This document discusses techniques in research. It provides an overview of fields of research such as marketing, human resources, management, and finance. It also lists important online research databases and tools for data collection. Effective data collection is important for research integrity and decision making. Primary and secondary data collection methods are outlined. Survey tools for data collection through phones, tablets, and social media are also listed. Areas of finance research such as mergers and acquisitions, share repurchases, and behavioral finance are briefly covered. Relevant websites for Indian financial and stock market data and reports are provided.

1. Techniques in Research
BY
Dr Gayathiry D
Assistant Professor
Sri Ramakrishna College of Arts and Science

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Research is what I'm doing when I don’t
know what I’m doing.

3. Marketing
Human Resource
Management
Finance
Flied of Research

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Google Scholar (http://scholar.google.com/)
CiteSeerx (http://citeseerx.ist.psu.edu)
Research Gate (https://www.researchgate.net/)
Directory of Open Access Journals (http://www.doaj.org/)
Springer.Com (https://link.springer.com/)

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8. Data Collection is an important aspect of any type of research study.
Inaccurate data collection can impact the results of a study and ultimately lead to
invalid results.
Data collection is defined as the procedure of collecting, measuring and
analyzing accurate insights for research using standard validated techniques. A
researcher can evaluate their hypothesis on the basis of collected data.
In collecting the data, the researcher must decide:
Which data to collect
How to collect the data
Who will collect the data
When to collect the data

9. IMPORTANCE OF DATA COLLECTION
•Integrity of the Research Reduce the likelihood of errors
•Decision Making
•Save Cost and Time
•To support a need for a new idea, change, and/or innovation
•To obtain information
•To keep on record
•To pass information on to others
Data Collection
Primary Data Secondary Data
Type of Data Collection

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•SurveyMonkey - for automatically creating
surveys on a phone or tablet
•QuickTapSurvey for in-person surveys
•YesInsights for one-click surveys
•Surveybot for surveys in Facebook
Messenger
•forms.app for visually appealing surveys
•SoGoSurvey for advanced or corporate
surveys

14. Finance
Research
Mergers
and
Acquisition
s
Share
Repurchas
es
Capital
Structure
IPO (Initial
public
offering)
Derivatives
Behavioral
Finance
Portfolio
Manageme
nt

15.  https://indianspices.org.in/ESS/
 https://www.sakthifinance.com/investor-information/
 https://www.muthootfinance.com/annual-reports
 https://www.moneycontrol.com/stocks/marketinfo/pe/bse/ho
mebody.php?indcode=0&sortcode=0
 https://www.nseindia.com/
 https://www.bseindia.com/
 https://www.exportgenius.in/company/about-us.php

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