1. First Citizen Club
2nd Case Study-Marketing Management
Submitted by Group 3-
•Hussain
•Priyanka
•Pronita
•Rashi
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2. Contents
 Benefits of Shopper Stop from FCC Programme.
 Practicing of Customer Relationship Management.
 Development of Cordial Relations with Customers.
 Enhancing Satisfaction with Cordial Relationship.
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3. Benefits of Shopper Stop from
FCC Programme
• Provides all Information about the product.
• Updates on new products.
• Benefits through rewarding points & update of
Store events.
• They record all Info about their customer’s
need
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4. Benefits of Shopper Stop from
FCC Programme
• Delete slow moving goods & substitute them to
fast goods.
• It divides the population into groups that have
similar psychological characters.
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5. Are they practicing Customer
Relationship Management?
Explain
• Yes, they are practicing CRM.
• Providing updated information about latest
fashion trends through media.
• It helps to fulfill customer need.
• Shoppers’ Stop is positioned as a family store.
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6. Why Cordial Relations with
Customers is necessary ?
• For better improvement of product quality.
• Increase the sell of the product.
• To know the taste and preference of the
customers.
• To identify the change in their needs and
demands with time.
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7. How Cordial Relationship
Enhance Customer’s
Satisfactions?
• Products are designed according to customer’s
preference.
• It generate more direct customer relationship
management.
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8. Thank You
INMANTEC B-
School, Ghaziabad
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