The document discusses the key stages in the marketing process. It begins with identifying opportunities in the market through research and analysis of customer needs. The next stage involves segmenting the market and selecting target customer groups. A market analysis is then conducted to understand customers and competitors within the target market. Based on this, marketing strategies are formulated. Action plans are then developed to implement the strategies, followed by executing the plans. Finally, performance is monitored and strategies are evaluated and adjusted based on results. The goal of the marketing process is to meet customer needs effectively while maintaining competitiveness.
Forming part of the Yoma Central project, the Peninsula Residences Yangon is a collection of luxury private homes for sale that blends heritage and modern design with the Peninsula brand’s refined elegance. The Peninsula Residences Yangon which comprises 112 units offers the choice of two-bedroom, three-bedroom, four-bedroom, and penthouse serviced residences across its 26 floors together with a unique menu of dedicated facilities and amenities.
Forming part of the Yoma Central project, the Peninsula Residences Yangon is a collection of luxury private homes for sale that blends heritage and modern design with the Peninsula brand’s refined elegance. The Peninsula Residences Yangon which comprises 112 units offers the choice of two-bedroom, three-bedroom, four-bedroom, and penthouse serviced residences across its 26 floors together with a unique menu of dedicated facilities and amenities.
Presented by Bruce Harwood: July 2016
Have you heard about traditional media but aren't quite sure what it is?
This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it.
As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
TMK.edu Traditional Media Buying Presentation: August 2015The Media Kitchen
Presented by Ludmila Palasin: August 12, 2015
This presentation provides a recap of our suite of research tools to be sure that everyone knows what is available. But there is a lot more out there – a lot of it for free. This presentation will go into depth on what these are and how to access and use them.
The Impact to Business Analysis in Becoming a Data-Driven OrganizationSema Sali
This infographic is full of key findings from the Achieving More with Data research reports and provides essential insights about the impact of business analysis in becoming a data-driven organization.
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
Reduced penalty for late filing of income taxE-startupindia
For the financial year 2020 to 2021, the time limit to file ITR (income tax return) is September 30th, 2021 (it expanded from the typical time limit of July 31st, 2021 owing to the Coronavirus). Till the previous year, if a levy payer missed the ITR filing time limit, the greatest Penalty they would have had to disburse was Rs ten thousand.
Lifescapes Prithvii is designed to marry luxurious living spaces within to scenic natural beauty outside. The project is meant for people who like space.
For more details visit us at:
http://rohanlifescapes.com/
Google clarified structured data's effect on SEOrebecca fantl
Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content.
The production method is an exhausting journey, specifically all of the paintings main as much as it, however, there are four varieties of automatic machine manufacturers in India which we need to spotlight to help your knowledge of the general production method.
InstructionsDo the following and submit the completed assignment.docxdirkrplav
Instructions
Do the following and submit the completed assignment to the dropbox.
1. Print out the "The Narcissist in All of Us".
2. Number the paragraphs in the article from 1 to 29. (“1” in front of the paragraph beginning “You think you know…”, “2” in front of the paragraph beginning “But narcissists…” etc.)
3. This article does not have section headings. Decide how this article could be divided into five to eight sections.
4. For each section, give a phrase or short sentence that could be used as an informative section heading—a heading that indicates the main point of each of these sections.
5. After each section heading, give the number of paragraphs that go with each section heading.
6. Beneath each section heading, outline the main points of that section.
The following indicates how the first two sections might be done.
1. Narcissism can be tribal as well as individual (Paragraphs 1-3)
a. “We are all narcissists” (80)
b. Can result in harmless activity (e.g. cheering for a team) or destructive activity (e.g. US invasion of Iraq)
2. Group narcissism is natural & can be easy to manipulate (4-5)
a. Humans are social creatures, which “[implies] favoring your group above all others” (81”
b. “These feelings…are dangerously easy to manipulate”
Scanned by CamScanner
t o w a t c h e i t h e r a s h o r t v i o l e n t o r s h o r t n o n v i o l e n t m u s i c v i d e o a n d t h e n a n a l y z e h o w t h e y a c t e d
in n u e n c e s y o u t h . A n d e r s o n d i d o n e e x p e r i m e n t w h e r e h e g o t s e v e r a l y o u n g m a l e s a n d t o l d t h e m
V i o l e n c e o f Y o u t h
"
I t w a s a n e x c e s s i v e a m o u n t o f s t u d i e s o n w h e t h e r o r n o t m e d i a v i o l e n c e
T h e f i r s t a r t i c l e I r e a d w a s d o n e b y C r a i g A . A n d e r s o n , c a l l e d
"
T h e I n f l u e n c e o f M e d i a
i n i l u e n c e v i o l e n t b e h a v i o r ,
t h a t r a p m u s i c d o e s i n f l u e n c e
v i o l e n t b e h a v i o r , a n d t w o t h a t d i s a g r e e t h a t r a p m u s i c d o e s n o t
e i t h e r s i d e , bu t s o m e w h e r e i n b e t w e e n . 1 r e a d f o u r e x a m p l e s o f t h e s e t y p e s o f w r i t i n g s ; t w o a g r e e
b e c a u s e t h e y t r y t o J u s t i f y t h e i r a n s w e r a n d r e a s o n w i t h o u t r e a l i z i n g t h a t t h e a n s w e r i s n o t o n
p r o p o s e d w i t h t h i s q u e s t i o n , i t l e a d s t o n o t h i
n g b u t a g g r e s s i o n b e t w e e n e a c h o p p o s i n g s i d e
u n d e r s t a n d a n d r e a l i z e t h a t t h e a n s w e r i n h c t d u e s I i e s o m e w h e r e i n t h e m i d d l e , w h e n t h e y a r e
c a u s e s a n y a n d e v e r y
v i o l e n t c n m ‹ t [ 1 1t t h e r e : : I J n t h e w o r l d t.
Presented by Bruce Harwood: July 2016
Have you heard about traditional media but aren't quite sure what it is?
This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it.
As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
TMK.edu Traditional Media Buying Presentation: August 2015The Media Kitchen
Presented by Ludmila Palasin: August 12, 2015
This presentation provides a recap of our suite of research tools to be sure that everyone knows what is available. But there is a lot more out there – a lot of it for free. This presentation will go into depth on what these are and how to access and use them.
The Impact to Business Analysis in Becoming a Data-Driven OrganizationSema Sali
This infographic is full of key findings from the Achieving More with Data research reports and provides essential insights about the impact of business analysis in becoming a data-driven organization.
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
Reduced penalty for late filing of income taxE-startupindia
For the financial year 2020 to 2021, the time limit to file ITR (income tax return) is September 30th, 2021 (it expanded from the typical time limit of July 31st, 2021 owing to the Coronavirus). Till the previous year, if a levy payer missed the ITR filing time limit, the greatest Penalty they would have had to disburse was Rs ten thousand.
Lifescapes Prithvii is designed to marry luxurious living spaces within to scenic natural beauty outside. The project is meant for people who like space.
For more details visit us at:
http://rohanlifescapes.com/
Google clarified structured data's effect on SEOrebecca fantl
Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content.
The production method is an exhausting journey, specifically all of the paintings main as much as it, however, there are four varieties of automatic machine manufacturers in India which we need to spotlight to help your knowledge of the general production method.
InstructionsDo the following and submit the completed assignment.docxdirkrplav
Instructions
Do the following and submit the completed assignment to the dropbox.
1. Print out the "The Narcissist in All of Us".
2. Number the paragraphs in the article from 1 to 29. (“1” in front of the paragraph beginning “You think you know…”, “2” in front of the paragraph beginning “But narcissists…” etc.)
3. This article does not have section headings. Decide how this article could be divided into five to eight sections.
4. For each section, give a phrase or short sentence that could be used as an informative section heading—a heading that indicates the main point of each of these sections.
5. After each section heading, give the number of paragraphs that go with each section heading.
6. Beneath each section heading, outline the main points of that section.
The following indicates how the first two sections might be done.
1. Narcissism can be tribal as well as individual (Paragraphs 1-3)
a. “We are all narcissists” (80)
b. Can result in harmless activity (e.g. cheering for a team) or destructive activity (e.g. US invasion of Iraq)
2. Group narcissism is natural & can be easy to manipulate (4-5)
a. Humans are social creatures, which “[implies] favoring your group above all others” (81”
b. “These feelings…are dangerously easy to manipulate”
Scanned by CamScanner
t o w a t c h e i t h e r a s h o r t v i o l e n t o r s h o r t n o n v i o l e n t m u s i c v i d e o a n d t h e n a n a l y z e h o w t h e y a c t e d
in n u e n c e s y o u t h . A n d e r s o n d i d o n e e x p e r i m e n t w h e r e h e g o t s e v e r a l y o u n g m a l e s a n d t o l d t h e m
V i o l e n c e o f Y o u t h
"
I t w a s a n e x c e s s i v e a m o u n t o f s t u d i e s o n w h e t h e r o r n o t m e d i a v i o l e n c e
T h e f i r s t a r t i c l e I r e a d w a s d o n e b y C r a i g A . A n d e r s o n , c a l l e d
"
T h e I n f l u e n c e o f M e d i a
i n i l u e n c e v i o l e n t b e h a v i o r ,
t h a t r a p m u s i c d o e s i n f l u e n c e
v i o l e n t b e h a v i o r , a n d t w o t h a t d i s a g r e e t h a t r a p m u s i c d o e s n o t
e i t h e r s i d e , bu t s o m e w h e r e i n b e t w e e n . 1 r e a d f o u r e x a m p l e s o f t h e s e t y p e s o f w r i t i n g s ; t w o a g r e e
b e c a u s e t h e y t r y t o J u s t i f y t h e i r a n s w e r a n d r e a s o n w i t h o u t r e a l i z i n g t h a t t h e a n s w e r i s n o t o n
p r o p o s e d w i t h t h i s q u e s t i o n , i t l e a d s t o n o t h i
n g b u t a g g r e s s i o n b e t w e e n e a c h o p p o s i n g s i d e
u n d e r s t a n d a n d r e a l i z e t h a t t h e a n s w e r i n h c t d u e s I i e s o m e w h e r e i n t h e m i d d l e , w h e n t h e y a r e
c a u s e s a n y a n d e v e r y
v i o l e n t c n m ‹ t [ 1 1t t h e r e : : I J n t h e w o r l d t.
PR Distribution Services in the UK:
Looking to amplify your message across the United Kingdom? Our PR distribution services in the UK offer a comprehensive solution to ensure your press releases reach the right audience. With a network of media contacts and outlets, we guarantee your news will receive the attention it deserves. From major cities like London to regional hubs, our tailored approach ensures maximum visibility for your brand or organization.
1Terrorism is highly d e p e n d e n t o n c a s h f.docxeugeniadean34240
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errorism is highly d e p e n d e n t
o n c a s h f l o w s f o r t h e p u r c h a s e
o f e v e r y t h i n g f r o m m u n i t i o n s
a n d s u p p l i e s t o d o m a i n s a n d
p a m p h l e t s . T r a d i t i o n a l l y , o n e o f t h e
m o r e c h a l l e n g i n g a s p e c t s o f o r g a n i z i n g
i n t e r n a t i o n a l t e r r o r i s t a c t i v i t i e s i s
r o o t e d i n f i n a n c i a l t r a n s a c t i o n s . T h e
t r a n s f e r o f m o n e y a r o u n d t h e w o r l d
h a s , i n t h e l a s t d e c a d e , f u n d a m e n t a l l y
c h a n g e d t h e w a y t e r r o r i s t o r g a n i z a t i o n s
r a i s e m o n e y t o s u p p o r t t h e i r a c t i v i t i e s .
D i g i t a l c u r r e n c i e s l i k e e - g o l d , B i t c o i n ,
P e e r c o i n , a n d D o d g e c o i n p r o v i d e
c o m p l e x y e t e f f i c i e n t m e c h a n i s m s f o r
t h e t r a n s f e r o f f u n d s , a s w e l l a s t h e
d e c e n t r a l i z e d c o l l e c t i o n o f d o n a t i o n s
i n a m o r e a n o n y m o u s m a n n e r t h a n
c o n v e n t i o n a l b a n k i n g t r a n s a c t i o n s .
T h e r e i s s u f f i c i e n t e v i d e n c e t o s u g g e s t
t h a t t e r r o r i s t s a r e c o n s i d e r i n g a n d ,
i n l i m i t e d i n s t a n c e s , u s i n g d i g i t a l
c u r r e n c i e s s u c h a s B i t c o i n t o f i n a n c e
a c t i v i t i e s . 1 W h i l e t h e s e t o o l s h a v e
g a i n e d i n p o p u l a r i t y , i n r e c e n t y e a r s
t h e i r e x p a n s i o n i n t o v a r i o u s t e r r o r i s t
o r g a n i z a t i o n s h a s b e e n s l o w a n d
d e l i b e r a t e a n d h a s n o t m a t c h e d p a c e
w i t h t r a n s n a t i o n a l c r i m i n a l u s e s o f t h e s e
s a m e t e c h n o l o g i e s .
F o r t h e p u r p o s e s o f t h i s a r t i c l e , t h e t e r m
“ t e r r o r i s t o r g a n i z a t i o n ” d o e s n o t i n c l u d e
t h e h a c k t i v i s t c o m m u n i t y , w h i c h h a s
a l r e a d y d e m o n s t r a t e d w i d e s p r e a d
u t i l i z a t i o n o f t h e s e t e c h n o l o g i e s . H e r e ,
t h e t e r m i s l i m i t e d t o “ i n t e r n a t i o n a l
t e r r o r i s m ” a s o u t l i n e d i n 1 8 U . S . C . §
2 3 3 1 - C h a p t e r 1 1 3 B . T h i s d e f i n i t i o n
i s a n i m p o r t a n t c a v e a t a s i t f r a m e s
t h e s c o p e o f t h e a n a l y s i s t o a s p e c i f i c
c o m m u n i t y o f a c t o r s a n d a c k n o w l e d g e s
t h a t t h e u s e o f t h e s e t e c h n o l o g i e s h a s
1 This has been witnessed by tracking conversations of
jihadists within various internet chat rooms and forums.
Financing Terror Bit by Bit
By Aaron Brantly
Content.
Community is the key. Immaterial loops enabling new design modelsSaverio Massaro
Presentation exposed for the sharing lectures's day during the SicilyLab 2014 in Gioiosa Marea (ME) organized by nITro - New Information technology Research Office (www.nitrosaggio.com).
Main topic: The Ring.
The presentation collects a series of topic and researches developed within On/Off Magazine's editorial activities.
Team: Saverio Massaro, Dario Pompei, Davide Motta (Editorial Staff - On/Off Magazine)
Cisa domain 2 part 3 governance and management of itShivamSharma909
The process of identifying vulnerabilities and threats to the information resources used by an organization in achieving business objectives and what countermeasures to take in reducing risk to an acceptable level.
We are engaged in an exponentially growing cyber war that we are visibly losing. Within the next 3 years it has been estimated that the global cost will equal, or overtake, the UK GDP, and it is clear that our defences are inadequate and often ineffective. Malware and ransomer-ware continue to extort more money, and cause damage and inconvenience to individuals, organisations and society, whilst hacker groups, criminals and rogue states continue to innovate and maintain their advantage. At the same time, our defences are subverted and rendered ineffective as we operate in a reactive and prescriptive, after the fact, mode with no foresight or anticipation.
In any war it is essential to know and understand as much about the enemy as possible, it is also necessary to establish the truth and validity of any situation or development. Doing this in the cyber domain is orders of magnitude more difficult than the real world, but some of the relevant tools are now available or at an advanced stage of development. For example; fully automated fact checkers and truth engines have been demonstrated, whilst situational awareness technologies are commercially available. However, what is missing is some level of context assessment on a continual basis. Without this we will continue to be ‘blind-sided’ by the actions and developments of the attackers as they maintain their element of surprise along every line of innovation.
What do we need? In short ; a Context Engine that continually monitors networks, servers, routers, machines, devices and people for anomalous behaviours that flag pending attacks as behavioural deviations that are generally easy to detect. In the case of attacker groups we have observed precursor events and trends in network activity days ahead of some big offensive. However, this requires a shift in the defenders thinking and operations away for the reactive and short term, to the long term continual monitoring, data collection and analysis in order to establish threat assessments on a real time.
The behavioural analysis of people, networks and ITC, is at the core of our ‘Context Engine’ solution which completes the triangle of: Truth; Situation; Context Awareness to provide defenders with a fuller and transformative picture. Most of the known precursor elements of this undertaken have been studied in some depth, with some behavioural elements identified on real networks and some physical situations. The unknown can only add more accuracy!
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h c • w i n L +c m • n ü n i n g h m h o u r v e r y b e i n g i n t h e.
Basic information on various methods of cooking and the advantages are described in details. classification of cooking methods are explained and the various medium of cooking are covered.
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s i m i l a r l v , gover nment s w o r l d w i d e a r e s e e k i n g w a y s t o p r o v i de
m a r e t o t h e i r c o n s t i t u e n t s w
i t h l e s s L i k e t h e U n i t e d St a t e s
, m a n y
c o u n t r i e s a r e r e c o g n i z i n g t
h e fi s c a l a n d q u a l i t y b e n e fi t s t o be
o b t a i n e d t h r o u g h t h e j u d i c i o u s t r a n s f e r o f c e r t a i n g o v e r n me
e m p l o y e e p e r f o r m e
d f u n c t i o n s t o t h e p r i v a t e s e c t o r I n c o n ju n c ti o n
,
gover nment s a r e r e e x a m i n i n g t
h e i r o w n
,
o f t e n h i g h l y r e g u la t e d
,
p r o c e s s e s fo r
b u y i n g a n d s e l l i n g Se e k i n g t o f r e e t h o s e p r o c e s s e s
f r o m u n n e c e s s a r y c o n s t r a i n t s , t h e y a r e l o o k i n g t o t h e p r i v a t e s e c t o r
f o r s t r e a m l i n e d c o n t r a c t m a n a g e m e n t m o d e l s
T u h e l p o r g a n i z a t i o n s i n p u r s u i n g t h e s e g o a l s , t h i s c h a p t e r
e x p l a i n s s o m e c o m m o n m i s c o n c e p t i o n s a b o u t g l o b a l c o n t r a c t
m a n a g e m e n t a n d p r o v i d e s a s u m m a r y o f 15 o f t h e m o s t i mp
t a n t b e s t p r a c t i c e s
CO RR ECT I N G M I SCO N C EPT IO N S
M i s o n ( ¬Pt i o n C o m m e r c i a l c o n t r a c t i n g d i f f e r s r a d i c a l l y fr o m
g o v e r n m e n t c o n t r a c t i n g s o m u c h s o t h a t p a r a l l e l s c a n n o t
b e d r a w n
Reat i T h e c o m m e r c i a l a n d gover nment c o n t r a c t i n g p r o c e ss e s
s h a r e m a n y p h a s e s , f u n c t i o n s , p r o c e d u r e s , a n d c h a l l e n ge s
M a n y d i f f e r e n c e s a r e r a p i d l y d i m i n i s h i n g , s o e v e n gr e a t e r
s i m i l a r i t i e s w i l l e m e r g e i n t h e c o m i n g y e a r s
M is o n epl i o n T h e U n i f o r m C o m m e r c i a l C o d e i s a c l e a r ,
Pr e c i s e d o c u m e n t t h a t u n i f o r m l y a n d s p e c i fi c a l l y go v e .
2. C u r r e n t l y
M a r k e t i n g i s o n e
o f t h e a r e a s m o s t
i m p o r t a n t f o r a n y
c o m p a n y t h a t
w a n t s t o s u r v i v e
i n a w o r l d a s
c o m p e t i t i v e a s
o u r s . T h e n , a s t h e
m o d e r n M a r k e t i n g
a f f e c t s a l l
(c o n s u m e r s a n d
e n t r e p r e n e u r s ),
i t i s n e c e s s a r y
t o s t u d y i t .
3. I t i s "t h e s o c i a l
a n d a d m i n i s t r a t i v e
p r o c e s s b y w h i c h
t h e g r o u p s a n d
i n d i v i d u a l s m e e t
t h e i r n e e d s b y
c r e a t i n g a n d
e x c h a n g i n g g o o d s
a n d t h e b e s t
s e r v i c e t o t h e
c u s t o m e r " h a s a l s o
b e e n d e f i n e d a s a
p h i l o s o p h y o f
l e a d e r s h i p t h a t
a r g u e s t h a t t h e k e y
t o a c h i e v i n g t h e
o b j e c t i v e s o f t h e
o r g a n i z a t i o n l i e s
i n i d e n t i f y i n g t h e
n e e d s a n d d e s i r e s
o f t h e t a r g e t
4.
5. T h e f i r s t s t a g e o f t h e
m a r k e t i n g p r o c e s s
c o n s i s t s o f t h e s e a r c h ,
i d e n t i f i c a t i o n a n d
a n a l y s i s o f
o p p o r t u n i t i e s t h a t m a y
e x i s t i n t h e m a r k e t .
T h i s s e a r c h ,
i d e n t i f i c a t i o n a n d
a n a l y s i s o f t h e b e s t
o p p o r t u n i t i e s i s
6. N e e d
s
T r e n
d s
C h a n
g e s
F r o m
y o u
P r o b
l e m s
7. I t s h o u l d b e
n o t e d t h a t
o p p o r t u n i t i e s
d o n o t o n l y
i n c l u d e
o p p o r t u n i t i e s
f o r b u i l d i n g a
n e w b u s i n e s s ,
b u t a l s o
i n c l u d i n g , f o r
e x a m p l e ,
c h a n c e s o f
l a u n c h i n g a n e w
p r o d u c t , e n t e r
a n e w m a r k e t ,
8. T h e s e c o n d s t a g e o f t h e
m a r k e t i n g p r o c e s s c o n s i s t s
o f s e g m e n t a t i o n a n d
s e l e c t i o n o f m a r k e t s .
I n t h e f i r s t p l a c e i s i t
s e g m e n t e d o r d i v i d e d t h e
t o t a l m a r k e t t h a t e x i s t s f o r
t h e p r o d u c t o r s e r v i c e t o
o f f e r i n d i f f e r e n t
h o m o g e n e o u s m a r k e t s (g r o u p s
o f c o n s u m e r s w i t h s i m i l a r
c h a r a c t e r i s t i c s ), t a k i n g
i n t o a c c o u n t d i f f e r e n t
v a r i a b l e s s u c h a s l o c a t i o n ,
r a n g e o f a g e , g e n d e r ,
s o c i o e c o n o m i c s t a t u s ,
l i f e s t y l e , e t c .
9. At this stage is analyzed the market that has been
selected in the segmentation and selection of
markets previously carried out (target market), in
order to know him better and thus be able to
formulate the best marketing strategies.
In the analysis of the market, the two main
elements discussed are the consumers that
comprise it (target audience) and competition.
• Consumer: analyzes your needs, tastes,
preferences, desires, consumption habits,
behaviors of purchase (where to buy, when to buy,
to buy), customs, attitudes, etc.
• Competition: analyzes its location, target
audience, volume of sales, market share,
experience in the market, resources, capacity, main
strategies, competitive advantages, strengths,
weaknesses, etc.
10. T h i s s t a g e f o r m u l a t e
m a r k e t i n g s t r a t e g i e s t o b e
u s e d t o e n t e r t h e t a r g e t
m a r k e t a n d a s s i s t y o u i n t h e
b e s t p o s s i b l e w a y , b a s e d o n
a n a l y s i s o f t h e m a r k e t
p r e v i o u s l y m a d e .
T h a t i s t o s a y , i t m a k e s
m a r k e t i n g s t r a t e g i e s t h a t
m e e t n e e d s , t a s t e s ,
p r e f e r e n c e s a n d d e s i r e s o f
c o n s u m e r s , a n d t o t a k e i n t o
a c c o u n t i t s o t h e r
c h a r a c t e r i s t i c s , a n d t h a t
a l l o w t h e m t o c o m p e t e
11. S t r a t e g i e s
f o r t h e
p r o d u c t
S t r a t e g i e s
f o r t h e
p r i c e
S t r a t e g i e s
f o r t h e
s q u a r e
S t r a t e g i e s
f o r t h e
p r o mo t i o n
12. A t t h i s s t a g e a r e
d e s i g n e d m o s t
s u i t a b l e p l a n s f o r
a c t i o n t h a t i n c l u d e
s t e p s a n d o t h e r
a s p e c t s n e c e s s a r y
t o i m p l e m e n t t h e
m a r k e t i n g
s t r a t e g i e s
p r e v i o u s l y
f o r m u l a t e d .
A c t i o n p l a n s
u s u a l l y i n c l u d e t h e
14. T h e m a r k e t i n g
s t r a t e g i e s f o r m u l a t e d ,
o n t h e b a s i s o f
p r e v i o u s l y d e s i g n e d
a c t i o n p l a n s a r e
i m p l e m e n t e d a t t h i s
s t a g e .
T h e d e p l o y m e n t o r
i m p l e m e n t a t i o n o f t h e
m a r k e t i n g s t r a t e g i e s
i n c l u d e s a m o n g o t h e r
t h i n g s t h e
o r g a n i z a t i o n o f t h e
t a s k s , t h e a l l o c a t i o n
a n d d i s t r i b u t i o n o f
15. F i n a l l y , a t t h i s s t a g e i s
m o n i t o r e d a n d e v a l u a t e d
t h e i m p l e m e n t a t i o n o f
m a r k e t i n g s t r a t e g i e s .
I n t h e f i r s t p l a c e , i t
c o n t r o l s a n d e n s u r e s t h a t
t h e m a r k e t i n g s t r a t e g i e s
a r e b e s t i m p l e m e n t e d a s
s p e c i f i e d i n t h e p l a n s o f
a c t i o n , a n d t h a t t h e s t a f f
i n c h a r g e o f t h e
i m p l e m e n t a t i o n i s h a v i n g a
m o r e e f f i c i e n t p e r f o r m a n c e
b o t h i n d i v i d u a l a n d
c o l l e c t i v e .
A n d t h e n e v a l u a t e s a n d
c h e c k s t o s e e t h a t t h e
16.
17. The marketing mix are the most important
tools used by the company to implement
marketing strategies and achieve the goals
set. These tools are also known as the P of
marketing.
Most authors do not reach an agreement
on the number of elements that make up
the mix.
18. Any good, service, idea, organization
or institution that is offered in a
market for purchase and is much
better than the competition and
satisfies a need.
19. Is the product exchange, determined by a
higher utility or satisfaction derived from the
purchase and use or consumption of the
product.
It is the element that binds the mixture
much more short term and that the
company can adapt quickly to competition.
20. Element of the mixture used to get a product reaches
the customer successfully.
DISTRIBUTION POLICIES ARE
-DISTRIBUTION CHANNELS:
They are important agents that are involved in the
process of moving goods from the supplier to the
consumer.
-DISTRIBUTION PLANNING:
The decision to implement a system for how to get
products to consumers and the agents involved
(wholesalers, retailers).
21. PHYSICAL DISTRIBUTION:
Forms of transport, stock levels, storage, plant
location and agents used.
-MERCHANDISING:
Techniques are larger and actions carried out at
the point of sale. It consists of the layout and
presentation of the product to the place, as well
as advertising and promotion at the point of sale.
22. Communication aims to spread a message in the
friendliest and that it has a target audience
response that is intended.
The main objectives of communication are:
• Communicate the most interesting features of
the product.
• Communicate the benefits of the product.
• What you remember or buy the brand /
product.
24. F o r t r e s s e s
T h e y a r e t h e b i g g e s t
c a p a b i l i t i e s t h a t
y o u t e l l t h e c o m p a n y
w i t h , a n d t h a t y o u
a l l o w h a v i n g a
p o s i t i o n p r i v i l e g e d
i n f r o n t o f t h e
c o m p e t i t i o n .
25. O p p r t u n i t i e s :
T h e y a r e t h o s e
f a c t o r s t h a t p r o v e t o
b e m o r e p o s i t i v e ,
f a v o r a b l e ,
e x p l o i t a b l e , t h a t
t h e y m u s t d i s c o v e r
t h e m s e l v e s a t t h e
s u r r o u n d i n g s t h e
c o m p a n y a c t s i n
26. w e a k n e s s e s
T h e y a r e t h o s e
f a c t o r s t h a t t h e m o s t
u n f a v o r a b l e p o s i t i o n
i n f r o n t o f t h e
c o m p e t i t i o n y o u l a c k
o f t h a t a r e n o t
p o s s e s s e d t h a t t h e y
d o n o t d e v e l o p
p o s i t i v e l y ,
r e s o u r c e s , a b i l i t i e s ,
27. T h r e a t s
T h e y a r e t h o s e
s i t u a t i o n s t h a t c o m e
f r o m t h e
s u r r o u n d i n g s a n d
t h a t c a n c o m e t o m a k e
t h e m o r e d a n g e r o u s
e n c l o s u r e a g a i n s t
t h e p e r m a n e n c e o f t h e
o r g a n i z a t i o n .
28. C O N C L U S I O N
• We c a n c o m e t o a n e n d
t h a n m a r k e t i n g , i n
a n y o n e o f h i s s h o w s ,
h e i s t h e m o r e
i n d i s p e n s a b l e , f o r
t h e p r o j e c t i o n s ,
i n v e s t i g a t i o n s ,
s t a t i s t i c s a n d
d u r a b i l i t y o f t h e
o r g a n i z a t i o n s ; B u t