The document proposes a new media player developed by Apple under the Beats brand. It would be compatible with more formats than the iPod and appeal to audiophiles. A marketing strategy is outlined to launch the player in 2015, including promotion at CES and releasing samples in Apple stores. Sales projections estimate over 100 million units sold worldwide given the brands' reputations and appealing design.

1. Team PreciseTeam Precise
Paris Lofton,ChristopherParis Lofton,Christopher
Green,Guadalupe Gonzalez,TaraGreen,Guadalupe Gonzalez,Tara
Dettman,and EvelynChris LawrenceDettman,and EvelynChris Lawrence
Photo Credit: <a href="https://www.flickr.com/photos/76929828@N00/698695902/">The Pug Father</a> via <a href="http://compfight.com">Compfight</a> <a
href="https://creativecommons.org/licenses/by/2.0/">cc</a>

2. HookHook
Paris Lofton fromTeam Precise
Our proposal focuses on the release of;
The media player compatible with most apple products. This new
media player will impact sales record Apple.
Audio media player, unlike Apple’s iPod media player the new device
is compatible to AIFF and Wave format.
The new product is expected to account to over 100 million units
sales worldwide. The product originality and finicality will meet
users’ demand.

3. Environmental ScanningEnvironmental Scanning
To designs best personal computers, and leads the digital music
revolution. Reinvented the mobile phone with the iPhone. Defining the
future of mobile media with the iPad. To maintain status as one the
leaders in production of media technology.
External market, the competition, and the business
climate.
High quality materials
Caters to audiophiles
Rapid change in technology
Headphones can be use for multiple device
Expands product to stay in the market
Be compatible to players, smartphones,
tablets

4. EnvironmentalEnvironmental
ScanningScanning
Challenges
Build a quality brand
variety of products that blend with Beats
add and create on to the brand
reach a new audience, keep loyal customers happy

5. Environmental ScanningEnvironmental Scanning
Business Climate
Globalization an important role in Apple products.
Global economic Crisis= huge impact on Apple
Consumers spending less on Apple products
Challenges
Build a quality brand
Variety of products that blend with Beats
Add and create on to the brand
Keeping customer happy

6. Environmental ScanningEnvironmental Scanning
Competition
Audio Technica- M50 best headphones under $200
Sony- MDR7506 cheap within everyones budget
Sennheiser- 280 HD Pro blocks outside noise around $90
iPod- trusted brand for music and media player.

7. StrategyStrategy
FormulationFormulation
Apple we will develop a media player with high quality product and
sound.
Media player is designed with style and sleek look to appeal to the Beats
consumers.
New Product will be manufactured at Foxconn in China. Production at
this site will help keep the production costs low.
The cost to manufacture Media Player will be around $100 - $175
depending on how many gigs of storage will be on the device. We will
sell the Media Player around $199 - $299 for 16gig, 32gig or 64 gigs of
media storage capacity.

8. Strategy FormulationStrategy Formulation
Utilize social networking to increase consumer awareness of the new
media player such asTwitter, Facebook and YouTube.
Blogs for tag lines and key word phrases, which include Beats, Apple
Media player, Trent Reznor, Dr. Dre and other celebrities who wear and
endorse Beats products.
Online advertisements on the popular electronics sites, popular rock
and hip-hop publications and business and news sites like IEEE
Spectrum, The Source, XXL, Rolling Stone Magazine and Business
Insider to name a few.

9. Strategy FormulationStrategy Formulation
Legal implications:
Beats headphones manufactured with lightening adapters for Apple or
Beats products will create inability to access by non apple users. This
will create limited access by interested target market.
Alienate consumers who do not want to purchase Apple devices could
result in the decrease in sales if the consumer prefer not use Beats
headphones while listening to the media player.

10. Strategy FormulationStrategy Formulation
Ethical and social responsible considerations;
• To create the best quality products.
• To provide good customer service.
• Provide customer a way to express their concerns regarding issues
encountered with products or services from the company.

11. Financial Data AnalysisFinancial Data Analysis
Apple Inc.
Designs, manufactures, mobile communication, device computers,
digital music players.
Current Market: market cap $574.1 billion.
July 11 stock 95.22 change .19%

12. Financial Data AnalysisFinancial Data Analysis
Proposal Apple Player Benefits
Manufacturing Total - $ 105.35
Researh & Development - $ 9.42
Software & Administrative- $ 21.16
Tax Rate - 6.5%

13. Financial Data AnalysisFinancial Data Analysis
Proposal Apple Player Benefits
Bills of Materials - $ 150.00 per unit
Beats Media Player Price
64GB - $ 299.99
32GB - $ 239.00
16GB - $ 199.99
Subscription Based Services
$ 8.00/month
$ 99.99/annually
Bundle - $ 550.00

14. Financial Data AnalysisFinancial Data Analysis

15. Strategy ImplementationStrategy Implementation
Over the span of 3 years - develop and manufacture the Beats media
player for its potential release in 2015.
January 2015 - Booth at the International Consumer Electronics
Show
January 2015 - Feature panel at International CES with Trent Reznor
and Dr. Dre
March 2015 - Display functional samples of the media player at
Apple stores and other electronic retailer like Best Buy
October 2015- Check the hits on Apple.com, Facebook likes, Twitter
followers etc.
December 2015- Release of the media player at all major retailer and
Apple.com

16. Strategy ImplementationStrategy Implementation
January 2016 - Review consumers feedback, monitor blogs, and
consumer reports about the Beats Media Player
February 2016 - Encourage consumers who purchased media player,
to upload a video using the player.
Feature the best videos on Apple, Beats websites as well as
Facebook, Twitter, YouTube to bring awareness to the public
about the new media player in the market.

17. Strategy ImplementationStrategy Implementation
To evaluate success, we will measure positive reviews on the
apple.com/beatsmediaplayer site and the Beats website.
Monitor Facebook site for consumers response subscribing to “like the
page” during the the media player announcement.
Closely monitor sites that captures statistic of subscribers to the media
player.
Provide consumer access to sites to share suggestions and ideas from
consumers point of view.
Utilize this data prior to the media player released to evaluate a need for
adjustments to product and campaign.
Check the sales volume from all of the national electronic retailers,
Apple.com and Apple Stores to assess a need for re-adjustments to the
marketing campaign.

18. ConclusionConclusion
The introduction of media player through the Beats brand will hold
and established reputation within our target customer. This new
media player will impact opportunity for Apple to regain its position
as best in digital sales. The marketing approach we are taking for the
launch of this new product could account to over 100 million units
sold worldwide. The product originality and finicality will meet
users’ demand.
With the recent merge of two best company, Apple with a reputation
of making great products and Beats by Dre well known for
collaborating good quality sound music into a device “headphone”,
together can conquer worldwide best sales in digital media player.