Marketplace disruptions caused by the rapid growth in eCommerce and Social Media are posing major threats and opportunities for Consumer Package Goods Companies. To take advantage of these opportunities, CPGs must make major transformations to package design and omnichannel marketing implementation. Technology can help enable these transformations.

4. John@VinPeakAdvisors.com
609-941-7648
• This article first appeared in the September 5, 2018 issue of SimplyMyPackaging.com
• A version of this article is scheduled to be published in November, 2019 in the book – Global
Brand Management: Developing, Building and Managing an International Brand, Laurence
Minsky & Ilan Geva, A Kogan Page Book