The document summarizes a team's discussion on potential names, slogans, and color schemes for a new product. It includes ideas from four team members - Matt, James, Mischa, and Charlie. It also notes positives and negatives for each idea. In the end, the team selects "Exhileration" as the name, "Thrill Yourself" as the slogan, and an orange and black color scheme. Their target audience will be young adults and teenagers aged 14 to 30.

1. Team Member Ideas for Names & Slogans Ideas for colour
schemes
Positives about their ideas Negatives about their ideas
Matt Exhileration
Thrill y ourself
Orange and black Nice colour scheme with an
exciting tag line and name. The
title and slogan alsomatch each
other.
Bad picture quality and
exhilaration is miss spelt
James 7 gum
Ding ding ding jackpot
Red and black Play on the 7 is memorable so it
will stay in people’s heads
Good colour scheme
Too similar to 5 gum so it may
portray a bad image
Could be considered as Tacky
Mischa Ely sium
Vogue
Pink and black Catchy name and it is complex
showing its quality
Lots on the packet which makes
it interesting
Noclear theme and the slogan
has noreal references and it isn’t
catchy
Charlie Whoosh
The straight bit from the eight
bit
Green and red Catchy slogan soit is memorable
which may make it more
popular.
Strange colour scheme soit may
deter people
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Whowill your target audience
be?
Any Other Final Decisions
Exhilaration Thrill Yourself Orange and black Young adults and teen agers
(1 4-30)