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Smart centered

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In a multi-sided platform business model, Communications Service Providers need to lead – or lose. Become an essential part of your customers’ daily digital routine by using data and AI-powered cognitive intelligence to build a Brain at the core of your business.

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Smart centered

  1. 1. SMART CENTERED #NewAppliedNow In a multi-sided platform business model, Communications Service Providers need to lead – or lose. Become an essential part of your customers’ daily digital routine by using data and AI-powered cognitive intelligence to build a Brain at the core of your business. 1Copyright © 2018 Accenture. All rights reserved.
  2. 2. 1. TRANSFORM THE CORE BUSINESS …by building more competitive cost structures to improve flexibility, increase profits, and drive up investment capacity. 2. GROW THE CORE BUSINESS …by redirecting some of that investment capacity to drive incremental growth in the core business. 3. SCALE NEW BUSINESS …while identifying new sustainable business models which leverage and monetize key control points and scale them (at the risk of core business cannibalization). 4. PIVOT WISELY …by keeping an eye on pace and balance. The “core” and “new” businesses usually need to co-exist for a substantial period of time. 2 SCALINGNEWGROWTHISADELIBERATEAND PERPETUALCHANGEJOURNEY,NOTASINGLEEVENT Copyright © 2018 Accenture. All rights reserved.
  3. 3. INTHELONGTERM,WE SEETHEREBEINGTWO KEYGROWTH SCENARIOSFORCSPS EACHHASDIFFERENTCRITERIA FORSUCCESS,BUTBOTH DEPENDONDEPARTINGFROM TODAY’SBUSINESSMODELS MULTI-SIDED PLATFORM MODEL CONNECTED INDUSTRY ORCHESTRATOR Maximum REACH in the B2C business via an ecosystem of partners, customers and developers – become an essential part of the daily digital routine of every user Building the B2B business by connecting Industry X.0 with secure, reliable and smart CONNECTIVITY. Driven by open APIs and digital management & operations capabilities, specialized network clouds/value added services supported by real-time AI Copyright © 2018 Accenture. All rights reserved. 3
  4. 4. The Multi-Sided Platform Open Ecosystem model enables better monetization of CSP control points and AI-powered creation of new offerings to drive greater value for your customers. Welcome to the era of value chains! PLAY TOGETHER #NewAppliedNow Copyright © 2018 Accenture. All rights reserved. 4
  5. 5. TOBEANECOSYSTEMLEADER,CSPSNEEDNEWCONTROL POINTSTOBUILDREACHANDMONETIZESERVICES Copyright © 2018 Accenture. All rights reserved. 5 REINVENT MONETIZATION • Focus on data and ecosystem services around Home, Mobility and Enterprise in order to command a digital service market revenue share. • Generate value and revenues through turning personalization, customer access and insight into a tradeable asset versus purely enabling current business. CORE ASSETS ENABLERS Data & Analytics Core Connectivity Video/TV/ Gaming Omni channel IoT 3rd party integration CRMChannels BSS OSS Billing IoT ID Payments (NFC) Gaming Smart-life Telephony Internet MobileHealth Cloud Digital Assistant TV Security Location STRATEGIC CONTROL POINTS NETWORK LAYER SERVICES PORTFOLIO PLATFORM ECOSYSTEM / APIs DATA DRIVEN INSIGHTS IDENTITY, QUALITY OF EXPERIENCE, SECURITY, BILLING NETWORK IN HOME & OUTSIDE HOME CUSTOMERS PARTNER ECOSYSTEM BUILD REACH • Attract user scale by bundling 3rd party products and services. Be open to cannibalization of old products and services • Increase control points per identity with a software managed footprint anchored in end-user devices. 3rd Party/OTT TOUCH- POINTS & CHANNELS
  6. 6. ASARESULTOF BUILDINGREACH THEOPERATORCAN RE-INVENT MONETIZATION Turn technology into a tradeable asset which is of value to the rest of the ecosystem. Monetize operator strengths such as data, identity management, security, advanced advertising - versus purely using them to enable current business. Copyright © 2018 Accenture. All rights reserved. 6
  7. 7. Copyright © 2018 Accenture. All rights reserved. Telephony Internet TELCO Cloud & Online Data Security TV Engagement Industrial IoT Billing as a Service Messaging Payment (NFC) Wholesale TV TV Mobile Health Connected Home In-home network Digital Assistant Retail Stores Content Subscriptio ns Router SIM-card Direct access to the Home Mobile Phone Managed Workplace TV/STB IoT network SERVICES CONTROL POINTS COUPLE TO ECO-SYSTEM DECOUPLE FROM ECO-SYSTEM ORCHESTRATOR EMERGING NEW PRODUCTS & SERVICES THEOPERATING MODELMUSTSUPPORTONBOARDINGAND CULTIVATINGDIGITALSERVICEPROVIDERS 7
  8. 8. PLAY SMARTER #NewAppliedNow Success in becoming a Multi-Sided Platform depends on embedded intelligence at the core of your business. Build a CSP Brain to drive omni- channel customer engagement and new, ecosystem-wide service growth. Copyright © 2018 Accenture. All rights reserved. 8
  9. 9. THE “BRAIN” ENABLES DATA TO BECOME A MONETIZABLE AND/OR TRADEABLE ASSET B2B B2C B2B2C B2B2B BUSINESS MODEL (Improved) Digital services Data & ARPU (Improved) Digital services Customer data & ARPU (Improved, partly subsidized) Digital services Customer data and reach (Improved) Digital services Industry data and reach Use industry insights to add differentiating value to vertical or cross-industry horizontal services Deep understanding of consumer behavior and profiles to improve and enable CSPsto provide direct digital products & services Significant reach to businesses and industry specific services on top of data & insights that enable value chains from various industries for monetization Significant reach to consumers and insight into their behavior/preferences which enables value chains from various industries for monetization Enabling services, data and access Service fee per subscriber / transaction Enabling services, data and access Service fee per participant / transaction WIDER ECOSYSTEM CSP “BRAIN” SEGMENT Copyright © 2018 Accenture. All rights reserved. AND THEREBY OPENS UP A RANGE OF NEW DIGITAL SERVICES 9
  10. 10. FEEDENABLE VALIDATE MONETIZEPowered by innovation, the Brain is a cognitive engine which continuously evolves as it is fed, enabled, validated and monetized across the entire platform business. Coupled with a re-invented operating model, the Brain enables operators to innovate with speed and agility in a way which is simply unattainable within legacy operating models or architectures. Copyright © 2018 Accenture. All rights reserved. #NewAppliedNow 10
  11. 11. 11 OPERATING PRINCIPLES FOR THE BRAIN DESIGN THINKING Design for journey and expected results, based on real insights. RAPID PRODUCT DELIVERY & TESTING Rapid prototyping, testing and learning quickly – continuous delivery of minimum viable products (MVPs). LIQUID WORKFORCE Humans are supported by significant use of automation and simulation to reduce risks and increase speed of onboarding. INTENSE COLLABORATION Does away with traditional silos of product, platform, business, technology. Operates at scale, designing for growth and expansion. Copyright © 2018 Accenture. All rights reserved.
  12. 12. THE BRAIN GOES BEYOND THE TECH STACK AND ENABLES BOTH CORE AND NEW BUSINESS MODEL Copyright © 2018 Accenture. All rights reserved. 12 TECHNOLOGY PLATFORM • Open, agile and scalable platform framework that enables automated data correlation in an ecosystem environment • Data driven and microservices based architectures • Focused on owned IP vs 3rd party products • Designed for the new but compatible with the core business BUSINESS MODEL • Customer-centric and data-driven business model both in the core and in the new • Monetization progressively turning strategic control points (e.g. data, identity, billing relationships) into ecosystem horizontal tradable assets; • Insight and reach as a way to monetize new value chains and industries • Revised capital allocation. EXISTING CORE BUSINESS NEW BUSINESS OPERATING MODEL • Digital Innovation culture with shared responsibilities and changing behaviors and a liquid workforce; • Deconstructed silos and expanded use of agile, to optimize time-to-market and enhance business agility and maximize value from multiple disciplines; • Governance to ensure parallelism and sync between core and new business model.
  13. 13. UTILITIES SOFTWARE COMPANIES MEDICAL LOCAL GOVERNMENT OTHER CSPS MANUFACTURERS CUSTOMERS DIGITAL ECOSYSTEM PARTNERS AUTOMOBILES BILLBOARDS INDUSTRIAL DEVICES TOLL ROADS DRONES HEATH DEVICES TODAY’S DIGITAL CUSTOMERS ARE NOT “OWNED,” BUT SHARED. TELCO AS A PLATFORM ACCESS BUSINESS RULES 3° PARTY SERVICES BUSINESS DATA ENABLING SERVICES CUSTOMER DATA QUALITY OF SERVICE SECURITY | PROXIMITY SMART BRAIN CONNECTIONS TRADE IN HIGH VALUE VALUE FLOW VALUE FLOW 13Copyright © 2018 Accenture. All rights reserved.
  14. 14. MAKING THE BRAIN A REALITY REQUIRES A SIGNIFICANT OPERATIONAL SHIFT THE CSP MUST ALSO TAKE A NEW APPROACH TO INNOVATION, DECOUPLE FROM LEGACY, AND MOVE FASTER TO ITERATE QUICKLY Copyright © 2018 Accenture. All rights reserved. 14
  15. 15. ENGAGE THE BRAIN Build the foundations for YOUR BRAIN NOW Accenture has developed a ready-to- scale COGNITIVE, AI-POWERED, MICROSERVICES PLATFORM to accelerate the journey PLAY TO YOUR STRENGTHS – tap into the power of Accenture’s global innovation hub in Dublin to bring your future business to life Copyright © 2018 Accenture. All rights reserved. 15
  16. 16. . 16 Home to 200 designers, developers and experts in artificial intelligence, analytics and IoT, “The Dock”, in Dublin, Ireland, is where Accenture investigates, imagines and brings new ideas to life. BUILDING THE BRAIN The Dock is helping to develop and launch a cognitive/AI-powered digital ecosystem platform – enabling operators to “Play to their Strengths” Starting with the core assets of an operator, the architecture and tools of The Brain drive value into the under-pinning cognitive engine. Copyright © 2018 Accenture. All rights reserved.
  17. 17. . 17 THE WORK OF THE DOCK FEED THE BRAIN By developing and connecting highly engaging digital B2C and B2B products. The Dock delivers innovative use cases on top of The Brain engine to prove or pilot particular initiatives to support a journey for a particular operator, including relevant ecosystem players to compliment and support the specific needs. ENABLE THE BRAIN By developing the Technical Architecture that “enables the Brain” with AI and reusable digital capabilities to enable the digital enterprise VALIDATE & MONETIZE THE BRAIN Develop AI-enabled microservices (Living Services) to enable broader client platforms (Home Ecosystem, B2B2X services, etc.) to “validate / monetize the Brain” The Dock will also continuously measure the effectiveness of the engine in terms of enabling innovations and ecosystems and help to continuously adjust and improve the ability to add more and more relevant business opportunities on top of the core capabilities of the Brain Copyright © 2018 Accenture. All rights reserved.
  18. 18. WIN BUSINESS. REPEAT.With a virtuous circle of value shared with multiple partners the Braincan take your business in many different directions. It’s time to reimagine your role in the digital future. Copyright © 2018 Accenture. All rights reserved. 18
  19. 19. Copyright © 2018 Accenture. All rights reserved. FOR MORE INFORMATION 19

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