3. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
4. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
Business growth
5. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
Validation
Business growth
6. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
Validation
Business growth
Channel
7. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
Validation
Business growth
Channel
Concepts that previously
existed in some form.
8. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
Validation
Business growth
Once this new idea is embraced
people change their behavior
Channel
Concepts that previously
existed in some form.
9. Innovation is a scalable meaningful
experience resulting in new connections
that disrupts the status quo.
18. How to add value when why,
how and what aren’t clear?
19. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
20. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
(1) Known
context…
21. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
(4) WHAT
(1) Known
context…
22. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
(3) Blurred idea of HOW.
(4) WHAT
(1) Known
context…
23. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
(2) WHY?
(3) Blurred idea of HOW.
(4) WHAT
(1) Known
context…
24. …We need a new layout for Women’s wear. We are thinking
of something like this (sketch). The idea is to feel like your are
in a room.
Can you have something by Monday?
(2) WHY?
(3) Blurred idea of HOW.
(4) WHAT
(1) Known
context…
Pressure!!!
25. When we give people a solution to execute, we cripple
their creativity.
26. HOW CAN WE TURN THE EXPERIENCE OF A WOMAN
BROWSING HER WARDROBE INTO A STORE?
37. Dialogue main Principles
• Dia means ‘though’. Logos means ‘meaning’. Dialogue means
‘flow of meaning’
• The purpose of dialogue is to go beyond one’s individual
understanding.
• In dialogue people become observes of their own thinking.
Tiimiakatemia –Team Academy.fi
