Technology and social media in film
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This document provides guidance for students studying for an exam on the film industry. It outlines key areas the examiner commented should be studied, including how technological convergence enables effective digital distribution and viral marketing campaigns. Students should investigate and provide examples of how institutions and audiences use media technology across different platforms, and discuss specific examples of websites for downloading and watching movies. The document advises students to critically evaluate alternative distribution and marketing methods used by independent British films with smaller budgets.
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Contents :
1. Introduction.
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Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
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Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
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This document provides an overview of the film industry, including its history and key stages of production, distribution, marketing and exhibition. It describes how the industry evolved from the classical Hollywood studio system dominated by a small number of major studios, to the modern Hollywood system of independent production and financing by major studios and conglomerates. It also discusses how technological changes like television and home video impacted cinema attendance, and how the industry has adapted through multiplex theaters and pursuing profits across various distribution windows.
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This document provides information about the marking and assessment for an AS Media Studies main production project. It is assessed in three parts worth a total of 100 marks: pre-production (CD cover) is 20 marks, main production (music video) is 40 marks, and a report including research, planning, and evaluation is 40 marks. The main production is assessed on a scale of 1-40 marks across four levels based on demonstrating technical and creative skills to plan and construct media products. Missed deadlines will result in no marks.
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This document provides guidance for studying the film industry section of a media studies exam. It discusses key topics students should be prepared to write about, including film production, distribution, and audience consumption as related to contemporary media institutions. The nature of technological convergence and its impact on the film industry is emphasized. Students are advised to choose a specific studio or production company to use as a case study and consider how its films are produced, distributed, exhibited, and consumed by audiences. The impact of digital technologies and changing formats are areas of focus. Sample exam questions are provided that may ask students to discuss issues around targeting audiences or responding to changes in the media industry.
Media studies extended project first lesson
This document outlines an extended media studies project for students. The project involves researching, analyzing, and evaluating a topic within one of four briefs: film, news, computer games, or online communities/social networks. Students will work independently and collaboratively over 10 lessons to research their topic, considering media language, institutions, audiences, and representations. They will present their findings to the class at the end. The document provides example topics within each brief and guidance on tasks, outcomes, and presentation methods.
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The document is an assessment record for a student named Elfie Cheetham. It summarizes 5 tasks completed as part of a Media studies course focusing on analyzing media products and audiences. For each task, the document provides the assessment criteria, teacher feedback, and grades for elements assessed at Pass, Merit, and Distinction level. The tasks included a case study of Disney Studios, an analysis of the film Star Wars: The Force Awakens, audience research about the film's target demographic, an investigation of the film's production and distribution process, and a report on legal and ethical considerations in its creation. The student received a overall grade of Pass for the assessment.
Institutions and audiences examiner's report
This document provides summaries of student responses on two different exam questions about video games. For the first question, some students effectively analyzed Grand Theft Auto 4 using concepts like new media technologies, institutional responses to controversy, and marketing through social media. Weaker answers focused only on a singular case study or general practices. For the second question, stronger responses examined how technology changes the relationship between institutions and audiences using specific examples like Rockstar games or improvements in graphics. Weaker answers only described hardware capabilities. The document advises focusing responses on conceptual understanding of institutions and audiences using case studies.
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Institutions and audiences exam knowledge
1. The document discusses issues related to the production, distribution, marketing and consumption of media, with a focus on video games.
2. It outlines several key topics exam candidates should be familiar with, including media ownership, cross-media convergence, new technologies, proliferation of hardware/content, and how targeting of audiences.
3. Examples provided include how marketing utilizes various digital platforms, the impact of improved graphics and file sharing/piracy on release strategies.
G322b revisionhelp
1. Picturehouse Cinemas aims to provide an alternative to multiplex cinemas by showing both independent and mainstream films in city center locations. As part of the Digital Screen Network, Picturehouse cinemas are required to show specialized films and have access to digital projection technologies.
2. Warp Films is an independent production company that produces low-budget films through its Warp X initiative. It is funded through various sources including FilmFour and collaborates with distributors like Madman Entertainment. While independent, it benefits from synergies with its sister companies Warp Records and Bleep.
3. Working Title Productions retains creative control over its films despite being owned by NBCUniversal. This ownership provides stability
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This document provides an exam lesson on cross media convergence and synergy in the film industry. It discusses key concepts like how films are marketed and exhibited across multiple platforms. Students are asked to research case study examples, like how Film Four released "A Field in England" on various platforms. Product placement is explored as films make over $100 million from brands to appear on screen. Social media is highlighted as vital low-budget marketing. Overall, the lesson aims to help students understand how cross platform strategies are significant for film viewers and industry profits.
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The document provides examiner comments on student responses to a question about how digital distribution affects the marketing and consumption of media products.
The examiners note that most students addressed digital distribution and marketing more than production or audiences. The best answers were able to create a debate around the strengths of different distribution practices and marketing strategies used by media institutions. Strong responses also drew contrasts between mainstream and independent producers.
The comments then provide more specific feedback on student answers relating to the film industry. Examiners observed that common approaches involved comparing major US studios to UK producers, though some assumptions about UK cinema were flawed. The best answers engaged thoroughly with new media forms and technologies in discussing case studies. To achieve high marks, appropriate terminology
G322: AS Media Studies Section A & B
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- Working Title Films started as an independent British production company but sought financial backing from larger media companies like Polygram and Universal to fund their films.
- They are now majority owned by Universal Pictures, but have maintained considerable creative autonomy and their operations remain based in London.
- While gaining security and resources from Universal, Working Title still must ensure their films are commercially successful to meet Universal's expectations.
- Their involvement with a major studio allows them to focus on development rather than chasing funding, but some argue it requires compromising their independent spirit to appeal to large audiences.
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The document introduces concepts for analyzing representations, status, and stereotypes in a video clip. It provides a grid with categories like status, sympathy, and representation to structure the analysis. Students should be able to use the simple grid but also analyze beyond the obvious. The examiners report that candidates were generally able to discuss differences in status and how the audience is positioned, and stronger candidates commented on how the clip may challenge typical representations.
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The document provides an outline for analyzing how camerawork, editing, sound, and mise-en-scene are used in television drama to represent characters and create meaning. It includes terminology for each technical element, examples of how they are used, and explanations of how they influence audience perceptions of characters. The outline also prompts the user to consider how the technical elements reinforce or subvert stereotypes and create binary oppositions between characters.
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This document discusses the concepts of audience and representation in media texts. It defines audience as the group that consumes a media product, noting that audiences can be mass or niche. Producers research audiences using categories like age, gender, socioeconomic status to target them effectively. Representation is the process by which images, words or sounds indicate issues beyond their literal meaning, and can be positive or negative depending on perspective. The document provides examples of how different groups like women and men are commonly represented in media texts.
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The viral marketing campaign for Cloverfield started with a vague trailer that generated interest. An accompanying website provided photos and sounds to build an atmosphere of mystery and conspiracy. The producers furthered engagement by changing project details and dates. They also created realistic MySpace pages for the film's characters using blogs and photos, making some people believe the characters were real people. The poster revealed an apocalyptic landscape without explanation, enticing audiences to see the film to understand what happened.
G322 section b topics 1
Working Title Films started as an independent British production company but had to seek financial backing from larger media companies like Polygram and Channel 4 to fund their films. They were eventually acquired by Universal Pictures, making them part of the large NBCUniversal media conglomerate. However, Working Title has retained a degree of creative autonomy and independence while benefitting from Universal's financial support and distribution capabilities. Their relationship with a major studio allows them to focus on development and production rather than chasing funding but also brings pressure to achieve commercial success.
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This document outlines a 12-step process for students to create a magazine brief for an OCR assignment. The key steps include:
1. Assessing the task requirements, timeframe, and equipment available.
2. Structuring the process by setting up blogs, timeframes, and a series of creative tasks.
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Technology and social media in film
- 1. Starter Activity: 1.Students to read out one of the statistics they have collected from the โBFI year book 2012โ 2. Each table to create a glossary of important terms. 3. Assess understanding of the key issues to be studied for the exam. Learning Objective: To consolidate learning, understand and act upon examiners comments. All: Understand key areas to study for exam (Provide at least 1 example for each of the key areas highlighted by the examiner.) Most: Independently investigate the key areas ( relate to WTF, Warp and 1st Sight Films) Some: Independently investigate key aspects of the film industry and apply understanding of the issues to UK film industry and case studies.
- 2. Examiners Comments: โโฆmore able candidates could develop an argument which could discuss and evaluate how technological convergence enables effective digital distribution, supports viral marketing campaigns, such as the Dark Knight or The Simpsons, creates media synergy and, for example, the use of Sony BMG to record the soundtrack, and merchandising tie in deals.
- 3. These able candidates could also evaluate how institutions and audiences used media technology across different platforms, for example on the iPod and other mobile devices/phones and the use of social networking sites to share and offer fan comments.
- 4. Candidates also discussed downloading (including the issue of internet piracy) films, but did not give specific examples of websites or how you could subsequently watch the movies.
- 5. On occasion candidates could offer criticism that independent and often British film releases which do not have the budget of major conglomerate film studioโs had to find alternative nonconvergent methods of distribution and marketing.โ