This is the final version of the deck that I was using to fundraise for Earbits after going through the Y Combinator program. You can read about my entire fundraising experience at:
https://joeyflores.com/2019/03/25-fundraising-tips-from-raising-a-1-7m-y-combinator-seed-round-part-1/
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
PowerPoint presentation about the most popular music streaming app nowadays: Spotify.
Type of file: .pptx
Fonts: "Montserrat Black" and "Montserrat Light"
Theme made by me.
Disclaimer: I don't own Spotify, this is a simple school presentation.
This document provides an analysis of the Spotify brand. It includes information on Spotify's revenue breakdown by segment and region from 2012-2018. It also analyzes Spotify's key performance indicators like monthly active users, time spent listening, and average revenue per user in different regions from 2015-2017. The document then reviews Spotify's brand elements like colors, logo, and jingles. It profiles key consumer segments for Spotify and maps out the brand's evolution. It also includes a Porter's Five Forces analysis and competitor perception map. Finally, it applies the brand resonance framework to Spotify and outlines the brand's positioning, points of parity, points of difference, and suggested marketing channels.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This document provides a strategic analysis and recommendations for Pandora Radio. It summarizes Pandora's business model, history, financial performance, competitors, challenges, and opportunities. Key points include: Pandora was founded in 2000 and launched as a public company in 2011. It has struggled with significant net losses each year due to high royalty fees. Recommendations include harnessing big data to better target ads, acquiring a local media company to expand advertising channels, and varying subscription content like the film industry.
My group and I researched Spotify, who is currently dominating the online streaming industry. In our project we were able to find Spotify's value proposition and target market. Using this information, we were able to discuss and evaluate their current digital marketing strategies and how they could improve. We also provided a competitive analysis against their two main competitors, Apple Music and Pandora.
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
PowerPoint presentation about the most popular music streaming app nowadays: Spotify.
Type of file: .pptx
Fonts: "Montserrat Black" and "Montserrat Light"
Theme made by me.
Disclaimer: I don't own Spotify, this is a simple school presentation.
This document provides an analysis of the Spotify brand. It includes information on Spotify's revenue breakdown by segment and region from 2012-2018. It also analyzes Spotify's key performance indicators like monthly active users, time spent listening, and average revenue per user in different regions from 2015-2017. The document then reviews Spotify's brand elements like colors, logo, and jingles. It profiles key consumer segments for Spotify and maps out the brand's evolution. It also includes a Porter's Five Forces analysis and competitor perception map. Finally, it applies the brand resonance framework to Spotify and outlines the brand's positioning, points of parity, points of difference, and suggested marketing channels.
The document discusses the top 5 most popular music streaming apps: Spotify, JOOX, SoundCloud, Deezer, and Pandora. It provides details on each app, including their founding year, key features like Spotify's personalized playlists and Pandora's music recommendation based on user feedback, monetization options for artists, and reasons why users prefer each app over others.
Spotify is a music streaming service available on web and mobile devices that allows users to access over 30 million songs. The document discusses what problem Spotify solves for consumers such as integration with existing music libraries, large music selection, social sharing features, and helping to curb music piracy. It also provides a company snapshot, noting Spotify has over 75 million monthly active users, 20 million paid subscribers, and $1.1 billion in revenue in 2014. Challenges discussed include high licensing costs and over-reliance on subscription fees for revenue.
Spotify is a music streaming service founded in 2006 that offers both free and premium subscriptions. It has over 30 million tracks available and generates most of its revenue from subscription fees, though it operates at a loss. Key events in Spotify's history include its US launch in 2011, reaching 4 million paid subscribers in 2012, and partnering with Sony in 2015. Competitors include other streaming services like Apple Music as well as radio services like Pandora. Some artists have expressed frustration with Spotify's royalty model.
Spotify. Strategy to remain the leader in the music industry.Palina Supeyeva
Spotify's strategy to remain the leader in the music industry involves increasing subscribers to generate more revenue without decreasing royalty fees paid to labels and artists. This includes offering limited free trials to incentivize paying subscriptions, partnering to expand their music library, and potentially entering new markets like audiobooks and podcasts to raise income. The document provides an overview of the top music streaming services and their business models, market share, features, and strengths.
Spotify is a streaming music service with over 16 million songs. It has three tiers - free with ads, unlimited streaming, and premium with no ads. Advertisers can run audio, display, and other ad formats. To be effective, ads need to identify users' music interests, adapt to their context and mood, connect through shared passions, and encourage co-creation like branded playlists. Interrupting users negatively impacts brands, while engaging ads add value.
This document provides a brand audit of Spotify, analyzing various aspects of the brand from both Spotify's and consumers' perspectives. It finds that while Spotify has over 75 million active users globally, it lags behind competitors like Pandora in areas like brand awareness and market share in the US. The document recommends that Spotify improve its market share by growing both its free and premium user bases. It also suggests boosting brand awareness through multi-platform advertising campaigns to help Spotify better compete against industry leaders and maintain its growth.
Brad Hill, RAIN – Radio and Internet News presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015
As the an increasing number of consumers are listening and collecting music in the cloud, pitching to third-party playlist owners is becoming an increasingly important part of the music marketing mix. What is the new consumer behaviour and the “playlist effect” on artists, promo, and for breaking acts?
The document discusses the evolution of internet radio and audio advertising. It notes rising internet radio listenership from 2010-2016 as options expanded through new technologies. AM/FM radio streaming grew 45% while Pandora grew 18%. The document also analyzes Pandora's financials, business model, metrics and competition, noting weaknesses like unreliable user data and an unsustainable model against rising royalties and competition.
This market analysis report provides an overview of Spotify's current financial standing and subscriber numbers. Spotify achieved a record 138 million Premium Subscribers in Q2 2020. While Spotify is performing well financially, its largest competitor Apple Music is gaining subscribers. The report recommends that Spotify introduce a new feature called "Stans Corner" to allow artists to directly engage with fans, ensuring Spotify retains its subscribers against competitors.
Spotify is a Swedish music streaming service that provides online music streaming and purchasing. It was established in 2008 and has deals with major record labels. Spotify allows users to stream music online, create playlists, access over 10 million tracks across many genres, and listen on computers and mobile phones. It has features like offline mode, artist biographies, and social sharing through Facebook. While free to use with ads and limitations, premium subscriptions unlock additional features. Spotify appeals to a wide audience and is marketed through online, mobile, and partnership deals.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon to make music available to everyone legally through a streaming service. It has since grown to have over 24 million active users who listen for many hours each day. Spotify offers both an ad-supported free tier and a paid premium subscription. Spotify Ads works with brands to connect with Spotify's large user base through various advertising options like audio, display, and branded playlists.
Spotify Case Study (Managing Innovation)
Project descriptionThe aim of this study was to identify how Spotify structured its organization to implement the innovative idea of music and video streaming and keeps itself aligned with current changes in the marketplace. We provided an analysis on the business model of the firm, their approach at dealing with changes in technology and the business systems and their attempts at keeping abreast with the same.
Spotify is a music streaming service launched in 2008 in Stockholm, Sweden. It has a freemium model where basic use is free with ads and a premium subscription removes ads. A SWOT analysis found strengths in quality, partnerships and variety, while weaknesses included the cost of the freemium model. Opportunities existed in streaming becoming mainstream and growth potential, while threats included aggressive competitors and varying price structures. A social media analysis of tweets found users praising playlists and songs, promoting new music, and complaining about ads. A survey of 72 users found satisfaction was driven by playlist creation for all and ad-free listening for premium users, and users were likely to recommend Spotify.
Spotify was created by Ek Daniel and Martin Lorentzon who wanted to build a better music streaming service than iTunes. They came up with the name Spotify by accident. To succeed, they negotiated licensing deals with record labels to stream music in exchange for royalty payments. Spotify now charges subscribers $12 per month for ad-free streaming across devices and also generates revenue from advertisements. With persistence and investor funding, Spotify has grown to fill the gap in the online music market.
Spotify's business model and copyright infringement issueYeonKyung Lee
- Time: February 2014
- Organization: College(undergraduate)
- Class: Network Economy (Economics)
- Project description: Research on Spotify's business model and copyright infringement issue.
Spotify is a music streaming service launched in 2008 that allows users to listen to millions of songs. It began as an invite-only service in Sweden but has since expanded globally. Spotify makes money through advertising on its free tier and monthly subscriptions. It has had over 50 million users, with over 12.5 million paying subscribers. Spotify aims to combat music piracy by offering legal streaming and generating more royalties than other streaming services.
Learn how to use Deezer and Spotify platform to highlight your music content. How to create Deezer and Spotify Apps?
What are the 5 points to take into account for a good label application?
Spotify offers several strengths as a music streaming service including its small, portable device size, large music library and cheaper price than iTunes. However, it also has weaknesses such as relying on internet access and being restricted to the Spotify software and streaming only. There are opportunities for Spotify to take market share from Apple and expand its product offerings. But threats include competition from other music companies and platforms, technical problems reducing interest, and advertisers struggling with limited space.
EMBRACE Entertainment is a leading music event marketing agency that connects brands to the youth demographic. It produces various music festivals and concerts across North America that attract over half a million people annually. EMBRACE also operates multiple live music venues and manages electronic music artists. The agency helps brands engage with youth culture through music sponsorship, branded activations at events, and custom content creation leveraging its artist relationships.
This presentation contains an overview of the digital music industry. It includes key stats about the industry + audience size, insight into the sectors top services and how F# fits into the digital music service realm.
This session reviews the basics of digital revenues streams for musicians using online radio, download and streaming sites to promote and sell their music.
Gideen is a platform that allows users to invest in the future income of music recordings. There are over 600 million songs without income potential that Gideen opens up to monetization opportunities through crowd-sourced promotion. The platform streamlines the complex licensing process, allowing users to easily invest in songs for a share of future royalties, licensing fees, and other income sources. Gideen has already sold the income rights of over 1,000 songs through an Indiegogo campaign and has experienced rapid growth since its public beta launch.
The document discusses the top 5 most popular music streaming apps: Spotify, JOOX, SoundCloud, Deezer, and Pandora. It provides details on each app, including their founding year, key features like Spotify's personalized playlists and Pandora's music recommendation based on user feedback, monetization options for artists, and reasons why users prefer each app over others.
Spotify is a music streaming service available on web and mobile devices that allows users to access over 30 million songs. The document discusses what problem Spotify solves for consumers such as integration with existing music libraries, large music selection, social sharing features, and helping to curb music piracy. It also provides a company snapshot, noting Spotify has over 75 million monthly active users, 20 million paid subscribers, and $1.1 billion in revenue in 2014. Challenges discussed include high licensing costs and over-reliance on subscription fees for revenue.
Spotify is a music streaming service founded in 2006 that offers both free and premium subscriptions. It has over 30 million tracks available and generates most of its revenue from subscription fees, though it operates at a loss. Key events in Spotify's history include its US launch in 2011, reaching 4 million paid subscribers in 2012, and partnering with Sony in 2015. Competitors include other streaming services like Apple Music as well as radio services like Pandora. Some artists have expressed frustration with Spotify's royalty model.
Spotify. Strategy to remain the leader in the music industry.Palina Supeyeva
Spotify's strategy to remain the leader in the music industry involves increasing subscribers to generate more revenue without decreasing royalty fees paid to labels and artists. This includes offering limited free trials to incentivize paying subscriptions, partnering to expand their music library, and potentially entering new markets like audiobooks and podcasts to raise income. The document provides an overview of the top music streaming services and their business models, market share, features, and strengths.
Spotify is a streaming music service with over 16 million songs. It has three tiers - free with ads, unlimited streaming, and premium with no ads. Advertisers can run audio, display, and other ad formats. To be effective, ads need to identify users' music interests, adapt to their context and mood, connect through shared passions, and encourage co-creation like branded playlists. Interrupting users negatively impacts brands, while engaging ads add value.
This document provides a brand audit of Spotify, analyzing various aspects of the brand from both Spotify's and consumers' perspectives. It finds that while Spotify has over 75 million active users globally, it lags behind competitors like Pandora in areas like brand awareness and market share in the US. The document recommends that Spotify improve its market share by growing both its free and premium user bases. It also suggests boosting brand awareness through multi-platform advertising campaigns to help Spotify better compete against industry leaders and maintain its growth.
Brad Hill, RAIN – Radio and Internet News presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015
As the an increasing number of consumers are listening and collecting music in the cloud, pitching to third-party playlist owners is becoming an increasingly important part of the music marketing mix. What is the new consumer behaviour and the “playlist effect” on artists, promo, and for breaking acts?
The document discusses the evolution of internet radio and audio advertising. It notes rising internet radio listenership from 2010-2016 as options expanded through new technologies. AM/FM radio streaming grew 45% while Pandora grew 18%. The document also analyzes Pandora's financials, business model, metrics and competition, noting weaknesses like unreliable user data and an unsustainable model against rising royalties and competition.
This market analysis report provides an overview of Spotify's current financial standing and subscriber numbers. Spotify achieved a record 138 million Premium Subscribers in Q2 2020. While Spotify is performing well financially, its largest competitor Apple Music is gaining subscribers. The report recommends that Spotify introduce a new feature called "Stans Corner" to allow artists to directly engage with fans, ensuring Spotify retains its subscribers against competitors.
Spotify is a Swedish music streaming service that provides online music streaming and purchasing. It was established in 2008 and has deals with major record labels. Spotify allows users to stream music online, create playlists, access over 10 million tracks across many genres, and listen on computers and mobile phones. It has features like offline mode, artist biographies, and social sharing through Facebook. While free to use with ads and limitations, premium subscriptions unlock additional features. Spotify appeals to a wide audience and is marketed through online, mobile, and partnership deals.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon to make music available to everyone legally through a streaming service. It has since grown to have over 24 million active users who listen for many hours each day. Spotify offers both an ad-supported free tier and a paid premium subscription. Spotify Ads works with brands to connect with Spotify's large user base through various advertising options like audio, display, and branded playlists.
Spotify Case Study (Managing Innovation)
Project descriptionThe aim of this study was to identify how Spotify structured its organization to implement the innovative idea of music and video streaming and keeps itself aligned with current changes in the marketplace. We provided an analysis on the business model of the firm, their approach at dealing with changes in technology and the business systems and their attempts at keeping abreast with the same.
Spotify is a music streaming service launched in 2008 in Stockholm, Sweden. It has a freemium model where basic use is free with ads and a premium subscription removes ads. A SWOT analysis found strengths in quality, partnerships and variety, while weaknesses included the cost of the freemium model. Opportunities existed in streaming becoming mainstream and growth potential, while threats included aggressive competitors and varying price structures. A social media analysis of tweets found users praising playlists and songs, promoting new music, and complaining about ads. A survey of 72 users found satisfaction was driven by playlist creation for all and ad-free listening for premium users, and users were likely to recommend Spotify.
Spotify was created by Ek Daniel and Martin Lorentzon who wanted to build a better music streaming service than iTunes. They came up with the name Spotify by accident. To succeed, they negotiated licensing deals with record labels to stream music in exchange for royalty payments. Spotify now charges subscribers $12 per month for ad-free streaming across devices and also generates revenue from advertisements. With persistence and investor funding, Spotify has grown to fill the gap in the online music market.
Spotify's business model and copyright infringement issueYeonKyung Lee
- Time: February 2014
- Organization: College(undergraduate)
- Class: Network Economy (Economics)
- Project description: Research on Spotify's business model and copyright infringement issue.
Spotify is a music streaming service launched in 2008 that allows users to listen to millions of songs. It began as an invite-only service in Sweden but has since expanded globally. Spotify makes money through advertising on its free tier and monthly subscriptions. It has had over 50 million users, with over 12.5 million paying subscribers. Spotify aims to combat music piracy by offering legal streaming and generating more royalties than other streaming services.
Learn how to use Deezer and Spotify platform to highlight your music content. How to create Deezer and Spotify Apps?
What are the 5 points to take into account for a good label application?
Spotify offers several strengths as a music streaming service including its small, portable device size, large music library and cheaper price than iTunes. However, it also has weaknesses such as relying on internet access and being restricted to the Spotify software and streaming only. There are opportunities for Spotify to take market share from Apple and expand its product offerings. But threats include competition from other music companies and platforms, technical problems reducing interest, and advertisers struggling with limited space.
EMBRACE Entertainment is a leading music event marketing agency that connects brands to the youth demographic. It produces various music festivals and concerts across North America that attract over half a million people annually. EMBRACE also operates multiple live music venues and manages electronic music artists. The agency helps brands engage with youth culture through music sponsorship, branded activations at events, and custom content creation leveraging its artist relationships.
This presentation contains an overview of the digital music industry. It includes key stats about the industry + audience size, insight into the sectors top services and how F# fits into the digital music service realm.
This session reviews the basics of digital revenues streams for musicians using online radio, download and streaming sites to promote and sell their music.
Gideen is a platform that allows users to invest in the future income of music recordings. There are over 600 million songs without income potential that Gideen opens up to monetization opportunities through crowd-sourced promotion. The platform streamlines the complex licensing process, allowing users to easily invest in songs for a share of future royalties, licensing fees, and other income sources. Gideen has already sold the income rights of over 1,000 songs through an Indiegogo campaign and has experienced rapid growth since its public beta launch.
The document discusses opportunities and threats in the changing music industry. Major record labels are struggling as physical music sales decline sharply. However, the overall music business is thriving through growing areas like live concerts, merchandising, and licensing. For the music business to succeed, a new model is needed that focuses on full artist brand management and exploitation across all income streams. It must also diversify revenue sources beyond recordings and align the interests of artists and labels. Emerging markets like China and India also provide major growth opportunities if infrastructure and legal issues are addressed.
How do Music Artists Make Money? How Much They Earn (2024)GXYZ Inc
Discover how much money music artists make in 2024. On average, they earn around $24.65 per hour, with top earners making over $40.38 per hour. Factors such as release success, market demand, and fame level influence their earnings. Find out how you can maximize your earning potential in the industry.
While concert attendance is up, $24B worth of tickets go unsold each year due to discovery issues rather than lack of interest. Wax Music aims to solve this problem by using social music discovery on their platform to power concert recommendations and ticket sales. They have had early traction, gaining users and processing music, and they are seeking $750K in seed funding to expand partnerships and capabilities.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, film and TV sync licensing, sub-licensing agreements, and more. Unlike other distributors, Sugo Music Group handles all aspects of distribution internally, from uploading music to tracking usage and payments. They have developed extensive partnerships and relationships to maximize global exposure and monetization for artists.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, synchronization licensing, video placements, and physical CD manufacturing. Unlike other distributors, Sugo Music Group handles all aspects of distribution internally in order to ensure artists' music is distributed correctly. They currently distribute music to over 120 countries worldwide.
Sugo Music Group is a full-service music distribution company that has been in business for 30 years. They provide a complete distribution portfolio including digital distribution, radio broadcasting, film and TV sync licensing, sub-licensing agreements, and more. Unlike other distributors, Sugo Music Group handles all aspects of distribution including preparing and submitting music to retailers. They ensure artists' music is available worldwide across all major platforms and channels. Sugo Music Group's full-service approach aims to maximize artists' revenue through music distribution.
Sugo Music Group is a music distribution and licensing company that has been in business for over 30 years. They distribute music across all major platforms and have relationships with top online retailers, broadcasters, and licensing partners. Sugo Music Group provides a complete solution for labels that includes distribution, radio promotion, and synchronization licensing to get music placed in film, TV, and other video. Their services help generate revenue from performance royalties and sync licensing deals.
Cadence Player aims to be a one-stop destination for all music needs by offering multiple music-related features within a single app. It seeks to eliminate the need to use separate apps for playing music, finding lyrics, streaming radio, getting music news, booking events and more. The app will be free with limited features, and offer premium features and services for a monthly subscription. It aims to capture users' "Me-Time" spent on mobile devices and make the music experience hassle-free.
Modi - Sharma - Is Spotify Sustainable in the Music Streaming IndustryAbhinav Sharma
The document provides an overview and analysis of the music streaming industry and Spotify's position within it. It discusses how streaming has grown significantly in recent years to account for 27% of total US music industry revenue in 2014. Spotify is examined as one of the fastest growing and most popular streaming services, but it operates at a loss. Several factors that contribute to Spotify's losses are explored, including low royalty rates for artists. The document also briefly summarizes other major players in the streaming market like YouTube, iTunes, and Pandora.
Bandwaggon is a new crowdfunding marketplace that allows artists and fans to unite. It aims to address challenges artists face in getting discovered and making a living from their work. On Bandwaggon, fans can earn points and ongoing royalties for promoting artists they support. This promotes the artists while allowing top fans to feel invested in their success. The company believes this model can succeed with a smaller fan base than the traditional system requires. They provide financial projections showing the platform could grow exponentially from viral sharing and achieve significant revenue within a few years.
Orfium is a music social network and digital rights management platform that aims to address problems in the music industry such as fragmented rights and limited monetization options for artists. It provides a single upload portal for all digital revenue services, including social networking, direct uploads, unlimited free hosting, and an 80% revenue split. This is significantly higher than competitors. Orfium seeks to build partnerships and unlock new revenue streams like remix monetization to provide more value to artists.
Ten ways that technology-driven changes have impacted musicians Kristin Thomson
The document summarizes how technology-driven changes have impacted musicians over the past 20 years. It discusses 10 key changes, including:
1) A vast increase in the number of platforms for musicians to share and distribute their music. While this provides more options, it also fragments audiences.
2) Musicians have greatly improved access to the music marketplace through low-cost digital distribution platforms. However, competition is much higher.
3) There are now many more potential revenue streams for musicians, but individual payments are often very small.
Overall, the changes have both benefits and challenges for musicians. While control and access have increased for some, traditional revenue streams and label support have decreased for many. Music
Twitter for Music at MIDEM in Cannes, FranceLeslie Poston
Slides from my MIDEM presentation on leveraging Twitter for music
Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.
Music Coco is a proposed data analytics dashboard that would provide a single platform to track key metrics for the music industry in Nigeria. Currently, there is no centralized source of data for musicians, labels, and other stakeholders to measure efforts and make important decisions. Music Coco would analyze metrics like downloads, artist performance, income, and hit predictions to help labels identify successful songs and artists. This would save money and reduce risks compared to the current approach relying on instincts. If successful, Music Coco could help the growing Nigerian music industry become more data-driven.
Ten ways that technology-driven changes have impacted musiciansKristin Thomson
The document discusses how technology has impacted musicians in recent years. It outlines 10 ways the music industry has changed, both positively and negatively. Positively, musicians now have vastly more platforms to distribute their music, greater access to the music marketplace, and more revenue streams. However, traditional income streams have declined or been fragmented, competition is intense, and musicians face new responsibilities like online promotion. Overall, recent changes present both opportunities and challenges for those working in music.
Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians
Similar to The Deck I Used to Raise $1.7M for My Startup Earbits (20)
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
2. 12 Million Bands, Record Labels
and Concert Promoters
spend $3.8B annually on marketing
Billboards. Magazines. Facebook ads.
Text and images don’t sell music.
The radio does.
1
3. Ads and commercials suck on
streaming music services
They produce so little value that
Pandora lost $38M in 2013
4. Earbits Radio is
Google Adwords for Music
Top bands bid for radio airtime to
market their content and acquire fans
6. This model monetizes 9x better
than Pandora with no commercials
It produces 21x more value
for content owners
It generates 94% gross margins
2
3
4
7. You’re probably thinking…
You won’t solve the chicken and egg
You can’t get great content royalty-free
Bands don’t have any money
You need the major labels to scale
Investors won’t touch this
It’s too difficult to grow consumer traffic
8. “You’ll never solve the chicken and egg.”
In 2010, we convinced 600 bands
and 40 record labels to
send physical CDs to our house.
We now feature over 12,000 artists
and 650 record labels.
500 more bands join every month.
10. “Bands don’t have any money.”
12.8% of Earbits bands buy airtime
They spend $129 on average
1 out of 3 packages is over $150
Total Sales: $90,000
11. “You need the major labels to scale.”
ATO Records
Relapse
Bright Antenna
Rhymesayers
Epitaph
Nuclear Blast
Interscope Records
The majors are starting to play ball.
The following subsidiaries have joined Earbits
under our standard royalty-free agreement.
12. AirBNB, Dropbox, Heroku Twitter, Yammer, Dropbox SV Angel, Yuri Milner
“Investors won’t touch this.”
Y Combinator Charles River
Ventures Start Fund
CEO, Lala (acq. Apple) Founder, WordPress President, Ziff Davis
Geoff Ralston Matt Mullenweg Bill Lohse
$1.6 Million
13. Over 2 million visitors have streamed
32 million tracks, with no marketing spend.
We have 245,000 registered users.
Some of Our Distribution Partners
“It’s too difficult to grow consumer traffic.”
5
14. Now that we have validated that we can:
Acquire top artists royalty-free at $1 CPA
Convert 12.8% into high LTV clients
Secure world class investors
Form traffic-driving partnerships
We are shifting our focus to:
Engage, retain and grow listeners
15. Since June, we have:
• Improved site stability
and load speed
• A/B Tested New
Homepages
• Improved user
ingestion funnel
• Tested new music
algorithms
Result: 39% increase in
Songs Completed per
Unique Visitor
Songs Started in October
were over 1.74 million, our
largest to date.
Optimizing Engagement
23.1
23.7
24.1
27.9
29.7
16.0
16.5
16.9
20.0
22.1
14.0
16.0
18.0
20.0
22.0
24.0
26.0
28.0
30.0
32.0
June July August September October
Tracks Started and Completed Per
Unique Visitor
Tracks Started Per Unique Visitor Tracks Completed Per Unique Visitor
16. We’ve got great content, an
incredible business model
and beautiful products on
our top 3 platforms.
We need to execute on our
clear plan to increase
engagement and retention.
We need capital to hire more
engineers and to keep
acquiring content.
What we need.
17. Director of Marketing and
Operations for Experian
Grew Affiliate Network from
$19M to $48M in Two Years
Managed $60M P&L
Front man and Band Manager
Magna Cum Laude
graduate of Berklee
College of Music
Founder, Personal Note
Music Production
Composer, Drummer,
Band Leader
#1 Most Followed Developer
in Brisbane on Github, #5 in
Australia
Founder,
BackboneTutorials.com
(Over 10k e-Book Downloads)
University of Queensland
Leadership Team
Joey Flores
CEO
Yotam
Rosenbaum
EVP Music
Thomas Davis
VP of Technology
See Appendix for Full Team and Advisory Board
18. “Who do I make the check out to?”
Raising $250,000 for total $1.8M Seed
Use of Funds
Hire one mobile engineer
Aggressive content acquisition
Runway through summer 2014
Achieve a viral co-efficient of 1+
20. Endnotes
1. Advertising data for the music industry is hard to come by. We did a top-down estimate that
8% of the $48B recorded and live music industries is spent annually on advertising for those
products.
2. Pandora earns approximately $0.05 per listening hour from ads and commercials. Earbits is
already averaging nearly $0.03 per sponsored song played and we can play up to 15 songs
($0.45 per hour). While it is safe to assume we will not play 100% sponsored content, it is
equally safe to assume that per stream revenue will increase as we open the auction-based
platform, optimize the results for artists, and make high value targeting options, such as geo-
location available.
3. We have had artists report that they generated as much as $1.60 in digital music revenue per
fan generated on Earbits. We currently generate an average of 19 fans per 1,000 streams,
for immediate revenue potential of $30. Pandora pays artists $1.30 in royalties for 1,000
streams, putting the value of Earbits at nearly 23 times as much. Additionally, artists can
continue to monetize these fan connections over time.
4. We currently average 94% gross margins. We generate festival quality artist leads for $0.20
each. 20% end up with music on Earbits, for a CPA of $1. 12.8% buy airtime for a cost per
sale of about $8. They buy $129 in airtime on average for a margin of $121, or 93.8%.
5. We have acquired millions of visitors through trade agreements with major partners. We
placed an “Available on Roku” button on our footer for 3 months, in exchange for 7 million
impressions in Roku’s app center. We signed up over 300 of our artists to redeem a free $25
Twitter advertising credit. We earned $25 in free Twitter advertising for each conversion,
totaling over $600 in free advertising. We convinced the Chrome store to feature us 5 times.
21. Earbits Team
Rahul Kumar
PT Back End Engineer
Ujjawal Asthana
PT Back End Engineer
Nic Lembck
UX/UI Design
and Development
Randy Goss
Business
Development
Manager
Sam Allman
Artist Marketing
Scott Feldman
Rock and Pop
Manager
Roshmond
Patten
Hip Hop and
R&B Manager
Jiho Choi
Electronic Manager
Adam Hall
Country Manager
Charles Rojas
Hard Rock and
Metal Manager
Shayon Daniels
Soft Rock Manager
Will Hagle
Lead Blogger
Advisors
Avichal Garg
PM at Google, Ads
Quality and Search
Ranking Algorithms;
CTO of PrepMe (acq.)
and CEO of Spool
(acq. Facebook)
Dina Hellerstein
VP of Legal and Business
Affairs for EMI Music;
Assoc. General Counsel
at Yahoo! Music
Bruce Flohr
Partner RedLight
Management;
Co-founder ATO Records;
signed Foo Fighters to
RCA Records
Anthony Saleh
Nas’ Manager;
Billboard’s 30
under 30
Sean Knapp
Lead Developer
Google Adwords; CTO at
Ooyala
Jordon Keltz
Founder ClassesUSA
(acq. Experian);
founder/CEO of
SeniorsForLiving (acq.)
Alex Hartzler
EVP Strategy at
Webclients
(acq. ValueClick)
22. More Multi-Billion Dollar Markets
Retail
Currently we partner with 3rd party distributors for
digital music and merchandise sales.
They send us their artists because they benefit
from the artists getting exposure.
In the future, we will sell music downloads and
distribute other music products directly.
Data Services
We can tell you who is listening, where, how, and
what else they like.
Earbits can A/B test songs before they are put on
albums or heavily marketed.
We can act as a minor league farm, routing high
performing artists to managers, labels and
promoters for commission.
Licensing for film, television and commercials is a
$4B global industry.
We are the only company with 1000’s of pre-
screened content owners and consumer data about
the music.
Film and television supervisors can browse based
on consumer data. Making the next teen vampire
movie? Pick songs from our catalog that are liked
by fans of Twilight.
Live Events $23B
The hardest problem in the live event industry is
marketing.
Earbits can partner with event promoters or operate
its own events and use unsold, remnant airtime to
promote the events.
We can even plan events around this unsold
airtime, planning last minute events based on
significant available airtime in specific regions and
genres.
Sync Licensing $4.8B
23. Press
Coverage
Inc.com: October 15, 2013 - Link
• 5 Music Startups to Watch – Earbits is
“Bitcoin for Music”
TechCrunch: March 9, 2011 - Link
• YC-Funded Earbits Brings A Twist To Music
Startups
TheNextWeb: May 20, 2011 - Link
• “The unique control that Earbits gives artists
over what gets advertised while their song is
playing should have wide appeal.”
San Francisco Chronicle: July 20, 2011 - Link
• Local music gets the spotlight on new
SFGate Radio
MusicThinkTank: July, 2012 - Link
• Daniel Whittington achieves 153% ROI
combining Earbits airtime with Bandcamp
digital downloads