The document provides information about the role of an art director in film production. It discusses the responsibilities of an art director in acquiring props and decorating film sets to provide the physical context for characters. It notes that art directors need to be able to visualize ideas and work irregular hours. The document gives examples of related jobs and the typical qualifications and salaries for an art director. It also provides examples of famous art directors and notes that studying in a large city gives more opportunities to gain experience.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and convey the brand's fun personality. The client, A.G. Barr, produces various drinks but Irn-Bru is their most well-known and advertised product due to its success in Scotland.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and promote an escape from seriousness. As the brand's most successful product, Irn-Bru receives the majority of the company's marketing efforts through provocative ads that aim to increase sales through humor and association with positivity.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
The document introduces Bruce Stigler as a designer and creative problem solver. Over his 20+ year career, Bruce has worked at various advertising agencies and started his own business. He takes pride in his work across many clients and industries. Bruce has a diverse background and enjoys life outside of work, but is focused on providing innovative design solutions to clients' marketing challenges.
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
The document is a prospectus for a short film called "High Roller" about an artist's struggle to succeed. It includes a treatment, description of talent involved, and production details. The treatment outlines the artist's journey from eviction to selling art on the street to success at an art auction. Talent sections provide backgrounds of those involved, including the artist, directors, producers and actors. Production details include a schedule and team member roles.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and convey the brand's fun personality. The client, A.G. Barr, produces various drinks but Irn-Bru is their most well-known and advertised product due to its success in Scotland.
Irn-Bru is a popular Scottish soft drink created in 1901. It is known for its controversial advertising campaigns featuring risqué humor and wordplay. While the ads attract attention, they often receive complaints for being inappropriate. However, the company continues this advertising strategy to appeal to young audiences and promote an escape from seriousness. As the brand's most successful product, Irn-Bru receives the majority of the company's marketing efforts through provocative ads that aim to increase sales through humor and association with positivity.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
Irn-Bru is a unique Scottish soft drink known for its secret blend of 32 flavors. The company uses humorous advertisements featuring wordplay and misunderstandings to promote the drink in a memorable way. Their ads often depict Scottish men in awkward social situations that are resolved after drinking Irn-Bru.
The document introduces Bruce Stigler as a designer and creative problem solver. Over his 20+ year career, Bruce has worked at various advertising agencies and started his own business. He takes pride in his work across many clients and industries. Bruce has a diverse background and enjoys life outside of work, but is focused on providing innovative design solutions to clients' marketing challenges.
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
The document is a prospectus for a short film called "High Roller" about an artist's struggle to succeed. It includes a treatment, description of talent involved, and production details. The treatment outlines the artist's journey from eviction to selling art on the street to success at an art auction. Talent sections provide backgrounds of those involved, including the artist, directors, producers and actors. Production details include a schedule and team member roles.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
This graphic designer is also a YouTuber who has nearly 187k subscribers. She attended the Rhode Island School of Design and enjoys creating designs for celebrities and authors that she admires. She produces YouTube videos to teach others design and typography techniques.
PJ Liguori is a British filmmaker, artist, and self-proclaimed 'tiny planet explorer' who makes low-budget films. He educates viewers about cameras and lenses while also suggesting cheaper alternatives. He creates animations and mixes real scenarios, encouraging creativity.
Bonnie Zacherle designed the original My Little Pony toys in 1981. She was inspired by her childhood desire for a horse. The toys were later adapted into a TV show including
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
The role of a director is the driving creative force behind a film's production. As director, your main duties are to guide other production members on casting, script editing, and shot composition by helping them visualize scenes and structure based on the script. You are ultimately responsible for whether the film succeeds or fails in the market. Building successful relationships with the production, technical, and creative teams is important to ensure a smooth production process.
The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
Cyan Lee is a multimedia design student whose portfolio showcases their work in videography, photography, motion graphics, and other areas of design. They are passionate about art and pushing creative boundaries. Key inspirations and mentors for Cyan include Christopher Nolan for his innovative filmmaking. Through internships and freelance jobs, Cyan is gaining industry experience and exposure. Their goal is to one day work as a film director or in advertising.
Invisible Artists is a creative production agency based in Sydney, Australia with 11 employees. The company creates video content for both broadcast and online for brands. Invisible Artists aims to expand internationally in 2013 by opening an office in London. The vision is for Invisible Artists to become a worldwide group with additional offices in Asia, the US, and Africa to serve a growing international client base.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
Screenwriting requires extensive research and perseverance. Most screenwriters work independently from home and face rejection frequently before finding success. To be a successful screenwriter requires dedication and the ability to create unique stories and characters.
Journalism covers many areas from print to television. Most journalists work under strict deadlines and must be hardworking, independent, and passionate. Some journalists become famous for investigative work exposing outdated practices. All journalists need a fresh and unique approach in their work to progress their careers.
IRN-BRU is Scotland's most popular soft drink. It is seen as a symbol of Scottish identity and culture. Most advertising features comedy scenarios depicting characters overcoming problems by drinking IRN-BRU. While controversial
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
AMOK is a video agency that specializes in branded content, commercials, and films. They aim to produce emotionally engaging content. They have commercial and narrative departments. The commercial department works with major brands, while the narrative arm produces short films and telemovies. AMOK has three in-house directors with different specialties, and also represents international directors. The directors have experience in commercials and narratives, and aim to explore storytelling and push creative boundaries in their work.
The document discusses the importance of insights for building strong brands and effective marketing communications. It defines insights as deeply felt human truths that create powerful connections between brands and consumers. Good insights provide an understanding of why consumers behave in certain ways. The presentation provides examples of insights and discusses how insights can be discovered through observation and questioning. It also outlines best practices for evaluating proposed insights.
Natascha Wilson has 12 years of experience in digital design, illustration, and art direction. She provides services in illustration, design, art direction, information architecture, and digital strategy. Her portfolio includes work for brands such as Bayer, Jameson, Boots, Kiwi, and Tabasco, where she has led creative teams and projects involving websites, emails, banners, and branding. She is always interested in learning new skills and challenging herself professionally.
We were approached by a brand to build a brand for their new kids playgroup in Kharghar. We chose the name "Kid's Mantra" to depict imparting knowledge to children. The approved logo featured a cute lion dressed as a pundit as the brand mascot. We designed stationery, flyers, banners, glass art, and stickers showing the mascot in various activities to connect with kids and promote the new playgroup.
This document analyzes and compares the target audiences and design elements of several energy drink advertisements. It discusses how fonts, images, colors and slogans are used in ads for brands like IRN-BRU, Red Bull, Monster, Mountain Dew, and Rockstar to appeal to different age groups. The analysis suggests IRN-BRU ads target teenagers and younger adults, while Red Bull and Rockstar ads have a more sophisticated design that may appeal more to older adults. Bright colors and informal designs in Monster and Mountain Dew ads aim for teenagers and young adults.
This document provides information about the role of an art director in film production. It discusses the responsibilities of an art director in acquiring props and decorating sets to give productions their unique visual identity. It also provides details on the qualifications needed like studying art, architecture or design. Typical salary ranges are provided for both the US and UK. Examples of famous art directors are given like Roland Anderson and Stuart Craig. Different career paths for art directors in areas like advertising, publishing and theater are also mentioned.
The document provides information on two roles in the media industry: creature designer and cinematographer.
For creature designer, the qualifications are minimal but good drawing skills are important. Designers work closely with animators and directors to bring designs to life while considering budget. Salaries typically range from £20,000-£50,000 annually.
Cinematographers require a bachelor's degree minimum and play a key role in how a project looks and feels. They work with camera and lighting crews. Starting salaries are around £20,000-£87,000 annually but some can earn £1,500 per day for commercials and music videos. Passion, leadership skills, and patience are important traits.
Irn-Bru is a unique tasting soft drink created in Scotland in 1901. Its recipe uses 32 secret ingredients and is only known by three people. Irn-Bru's advertisements often push boundaries with humorous misinterpretations of Scottish accents and awkward social situations that are resolved after drinking Irn-Bru. Their ads, including ones featuring Goths at the beach and elderly people saying suggestive words, aim to be memorable through playful use of language and taboo humor. Irn-Bru relies heavily on its distinctive advertising to compete in the challenging soft drinks market.
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
The document provides information on the role and responsibilities of a film director. It details that directors are responsible for the overall creative vision and production of a film. Directors typically work long hours and it can take years to work up to directing features from entry-level positions. Directors must have an in-depth understanding of all aspects of film production.
This graphic designer is also a YouTuber who has nearly 187k subscribers. She attended the Rhode Island School of Design and enjoys creating designs for celebrities and authors that she admires. She produces YouTube videos to teach others design and typography techniques.
PJ Liguori is a British filmmaker, artist, and self-proclaimed 'tiny planet explorer' who makes low-budget films. He educates viewers about cameras and lenses while also suggesting cheaper alternatives. He creates animations and mixes real scenarios, encouraging creativity.
Bonnie Zacherle designed the original My Little Pony toys in 1981. She was inspired by her childhood desire for a horse. The toys were later adapted into a TV show including
Here are some key points to consider including in your market research:
- Who are Irn Bru's main competitors in the soft drink market? What products do they offer that are similar?
- How do Irn Bru's competitors advertise and market their products? What audiences do they target?
- What marketing strategies or partnerships have competitors used that have helped them achieve greater success/awareness than Irn Bru?
- What are some key differences between how Irn Bru markets itself versus larger competitors? Why may this impact Irn Bru's ability to expand nationally/internationally?
- What segments of the soft drink market does Irn Bru primarily target in terms of demographics? How does this compare to
Two teenagers are joking around when one bets the other that they can't hit the crossbar from a long distance. The other accepts the challenge and takes a shot, but skies it completely. The ball zooms through the air, passing famous landmarks and monuments, before returning and hitting the first teenager in the stomach.
The role of a director is the driving creative force behind a film's production. As director, your main duties are to guide other production members on casting, script editing, and shot composition by helping them visualize scenes and structure based on the script. You are ultimately responsible for whether the film succeeds or fails in the market. Building successful relationships with the production, technical, and creative teams is important to ensure a smooth production process.
The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
Cyan Lee is a multimedia design student whose portfolio showcases their work in videography, photography, motion graphics, and other areas of design. They are passionate about art and pushing creative boundaries. Key inspirations and mentors for Cyan include Christopher Nolan for his innovative filmmaking. Through internships and freelance jobs, Cyan is gaining industry experience and exposure. Their goal is to one day work as a film director or in advertising.
Invisible Artists is a creative production agency based in Sydney, Australia with 11 employees. The company creates video content for both broadcast and online for brands. Invisible Artists aims to expand internationally in 2013 by opening an office in London. The vision is for Invisible Artists to become a worldwide group with additional offices in Asia, the US, and Africa to serve a growing international client base.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
Screenwriting requires extensive research and perseverance. Most screenwriters work independently from home and face rejection frequently before finding success. To be a successful screenwriter requires dedication and the ability to create unique stories and characters.
Journalism covers many areas from print to television. Most journalists work under strict deadlines and must be hardworking, independent, and passionate. Some journalists become famous for investigative work exposing outdated practices. All journalists need a fresh and unique approach in their work to progress their careers.
IRN-BRU is Scotland's most popular soft drink. It is seen as a symbol of Scottish identity and culture. Most advertising features comedy scenarios depicting characters overcoming problems by drinking IRN-BRU. While controversial
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
AMOK is a video agency that specializes in branded content, commercials, and films. They aim to produce emotionally engaging content. They have commercial and narrative departments. The commercial department works with major brands, while the narrative arm produces short films and telemovies. AMOK has three in-house directors with different specialties, and also represents international directors. The directors have experience in commercials and narratives, and aim to explore storytelling and push creative boundaries in their work.
The document discusses the importance of insights for building strong brands and effective marketing communications. It defines insights as deeply felt human truths that create powerful connections between brands and consumers. Good insights provide an understanding of why consumers behave in certain ways. The presentation provides examples of insights and discusses how insights can be discovered through observation and questioning. It also outlines best practices for evaluating proposed insights.
Natascha Wilson has 12 years of experience in digital design, illustration, and art direction. She provides services in illustration, design, art direction, information architecture, and digital strategy. Her portfolio includes work for brands such as Bayer, Jameson, Boots, Kiwi, and Tabasco, where she has led creative teams and projects involving websites, emails, banners, and branding. She is always interested in learning new skills and challenging herself professionally.
We were approached by a brand to build a brand for their new kids playgroup in Kharghar. We chose the name "Kid's Mantra" to depict imparting knowledge to children. The approved logo featured a cute lion dressed as a pundit as the brand mascot. We designed stationery, flyers, banners, glass art, and stickers showing the mascot in various activities to connect with kids and promote the new playgroup.
This document analyzes and compares the target audiences and design elements of several energy drink advertisements. It discusses how fonts, images, colors and slogans are used in ads for brands like IRN-BRU, Red Bull, Monster, Mountain Dew, and Rockstar to appeal to different age groups. The analysis suggests IRN-BRU ads target teenagers and younger adults, while Red Bull and Rockstar ads have a more sophisticated design that may appeal more to older adults. Bright colors and informal designs in Monster and Mountain Dew ads aim for teenagers and young adults.
This document provides information about the role of an art director in film production. It discusses the responsibilities of an art director in acquiring props and decorating sets to give productions their unique visual identity. It also provides details on the qualifications needed like studying art, architecture or design. Typical salary ranges are provided for both the US and UK. Examples of famous art directors are given like Roland Anderson and Stuart Craig. Different career paths for art directors in areas like advertising, publishing and theater are also mentioned.
The document provides information on two roles in the media industry: creature designer and cinematographer.
For creature designer, the qualifications are minimal but good drawing skills are important. Designers work closely with animators and directors to bring designs to life while considering budget. Salaries typically range from £20,000-£50,000 annually.
Cinematographers require a bachelor's degree minimum and play a key role in how a project looks and feels. They work with camera and lighting crews. Starting salaries are around £20,000-£87,000 annually but some can earn £1,500 per day for commercials and music videos. Passion, leadership skills, and patience are important traits.
Irn-Bru is a unique tasting soft drink created in Scotland in 1901. Its recipe uses 32 secret ingredients and is only known by three people. Irn-Bru's advertisements often push boundaries with humorous misinterpretations of Scottish accents and awkward social situations that are resolved after drinking Irn-Bru. Their ads, including ones featuring Goths at the beach and elderly people saying suggestive words, aim to be memorable through playful use of language and taboo humor. Irn-Bru relies heavily on its distinctive advertising to compete in the challenging soft drinks market.
The document provides information on two Scottish soft drinks: Irn-Bru and Coca-Cola. Irn-Bru has a unique secret recipe of 32 flavors and distinctive advertising using Scottish humor and wordplay. While not Scotland's top-selling drink, it remains more popular there than in other countries. Coca-Cola uses a more conventional advertising approach compared to Irn-Bru's edgier style. The document also discusses ideas for potential Irn-Bru advertisements involving humorously misinterpreted phrases or an anthropomorphized "battle" between Irn-Bru and Coke cans.
The document provides information about the role of a film director, including:
- Directors are responsible for the creative vision and overall production of a film.
- Experience in television or film is required, along with an understanding of the production process.
- Director salaries vary depending on the size of the project and the director's experience, with the median salary in the UK being £58k.
- Early career roles include working as a runner or in assistant positions to gain experience in different aspects of filmmaking.
- The development process can take a long time and is often unpaid. Directors must also be willing to work long hours and travel for filming locations and meetings.
The document provides information on various roles in film production, including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It notes the key responsibilities of each role. It also states that there are 21 film schools in the UK, with 11 being internationally accredited.
The document discusses several roles in the film industry, including producer, editor, director, and screenwriter. It provides details on the responsibilities and skills required for each role. Producers oversee projects from start to finish and manage budgets and staff. Editors work closely with directors to assemble scenes and ensure the story flows cohesively. Directors inform actors and guide the overall artistic vision. Screenwriters are responsible for the creative content and compiling scripts. The roles often work closely together during different stages of production and post-production.
The document discusses the roles of producer, editor, director, and screenwriter in film production. It describes the responsibilities and skills required for each role. Producers oversee projects and manage budgets and staff. Editors assemble scenes and ensure the story flows cohesively. Directors inform actors and ensure artistic vision. Screenwriters are responsible for the creative content and story. The roles often work closely together, with screenwriters pitching ideas to producers, directors working with editors to finish films, and producers coordinating directors and staff during production.
The document provides information about various roles in film production, including producer, director, production manager, art director, casting director, edit producer, graphic artist, and specialist researcher. It also notes that there are 21 film schools in the UK, with 11 being internationally accredited.
Here are some potential contingency plans for your project:
1. Technical issues with equipment:
- Have backup equipment (extra batteries, memory cards, cables etc.)
- Test all equipment before shooting
- Allow extra time for troubleshooting on shoot days
2. Actor availability/scheduling conflicts:
- Have backup actors available
- Finalize schedules well in advance
- Build in buffer time for reshoots or scheduling changes
3. Location issues:
- Scout backup indoor and outdoor locations
- Have permits/approval for multiple locations
- Allow time to recce backups if needed
4. Weather dependent shoots:
- Have indoor backup plans
- Monitor weather forecasts closely
The document provides information on various roles in film production such as producer, director, production manager, art director, casting director, edit producer, and graphic artist. It describes the key responsibilities of each role and how they contribute to completing a film production. The roles work together under tight budgets and deadlines to turn the creative vision into a finished film.
Here are the key planning documents required for a TV advert:
Shot list:
1. Establishing shot of Oliver walking into classroom from front angle
2. Medium shot of Oliver sitting at desk from front angle
3. Close up of Oliver drinking Coke from front angle
4. Close up of Oliver throwing Coke away from front angle
5. Close up of Oliver drinking Fanta from front angle
6. Close up of Oliver throwing Fanta in air from front angle
7. Establishing shot of Oliver drinking Irn Bru from front angle
8. Close up of Oliver smiling from front angle
9. Close up of Irn Bru can from front angle
10. Close up of Oliver walking out of classroom
Irn-Bru is a carbonated soft drink originated in Scotland and made by A.G. Barr. It uses humor in its advertisements to attract attention and make the brand memorable. Some of its most famous ads include a boy flying with a snowman and goths changing moods after drinking Irn-Bru. While Coca-Cola is its main competition, Irn-Bru stands out with its comedic approach to advertising.
Irn-Bru is a Scottish carbonated soft drink made by A.G. Barr since 1901. It uses humor in its advertising to stand out from competitors and make its ads memorable. Notable ads include a boy flying with a snowman set to a humorous version of "Walking in the Air" and an ad where drinking Irn-Bru transforms sad goths into happy, active individuals pursuing unusual hobbies. The ads aim to attract customers by portraying Irn-Bru as mood-changing and leaving viewers with catchy jingles or images stuck in their heads.
1. A student is craving an IRN-BRU but all the other students are drinking them. Intense shots build the craving until the student finally gets their hands on an IRN-BRU.
2. A grandmother is shocked by her granddaughter's satanist wedding. She chugs IRN-BRUs to recover, showing that "IRN-BRU gets you through."
3. A father stealthily steals his son's IRN-BRU from his bag while saying goodnight. The tagline is "Never be without a BRU."
The document provides information about screenwriting and journalism as careers. For screenwriting, it notes that it requires patience and persistence as getting a screenplay published is difficult work. Research is important to make stories fresh. Screenwriters often work independently from home. Journalism covers many areas from print to television and requires journalists to be hardworking, dedicated, and meet deadlines while working independently to find new information. The document also includes several infographics with additional facts about the skills, challenges, and nature of work for screenwriters and journalists.
All of the creative roles discussed work together on a film or television production, with the screenwriter first writing the script, the director then overseeing the entire production, the producer managing budgets and other business aspects, the editor assembling the final cut, and all of these roles requiring support from other roles like assistants to complete their work and bring the creative vision to life on screen. Effective collaboration between all of these roles is essential for a successful production.
This document provides information about various roles in the film and television industry, including screenwriters, producers, directors, script editors, agents, and corporations. It discusses the responsibilities of screenwriters, such as proper formatting, time management, collaboration, and considering legal and ethical issues like copyright and bias. It also describes the roles of producers in overseeing projects, directors in interpreting scripts, and script editors in ensuring continuity. Agents represent clients, and corporations produce and distribute finished works. Overall it outlines the production process and responsibilities of various creative roles.
The document provides an analysis of a student's media production piece for an AS evaluation. It summarizes the student's opening for a "chick flick" film about a girl moving from the city to the countryside. The student analyzes how their piece uses conventions from real chick flicks in its location, colors, and younger lead character. It also discusses how their piece represents the "popular girl" social group and would be distributed by Paramount Pictures. The student reflects on what they learned about technologies like editing software and their progression from their preliminary task to the full product.
The document discusses the filmmaker's stop motion media product and how it does or does not challenge conventions. It describes choosing ordinary-looking characters to challenge stereotypes about villains. It aims to relate to audiences by having characters meet online and show dangers of interacting with strangers. Scenes were designed to portray victims as innocent and show psychological impacts of confinement. The filmmakers did not have time to further develop the plot and challenge more conventions.
This document is a UCAS application for a media studies degree. It includes the applicant's personal details and academic history. They have completed a two-year creative media diploma at York College, where they developed skills in Photoshop, Premiere, and InDesign by creating various media projects. These include a music video, magazines, podcasts, and posters. The applicant is interested in pursuing a career in advertising or journalism and hopes a media studies degree will help prepare them for these competitive fields. They conclude by emphasizing their passion for media studies and production experience gained through their college diploma.
The document discusses different aspects of a photoshoot including withering and blossoming, three foolish monkeys, the front cover, and a shoot in Liverpool. It touches on multiple elements and locations involved in creating photographs.
The document discusses photoshoots. It likely contains details about scheduling photo sessions, locations, models, photographers, and the goals or themes of the planned shoots. The overall topic is planning and logistics related to taking professional photographs.
Hannah spent her first week of her final major project conducting research and creating initial plans and proposals. She created a pre-proposal to outline her project idea and clarify her goals. She then researched four influencers - photographer Annie Leibovitz, mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem - to provide context and background knowledge. Hannah also analyzed existing mental health and photography fanzines to inform her project plans and ideas.
This document provides details about the pre-production process for a proposed feminism/wellbeing fanzine. The fanzine concept focuses on mental wellbeing and feminism through photography, illustrations, and articles. It will be targeted towards women ages 16-25. The author discusses various elements of the fanzine including the title "Euvoia", color scheme inspiration from feminist and mental health aesthetics, planned photo shoots and their equipment needs, and a potential double page spread featuring an artist's work. Production details like software, camera equipment, studio space, and models are considered. The goal is to create a unique fanzine that blends discussions of important topics through diverse creative works.
Hannah spent her first week of her final major project conducting research and creating initial plans and proposals. She created a pre-proposal to outline her project idea and clarify her goals. She then researched four influencers - photographer Annie Leibovitz, mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem - to provide context and background knowledge. Hannah also analyzed existing mental health and photography fanzines to inform her project plans and ideas.
This document provides details on the planning for a fanzine project focused on feminism and mental wellbeing. Some key points:
- The fanzine will be titled "Euvoia" and feature photography, illustrations, and articles on topics like feminism, mental health, and life as a student.
- Photoshoot ideas are described, including one for the front cover featuring a model looking through a hole in a paper with an intense expression.
- Equipment needs are outlined, including a camera, lights, paper/card, and a studio space. The estimated costs are low since the photographer has access to equipment and will use a model free of charge.
- The second page is
Hannah McNeill proposes creating a magazine about mental wellbeing and feminism for her final media studies project. The magazine will include articles on these topics as well as others related to "life" and will feature Hannah's original photography to accompany the articles. Hannah plans to conduct research on influencers in journalism, feminism, photography, mental health, and graphic design to inform her work. She will evaluate her project through a presentation detailing the process and end product, and through a weekly production diary reflecting on her progress.
Hannah spent her first week of her final major project conducting research and creating initial plans and proposals. She created a pre-proposal to outline her project idea and clarify her goals. She then researched four influencers - photographer Annie Leibovitz, mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem - to provide context and background knowledge. Hannah also analyzed existing mental health and photography fanzines to inform her project plans and ideas.
Hannah McNeill discusses potential problems and solutions related to equipment, storage, and power for her photography fanzine project. She identifies several issues that could arise such as relying on college equipment which may not always be available, memory sticks corrupting or being lost, and power outages. Her solutions include thorough planning, checking equipment thoroughly before use, bringing backup equipment and saving work in multiple locations, properly ejecting memory sticks, and saving work frequently to avoid losing progress if issues occur.
The document provides background research on several photographers and influencers that will influence the author's upcoming magazine project. It summarizes the work and career of portrait photographer Annie Leibovitz, noting her famous celebrity portraits for magazines like Rolling Stone. It also discusses mental health charity Mind and two of its celebrity ambassadors, boxer Duke McKenzie and singer George Ezra, who openly share their experiences with mental health issues. Finally, it profiles actress and activist Jameela Jamil, covering her career in media and her work promoting body positivity and feminism through initiatives like her "I Weigh" Instagram campaign. The influencers and organizations discussed will shape the aesthetic, topics, and messaging of the author's new magazine.
Hannah McNeill discusses potential problems and solutions related to equipment, storage, and power for her photography fanzine project. She identifies several issues that could arise such as relying on college equipment which may not always be available, memory sticks corrupting or being lost, and power outages. Her solutions include thorough planning, checking equipment thoroughly before use, bringing backup equipment and saving work in multiple locations, properly ejecting memory sticks, and saving work frequently to avoid losing progress if issues occur.
Hannah spent her first week of her final major project conducting research and creating initial plans and proposals. She created a pre-proposal to outline her project idea and clarify her goals. She then researched four influencers - photographer Annie Leibovitz, the mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem - to provide context and background knowledge for her project. In the second week, Hannah continued her research, analyzing existing fanzines and magazines to inform her project. She also created surveys to learn more about her target audience.
Hannah McNeill is researching photography styles for her magazine. She discusses portrait photography, using Annie Leibovitz as an example. Leibovitz is known for her intimate celebrity portraits. She studied at the San Francisco Art Institute and began her career at Rolling Stone magazine. Leibovitz has published several photography books and led successful advertising campaigns. Her influential career inspires Hannah.
Hannah also researches the mental health charity Mind. She notes Mind's use of celebrity ambassadors who share their personal struggles. Ambassadors like boxer Duke McKenzie and singer George Ezra openly discuss their experiences to help reduce stigma. Both have fundraised for Mind in recognition of its support for mental health issues.
Hannah spent her first week of her final major project conducting research and creating initial plans and proposals. She created a pre-proposal to outline her project idea and clarify her goals. She then researched four influencers - photographer Annie Leibovitz, the mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem - to provide context and background knowledge for her project. In the second week, Hannah continued her research, analyzing existing fanzines and magazines to inform her project. She also created surveys to learn more about her target audience.
The document provides background on two individuals who will influence Hannah McNeill's photography magazine project.
The first section discusses photographer Annie Leibovitz and her influential portrait style. It outlines her career history working for Rolling Stone magazine and other publications. The second section profiles Mind charity ambassador Duke McKenzie and singer George Ezra, discussing their openness about mental health which helps reduce stigma. Both individuals will provide inspiration for portraying people and mental health issues in the magazine.
Hannah spent her first week of her final major project conducting background research and creating a pre-proposal. She researched four influencers - photographer Annie Leibovitz, mental health charity Mind, feminist activist Jameela Jamil, and journalist Gloria Steinem. This helped provide context and inspiration for her project creating a feminism/mental wellbeing fanzine. Hannah also analyzed existing fanzines on Issuu to help shape her own product. She finished the week having laid good groundwork through background research and initial planning in her pre-proposal.
Hannah spent her first week of her final major project conducting research and creating initial proposals. She created a pre-proposal to outline her project idea of creating a fanzine on feminism and mental wellbeing. She then researched four influencers - photographer Annie Leibovitz, mental health charity Mind, activist Jameela Jamil, and feminist Gloria Steinem - to provide context and background knowledge for her project. Hannah analyzed existing fanzines on mental health and photography to help shape her own fanzine. She continued her research in week two by analyzing a journalist and conducting market research on additional fanzines.
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LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
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Known for its expertise in the Gulf region, Delta International is among the top 10 international recruitment agencies, specializing in expert headhunting and candidate sourcing. This prominence places it in the list of top 10 overseas recruitment agencies in Pakistan. As one of the best overseas recruitment agencies in Pakistan, Delta International is a trusted name for manpower recruitment, particularly from Pakistan.
The agency is not just a leading name in Karachi but also recognized as one of the best recruitment agencies in Islamabad. Delta International consistently ranks as the top recruitment agency in Pakistan, earning its reputation among the top recruiting agencies in Pakistan. It is also regarded as one of the top overseas employment agencies in Pakistan.
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LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times. Different media roles
• Art director
• Sound engineer
• Screen writer
• Production designer
• Director of
Photography
• Lighting technician
• Second Assistant
Director
• What they do, what
qualifications you need; work
experience, best places to
study, what genre of media,
free lance, role models,
qualifications, how much
they get paid, gender
balance
3. Art director
An art director creates the scenes in a movie and with the layout of the scenes they
can describe a character, creative vision for all the sets and locations that
eventually give productions their unique visual identity
The art director is responsible for the film's settings: the buildings, landscapes and
interiors that provide the physical context for the characters. This person is
responsible for acquiring props, decorating sets and making the setting believable.
To be an Art director
You have to be able to visualize and be initiative and innovative ideas so that you
can bring life to a set. You need to be prepared to work from home and work
irregular hours and always e looking for inspiration. Also, to be aware of and
sensitive towards different working practices and cultures when working in other
countries
Other related jobs
Prop maker; plan and create different props among the scene, from guidance from
the Production Designer, Art Director or Property Master. Armourer; Making sure
that weapons used in a film set are used professionally and appropriately. dressing
props; someone who transforms and puts the sets together.
Qualifications
Students who are interested in a career as an art director should be studying one of
these courses to start in the right direction; art, architecture, theatre, interior or 3D
design courses or a higher-level courses in film and/or theatre production design.
Also, to further chances of getting a successful job you would need to have work
experience in the field to show potential managers that you already know what
your doing.
Although I cant find any data to show the ratio of men to women Art
Directors I could find an article which included figures showing that only
11% of creative directors are women even though women make up for 46%
of the advertising industry.
Examples of famous Art directors
• Roland Anderson, he was the Art Director for famous films in the 1920s +,
for example for Breakfast At Tiffany’s
• Stuart Craig, art director and producer of The Harry Potter series.
An Art Directors average salary in America is between $81,937 and
$115,382. In the UK it can average from £18,000 to £100,000 per year, And
the hours are usually 35-40 hours a week.
To become an Art Director studying in a big city would give you more
opportunities as there is more likely to be low budget films, that could be
produced by small production teams or students but even amateur roles
mean that you gain experience and through small roles you gain contacts
who might want to use you again for bigger productions in the future.
Different Paths for Art Directors
There are a lot of different branches for art directors depending on what
they’re interested in. Art Directors can work in advertising agencies, in book
and magazine production, or newspaper publishers to create designs and
layouts. They also work with producers and directors of theater, television,
or movie productions to oversee set designs.
4. Sound engineers
A Sound Engineer is the member of a film/television crew responsible
for recording all sound recording on set, the sound engineer is a vital
part of the film production because music and sound effects can tie
together a scene and add the appropriate tension or emotion which
can make the audience relate or sympathize with the character and
therefore the audience feels more connected with the film/ TV
show/music video.
There are a lot of branches that come from sound engineers, e.g;
sound operator, boom operator, sound technician and recordist, so a
sound engineer doesn't’t work alone there are a lot of people working
together to make the sound most effective.
To become a Sound Engineer
To be a sound engineer you must have qualifications to have a basis
knowledge, you don’t need a degree, but to become a successful sound
engineer you must have understanding of the job and have the
capability to stand out with new ideas to bring to different jobs. You
also need work experience to be taken seriously, as not many
productions world give responsibilities to an amateur to start work on
the production.
Salary
Depending on the production and what role you have, In an
established studio or in television and radio, starting salaries may be in
the region of £17,000 to £19,000. However, if you are an experienced
technician then rise to salaries upward of £30,000.
As a sound technician, you'll frequently have to work long days and
unsocial hours, the average working day is ten hours, including
evenings, nights and weekends.
5. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Art Directors
JACLYN BELL. (2018). The Roles of the Film Production Team. Available:
http://www.govtech.com/education/news/The-Roles-of-the-
Production-Team.html. Last accessed 12th Sept 2018.
Anon. (2018). Careers and jobs - Art director. Available:
http://creativeskillset.org/job_roles/283_art_director. Last accessed
13th Sept 2018.
David Cohen. (2017). Only 11 Percent of Creative Directors Are Women
and Pinterest Wants to Right the Ratio. Available:
https://www.adweek.com/digital/pinterest-right-the-ratio/. Last
accessed 13 sept 2018.
Anon. (2018). Advertising art director. Available:
https://nationalcareersservice.direct.gov.uk/job-profiles/advertising-art-
director. Last accessed 13 Sept 2018.
anon. (.). Sound technician, broadcasting/film/video. Available:
https://www.prospects.ac.uk/job-profiles/sound-technician-broadcasting-film-
video. Last accessed 13 Sept 2018.
7. Client research: Irn Bru
Put your client research here.
Irn Bru is a Scottish soft drink which is very popular in Scotland, it was created in 1901 by an A G Barr. One way Irn Bru is currently advertised is through a
string of risky adverts usually, inappropriate or very irrelevant, making them memorable and therefore effective to the audience as they will associate the
randomness of the advert with the product. One of the strap lines for the brand is ‘don’t be a cant be a can’ which is an obviously a play on words as it can
mean, don’t be a person who says cant, but also is obviously a play on the swear word.
The usual story line of the adverts are set in a uncomfortable/awkward situation where the situation is solved by a character having a sip of the Irn Bru, with
the underlying message that Irn Bru will solve an awkward situation.
However, with Irn Bru’s adverts although they effectively attract a wide audience they also create a lot of controversy. Some controversy lies with the ‘Parents’
advert, which I’ve analysed in another slide including the risqué play on words with the ‘c-word’. Adrian Troy, marketing director replied to criticisms with ‘Our
research highlighted that young people lived in a very serious world, but that sometimes they just wanted to escape it, be a bit less 'adult' and have a bit of
fun.” And carried on to say "We are turning a negative situation into a positive one, encouraging our consumers to think positive and be positive”. Also, Ed
Brooke, head of Leith “It’s full of the Irn Bru personality that drinkers young and old have come to expect and is rooted firmly in a truth that our target
audience like to take a break from the serious stuff now and then.”
A.G.Barr is constantly under criticism for its taste in humour. For example, in 2013 over 100 viewers complained about an advert that was aired with a mum
wearing a revealing top, another advert that got a lot of complaints was the ‘Fanny Family’ advert, again customers thought it was offensive and
inappropriate, and that I should’ve been played after 9 o clock, ‘the watershed’ so children didn’t see it. Although Bar has received a lot of controversy and
had to issue apologies to offended audiences they still car yon making these adverts.
Who is your client, what do they make, how do they advertise their products?
The client is a well known Brand that contains lots of different types of popular drinks, but the most popular is the Irn Bru soft drink, and it is the most
publicised out of all of its other products as it is the most successful and the adverts are more likely to increase sales.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
The advert has a linear story line and is in chronological order usually based in a dull scene, and it is also anti-realist because realistically a drink wouldn't be
able to change a situation. In the Irn Bru adverts they use lines of appeal such as, comedy and humour. They use real life situations so that the audience can
relate. Irn Bru adverts use reward power to try and entice customers, they do this by assuring the customer that when you have Irn Bru your having a good
time. Also, it can be interpreted as having coercive powers as if you don’t have Irn Bru then you feel uncomfortable or out of place. Also, Irn Bru adverts fall
into the category of Parody.
8. Client research: History
The History of the Barr family
The Barr company was created in 1875, Robert Barr was the creator of the whole brand and created his first soft drink in Burnfoot Lane in Falkirk. Even
though Robert Barr and this his son, Robert Fulton Barr, were running the business before Andrew Greig Barr (Robert Barr’s son) the brand takes it’s name
from A.G.Barr. Through out the years the ownership of Barr has been passed
down the family through the men and is currently owned by chairman Robin Barr since joining the company in 1960.
The family tree
A Timeline of Irn Bru
From 1901 – 1953 Irn Bru was born as a brand and it was able to be made so successful through the popularity of
Barr, almost immediately it became one of Scotland's most popular drinks. Barr built the reputation of the unique
drink with adverts including famous athletes of the day and then through the years creating memorable, stand out
adverts.
Before the second World War Irn Bru’s brand name was originally Iron Brew but the company had to change the
name because they didn't want customers to think that in the time of the war they were waiting valuable iron just to
make soft drinks, so they changed the name to the phonetic spelling which was ‘Irn Bru’. N the mid 50’s Irn Bru
introduced cartoon animations as an attempt to gain attention from new potential customers, with characters Ba-
Bru and Sandy.
In 1974 a new design was made for the bottles and the new 330ml can was introduced for the first time. In the 1979 PET (Polyethylene
Terephthalate) packaging was introduced and replaced glass bottles since 2/3 litre, bottles could be used with no safety issues.
1985 Irn Bru first distributed the ‘diet Irn Bru’.
In 1995 Irn Br first introduced a poster which contained the dry type of humour that has ever since became the definition of IRnBRu, it
was rewarded with an award and since then Irn Bru has earnt more awards like; prestigious Scottish Advertising Awards 2007 ‘Best
Poster of the last 21 years’.
9. Client research: Advert 1, Evil Butcher
how do they advertise their products?
Irn Bru like most brands use a lot of advertising to show customers a new type of drink or just to boost sales for old products. They do this by showing their
labelled ‘risky’ advertisements on television, through posters on buses and through social media ads.
One of the adverts that stuck out was an advert about an ‘evil butcher’, where there’s a fairy tale like storyline about a man with animated animals walking
through the woods. But at the end of the advert he leads tem into a butchers, taking an abrupt and sinister turn.
The advert uses standard magical characteristics to portray a happy atmosphere. When the video starts it’s a dark rainy day but as soon as the farmer has Irn
Bru the rain clears and the sun comes out. Also, there is a whistling in the background emphasising the calm and breezy atmosphere.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
This particular advert still runs with Irn Bru’s theme, relating to the other adverts by being strange and containing a comedic side. But with other adverts
although they contain risky language and can be rude, this advert seems particularly dark and may not be as effective for all customers. It will attract a
certain type of audience but it could repel a number of audiences, for example, parents will complain if children watch the advert because it can be upsetting
for young audiences, and then that will leave an existing stigma with the brand in the future. However, Irn Bru’s target audience, according to YouGov, is a
male, aged 25-39 with the social grade of C2 to E, and this type of audience would find this dark humour funny so for Irn Bru although it will get complaints it
will work for their sales.
The ’evil butcher’ advert has a linear narrative as the storyline is in chronological order, it also is anti- realist because it contains animations. All Irn Bru
adverts contain elements of anti-realism, that is what makes them so effective and memorable to the audience. I think the only lines of narrative used are
humour comedy because the whole advert relies on whether the audience finds it funny, there are no other compelling aspects of the advert, for example
there's not a sense of belonging, or a sense of knowledge and understanding.
Use screen shots, images and links to help show your research. Throughout the
video the
animations
look very
happy up until
the end where
they are in the
butchers
10. Client research: Advert 2, Meeting Parents
This adverts begins with no background noise, it just has the ticking of a clock, setting the scene and this purposefully emphasising how awkward the
atmosphere is in the room as no one is speaking. With no music, we can hear all noises, so when the wife sighs, we can hear it, purposefully adding tension
to the room. Therefore, making it funnier for the audience. So throughout the advert we can feel the stiffness of the 4 characters but when the brands
controversial strap line appears and immediately as the girlfriend has a sip of the Irn Bru the set is now a room filled with people dancing and enjoying
themselves, with lights and bubbles. Again showing how a sip of Irn Bru will change any situation from good to bad.
This is one of the adverts that received complaints due to its unnecessary use of the reference to the ‘c-word’ , however Irn Bru fought back saying that the
spin on the word was to introduce positive thinking and lifestyle instead of saying no to things, they apologised for offending anyone and reassured that it
wasn’t the intention to be offensive it was just another marketing technique to attract more customers.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
As usual the advert has a linear narrative without any flashbacks, the advert is anti-realist because that’s what Irn Bru relies on to create the weirdness of
the advert which makes it funny to such a wide audience. The anti-realist features it contains are; the boyfriend being standoffish with his girlfriends parents,
and the change of scene to a party, which is so unexpected and would never happen in a real life situation.
The lines of appeal it uses are a constant throughout all the adverts, so this advert continues to use comedy and humour to try and relate to the audience.
The line of persuasion used is still the same as any other advert from Irn Bru, it can be interpreted as using the power of coercive threatening viewers with
the ide of being awkward.
The characters always show all their
emotion n their face to show what they
think about the situation and they use
exaggerated expressions for more humour.
Before and after the Irn Bru
11. Client research: Advert 3, Irn Bru Gets You Through
Irn Bru also had a chain of adverts where the slogan was ‘Irn Bru gets you through’ and the story line is a particular character
being in a inconvenient situation that they want to leave, but instead taking a sip of Irn Bru and being over come with
patience, but as the advert goes on the situation gets worse and worse for the character but the Irn Bru gets them through it.
The ‘ New Fella’ advert from Irn Bru in 2013 is an example of one of these adverts, it contains an elderly man sat in his living
room and then his daughter and her new boyfriend enter the scene. The first off-putting factor for the father in the scene is
that the boyfriend is English, this if funny for the audience because the father has a strong Scottish accent and isn’t approving
of him immediately. Also, due to the massive fan base of Irn Bru primarily based in Scotland for an English character to
threaten the adverts that are stereotypically overtly is a big deal. As the dad drinks Irn Bru to try and ignore the fact that he’s
English the daughters boyfriends keeps throwing curve balls but with Irn Bru the dad ‘can get through’.
There are a few adverts with the same slogan and the same storyline, for example ‘Train’ where a series of embarrassing
events happen to a man on a train but with Irn Bru he isn’t embarrassed anymore, and the ‘mum’ advert which is a son and
his friends sat around a dining room table and his mum is wearing a revealing top and therefore embarrassing him, but with
Irn Bru he doesn’t mind.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and
persuasion.
This advert has a linear narrative because it is in the moment, and it’s a anti-realist storyline as in the real world Irn Bru
wouldn’t have the ability to completely calm someone in a matter of seconds. The lines of appeal used are humour and
comedy like all Irn Bru’s other adverts. The persuasion tools used are, referent powers, which is relating to the viewers value
system and we could say that the viewer wants an Irn Bru, also reward power as it offers to remove any uncomfortable
situation.
12. Client research: Advert 4
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Irn Bru’s adverts stand out for being quirky and using a risqué humour not used in
many other adverts, however Vimto adverts use similar techniques to attract
their audience.
Vimto adverts are produced using only animation. The thread of adverts have a
constant character that viewers now associate with the brand, a lot of brands
use a character of story so that the audience engages with the brand. Like Irn
Bru, instead of going for a stereotypical advert with stand alone scenes that stay
with the viewer for a minute after they’ve watched it, Vimto’s adverts are aimed
towards a younger audience. It uses loud, vibrant colours to grab the viewers
attention.
In the 2016 advert ’Toadoff’ there are two frogs, yellow and purple representing
the two different flavours of the drink. The advert is set out like a boxing match,
and throughout the ad the two frogs ‘box’ by throwing pieces of fruit at each
other, the pieces of fruit used are from the different drink flavours. This is set in a
white room, consequently this ruins the clean room. By throwing the fruit and
ruining the room Vimto is presenting the new flavours in a fun,exciting way. Also
to show that Vimto is playful and energetic and doesn't care about making a
mess. By creating a fight between the two dinks it encourages viewers to try each
drink to try and setle the ‘argument’.
13. Market research:
The soft drink industry is a highly competitive industry, in Scotland Irn Bru has always been the most popular soft drink however in every other country the
most bought soft drink is from the brand Coca Cola, Coca Cola had a global revenue in 2016 of around $42bn. However competition between the two brands
has brought their sales to roughly equal levels.
Advertising techniques
Irn Bru advertises using its irreverent and comedic adverts which have earnt it a strong following. Irn Bru’s advertisements are affective and has gained them
increased income, they are effective because they are unlike other adverts that use different manipulating methods to entice customers to buy the product, I
think that’s what has helped sustained Irn Bru’s popularity amongst it’s rival Coca-Cola. Like Irn Bru Coca-Cola has a range of advertising with different
slogans, but the tone of the posters are very contrasting. Coca-Cola addresses advertising in a very different way from Barr, Coca-Cola has a wider varied
audience so needs to cater it’s advertisement to a range of different people. Coca-Cola relies on their ‘sweet’ style adverts to create a reaction from audiences
by stirring emotion. Coca-Cola reaches out to viewers sense of love and belonging by including in the adverts, friends together, relationships or family to show
that Coca-Cola brings people together. It also plays on viewers feeling of safety and security, Cola-Cola promises closeness and stability through it’s adverts,
showing that with Coca-Cola you’ll be surrounded by important people you love. Coca-Cola usually follows a short storyline with a linear narrative and varies to
each advert whether anti-realism, in Coca-Cola’s most important adverts, for example Christmas they will often create a character or story that stands out to
the viewer.
Coca-Cola also performs a lot of publicity stunts to attract more perspective buyers. For example, the Coca-Cola ‘Share a Coke’ limited edition sales technique
was very successful and the Coca-Cola Facebook community grew by 3.5% and its hashtag ‘shareacoke’ was used 29,000 times on Twitter. In attempt to win
back customers, Irn Bru also brought out their own personalized limited edition bottles with more immature names on 'Fanny', 'Senga', 'Rab' and 'Tam’ this
caters for Irn Bru’s audience and also shows customers that Irn Bru doesn't take itself as seriously as Coca-Cola does.
Irn Bru vs. Competition (Coca-Cola)
Irn Bru is a popular brand from Barr, it was created in 1901, The soft drink contains 32
different flavours and the recipe is a ‘secret’.
Barr sells a wide range of drinks for example, Barr Flavours, described by the company as
young and energetic drinks, including your substantial flavours like, cola, lemonade and the a
few abstract flavours, like limeade, cream soda, red kola, and bubble gum. The brand has a lot
of other successful soft drinks such as; OMJ, Rockstar, Snapple, Rubicon, and Tizer. However,
even though Barr has a lot of drinks, Coca Cola has a wider variety of more popular drinks, for
example look at this chart of Coca Cola’s drink brands.
Barr brands; Coca-Cola brands;
14. Audience research:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
Statistics show (statistics from YouGov) that the main Irn Bru customer is located in Scotland, this is because it was made in Scotland, and Irn Bru always uses
overtly Scottish features in their adverts to emphasise its Scottish background. For example more often then not they use gloomy weather and stereotypically
Scotland has a stigma attached to it for having bad weather so even that is included in the advert. Also, using a obvious strong Scottish accent for the actors.
We know that the demographics for Irn Bru are a 25-39 year old men, with the social grade from C2 down to E, which means he is most likely to have a job
like engineering, Government and Civil services, or telecommunications. According to YouGov this means that monthly they have £125 - £499 to spare, not
including bills. A Irn Bru is priced in Tesco’s at £1.15 whereas Coke is priced at £1.25, although this is only a 0.10p difference it could mean that it attracts
different audiences.
The demographics and target audience is obviously male as the product is clearly forwarded to a male audience. For example, the label on the bottle is
created to attract a male attention. We can interrupt that the primary blue colour is used because it is stereotypically associated
with men, also with the label the font of ‘Irn Bru’ is a tall, bold font with firm lettering, this is stereotypically a ‘manly’ font where
as if they were creating the brand for women they might use a softer font. Finally, there is a muscly man on the bottle, this is using
the power of reward, as it’s showing someone with muscle and power and the message is interpreted by customers as if you drink
Irn Bru you’ll look like this.
With the advertisements they are specifically catered for their target audience, by picking apart the adverts you see features that
will stand out effectively for the target audience. For example, the target audience is men and usually in the advert the main
character is male, and the Irn Bru reaches out to average people, it doesn’t try to make itself look glamour or sell a lifestyle in the
adverts that people envy. It portrays this in the adverts by always using a realistic setting with a dull day or with a easily relatable
scenario.
15. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
16. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
17. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
18. Individual Idea:
Write down an overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
19. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
20. 4. He walks out of the shop
5. Then he walks away from the shop leaving the Irn Bru behind and the rest of the scenes are
Oscar running through corridors and round corners.
21. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
For my advergame, I want the aim of my game to be a simple, addictive game, like Pac-
Man or Crossy Road and these games.
I want to use a
background theme like
one of these two,
including a calming
scene, nothing too
chaotic with vivid,
distracting colors.
I’m going to do a game like Pac-man because in my music
video the storyline revolves around an Irn Bru chasing
the character so it makes most sense to have a
advergame were the main avatar is being chased.