Film marketing
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The document discusses marketing posters for the film "Dredd" (2012). A teaser poster for the film provided brief information to make audiences aware of the upcoming movie and prepare them, focusing on Dredd's costume and including the keyword "Judgment". The remake had a darker, more horrific mood compared to the original. The official poster revealed more about the plot, focusing more on the cartoon character of Dredd rather than the actor's face like the previous film's posters. Posters, both teaser and official versions, are displayed publicly to notify people of new films being released.
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Film marketing
The document discusses different types of movie posters used to market the film "Dredd". It explains that a teaser poster for "Dredd" provided just a brief preview to make audiences aware of the upcoming film, showing the main character's costume and hinting at the film's focus on judgment. In contrast, the official poster for "Dredd" revealed more about the plot and tone, which was darker than the original film. Teaser posters are meant to spark interest with just a few key details, while official posters give audiences more complete information to decide if they want to see the movie.
Evaluation Question 2
The combination of the main film product and two ancillary texts (a film poster and radio trailer) was effective in promoting the film. The film poster represented the mysterious atmosphere of the film through the image of a hooded character and tagline. Research was conducted into successful thriller posters to guide the design. Similarly, the radio trailer included sound bites and music from the film to directly reflect the main product. Both ancillary texts linked well to the film and represented it accurately according to research into common effective promotional techniques.
Fruit
The poster analyzes key elements of a movie poster for the film "Window":
1) The film title uses two fonts, one plain and one bolder and shattered, reflecting the title.
2) Jonny Depp's prominent placement and name size highlight his star power to attract audiences.
3) The main image is a close-up of the protagonist with a worried expression, creating intrigue.
4) The tagline relates cryptically to the title to pique audience interest.
5) The billing block legally lists key cast and crew and their presumed importance, informing audiences.
Fruit
The poster analyzes different elements of a film poster including the title, main actor, main image, tagline, and cast/crew billing block. The title fonts indicate the structure of a window and one word is bolded to look shattered. Jonny Depp's prominent placement and size is meant to attract audiences. The main image shows the protagonist with a worried expression, leaving questions. The tagline relates to the title and leaves viewers curious. The billing block legally requires key crew and cast members be listed with main roles at the front.
Question 2 media evaluation
The combination of the main film and ancillary texts (radio trailer and film poster) were reasonably successful in conveying the film's goal of creating a thrilling story with unexpected twists. Consistent elements like font, imagery, and audio clips were used across all three products to establish a cohesive brand. Inspiration was drawn from other thriller film posters to develop an effective poster for this film that hinted at the plot without revealing too much. The radio trailer also tied into the film through brief audio clips and descriptions of plot points to advertise and generate interest in the film.
Poster analysis
The document summarizes the design process and decisions behind a film poster. The creator changed the color from red to blue to better represent the non-horror genre and avoid giving away plot details. They designed overlapping title and bars to represent the main character being in jail. The tagline was chosen for its simplicity and relevance to the film, and was placed under the actor names for visibility. Overall, the poster was meant to provide a glimpse of the main character and hint at their potentially evil nature, while following typical film poster conventions.
How effective is the combination of your main
The document discusses the effectiveness of a film poster and radio trailer used to advertise a film called "Vantage Point". The film poster uses images and text to convey the mood, themes and key information about the film such as the title, actors, release date and tagline. The radio trailer is a short audio preview that uses dialogue, sound effects and music to set the scene and build excitement without revealing too much of the plot. It follows a three-act structure to introduce the premise, drive the story and end with an exciting climax.
Evaluation question 2
The document discusses the ancillary promotional tasks created to promote a film production. These included a film poster and radio trailer targeted at 18-30 year olds. The film poster features a striking central image of a man tied to a chair to intrigue audiences about the genre and story without revealing too much. Typical conventions like dark tones and actor names at the top were followed. The radio trailer uses suspenseful music and film clips along with a voiceover to build tension and leave audiences wanting more, mimicking the film noir style. Both ancillary tasks aimed to effectively promote the film while maintaining its tone and mystery.
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Film marketing
The document discusses different types of movie posters used to market the film "Dredd". It explains that a teaser poster for "Dredd" provided just a brief preview to make audiences aware of the upcoming film, showing the main character's costume and hinting at the film's focus on judgment. In contrast, the official poster for "Dredd" revealed more about the plot and tone, which was darker than the original film. Teaser posters are meant to spark interest with just a few key details, while official posters give audiences more complete information to decide if they want to see the movie.
Evaluation Question 2
The combination of the main film product and two ancillary texts (a film poster and radio trailer) was effective in promoting the film. The film poster represented the mysterious atmosphere of the film through the image of a hooded character and tagline. Research was conducted into successful thriller posters to guide the design. Similarly, the radio trailer included sound bites and music from the film to directly reflect the main product. Both ancillary texts linked well to the film and represented it accurately according to research into common effective promotional techniques.
Fruit
The poster analyzes key elements of a movie poster for the film "Window":
1) The film title uses two fonts, one plain and one bolder and shattered, reflecting the title.
2) Jonny Depp's prominent placement and name size highlight his star power to attract audiences.
3) The main image is a close-up of the protagonist with a worried expression, creating intrigue.
4) The tagline relates cryptically to the title to pique audience interest.
5) The billing block legally lists key cast and crew and their presumed importance, informing audiences.
Fruit
The poster analyzes different elements of a film poster including the title, main actor, main image, tagline, and cast/crew billing block. The title fonts indicate the structure of a window and one word is bolded to look shattered. Jonny Depp's prominent placement and size is meant to attract audiences. The main image shows the protagonist with a worried expression, leaving questions. The tagline relates to the title and leaves viewers curious. The billing block legally requires key crew and cast members be listed with main roles at the front.
Question 2 media evaluation
The combination of the main film and ancillary texts (radio trailer and film poster) were reasonably successful in conveying the film's goal of creating a thrilling story with unexpected twists. Consistent elements like font, imagery, and audio clips were used across all three products to establish a cohesive brand. Inspiration was drawn from other thriller film posters to develop an effective poster for this film that hinted at the plot without revealing too much. The radio trailer also tied into the film through brief audio clips and descriptions of plot points to advertise and generate interest in the film.
Poster analysis
The document summarizes the design process and decisions behind a film poster. The creator changed the color from red to blue to better represent the non-horror genre and avoid giving away plot details. They designed overlapping title and bars to represent the main character being in jail. The tagline was chosen for its simplicity and relevance to the film, and was placed under the actor names for visibility. Overall, the poster was meant to provide a glimpse of the main character and hint at their potentially evil nature, while following typical film poster conventions.
How effective is the combination of your main
The document discusses the effectiveness of a film poster and radio trailer used to advertise a film called "Vantage Point". The film poster uses images and text to convey the mood, themes and key information about the film such as the title, actors, release date and tagline. The radio trailer is a short audio preview that uses dialogue, sound effects and music to set the scene and build excitement without revealing too much of the plot. It follows a three-act structure to introduce the premise, drive the story and end with an exciting climax.
Evaluation question 2
The document discusses the ancillary promotional tasks created to promote a film production. These included a film poster and radio trailer targeted at 18-30 year olds. The film poster features a striking central image of a man tied to a chair to intrigue audiences about the genre and story without revealing too much. Typical conventions like dark tones and actor names at the top were followed. The radio trailer uses suspenseful music and film clips along with a voiceover to build tension and leave audiences wanting more, mimicking the film noir style. Both ancillary tasks aimed to effectively promote the film while maintaining its tone and mystery.
Q1- In what ways does your media product use, develop or challenge the forms ...
The document discusses how the media product challenges conventions of real media like Batman: The Dark Knight. It does this through:
1) Leaving the ending on a mystery with an unresolved gunshot without showing who was shot, similar to the mystery left at the end of The Dark Knight.
2) Using titles to identify the creators and roles of people involved, showing it was a group project.
3) Hooking viewers with a lack of diegetic sound at the beginning to create confusion and intrigue them to watch more.
4) Planning parts of the narrative beforehand through a "pre-plot" to ensure the film made sense.
5) Establishing the genre as an action
Looper Film Poster Research
The document discusses the key elements of an effective film poster:
1) The title must be prominently displayed to quickly communicate the film's name.
2) An impactful tagline is needed to hint at the narrative and genre.
3) The featured image should draw attention and convey the film's theme and tone visually.
4) Including the release date informs audiences when they can view the film.
5) Crediting the director/writer professionally presents ownership and a polished product.
Evaluation question 2
The document discusses the branding and marketing strategy for a film about a heist.
It summarizes that the branding uses blueprints to signify the planning of the heist and link to the film's focus on the building's intelligence. The characters portrayed on the poster show the technical, brute force, and balanced lead roles.
The target audience is described as mainly male between 14-24 to appeal to both action and comedy fans, as the film's twist is meant to engage a wide range of viewers.
Film Poster Codes and Conventions
Film posters use images, text, and design elements to quickly convey essential information about a film's genre, tone, and subject matter to potential viewers passing by. Effective posters prominently feature iconic imagery that hints at the film's narrative and includes text that identifies the title, directors, actors, quotes, awards, and a brief tagline to pique interest. Within these limited elements, posters must clearly and concisely communicate the appropriate mood, themes, and expected experience of watching the film.
How effective is the combination of your main
The document discusses the effectiveness of a film poster and radio trailer in advertising a film. It describes the key elements of an effective film poster, including images that convey the film's mood, prominent text with the title and actors' names, and use of color. It also outlines the structure and components of an effective radio trailer, such as a three-act structure, voiceover to explain the plot, music to set tone, and inclusion of exciting film clips and signature sounds.
Evaluation Question 3 - What have you learned from your audience feedback?
The document summarizes feedback from pre- and post-film questionnaires about a short film. The feedback showed that most of the intended 15-24 year old audience wanted to watch the film online. Edits were made to darken flashbacks and add effects to distinguish them better. Additional elements like swearing, violence and music helped engage the target demographic. While most understood the plot and characters, further changes could provide more context and clarity.
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In this documentary, the exposition takes place at the start and introduces the significant themes of the documentary. This is vital because it produces the audience’s first impression and presents the viewer to the content. As we continued to watch the documentary we heard a presenter voice over throughout it and we see him interviewing people involved with one of the two rappers. At the beginning of the documentary it starts off with an archival footage this is at the start when there was a crime scene. They use this to provide the audience a sense of how it was like and what really happened this is useful for the audience.
Question 2
The document discusses how the poster and radio trailer for a psychological thriller film were designed to effectively promote the main product. It describes researching similar genre films for poster inspiration and creating a draft poster focusing on the mask as a key film element. The final poster was created in Sumo Paint and features shadows, lighting effects and social media links to match the thriller genre. Details are also provided on important inclusions for the radio trailer like suspenseful music, dialogue and sound effects from the film to draw in an audience.
Question 4 & 5
The document discusses the target audience for a media project and how the creators attracted their audience. The target audience includes unemployed people (E2), unskilled manual workers (D2), and the working class (C2), as the main characters face similar struggles with employment and income. Well-framed camera shots, skillful editing that matches audio to the pace of scenes, use of grime music from the UK where the film is set, distinctive "chav" costumes, and an engaging narrative about violence and crime effectively attracted the intended audience.
Question 2 – how effective is the combination
The document discusses the effectiveness of combining a main film production with two ancillary advertising texts, a film poster and radio trailer. It states that the aims of the romantic drama genre were achieved in the main film through its story and characters. Both advertising products reflected the themes of the film by using similar music and film clips/photos. Overall, the two ancillary texts are deemed effective at selling the film production because they attract different audience groups through different media, give a sense of what the film is about, and help generate word-of-mouth publicity through discussion. Examples of real advertising products were also used to inform the design of the film poster.
Evaluation question 1 poster
The document discusses conventions used in film posters that the media product follows or challenges. It examines conventions for positioning the film title, font style, color scheme, credits/logos, central image, and overlapping images. The poster uses a close-up of the antagonist's eyes rather than a medium shot of characters, and makes the eye image black and white rather than in color like most posters to represent the antagonist as a ghost. Overall, it strives to visually represent the thriller genre while following conventions for layout and other design elements.
G321 AS Media Evaluation Joel Law
The document provides an evaluation of a media foundation portfolio that included the production of an opening film clip. It summarizes the research conducted on film conventions, the representation of social groups, the intended audience, and technologies used. Key lessons learned included developing skills in film editing, receiving feedback to improve, and appreciating the importance of planning and organization for successful project completion.
G321 AS Media Evaluation Joel Law
The document discusses a media foundation portfolio evaluation that analyzed how the student's media product used, developed or challenged conventions of real media. It summarizes that the student's opening titles were similar to comedy films by appearing after the opening scene in a simple font/color. It represented a social group of young working class males getting ready for work, showing attention to costumes/setting. The intended audience was working class young adults, and it could be distributed on channels like E4, BBC3 and ITV2 targeting that demographic.
Evaluation question 2
The document discusses the effectiveness of the main film "The Call" and its two ancillary texts - a film poster and radio trailer. It aims to create a sense of mystery and unknown for viewers by not answering all questions. Both the poster and radio trailer maintain this feeling through minimal information and slogans that pique viewer curiosity without resolution. Comparisons are made to real advertising products to show how the ancillary texts achieve professional standards in marketing the film's mysterious thriller genre.
Evaluation 2
The document discusses the success of a film poster and radio trailer in promoting a comedy film. The poster emphasizes the comedy and unrealistic nature of the film. The radio trailer uses clips and a voiceover to set the scene and convey that it is a comedy. Both the poster and radio trailer successfully portray the film as a comedy and would not look out of place compared to other professional marketing materials. They accurately represent the film and would attract an audience interested in that type of humor.
Evaluation Question 2
The poster and radio trailer for the film Saving Grace effectively promoted the intended message and themes of the film. The poster uses dark colors and imagery to create a sense of mystery surrounding the main character and what will happen to her. It also clearly displays the title and tagline to intrigue viewers. Similarly, the radio trailer utilizes film quotes, suspenseful music and sound effects to grab attention and hint at the thriller/drama genre. Feedback confirmed these ancillary texts successfully represented the film and would attract the target audience to watch. Overall, the combination of the visually striking poster and audio radio trailer worked well together to maximize promotion of the film across different media platforms.
Media Evaulation Q2
The document discusses the effectiveness of a short film and its accompanying promotional materials. It describes the film as being about a drug deal gone wrong with a twist ending. A radio trailer and poster were created to help promote the film. The radio trailer uses audio clips and music from the film to create familiarity. The poster depicts the main actor's face in black and white with critical quotes to intrigue viewers and make them want to watch the film. The document argues that these ancillary materials will help sell the film by generating interest and leading viewers to the website for more information.
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Q1- In what ways does your media product use, develop or challenge the forms ...
The document discusses how the media product challenges conventions of real media like Batman: The Dark Knight. It does this through:
1) Leaving the ending on a mystery with an unresolved gunshot without showing who was shot, similar to the mystery left at the end of The Dark Knight.
2) Using titles to identify the creators and roles of people involved, showing it was a group project.
3) Hooking viewers with a lack of diegetic sound at the beginning to create confusion and intrigue them to watch more.
4) Planning parts of the narrative beforehand through a "pre-plot" to ensure the film made sense.
5) Establishing the genre as an action
Looper Film Poster Research
The document discusses the key elements of an effective film poster:
1) The title must be prominently displayed to quickly communicate the film's name.
2) An impactful tagline is needed to hint at the narrative and genre.
3) The featured image should draw attention and convey the film's theme and tone visually.
4) Including the release date informs audiences when they can view the film.
5) Crediting the director/writer professionally presents ownership and a polished product.
Evaluation question 2
The document discusses the branding and marketing strategy for a film about a heist.
It summarizes that the branding uses blueprints to signify the planning of the heist and link to the film's focus on the building's intelligence. The characters portrayed on the poster show the technical, brute force, and balanced lead roles.
The target audience is described as mainly male between 14-24 to appeal to both action and comedy fans, as the film's twist is meant to engage a wide range of viewers.
Film Poster Codes and Conventions
Film posters use images, text, and design elements to quickly convey essential information about a film's genre, tone, and subject matter to potential viewers passing by. Effective posters prominently feature iconic imagery that hints at the film's narrative and includes text that identifies the title, directors, actors, quotes, awards, and a brief tagline to pique interest. Within these limited elements, posters must clearly and concisely communicate the appropriate mood, themes, and expected experience of watching the film.
How effective is the combination of your main
The document discusses the effectiveness of a film poster and radio trailer in advertising a film. It describes the key elements of an effective film poster, including images that convey the film's mood, prominent text with the title and actors' names, and use of color. It also outlines the structure and components of an effective radio trailer, such as a three-act structure, voiceover to explain the plot, music to set tone, and inclusion of exciting film clips and signature sounds.
Evaluation Question 3 - What have you learned from your audience feedback?
The document summarizes feedback from pre- and post-film questionnaires about a short film. The feedback showed that most of the intended 15-24 year old audience wanted to watch the film online. Edits were made to darken flashbacks and add effects to distinguish them better. Additional elements like swearing, violence and music helped engage the target demographic. While most understood the plot and characters, further changes could provide more context and clarity.
Biggie and tupac new111
In this documentary, the exposition takes place at the start and introduces the significant themes of the documentary. This is vital because it produces the audience’s first impression and presents the viewer to the content. As we continued to watch the documentary we heard a presenter voice over throughout it and we see him interviewing people involved with one of the two rappers. At the beginning of the documentary it starts off with an archival footage this is at the start when there was a crime scene. They use this to provide the audience a sense of how it was like and what really happened this is useful for the audience.
Question 2
The document discusses how the poster and radio trailer for a psychological thriller film were designed to effectively promote the main product. It describes researching similar genre films for poster inspiration and creating a draft poster focusing on the mask as a key film element. The final poster was created in Sumo Paint and features shadows, lighting effects and social media links to match the thriller genre. Details are also provided on important inclusions for the radio trailer like suspenseful music, dialogue and sound effects from the film to draw in an audience.
Question 4 & 5
The document discusses the target audience for a media project and how the creators attracted their audience. The target audience includes unemployed people (E2), unskilled manual workers (D2), and the working class (C2), as the main characters face similar struggles with employment and income. Well-framed camera shots, skillful editing that matches audio to the pace of scenes, use of grime music from the UK where the film is set, distinctive "chav" costumes, and an engaging narrative about violence and crime effectively attracted the intended audience.
Question 2 – how effective is the combination
The document discusses the effectiveness of combining a main film production with two ancillary advertising texts, a film poster and radio trailer. It states that the aims of the romantic drama genre were achieved in the main film through its story and characters. Both advertising products reflected the themes of the film by using similar music and film clips/photos. Overall, the two ancillary texts are deemed effective at selling the film production because they attract different audience groups through different media, give a sense of what the film is about, and help generate word-of-mouth publicity through discussion. Examples of real advertising products were also used to inform the design of the film poster.
Evaluation question 1 poster
The document discusses conventions used in film posters that the media product follows or challenges. It examines conventions for positioning the film title, font style, color scheme, credits/logos, central image, and overlapping images. The poster uses a close-up of the antagonist's eyes rather than a medium shot of characters, and makes the eye image black and white rather than in color like most posters to represent the antagonist as a ghost. Overall, it strives to visually represent the thriller genre while following conventions for layout and other design elements.
G321 AS Media Evaluation Joel Law
The document provides an evaluation of a media foundation portfolio that included the production of an opening film clip. It summarizes the research conducted on film conventions, the representation of social groups, the intended audience, and technologies used. Key lessons learned included developing skills in film editing, receiving feedback to improve, and appreciating the importance of planning and organization for successful project completion.
G321 AS Media Evaluation Joel Law
The document discusses a media foundation portfolio evaluation that analyzed how the student's media product used, developed or challenged conventions of real media. It summarizes that the student's opening titles were similar to comedy films by appearing after the opening scene in a simple font/color. It represented a social group of young working class males getting ready for work, showing attention to costumes/setting. The intended audience was working class young adults, and it could be distributed on channels like E4, BBC3 and ITV2 targeting that demographic.
Evaluation question 2
The document discusses the effectiveness of the main film "The Call" and its two ancillary texts - a film poster and radio trailer. It aims to create a sense of mystery and unknown for viewers by not answering all questions. Both the poster and radio trailer maintain this feeling through minimal information and slogans that pique viewer curiosity without resolution. Comparisons are made to real advertising products to show how the ancillary texts achieve professional standards in marketing the film's mysterious thriller genre.
Evaluation 2
The document discusses the success of a film poster and radio trailer in promoting a comedy film. The poster emphasizes the comedy and unrealistic nature of the film. The radio trailer uses clips and a voiceover to set the scene and convey that it is a comedy. Both the poster and radio trailer successfully portray the film as a comedy and would not look out of place compared to other professional marketing materials. They accurately represent the film and would attract an audience interested in that type of humor.
Evaluation Question 2
The poster and radio trailer for the film Saving Grace effectively promoted the intended message and themes of the film. The poster uses dark colors and imagery to create a sense of mystery surrounding the main character and what will happen to her. It also clearly displays the title and tagline to intrigue viewers. Similarly, the radio trailer utilizes film quotes, suspenseful music and sound effects to grab attention and hint at the thriller/drama genre. Feedback confirmed these ancillary texts successfully represented the film and would attract the target audience to watch. Overall, the combination of the visually striking poster and audio radio trailer worked well together to maximize promotion of the film across different media platforms.
Media Evaulation Q2
The document discusses the effectiveness of a short film and its accompanying promotional materials. It describes the film as being about a drug deal gone wrong with a twist ending. A radio trailer and poster were created to help promote the film. The radio trailer uses audio clips and music from the film to create familiarity. The poster depicts the main actor's face in black and white with critical quotes to intrigue viewers and make them want to watch the film. The document argues that these ancillary materials will help sell the film by generating interest and leading viewers to the website for more information.
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Evaluation Question 3 - What have you learned from your audience feedback?
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The document discusses different types of movie posters used to market the film "Dredd". It explains that a teaser poster for "Dredd" provided just a brief preview to make audiences aware of the upcoming film, showing the character's costume and hinting at themes of judgment. In contrast, the official poster for "Dredd" revealed more about the dark, horrific tone and focus on the character rather than the actor. Teaser posters are meant to initially raise awareness with just a taste of key details, while official posters give audiences more complete information to decide if they want to see the film.
Film marketing
The document discusses different types of movie posters used to market the film "Dredd". It explains that a teaser poster for "Dredd" provided just a hint of the film by showing the main costume and the word "Judgment" to prepare audiences. The official poster for "Dredd" revealed more about the darker, horrific tone of the remake compared to the original and focused more on the title character than the actor. Teaser posters are meant to raise awareness of an upcoming film while revealing only key details, encouraging audiences to learn more.
Codes and convention of posters
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
Media ev 2
The document describes a movie poster and film review. The black and white poster uses symbols like a ghost face and heartbeat monitor to tease the sci-fi and medical thriller elements of the film in a mysterious way. The purple logo represents the purple serum central to the film's plot. A positive film review would summarize the plot without spoilers, discuss the director and cast's previous work, and comment on the editing and camera shots to promote the film to potential audiences and allow the distribution team to use it in advertising.
Evaluation 2
The poster uses a black and white aesthetic with purple accents to advertise a sci-fi film involving a mysterious man with a hidden personality and medical aspects represented by a faint heartbeat monitor. It aims to catch the eye in an unconventional way and tease the audience about the film's potential plot without revealing too much. The review summarizes the film's plot lightly, discusses the director and cast's previous work, and analyzes the editing and camera shots without spoiling the entire story to give potential audiences a professional opinion without fully revealing the details.
Promo Package Research A2
A promotional package aims to attract an audience's attention to a product being promoted through a collection of media like magazine reviews, trailers, and posters. It helps build hype for films before their release. Elements of a film promotional package include premiers, social media, merchandise, posters, trailers, reviews, and interviews. Magazine reviews are important for giving readers opinions on films. Trailers aim to intrigue audiences about a film's plot without revealing too much. Posters are essential for providing information to those who haven't seen trailers.
What is a promotional package media
The document discusses different elements that make up a promotional package for movies. It explains that a promotional package aims to attract audiences and includes things like film posters, trailers, and magazine reviews. Film posters come in teaser and main versions and aim to intrigue audiences with images and minimal text. Trailers also come in teaser and main versions and provide short previews of the film without revealing too much of the plot. Magazine reviews provide critics' opinions on whether films are worth watching. The document then analyzes examples of promotional packages for specific movies to illustrate these elements.
Movie posters
This document discusses movie poster codes and conventions. It explains that movie posters typically feature a single central image related to the main aspect of the film to attract audience attention. Additional conventions include using lighting and color to denote genre, positioning the title below the central image, and including small legal text at the bottom with details like ratings and release dates. Taglines are also frequently used to hint at the plot in a concise way that connects to the title.
Analysing of two film posters
This powerpoint is a detailed analysis of two film posters and includes information about conventions
Film poster analysis
This document analyzes two film posters - for the films The Visitor and Taxi Driver. For The Visitor poster, it summarizes that the poster features the main character sitting alone on a bench with a bongo drum, suggesting themes of loneliness and music bringing people together. For the Taxi Driver poster, it notes the poster focuses on the distressed main character, a taxi driver, in a dark city setting, implying a drama with danger and crime. Both posters use stars and credentials to attract audiences.
Film posters
Film posters are a form of promotion that catch people's eyes in various public places. They usually contain the film's main image, title, director/producers, and main actors to attract audiences. Other common elements are taglines, quotes, awards/nominations, and indications of genre. Effective posters match these elements to the film's themes through images, fonts, colors and other design features. This document discusses these poster elements and provides examples to illustrate how they promote films.
Question two
The combination of the short film, radio trailer, and film poster are effective at conveying the dark and mysterious tone of the film. The film poster features a shadowy image of the antagonist that looks threatening and creates a sense of fear, along with red lettering that implies danger. It gives a thrilling feel without revealing too much of the plot. The film review features an exciting still shot from the film of the protagonist running up a staircase to increase excitement, while also including facts about the plot, cast, and crew. Both the poster and review take a formal tone to appeal to their target audience of film enthusiasts. They would be effective promotional materials in the real world.
Poster powerpoint media
The document analyzes and summarizes the film posters for Shutter Island, La La Land, and Inception. For Shutter Island, the poster uses conventions like the main actor's photo and information on roles. For La La Land, the poster depicts an iconic scene but leaves out some typical information. For Inception, the poster adheres closely to conventions through its use of colors, credits, and title. Overall, the posters effectively communicate genre and attract audiences while varying in their adherence to poster conventions.
Short Film Poster Analysis
This document analyzes and compares posters for short films versus mainstream feature films. It discusses three short film posters - "Across the Hall", "GEORGE LUCAS IN LOVE", and "I'm Here". For each poster, it notes key elements like the use of still images from the films instead of photographs due to lower budgets, simpler fonts and designs, and fewer production credits listed at the bottom due to smaller crews. Overall, the posters have a low-budget, indie aesthetic that helps set audience expectations given the smaller scale of short films compared to major studio features.
Poster powerpoint media
The document analyzes and summarizes three film posters:
1) The poster for Shutter Island uses conventions like the main actor's photo and information on roles. It effectively conveys the horror thriller genre.
2) The La La Land poster depicts the iconic dancing scene but leaves out some conventions. It aims to portray the film as unique.
3) The Inception poster follows conventions with colors, roles, and a memorable visual that identifies the action/adventure genre.
Poster powerpoint media
The document analyzes and summarizes the film posters for Shutter Island, La La Land, and Inception. For each poster, it identifies key elements like the main actors, title, colors, and whether they follow typical film poster conventions. Overall, the analyses find that the Shutter Island and Inception posters closely follow conventions, while La La Land's poster is more unique, but all three are generally effective at representing their films and attracting audiences.
Fight club poster
Brad Pitt and Edward Norton are prominently featured in the close-up main image of the poster, with Edward Norton smirking in the background like the second-in-command to Brad Pitt. The yellow tint and text "Mischief, Mayhem, Soap" imply that the psychological thriller involves unexpected antics and soap as a mysterious plot element. Featuring a reliable director and famous actor Brad Pitt helps assure viewers of the quality and intrigue of the film.
Blog task 2
The document discusses differences between short film and feature film posters through analysis of several example posters. It notes that short film posters tend to provide audiences with an idea of what the film is about, using simpler designs and conventions, while feature film posters give more information about genre to appeal to broader audiences. Full-length posters employ advanced editing techniques and rely more on star power. The document also analyzes conventions used for different film genres like horror, comedy, romance, sci-fi and animated films in posters.
Film poster analysis
The document analyzes two film posters - The Visitor (2007) and Taxi Driver (1976) - to find posters similar to the one being designed.
The Visitor poster features small action shots and a main character sitting alone on a bench with a bongo drum, suggesting themes of isolation and community. It highlights the film's critical success at festivals to draw in audiences. The simple title focuses attention on the drama. Taxi Driver's poster prominently features the distressed taxi driver character set in a dark city. It uses the taxi and the character's worried expression to convey the film's dramatic themes. Both posters emphasize the stars and credits to attract audiences familiar with their previous work.
Question 5 how did you attract/address your audience?
The document summarizes how the title sequence of a film addressed its target audience through various elements. It used a sharp font to convey the brutal nature of the main character, a Hit Man, and attract the action genre audience. Two characters of similar age to the target 18-20 demographic were featured to make the audience feel like they are on the journey. Mysterious elements like the silent target and Hit Man's dark persona leave questions that intrigue the audience to watch the film. A fast-paced chase scene draws the audience in, as such scenes are popular genres for the target age group. Overall, the title sequence incorporated thriller and mystery tropes from films the target audience enjoys.
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Question 5 how did you attract/address your audience?
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Film marketing
- 1. Film Marketing – Judge Dredd (Task 2) A teaser poster for “Dredd” (2012), It is a remake of the movie “Just Dredd”. A teaser poster is to tease the audience/fans that a film is about to be made or come on cinema. It is brief so the audience is aware and prepared for the film “Dredd”. The main features of the film are the costume and a brief sentence which includes a keyword “Judgment”. This is a keyword because the film revolves around judgement. The brief sentence gives little but important information for the audience to know a bit about the film. The mood of the film has changed in this remake of the film “Dredd”. It has gone darker and horrific. In the first one the colours were bright , colourful and it sets a good mood.
- 2. The official poster reveals it all (main information)... Gives the audience an idea on what the film is about. The poster gives more information on the movie. The “Dredd” poster focus more on the film and cartoon character now rather than the actor because in the first film the crew focused on the actor: his face and especially his lips. It seemed like the film all about and not on the cartoon character. His whole face was in the poster. Posters are put in streets, shops and even cinema places for people to notice and see the latest movie coming out.
- 3. The films Hours, the teaser picture again just reveals the key points of the film and gives the viewers/audience and taste/flavour of film. Make people aware that a new film is coming soon...
- 4. The poster shows it all/gives more information (main information). The information is needed for audience to see so they can decide whether they want to watch the movie or not. The teaser poster is similar to the official one but the official one has all the information needed for a poster but a teaser gives little but main drops of information. The official posters are put in streets, shops and even cinema places for people to notice and see the latest movie coming out.