The document discusses the key stages in the marketing process. It begins with identifying opportunities in the market through research and analysis of customer needs. The next stage involves segmenting the market and selecting target customer groups. A market analysis is then conducted to understand customers and competitors within the target market. Based on this, marketing strategies are formulated. Action plans are then developed to implement the strategies, followed by executing the plans. Finally, performance is monitored and strategies are evaluated and adjusted based on results. The goal of the marketing process is to meet customer needs effectively while maintaining competitiveness.
The Hannemann campaign email blast provided a campaign update for the period ending September 30, 2011. It stated that the campaign has traveled across Hawaii bringing its message of leadership, ideas, and bipartisan problem solving. It highlighted some positive press coverage received. It encouraged supporters to visit the campaign's website to see polling results showing Hannemann with a lead in the congressional race, as well as updates, news, and fundraising information. The campaign looks forward to an exciting race in 2012.
This document discusses the variety of human minds and how education systems can better recognize individual strengths and weaknesses. It outlines 8 neurodevelopmental systems that must work together for effective learning, including attention control, social thinking, memory, language, higher thinking, motor skills, spatial order, and sequential ordering. The document advocates helping students find educational "matches" for their unique wiring to maximize learning and success.
This document is a dissertation submitted by Damilola Yewande Durowaiye towards a Master's degree in international commercial law. It analyzes sub-participation agreements, which have become an increasingly relevant method for loan transfer but have received little academic discussion. The dissertation will explore the legal nature and risks of sub-participations, comparing English and US approaches, and how regulation and contractual provisions can help mitigate risks for sub-participants.
University of Bristol Law Society's Dicta Magzine - 2016 EditionGeorge Edward Aubrey
This document is the introduction to the 2016 edition of the Dicta magazine. It discusses the theme of "Controversy in Law" and aims to encourage thoughtful discussion and questioning of legal norms. The introduction emphasizes challenging preconceptions without contempt, and hopes the magazine will plant "seeds of intellectual curiosity" in readers. It thanks the writers and editors involved for their contributions in making the 2016 edition possible.
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
This document provides an overview of the different types of minds that exist and how learning works. It discusses that every human brain is unique, with some wired for creativity, others for athletics or problem solving. It notes the pressure on children to excel in many areas of learning despite the fact that few can truly master everything. The document outlines eight neurodevelopmental systems that must work together for learning to occur, including attention control, memory, language, motor skills, and spatial ordering. It stresses the importance of recognizing individual strengths and weaknesses to help children succeed.
The document discusses the key stages in the marketing process. It begins with identifying opportunities in the market through research and analysis of customer needs. The next stage involves segmenting the market and selecting target customer groups. A market analysis is then conducted to understand customers and competitors within the target market. Based on this, marketing strategies are formulated. Action plans are then developed to implement the strategies, followed by executing the plans. Finally, performance is monitored and strategies are evaluated and adjusted based on results. The goal of the marketing process is to meet customer needs effectively while maintaining competitiveness.
The Hannemann campaign email blast provided a campaign update for the period ending September 30, 2011. It stated that the campaign has traveled across Hawaii bringing its message of leadership, ideas, and bipartisan problem solving. It highlighted some positive press coverage received. It encouraged supporters to visit the campaign's website to see polling results showing Hannemann with a lead in the congressional race, as well as updates, news, and fundraising information. The campaign looks forward to an exciting race in 2012.
This document discusses the variety of human minds and how education systems can better recognize individual strengths and weaknesses. It outlines 8 neurodevelopmental systems that must work together for effective learning, including attention control, social thinking, memory, language, higher thinking, motor skills, spatial order, and sequential ordering. The document advocates helping students find educational "matches" for their unique wiring to maximize learning and success.
This document is a dissertation submitted by Damilola Yewande Durowaiye towards a Master's degree in international commercial law. It analyzes sub-participation agreements, which have become an increasingly relevant method for loan transfer but have received little academic discussion. The dissertation will explore the legal nature and risks of sub-participations, comparing English and US approaches, and how regulation and contractual provisions can help mitigate risks for sub-participants.
University of Bristol Law Society's Dicta Magzine - 2016 EditionGeorge Edward Aubrey
This document is the introduction to the 2016 edition of the Dicta magazine. It discusses the theme of "Controversy in Law" and aims to encourage thoughtful discussion and questioning of legal norms. The introduction emphasizes challenging preconceptions without contempt, and hopes the magazine will plant "seeds of intellectual curiosity" in readers. It thanks the writers and editors involved for their contributions in making the 2016 edition possible.
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
This document provides an overview of the different types of minds that exist and how learning works. It discusses that every human brain is unique, with some wired for creativity, others for athletics or problem solving. It notes the pressure on children to excel in many areas of learning despite the fact that few can truly master everything. The document outlines eight neurodevelopmental systems that must work together for learning to occur, including attention control, memory, language, motor skills, and spatial ordering. It stresses the importance of recognizing individual strengths and weaknesses to help children succeed.
The document defines several words related to deceit, trickery, and dishonest behavior. It provides definitions for terms like "deceit", "cant", "cheat", and discusses related concepts like cunning, artifice, guile, and deception. It also defines words like "game", "pride", and the adjective "conceited". The document appears to be extracting definitions and related terms from a dictionary or other reference work.
SIM, TIARA AYUNINGSIH, HAPZI ALI, SISTEM INFORMASI MANAJEMEN UNTUK KEUNGGULAN...Tiara Ayuningsih
This document provides characteristics of information management systems and their components. It discusses that an information system has elements, boundaries, external environment, interfaces, and inputs. The elements are smallest parts of a system that cannot be broken down further. Boundaries define the system separately from other systems or environments. The external environment influences and is influenced by system operations. Interfaces are the connections between subsystems, with outputs from one subsystem becoming inputs to another. Inputs provide energy for system maintenance and operation.
WTIA Marketing Series: What Can You Learn from a Gaming Companynpyron
This document discusses concepts related to developing and understanding one's identity, including understanding oneself, learning from mistakes, measuring and improving performance over time, and gaining wisdom from life experiences. Key areas explored are goals, mistakes as learning opportunities, self-awareness, and personal growth.
This document provides an overview and analysis of the Sport b. brand. It discusses the brand's history as a line of Agnes b. launched in 1999. Sport b. offers youthful, stylish clothing and accessories at affordable price points. While it focuses on the Asian market, opening numerous stores in countries like Hong Kong and Taiwan, it has limited online presence. The brand utilizes ambient marketing strategies like music festivals and sporting events for promotion. An evaluation notes Asia as the key target market given Sport b.'s strong physical presence and early launches there.
The Impact to Business Analysis in Becoming a Data-Driven OrganizationSema Sali
This infographic is full of key findings from the Achieving More with Data research reports and provides essential insights about the impact of business analysis in becoming a data-driven organization.
This document summarizes several horror film posters. For Friday the 13th, the lighting creates tension and fear, the title is in red suggesting danger, and the villain wears a mask and holds a machete. For Scream, the black and white color scheme makes it seem dark and scary, and the close-up of a terrified girl's eyes uses light and color contrast. Insidious advertises its producers of popular horror films and features a drained image of a boy in pajamas with "insidious" in his eye. Paranormal Activity emphasizes its basis on a true story by showing footage from a home camera. The Woman in Black only mentions actor Daniel Radcliffe to attract fans and uses a dark
Presented by Bruce Harwood: July 2016
Have you heard about traditional media but aren't quite sure what it is?
This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it.
As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
TMK.edu Traditional Media Buying Presentation: August 2015The Media Kitchen
This document provides an overview of traditional media buying, including television, radio, print, outdoor, and network upfronts. It shows the average time spent with different media, with digital surpassing TV in 2013. Television advertising strengths include immediate impact and building awareness, while limitations are competitive clutter and time-shifted viewing. For radio, strengths are local presence and low cost, while limitations are lack of visuals and limited reach. Print advertising includes magazines, with strengths being targeted demographics and quality reproduction, while limitations are longer lead times and costs.
Sim, tiara ayuningsih, hapzi ali, mm, pengembangan sistem informasi di perusa...Tiara Ayuningsih
Pengembangan sistem informasi merupakan Proses merencanakan, mengembangkan dan mengembangkan dan mengimplementasikan sistem informasi dan mmenggunakan metode, teknik dan alat bantu pengembangan tertentu.
The document discusses various root cause analysis tools including 5-Why analysis, thought mapping, process mapping, cause-and-effect matrices, FMEA, process behavior charts, and data mining. 5-Why analysis involves repeatedly asking "why" to identify the root causes, while thought mapping explores multiple influences without assuming a single cause. Process mapping catalogs variables and process behavior charts detect shifts or outliers in process data. Combined, these tools provide thorough root cause identification and analysis.
Forming part of the Yoma Central project, the Peninsula Residences Yangon is a collection of luxury private homes for sale that blends heritage and modern design with the Peninsula brand’s refined elegance. The Peninsula Residences Yangon which comprises 112 units offers the choice of two-bedroom, three-bedroom, four-bedroom, and penthouse serviced residences across its 26 floors together with a unique menu of dedicated facilities and amenities.
Here is a draft essay in response to the prompt and statements:
The Role of the Elderly in Society
On the one hand, older people can serve as invaluable role models for younger generations. They know firsthand what it is like to live through major historical events both personally and as members of society. Their wisdom and life experiences allow them to provide guidance to youth. However, as modern society has progressed, there is a tendency to ignore and isolate the elderly.
In my view, the elderly play an integral role in families and communities. Growing up, I was fortunate to have strong relationships with my grandparents who lived with my family. They helped care for me after school and on weekends while my parents worked. I learned valuable
This document discusses common stereotypes and representations of different social classes, disabilities, ages, and regional identities in television drama. For social class, it describes stereotypes associated with the upper class, upper-middle class, middle class, lower-middle class, and lower class. For disability, it outlines six common stereotypes applied to people with disabilities. For age, it lists stereotypes associated with children, teenagers, people in their 20s-30s, middle aged people, and the elderly. Finally, it provides regional stereotypes for the Scottish, Welsh, Irish, English, and Londoners.
This document discusses common stereotypes portrayed in television dramas regarding class, disability, age, and regional identity. For class, it outlines stereotypes associated with the upper, upper-middle, middle, lower-middle, and lower classes. For disability, it lists 6 common stereotypes people with disabilities face in media. For age, it provides stereotypes for children, teenagers, those in their 20s-30s, middle aged people, and the elderly. Finally, it lists regional stereotypes often shown for people from Scotland, Wales, Ireland, England, and London.
The document describes Nobody's Place/Nowhere's Map, a collaborative art project exploring sites of crisis, resistance, and change through creating a politically fictional map of Athens. Creators choose a word from the introductory text and a corresponding location in Athens to develop connections and resonances between sites, with embodied encounters informing the map's collective construction. The summary highlights the project's aims of fostering new imaginings through dialogue across dispersed communities and geographies.
The Hungarian tribes settled in the Carpathian Basin after leaving their homeland in the Ural Mountains. Under the leadership of Árpád, they absorbed the local populations. King Stephen established Christianity as the state religion. The Mongol invasion halted development for a century. After wars with the Hungarians, the Ottoman Turks started occupying the country in the 15th century. Budapest was liberated from the Turks in the late 17th century. The country experienced cultural flourishing under the Habsburgs, but fell under Turkish rule again. A national revival movement started in the 19th century. Hungary gained independence after World War I but was occupied by Nazi Germany and the Soviet Union during World War II. Communism was
This document discusses Jesus' criticism of the Pharisees as recorded in Matthew 23:23-28. Jesus denounces the Pharisees for their hypocrisy, focusing on external observances of the law while neglecting justice, mercy and faith. He accuses them of straining out gnats while swallowing camels. The document then analyzes each verse or section of verses, providing context and interpretation.
The document describes a proposed Telephone Billing System project that aims to automate the telephone billing process. The key objectives of the new system are to reduce manual work, make maintenance and information retrieval easier, and provide greater security, flexibility and user-friendliness compared to the existing manual process. The new system will use Java for the front-end and SQL for the back-end database. It will feature modules for updating customer information, performing calculations and deductions, and generating bills. While the new system provides benefits over the existing manual process, there is still room for further improvements such as adding an online component and better security features.
Community is the key. Immaterial loops enabling new design modelsSaverio Massaro
Presentation exposed for the sharing lectures's day during the SicilyLab 2014 in Gioiosa Marea (ME) organized by nITro - New Information technology Research Office (www.nitrosaggio.com).
Main topic: The Ring.
The presentation collects a series of topic and researches developed within On/Off Magazine's editorial activities.
Team: Saverio Massaro, Dario Pompei, Davide Motta (Editorial Staff - On/Off Magazine)
The document defines several words related to deceit, trickery, and dishonest behavior. It provides definitions for terms like "deceit", "cant", "cheat", and discusses related concepts like cunning, artifice, guile, and deception. It also defines words like "game", "pride", and the adjective "conceited". The document appears to be extracting definitions and related terms from a dictionary or other reference work.
SIM, TIARA AYUNINGSIH, HAPZI ALI, SISTEM INFORMASI MANAJEMEN UNTUK KEUNGGULAN...Tiara Ayuningsih
This document provides characteristics of information management systems and their components. It discusses that an information system has elements, boundaries, external environment, interfaces, and inputs. The elements are smallest parts of a system that cannot be broken down further. Boundaries define the system separately from other systems or environments. The external environment influences and is influenced by system operations. Interfaces are the connections between subsystems, with outputs from one subsystem becoming inputs to another. Inputs provide energy for system maintenance and operation.
WTIA Marketing Series: What Can You Learn from a Gaming Companynpyron
This document discusses concepts related to developing and understanding one's identity, including understanding oneself, learning from mistakes, measuring and improving performance over time, and gaining wisdom from life experiences. Key areas explored are goals, mistakes as learning opportunities, self-awareness, and personal growth.
This document provides an overview and analysis of the Sport b. brand. It discusses the brand's history as a line of Agnes b. launched in 1999. Sport b. offers youthful, stylish clothing and accessories at affordable price points. While it focuses on the Asian market, opening numerous stores in countries like Hong Kong and Taiwan, it has limited online presence. The brand utilizes ambient marketing strategies like music festivals and sporting events for promotion. An evaluation notes Asia as the key target market given Sport b.'s strong physical presence and early launches there.
The Impact to Business Analysis in Becoming a Data-Driven OrganizationSema Sali
This infographic is full of key findings from the Achieving More with Data research reports and provides essential insights about the impact of business analysis in becoming a data-driven organization.
This document summarizes several horror film posters. For Friday the 13th, the lighting creates tension and fear, the title is in red suggesting danger, and the villain wears a mask and holds a machete. For Scream, the black and white color scheme makes it seem dark and scary, and the close-up of a terrified girl's eyes uses light and color contrast. Insidious advertises its producers of popular horror films and features a drained image of a boy in pajamas with "insidious" in his eye. Paranormal Activity emphasizes its basis on a true story by showing footage from a home camera. The Woman in Black only mentions actor Daniel Radcliffe to attract fans and uses a dark
Presented by Bruce Harwood: July 2016
Have you heard about traditional media but aren't quite sure what it is?
This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it.
As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
TMK.edu Traditional Media Buying Presentation: August 2015The Media Kitchen
This document provides an overview of traditional media buying, including television, radio, print, outdoor, and network upfronts. It shows the average time spent with different media, with digital surpassing TV in 2013. Television advertising strengths include immediate impact and building awareness, while limitations are competitive clutter and time-shifted viewing. For radio, strengths are local presence and low cost, while limitations are lack of visuals and limited reach. Print advertising includes magazines, with strengths being targeted demographics and quality reproduction, while limitations are longer lead times and costs.
Sim, tiara ayuningsih, hapzi ali, mm, pengembangan sistem informasi di perusa...Tiara Ayuningsih
Pengembangan sistem informasi merupakan Proses merencanakan, mengembangkan dan mengembangkan dan mengimplementasikan sistem informasi dan mmenggunakan metode, teknik dan alat bantu pengembangan tertentu.
The document discusses various root cause analysis tools including 5-Why analysis, thought mapping, process mapping, cause-and-effect matrices, FMEA, process behavior charts, and data mining. 5-Why analysis involves repeatedly asking "why" to identify the root causes, while thought mapping explores multiple influences without assuming a single cause. Process mapping catalogs variables and process behavior charts detect shifts or outliers in process data. Combined, these tools provide thorough root cause identification and analysis.
Forming part of the Yoma Central project, the Peninsula Residences Yangon is a collection of luxury private homes for sale that blends heritage and modern design with the Peninsula brand’s refined elegance. The Peninsula Residences Yangon which comprises 112 units offers the choice of two-bedroom, three-bedroom, four-bedroom, and penthouse serviced residences across its 26 floors together with a unique menu of dedicated facilities and amenities.
Here is a draft essay in response to the prompt and statements:
The Role of the Elderly in Society
On the one hand, older people can serve as invaluable role models for younger generations. They know firsthand what it is like to live through major historical events both personally and as members of society. Their wisdom and life experiences allow them to provide guidance to youth. However, as modern society has progressed, there is a tendency to ignore and isolate the elderly.
In my view, the elderly play an integral role in families and communities. Growing up, I was fortunate to have strong relationships with my grandparents who lived with my family. They helped care for me after school and on weekends while my parents worked. I learned valuable
This document discusses common stereotypes and representations of different social classes, disabilities, ages, and regional identities in television drama. For social class, it describes stereotypes associated with the upper class, upper-middle class, middle class, lower-middle class, and lower class. For disability, it outlines six common stereotypes applied to people with disabilities. For age, it lists stereotypes associated with children, teenagers, people in their 20s-30s, middle aged people, and the elderly. Finally, it provides regional stereotypes for the Scottish, Welsh, Irish, English, and Londoners.
This document discusses common stereotypes portrayed in television dramas regarding class, disability, age, and regional identity. For class, it outlines stereotypes associated with the upper, upper-middle, middle, lower-middle, and lower classes. For disability, it lists 6 common stereotypes people with disabilities face in media. For age, it provides stereotypes for children, teenagers, those in their 20s-30s, middle aged people, and the elderly. Finally, it lists regional stereotypes often shown for people from Scotland, Wales, Ireland, England, and London.
The document describes Nobody's Place/Nowhere's Map, a collaborative art project exploring sites of crisis, resistance, and change through creating a politically fictional map of Athens. Creators choose a word from the introductory text and a corresponding location in Athens to develop connections and resonances between sites, with embodied encounters informing the map's collective construction. The summary highlights the project's aims of fostering new imaginings through dialogue across dispersed communities and geographies.
The Hungarian tribes settled in the Carpathian Basin after leaving their homeland in the Ural Mountains. Under the leadership of Árpád, they absorbed the local populations. King Stephen established Christianity as the state religion. The Mongol invasion halted development for a century. After wars with the Hungarians, the Ottoman Turks started occupying the country in the 15th century. Budapest was liberated from the Turks in the late 17th century. The country experienced cultural flourishing under the Habsburgs, but fell under Turkish rule again. A national revival movement started in the 19th century. Hungary gained independence after World War I but was occupied by Nazi Germany and the Soviet Union during World War II. Communism was
This document discusses Jesus' criticism of the Pharisees as recorded in Matthew 23:23-28. Jesus denounces the Pharisees for their hypocrisy, focusing on external observances of the law while neglecting justice, mercy and faith. He accuses them of straining out gnats while swallowing camels. The document then analyzes each verse or section of verses, providing context and interpretation.
The document describes a proposed Telephone Billing System project that aims to automate the telephone billing process. The key objectives of the new system are to reduce manual work, make maintenance and information retrieval easier, and provide greater security, flexibility and user-friendliness compared to the existing manual process. The new system will use Java for the front-end and SQL for the back-end database. It will feature modules for updating customer information, performing calculations and deductions, and generating bills. While the new system provides benefits over the existing manual process, there is still room for further improvements such as adding an online component and better security features.
Community is the key. Immaterial loops enabling new design modelsSaverio Massaro
Presentation exposed for the sharing lectures's day during the SicilyLab 2014 in Gioiosa Marea (ME) organized by nITro - New Information technology Research Office (www.nitrosaggio.com).
Main topic: The Ring.
The presentation collects a series of topic and researches developed within On/Off Magazine's editorial activities.
Team: Saverio Massaro, Dario Pompei, Davide Motta (Editorial Staff - On/Off Magazine)
1Terrorism is highly d e p e n d e n t o n c a s h f.docxeugeniadean34240
The document discusses how terrorist organizations have increasingly used digital currencies like Bitcoin to finance their activities. It describes some limitations of traditional financing methods like hawala networks and international banking. Digital currencies provide a more anonymous and decentralized way to transfer funds compared to conventional banking. However, their adoption by terrorist groups has been slow and law enforcement faces challenges tracking transactions on these technologies.
This document discusses various audience theories, including:
- Five types of audiences: grassroot, prestige, mainstream, niche, and global.
- Passive vs. active audiences and their characteristics.
- Maslow's hierarchy of needs theory and how it relates to audience gratification.
- Uses and gratification model and its four categories of gratification.
- Reception theory and its three perspectives on how audiences receive media texts.
- Cultivation theory and how consistent media exposure shapes audiences' sense of reality.
Cisa domain 2 part 3 governance and management of itShivamSharma909
The process of identifying vulnerabilities and threats to the information resources used by an organization in achieving business objectives and what countermeasures to take in reducing risk to an acceptable level.
UK PR Experts is a PR firm that helps businesses and brands succeed through their expertise in areas like media relations, crisis management, and social media marketing. They take a customized approach to developing PR strategies tailored to each client's specific needs and goals. The document provides an overview of UK PR Experts' services, team, success stories, and clients to demonstrate how they can help guide brands on their PR journey.
The document discusses how location, character portrayal, and costume are used in media to represent social class. It notes that location is important for visualizing characters' surroundings and should suit their social class. Character portrayal, such as a character speaking aggressively, can indicate a lower class status, while manners and behavior like littering suggest respect levels. Costume choices like dark, relaxed clothing for a character can represent their mood and lack of care about self-image.
The document discusses how location, character portrayal, and costume are used in films to represent characters' social class backgrounds. It notes that location is important for visualizing characters' surroundings and should suit the characters. Character portrayal, such as a character speaking aggressively, can indicate a lower class status, while manners and behaviors like littering also represent characters in a lower light. Costume choices like dark, relaxed clothing for a character could represent their mood and lack of care about their self-representation.
The document discusses starting a marketing contest four months before a concert to encourage long-term consumer participation. It recommends purchasing blocks of general admission tickets to periodically give away to contest participants in the months leading up to the concert. The goal is to reward consumers for listening to increasingly relevant messages in an interactive long-term marketing campaign.
The document discusses how location, character portrayal, and costume are used to represent social class in films. It notes that location helps visualize characters' surroundings and should suit their social class, giving examples like shopping areas. Character portrayal, like an aggressive manner, loud behavior, and public outrage can indicate a lower class status. Costume choices like relaxed, dark colors for a character can represent their mood and lack of care about their self-representation.
The document discusses how location, character portrayal, and costume are used to represent the social class of characters in films. It notes that location is important for visualizing characters' surroundings and should suit the characters. Character portrayal, such as an aggressive manner of speaking, can indicate a lower class status, while manners and behavior like littering also represent a lower class light. Costume choices like dark, relaxed clothing can represent a character's mood and lack of care about their self-representation.
InstructionsDo the following and submit the completed assignment.docxdirkrplav
Instructions
Do the following and submit the completed assignment to the dropbox.
1. Print out the "The Narcissist in All of Us".
2. Number the paragraphs in the article from 1 to 29. (“1” in front of the paragraph beginning “You think you know…”, “2” in front of the paragraph beginning “But narcissists…” etc.)
3. This article does not have section headings. Decide how this article could be divided into five to eight sections.
4. For each section, give a phrase or short sentence that could be used as an informative section heading—a heading that indicates the main point of each of these sections.
5. After each section heading, give the number of paragraphs that go with each section heading.
6. Beneath each section heading, outline the main points of that section.
The following indicates how the first two sections might be done.
1. Narcissism can be tribal as well as individual (Paragraphs 1-3)
a. “We are all narcissists” (80)
b. Can result in harmless activity (e.g. cheering for a team) or destructive activity (e.g. US invasion of Iraq)
2. Group narcissism is natural & can be easy to manipulate (4-5)
a. Humans are social creatures, which “[implies] favoring your group above all others” (81”
b. “These feelings…are dangerously easy to manipulate”
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Financial Statement Class 12th Accountancy topic explained in detailpriyaan122002
The financial statement is a fundamental concept in Class 12 Accountancy, serving as a critical tool for businesses to communicate their financial performance and position to stakeholders. This topic encompasses the preparation, analysis, and interpretation of financial statements, providing students with essential skills for understanding and managing business finances. Financial statements are formal records of the financial activities and position of a business, person, or entity. These statements are crucial for stakeholders, including investors, creditors, and management, to make informed decisions. The primary financial statements include the Balance Sheet, Income Statement (Profit and Loss Account), and Cash Flow Statement.
David morley & the nationwide audienceLauraJaneLee
The Nationwide Audience project was an influential media study conducted in the late 1970s and early 1980s led by David Morley and Charlotte Brunsdon. It studied how different social groups interpreted the BBC program Nationwide based on their social positions and access to different discourses. Morley conducted qualitative research with various participants from different educational and occupational backgrounds and identified dominant, negotiated, and oppositional readings. The study concluded that decoding is influenced by one's social position and access to different discourses rather than solely by socioeconomic class.
The document discusses digital skills training for senior citizens in Nordic countries. It describes several organizations and initiatives that work to increase digital literacy and participation among older adults. These include networks that aim to bridge the digital divide and support lifelong learning. Universities of the third age provide education to seniors on topics like history, languages, and digital skills. There is a need for adaptive curricula and engaging teaching methods suitable for older learners. Experiences are shared between countries to help seniors become equal participants in the digital world.
This document discusses the concept of "blue ocean strategy" and uses Cirque du Soleil as an example. It notes that Cirque du Soleil was able to achieve huge revenues in a declining circus industry by creating an uncontested market space rather than competing directly. It reinvented the circus experience as an artistic, sophisticated show for adults. This allowed Cirque du Soleil to break the tradeoff between cost and differentiation, achieving both low costs and high differentiation. The document argues that strategies should focus on reconstructing market boundaries rather than competing within existing boundaries. Creating a differentiated value proposition that is difficult for others to imitate is key to success with a blue ocean strategy.
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‘Man, 39, seeks female companion to share his life with. I enjoy participating in
sports, as well as fine foods accompanied by a glass of wine and engaging
conversation. I have a good sense of humour, and I enjoy long walks.’
W h a t i s wr o n g wi t h t h i s p r o f i l e ? I t o n l y c o n t a i n s t h e a s p e c t s t h a t t h e wr i t e r i n
q u e s t i o n t h i n k s t h a t t h e wo m a n o f h i s d r e a m s wa n t s t o h e a r , a n d t h e r e f o r e
d i s p l a ys v e r y l i t t l e i n f o r m a t i o n a b o u t t h e m a n b e h i n d t h e a d v e r t . T h e k e y p h r a s e s
t h a t d i s p l a y t h i s – p a r t i c i p a t e s i n s p o r t , g o o d s e n s e o f h u m o u r , a g l a s s o f wi n e ,
l o n g wa l k s – a r e s o g e n e r i c t h a t i t i s p r a c t i c a l l y i m p o s s i b l e t o f o r m a c o r r e c t
image of the person in question simply by reading the advert. If a reader
r e s p o n d e d t o t h e a d v e r t , t h e n i t wo u l d b e f a r m o r e l i k e l y t h a t s h e d i d t h i s o u t o f
curiosity than out of a firm conviction that this man is perfect for her. The
c h a n c e s o f a g o o d m a t c h a r e t h e r e f o r e r e d u c e d c o n s i d e r a b l y.
I n s t e a d o f t h e a b o v e t e x t , i m a g i n e t h a t t h e p e r s o n i n q u e s t i o n h a d wr i t t e n
s o m e t h i n g l i k e t h i s : ‘ D u e t o m y b e l i e f i n m a i n t a i n i n g a h e a l t h y m i n d wi t h i n a
th
h e a l t h y b o d y , I l i f t we i g h t s a n d s t u d y p h i l o s o p h y ( 1 9 century philosophy,
particularly John Stuart Mill). I can recite every ‘Blackadder’ script in existence, I
e n j o y a r e d B o r d e a u x ( F r e n c h wi n e s a r e m y a b s o l u t e f a v o u r i t e ) , a n d I l i k e
wa l k i n g , p a r t i c u l a r l y f i r s t t h i n g i n t h e m o r n i n g t h r o u g h t h e F o r e s t o f D e a n . ’ T h i s
type of advert paints a fuller picture of the person in question in the reader’s
i m a g i n a t i o n . T h i s h e l p s d i s t i n g u i s h t h e t r u e p e r s o n f r o m t h e wo r d s , wh i c h i n t u r n
i n c r e a s e s t h e c h a n c e s t h a t t h e a d v e r t wi l l a p p e a l t o t h e i n t e n d e d t a r g e t a u d i e n c e
amongst the readers.
T h e d i f f i c u l t p a r t o f wr i t i n g a g o o d p e r s o n a l a d i s t o g i v e t h e r e a d e r a n e x p e r i e n c e
o f wh o t h e p e r s o n b e h i n d t h e a d v e r t i s . T o d o t h i s , t wo c o n d i t i o n s m u s t b e m e t .
T h e p e r s o n wh o p l a c e s t h e a d m u s t b e c o n s c i o u s o f h i s / h e r o wn i d e n t i t y .
S e c o n d l y, t h e wr i t e r m u s t c h o o s e t o a l l o w t h e r e a d e r t o e x p e r i e n c e h i s / h e r
identity. This is not done by using generic or ‘socially acceptable’ language, but
b y c r e a t i n g a n a u t h e n t i c p o r t r a ya l o f h i m / h e r s e l f t h a t a c c u r a t e l y r e f l e c t s t h e
p e r s o n a l i t y o f t h e wr i t e r .
In essence, this is the dilemma involved in convincing, individual communication.
W e l l - k n o wn b r a n d s s o l v e t h i s p r o b l e m b y m a k i n g c h o i c e s t h a t a l wa ys f i t wi t h i n
t h e i r b r a n d i d e n t i t y , a n d t h u s a l wa y s g i v i n g a c o n s i s t e n t p i c t u r e o f wh o a n d wh a t
they are. This makes them more successful than other brands in reaching,
a f f e c t i n g a n d b o n d i n g wi t h t h e i r i n t e n d e d t a r g e t a u d i e n c e . T h i s r e s u l t s i n h i g h e r
s a l e s f i g u r e s , wi d e r p r o f i t m a r g i n s a n d a g r e a t e r m a r k e t s h a r e , a s we l l a s a m o r e
r e f i n e d s e l e c t i o n o f a p p l i c a n t s wh e n r e c r u i t i n g .
I n v e s t i g a t i o n b y K r o e s e b r a n d s & b e h a v i o u r b v h a s s h o wn t h a t l a w f i r m s i n t h e
N e t h e r l a n d s f r e q u e n t l y s t r u g g l e wi t h t h i s d i l e m m a . T h e i n v e s t i g a t i o n wa s b a s e d
o n t h e i d e n t i t y a n d p o s i t i o n i n g o f t h e t we n t y l a r g e s t l a w f i r m s i n t h e N e t h e r l a n d s .
A n a l ys i s h a s u n e a r t h e d t h a t t h e r e i s a g r e a t c o n t r a s t b e t we e n t h e c h a r a c t e r s a n d
the brands of different law firms, yet this diversity is not expressed by the firms’
2
3. corporate communication. According to the conclusions of the investigation, the
cause of the problem is that a relatively large number of law firms find it difficult
to:
1. d e f i n e t h e i r o wn i n d i v i d u a l i d e n t i t y ( a t l e a s t 2 5 % o f t h e p o p u l a t i o n
investigated),
2. e x p r e s s t h e i r o wn i d e n t i t y wi t h p o s i t i o n i n g t h a t s u i t s t h i s p a r t i c u l a r i d e n t i t y
( m o r e t h a n t wo t h i r d s ) , a n d
3. compose communication that truly distinguishes their brand and unique
character from those of other firms.
2. G o a l a n d M e t h o d o f t h e I n ve s t i g a t i o n
Goal of the investigation
L a w f i r m s m u s t d e a l wi t h i n t e n s i v e c o m p e t i t i o n o n t wo f r o n t s . F i r s t l y, t h e d e m a n d s
m a d e b y c l i e n t s a r e c o n s t a n t l y i n c r e a s i n g . C l i e n t s ’ i n c r e a s i n g l e g a l k n o wl e d g e
and the expansion of the field in general mean that law firms are no longer the
c o m p u l s o r y o p t i o n t h a t t h e y o n c e we r e . A d e c a d e a g o , c o m p e t i t i o n wa s a l m o s t
u n t h i n k a b l e ; n o wa d a ys , i t i s c o m m o n p l a c e . F o r t h i s r e a s o n , i t i s n o w f a r m o r e
important for a firm to distinguish itself in the labour market than in the past. So,
s e c o n d l y, t h e r e i s a ‘ t a l e n t wa r ’ i n p r o g r e s s , a n d f i r m s a r e f o r c e d t o i n c r e a s e t h e i r
a p p e a l t o t h e k i n d o f l a w g r a d u a t e s t h a t wo u l d b e s t m a t c h t h e i r i d e n t i t y a n d
m a r k e t p o s i t i o n wi t h r e g a r d t o s p e c i a l i s t f i e l d s , t a l e n t a n d p e r s o n a l a t t r i b u t e s .
Both developments force law firms to position themselves distinctively. This
prompted Kroese brands & behaviour bv, to carry out an investigation of the
t we n t y l a r g e s t l a w f i r m s i n t h e N e t h e r l a n d s ( s e e A p p e n d i x I ) , a n d e x p l o r e t h e
f o l l o wi n g i s s u e s :
H o w d o t h e t o p t we n t y l a w f i r m s p o s i t i o n t h e m s e l v e s i n t h e D u t c h m a r k e t ?
Does the particular firms’ positioning truly match their identity?
Method
O u r a n a l ys i s i s b a s e d o n t h e K r o e s e b r a n d s & b e h a v i o u r b v b r a n d m e t h o d o l o g y. I n
t u r n , t h i s m e t h o d o l o g y i s b a s e d o n J u n g ’ s a r c h e t yp e s ( a m o n g s t o t h e r f a c t o r s ) ,
a n d d i v i d e s b r a n d s i n t o t we l v e d i s t i n c t i v e t yp e s ( s e e A p p e n d i x I I f o r a m o r e
detailed explanation of the methodology employed).
Phase I: communication vs. brand position
P h a s e I o f t h e i n v e s t i g a t i o n i n v o l v e d a n a l ys i s o f t h e p a r t i c u l a r f i r m s ’ m a r k e t i n g
c o m m u n i c a t i o n . B a s e d o n a d v e r t i s i n g c a m p a i g n s , c o r p o r a t e we b s i t e s a n d l a b o u r
m a r k e t c o m m u n i c a t i o n , a n i n v e n t o r y wa s m a d e o f h o w t h e t o p t we n t y f i r m s d e s i r e
to position themselves in relation to each other. To do this, each firm’s
c o m m u n i c a t i o n e f f o r t s we r e a n a l y s e d i n o r d e r t o d e t e r m i n e t h e c h a r a c t e r t h a t t h e
f i r m wi s h e d t o p r o j e c t .
3
4. Phase II: identity vs. brand position
T h e o b j e c t i v e o f t h i s p h a s e wa s t o a n a l y s e wh e t h e r t h e r e i s a d i s c r e p a n c y
b e t we e n t h e i d e n t i t y o f t h e p a r t i c u l a r f i r m o n t h e o n e h a n d , a n d i t s d e s i r e d b r a n d
position on the other.
T o t h i s e n d , t h e a n a l ys i s o f p h a s e I wa s e x p l o r e d i n g r e a t e r d e p t h b y m e a n s o f
analysis of the particular brands/firms. The communication managers of each firm
we r e a p p r o a c h e d wi t h a r e q u e s t f o r a n i n - d e p t h i n t e r v i e w, a n d e v e n t u a l l y, n i n e o f
t h e t we n t y f i r m s a g r e e d t o a s s i s t i n t h i s p h a s e .
O n e n o t i c e a b l e f a c t o r wa s t h a t f o u r t e e n f i r m s i n i t i a l l y p l e d g e d t h e i r c o o p e r a t i o n .
H o we v e r , a f t e r r e c e i v i n g t h e l i s t o f q u e s t i o n s , f i v e f i r m s wi t h d r e w f r o m t h i s p h a s e ,
s t a t i n g t h a t t h e y we r e n o t , o r n o t ye t , c a p a b l e o f a n s we r i n g t h e q u e s t i o n s
r e g a r d i n g t h e i r i d e n t i t y.
3. F i n d i n g s a n d C o n c l u s i o n s o f t h e I n ve s t i g a t i o n .
CONCLUSION I
L aw f i r m s f i n d i t d i f f i c u l t t o c o m p o s e t r u l y d i s t i n c t i ve c o m m u n i c a t i o n t h a t
does justice to their unique character and brand potential.
While the diversity between the firms offers sufficient ideas for devising
distinctive positioning, the firms diminish this individuality by using generic,
practically identical material in their communication. The result of this is that the
target groups, i.e. clients/prospects and potential employees, are unable to form a
distinctive, unique perception of a firm based on its marketing and
communication.
C o n s e q u e n t l y, f i r m s i n i t i a l l y a p p e a r t o b e i d e n t i c a l , a n d t h e c o n t r a s t b e t we e n
t h e m o n l y c o m e s t o l i g h t a f t e r t h o r o u g h a n a l ys i s . T h i s i s a wa s t e d o p p o r t u n i t y, a s
firms that distinguish themselves clearly appeal much more strongly to their target
audiences.
F i g . I o n t h e f o l l o wi n g p a g e d i s p l a y s t h e p o s i t i o n i n g o f t h e l a w f i r m s a s we h a v e
a s s e s s e d t h e m i n o u r i n v e s t i g a t i o n . I t c l e a r l y d i s p l a ys t h a t t h e r e i s p o t e n t i a l l y a
h u g e c o n t r a s t b e t we e n t h e c h a r a c t e r s a n d m e n t a l i t i e s o f t h e v a r i o u s f i r m s . T h i s
means that the particular firms have more than enough opportunity to emphasise
t h e i r i n t r i n s i c d i s t i n c t i o n a n d t o s t a n d o u t f r o m t h e c r o wd .
4
5. Fig. 1 - Positioning of the top twenty law firms based on their character
(each oblong represents one of the twenty firms).
H o we v e r , wh e n t h e c o n t e n t o f t h e c o m m u n i c a t i o n b y t h e v a r i o u s f i r m s i s a n a l ys e d ,
it is found to have too much of a ‘me too’ character; firms have a tendency to
boast exactly the same values and qualities. Table 1 displays the characteristics
wh i c h a l l t we n t y f i r m s c l a i m t o b e t h e d i s t i n c t i v e a t t r i b u t e s o f t h e i r o p e r a t i o n .
Tab. 1 - Characteristics and values that law firms communicate about themselves
• policy of diversity
• g o o d b a l a n c e b e t we e n wo r k a n d p r i v a t e l i f e
• international firm
• legal expertise
• k n o wl e d g e o f t h e m a r k e t
• short lines of communication and a flat organisational structure
• opportunities for training and career development
• emphasis on scale (number of lawyers, offices etc.)
• close cooperation
• independent
• pragmatic solutions
• f o c u s o n p r o f e s s i o n a l a n d p e r s o n a l g r o wt h
• trend-setting nature and high-quality service
T h e p r o b l e m wi t h t h e s e c h a r a c t e r i s t i c s i s t h a t t h e y h a v e n o d i s t i n g u i s h i n g v a l u e t o
either clients or law graduates. They are qualities and characteristics that are
g e n e r a l l y e x p e c t e d b y c l i e n t s a n d e m p l o y e e s / p o t e n t i a l e m p l o ye e s ; t h e y c o n s t i t u t e
a ‘ l i c e n c e t o p l a y’ , r a t h e r t h a n b e i n g p a r t o f t h e f i r m ’ s i n t r i n s i c d i s t i n c t i o n .
For law firms, just as for all professional service providers, this intrinsic
d i s t i n c t i o n i s f o u n d i n t h e u n i q u e c h a r a c t e r t h a t e a c h f i r m p o s s e s s e s . H o we v e r ,
firms rarely take up the challenge of giving shape and substance to that character
by emphasising the attributes that make each firm truly unique. It confirms the
notion that law firms, on a superficial level, are very similar and all seem to fulfil
the same role and function.
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6. F i r m s t h a t s i n c e r e l y wi s h t o m a k e u s e o f t h e i r i n t r i n s i c d i s t i n c t i o n wi l l d e v e l o p
their communication into a unique experience that gives their target audience a
c l e a r p i c t u r e o f t h e f i r m ’ s t r u e i d e n t i t y.
CONCLUSION II
A l a r g e n u m b e r o f l aw f i r m s h a ve d i f f i c u l t y e x p r e s s i n g t h e i r t r u e i d e n t i t y w i t h
positioning that suits this identity.
CONCLUSION III
F u r t h e r m o r e , a l a r g e n u m b e r o f l a w f i r m s h a v e d i f f i c u l t y d e f i n i n g t h e i r ow n
identity.
D u r i n g t h e i n - d e p t h i n t e r v i e ws wi t h n i n e f i r m s , t h e t r u e i d e n t i t i e s o f t h e s e f i r m s
we r e i n v e s t i g a t e d . B a s e d o n t h i s i n v e s t i g a t i o n , d i s c r e p a n c y a n a l y s i s wa s
c o n d u c t e d , wh i c h d o c u m e n t e d t h e c o n t r a s t s b e t we e n t h e a c t u a l i d e n t i t y o f e a c h
f i r m a n d t h e p o s i t i o n i n g t h a t e a c h f i r m c h o s e . T h i s a n a l ys i s s h o we d t h a t t h e
p o s i t i o n i n g o f t wo t h i r d o f t h e f i r m s i n v e s t i g a t e d i s n o t s u i t e d t o t h e a c t u a l
identity.
Fig. 2 - Discrepancies between positioning and actual identity (firms
represented by a black oblong showed no discrepancy between the
identity and the selected positioning).
T h e c o n c l u s i o n t h a t m a n y s o l i c i t o r s ’ f ir m s h a v e d i f f i c u l t y d e f i n i n g t h e i r o wn
i d e n t i t y i s s u p p o r t e d b y t h e f a c t t h a t f i v e o f t h e t we n t y f i r m s i n v e s t i g a t e d p u l l e d
o u t o f t h e i n - d e p t h i n t e r v i e ws b e c a u s e , a c c o r d i n g t o t h e m , t h e y we r e n o t c a p a b l e
o f a n s we r i n g t h e q u e s t i o n s r e l a t i n g t o t h e i n d i v i d u a l i d e n t i t y o f t h e f i r m .
6
7. Ap p e n d i x I : L i s t o f t h e t o p tw e n t y l aw f i r m s , 2 0 0 8
(Source: KSU Publishing, 2008)
1. NautaDutilh
2. Houthoff Buruma
3. De Brauw Blackstone Westbroek
4. Loyens & Loeff
5. AKD Prinsen Van Wijmen
6. Stibbe
7. Allen & Overy LLP
8. CMS Derks Star Busmann
9. Pels Rijcken & Droogleever Fortuijn
10. Clifford Chance LLP
11. Van Diepen Van der Kroef Advocaten
12. Boekel De Nerée
13. Van Doorne
14. Baker & McKenzie
15. Holland Van Gijzen
16. Simmons & Simmons
17. Nysingh Lawyers and Notaries
18. Kennedy Van der Laan
19. D i r k z wa g e r a d v o c a t e n e n n o t a r i s s e n
20. DLA Piper
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