SlideShare a Scribd company logo
Android Apps
Echo System
 Yoah Bar-David
   Scoompa
About me
Scoompa
● Mobile, mostly Android
● 1.5 years
● 30+ of our own apps
● 10+ Million downloads
● Many apps done for others

Why Mobile ?
Developing an app
●   Idea
●   Competitive landscape
●   Design
●   Coding
●   Distribution
●   Monetization
●   Support: users, devices
●   Iterations
Ideal App
●   Long session time
●   Used often
●   Keep installed
●   Users love it, high rating
●   Users share it
●   Searchable


Low barrier to entry
No protection of ideas
Coding/Design challenges
●   Many devices: screen, OS, capabilities
●   Intuitive UI - no one wants a manual
●   Limited memory, esp Bitmaps
●   Battery
●   Be fast
●   Animations & enchantment
●   App can be killed at any point
●   Notification bar space
Revenues
●   Paid apps
●   In app purchase
●   Subscription
●   Ads - admob, applovin
●   Ads - appbrain
●   Ads - airpush
●   Ads - Millenial Media
●   Startapp
Free vs Paid




Source: http://www.appbrain.com/stats/free-and-paid-android-applications
In App Purchase
Price
Ratio of users / buyers

Common price 1-2 USD. Some more than 100.
Ration varies, reasonable 1:200
Admob
Expected revenues
are 1-2 cents
per install

Maximize:
Longer sessions
Come back to app
Location
Appbrain (AppTornado)
Expect
0.5 cents
per install
(of your app)
StartApp
1C returning
1C non US
5C US

Average: 1.2C
Bottom Line
Reasonable expectations are around 1-2C per
user
Sell globally

Translate texts
App name
Banner
Distribution
Search
Icon
Description
Rating and reviews
First month boost
Market collections
User lifetime
Blogs
Ad campaigns
Rating
1 out of 300-1000 users will rate you
Ask the good users to rate
Make it easy
Some apps offer rewards
Feedback
Monitor
Exceptions
Usage. Flurry / Google Analytics
AppAnnie
Search positions
Competition
By country


Monitor for actions, iterate and measure
Markets
Google Play
Amazon
GetJar
Samsung
China
Being lean
DIY
Fiverr
odesk / eLance
ICanLocalize - Translations
dropbox
Cross promote apps
MVP
Contact
yoah@scoompa.com

I may be able to help with:
● Idea validation
● Development related questions/issues
● Market and monetization
● Monitor
THE END

More Related Content

What's hot

Presentation vadim rogovskiy
Presentation vadim rogovskiyPresentation vadim rogovskiy
Presentation vadim rogovskiy
Clickky
 
Gad Maor, StoreMaven
Gad Maor, StoreMavenGad Maor, StoreMaven
Gad Maor, StoreMaven
White Nights Conference
 
Great app idea
Great app ideaGreat app idea
Great app idea
Olivier Fillon
 
How I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationHow I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
How I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
Katsuaki Sato
 
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadHow To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
Edith Yeung
 
Appiterate - world's only visual mobile editor
Appiterate - world's only visual mobile editorAppiterate - world's only visual mobile editor
Appiterate - world's only visual mobile editor
Appiterate
 
Indy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developerIndy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developer
Diogo Cardoso
 
Are you ready for mobile revolution? - Babar Baig
Are you ready for mobile revolution? - Babar BaigAre you ready for mobile revolution? - Babar Baig
Are you ready for mobile revolution? - Babar Baig
OWLAI
 
Step by step wudu guide
Step by step wudu guideStep by step wudu guide
Step by step wudu guide
aatiqah nyla
 
ZEDO High Impact Formats
ZEDO High Impact FormatsZEDO High Impact Formats
ZEDO High Impact Formats
ZEDO, Inc.
 
Founders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann KronbergFounders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann Kronberg
Edith Yeung
 
How to Make Your Users Fall in Love with Your App
How to Make Your Users Fall in Love with Your AppHow to Make Your Users Fall in Love with Your App
How to Make Your Users Fall in Love with Your App
Intelebee
 
Mobile First Approach - The key to cross platform interface design
Mobile First Approach - The key to cross platform interface designMobile First Approach - The key to cross platform interface design
Mobile First Approach - The key to cross platform interface design
Vivek Parihar
 
Paul vesely mobile seo
Paul vesely mobile seoPaul vesely mobile seo
Paul vesely mobile seo
Barry Schwartz
 
Mobile User Experience - @iRajLal
Mobile User Experience - @iRajLalMobile User Experience - @iRajLal
Mobile User Experience - @iRajLal
Raj Lal
 
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam MarketUser Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
Gmarkcorp
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips
droidcon Dubai
 
Secrets of apps in digital marketing
Secrets of apps in digital marketingSecrets of apps in digital marketing
Secrets of apps in digital marketing
WDP Technologies
 
Gaining the app visibility that matters
Gaining the app visibility that mattersGaining the app visibility that matters
Gaining the app visibility that matters
Prajyot Mainkar
 
Mobile App Monetization - Mistakes & Tips
Mobile App Monetization - Mistakes & TipsMobile App Monetization - Mistakes & Tips
Mobile App Monetization - Mistakes & Tips
Pollfish
 

What's hot (20)

Presentation vadim rogovskiy
Presentation vadim rogovskiyPresentation vadim rogovskiy
Presentation vadim rogovskiy
 
Gad Maor, StoreMaven
Gad Maor, StoreMavenGad Maor, StoreMaven
Gad Maor, StoreMaven
 
Great app idea
Great app ideaGreat app idea
Great app idea
 
How I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationHow I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
How I Achieved $15,000 Daily Sales on Google Play | Android App Monetization
 
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadHow To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi Prasad
 
Appiterate - world's only visual mobile editor
Appiterate - world's only visual mobile editorAppiterate - world's only visual mobile editor
Appiterate - world's only visual mobile editor
 
Indy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developerIndy 500 - 4 years as an indie developer
Indy 500 - 4 years as an indie developer
 
Are you ready for mobile revolution? - Babar Baig
Are you ready for mobile revolution? - Babar BaigAre you ready for mobile revolution? - Babar Baig
Are you ready for mobile revolution? - Babar Baig
 
Step by step wudu guide
Step by step wudu guideStep by step wudu guide
Step by step wudu guide
 
ZEDO High Impact Formats
ZEDO High Impact FormatsZEDO High Impact Formats
ZEDO High Impact Formats
 
Founders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann KronbergFounders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann Kronberg
 
How to Make Your Users Fall in Love with Your App
How to Make Your Users Fall in Love with Your AppHow to Make Your Users Fall in Love with Your App
How to Make Your Users Fall in Love with Your App
 
Mobile First Approach - The key to cross platform interface design
Mobile First Approach - The key to cross platform interface designMobile First Approach - The key to cross platform interface design
Mobile First Approach - The key to cross platform interface design
 
Paul vesely mobile seo
Paul vesely mobile seoPaul vesely mobile seo
Paul vesely mobile seo
 
Mobile User Experience - @iRajLal
Mobile User Experience - @iRajLalMobile User Experience - @iRajLal
Mobile User Experience - @iRajLal
 
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam MarketUser Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips
 
Secrets of apps in digital marketing
Secrets of apps in digital marketingSecrets of apps in digital marketing
Secrets of apps in digital marketing
 
Gaining the app visibility that matters
Gaining the app visibility that mattersGaining the app visibility that matters
Gaining the app visibility that matters
 
Mobile App Monetization - Mistakes & Tips
Mobile App Monetization - Mistakes & TipsMobile App Monetization - Mistakes & Tips
Mobile App Monetization - Mistakes & Tips
 

Viewers also liked

Resume Julien Lisse
Resume Julien LisseResume Julien Lisse
Resume Julien Lisse
djulz78
 
CV final
CV finalCV final
CV final
Ben Procter
 
Nasim Yalpani, AIA, LEED AP, NCARB
Nasim Yalpani, AIA, LEED AP, NCARBNasim Yalpani, AIA, LEED AP, NCARB
Nasim Yalpani, AIA, LEED AP, NCARB
yalpani
 
Resume
ResumeResume
Resume
yalpani
 
Research methodology - What is a PhD?
Research methodology - What is a PhD?Research methodology - What is a PhD?
Research methodology - What is a PhD?
Luís Gustavo Martins
 
Cv kasthurba-nitc-india
Cv kasthurba-nitc-indiaCv kasthurba-nitc-india
Cv kasthurba-nitc-india
Kasthurba Ak
 
Amy CV 2015
Amy CV 2015Amy CV 2015
Amy CV 2015
Amy Arrant
 
HR EXECUTIVE
HR EXECUTIVE HR EXECUTIVE
HR EXECUTIVE
MANOJ KUMAR PANDAB
 

Viewers also liked (8)

Resume Julien Lisse
Resume Julien LisseResume Julien Lisse
Resume Julien Lisse
 
CV final
CV finalCV final
CV final
 
Nasim Yalpani, AIA, LEED AP, NCARB
Nasim Yalpani, AIA, LEED AP, NCARBNasim Yalpani, AIA, LEED AP, NCARB
Nasim Yalpani, AIA, LEED AP, NCARB
 
Resume
ResumeResume
Resume
 
Research methodology - What is a PhD?
Research methodology - What is a PhD?Research methodology - What is a PhD?
Research methodology - What is a PhD?
 
Cv kasthurba-nitc-india
Cv kasthurba-nitc-indiaCv kasthurba-nitc-india
Cv kasthurba-nitc-india
 
Amy CV 2015
Amy CV 2015Amy CV 2015
Amy CV 2015
 
HR EXECUTIVE
HR EXECUTIVE HR EXECUTIVE
HR EXECUTIVE
 

Similar to Tech talk android apps echo system

#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
Jennifer Wong
 
Mobile Monetization
Mobile MonetizationMobile Monetization
Mobile Monetization
npobbathi
 
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraJuly 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
BlrDroid
 
Mobile App Marketing 101
Mobile App Marketing 101Mobile App Marketing 101
Mobile App Marketing 101
Digital Vidya
 
Mobile apps idea to making money
Mobile apps   idea to making moneyMobile apps   idea to making money
Mobile apps idea to making money
David Bozward
 
We are going mobile
We are going mobileWe are going mobile
We are going mobile
Shaurya Tyagi
 
We are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue ModelsWe are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue Models
GBG Mumbai
 
Monetizing Windows Phone Apps
Monetizing Windows Phone AppsMonetizing Windows Phone Apps
Monetizing Windows Phone Apps
Kasun Kodagoda
 
TJ Tee - Anatomy of an iPhone App
TJ Tee - Anatomy of an iPhone AppTJ Tee - Anatomy of an iPhone App
TJ Tee - Anatomy of an iPhone App
giconf
 
Mobile App Best Practices
Mobile App Best PracticesMobile App Best Practices
Mobile App Best Practices
Far Reach
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...
Rein Mahatma
 
Getting Your App Discovered: Android Market & Beyond
Getting Your App Discovered: Android Market & BeyondGetting Your App Discovered: Android Market & Beyond
Getting Your App Discovered: Android Market & Beyond
Motorola Mobility - MOTODEV
 
Mobile analytics stack
Mobile analytics stackMobile analytics stack
Mobile analytics stack
Manu Fotedar
 
3 Types Of Mobile Apps.pptx
3 Types Of Mobile Apps.pptx3 Types Of Mobile Apps.pptx
3 Types Of Mobile Apps.pptx
BOSC Tech Labs
 
PPT for webinar- AppCompany
PPT for webinar- AppCompanyPPT for webinar- AppCompany
PPT for webinar- AppCompany
Gunika Arora
 
How to define an effective mobile development strategy
How to define an effective mobile development strategyHow to define an effective mobile development strategy
How to define an effective mobile development strategy
Mrinal Singh
 
Android App Marketing
Android App MarketingAndroid App Marketing
Android App Marketing
Nelsan Ellis
 
Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and Monetization
Jayneel Patel
 
Mobile Application Development and Types(1)
Mobile Application Development and Types(1)Mobile Application Development and Types(1)
Mobile Application Development and Types(1)
IsraelSoga
 
Investor Pitch Deck - ArtiE
Investor Pitch Deck - ArtiEInvestor Pitch Deck - ArtiE
Investor Pitch Deck - ArtiE
Balaji Sriramulu
 

Similar to Tech talk android apps echo system (20)

#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
 
Mobile Monetization
Mobile MonetizationMobile Monetization
Mobile Monetization
 
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
July 2013 Meetup : Introduction To App Publish - Ujjwal KabraJuly 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
July 2013 Meetup : Introduction To App Publish - Ujjwal Kabra
 
Mobile App Marketing 101
Mobile App Marketing 101Mobile App Marketing 101
Mobile App Marketing 101
 
Mobile apps idea to making money
Mobile apps   idea to making moneyMobile apps   idea to making money
Mobile apps idea to making money
 
We are going mobile
We are going mobileWe are going mobile
We are going mobile
 
We are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue ModelsWe are going mobile - Opportunities and Revenue Models
We are going mobile - Opportunities and Revenue Models
 
Monetizing Windows Phone Apps
Monetizing Windows Phone AppsMonetizing Windows Phone Apps
Monetizing Windows Phone Apps
 
TJ Tee - Anatomy of an iPhone App
TJ Tee - Anatomy of an iPhone AppTJ Tee - Anatomy of an iPhone App
TJ Tee - Anatomy of an iPhone App
 
Mobile App Best Practices
Mobile App Best PracticesMobile App Best Practices
Mobile App Best Practices
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...
 
Getting Your App Discovered: Android Market & Beyond
Getting Your App Discovered: Android Market & BeyondGetting Your App Discovered: Android Market & Beyond
Getting Your App Discovered: Android Market & Beyond
 
Mobile analytics stack
Mobile analytics stackMobile analytics stack
Mobile analytics stack
 
3 Types Of Mobile Apps.pptx
3 Types Of Mobile Apps.pptx3 Types Of Mobile Apps.pptx
3 Types Of Mobile Apps.pptx
 
PPT for webinar- AppCompany
PPT for webinar- AppCompanyPPT for webinar- AppCompany
PPT for webinar- AppCompany
 
How to define an effective mobile development strategy
How to define an effective mobile development strategyHow to define an effective mobile development strategy
How to define an effective mobile development strategy
 
Android App Marketing
Android App MarketingAndroid App Marketing
Android App Marketing
 
Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and Monetization
 
Mobile Application Development and Types(1)
Mobile Application Development and Types(1)Mobile Application Development and Types(1)
Mobile Application Development and Types(1)
 
Investor Pitch Deck - ArtiE
Investor Pitch Deck - ArtiEInvestor Pitch Deck - ArtiE
Investor Pitch Deck - ArtiE
 

Tech talk android apps echo system