketing, and websites. The platform includes CRM, POS integration, and business intelligence reporting to help wineries build customer profiles, target marketing, and understand customer spending and behavior.

1. Technology helps wineries
boost direct to consumer
sales

2. At eWinery Solutions, they have build a
proprietary winery software platform that
assists wineries manage their day-to-day
activities. The system is comprised of
several key pieces that work together;
they include wine club management, list
building, business intelligence
reports, email marketing, and a CMS to
manage website content. Also, they have
partnered with the best suppliers of other
features - ShipCompliant, VinoVisit, and
TrueShip just to name a few.

3. CRM
In today's world, it's crucial for a
company to understand its customers on
a granular level. eWinery Solutions
brings traditional CRM functions into their
platform, and caters them towards the
wine industry. You can segment
customer lists, and better target them for
purchases based on their past history
with your winery.

4. At the point of sale (POS), you can enter
additional information about the
customer that helps define them. Once
you have these lists built, you can merge
them with existing club membership lists
and create dynamic and powerful
customer segments which you can then
market to.

5.  Website content management
 Your content can be moved over to the new
site too. This includes all your text, all your
images, all your products including pricing
information. You won't have to worry about
losing any data in the transfer from your old
site to your new site. Within your
eWinerySolutions website, you will be able
to easily manage the customer experience
across all channels. Our CRM features allow
you to interact with customers based on
their behavior, attributes, purchases, and
preferences.

6. Building a customer database
eWinery Solutions allows you to import
your existing mailing list and wine club
membership, while allowing you to
integrate tasting room POS data. This is
multi-channel retailing as it was meant to
be.

7. Manage customer profiles from one place
so that your tasting room personnel will
know instantly your best customer’s
buying history and preferences.
This single view approach to customer
interaction ensures relevancy in all forms
of customer communication. This in turn
leads to higher response rates and
lowered direct marketing costs.

8.  Intelligence reports
 The robust business intelligence reporting
tools that come with the software then allow
you to understand the customers in your
lists. You can market to the ones who spent
the most money, or ones who you have just
first made an impression on and you hope
will become future members. The BI
dashboard presents all your most important
reports, metrics and dimensions in one
place, allowing you a quick and easy
understanding of what's going on with your
marketing efforts.

9. Learn more about your eWinery - request
a demo
http://www.ewinerysolutions.com