1. Request for Proposal to Switch Food Services
Submitted by: Megan Serafin
Date: October 31, 2013

2. Abstract
Poor quality of food, not many choices and unsatisfied college students have been ongoing issues
for the past four years causing wasted food, and a decrease in annual profit. A switch in services
will alleviate these problems improving student satisfaction and increase in annual profit from
the Alvernia food service.
Request for Proposal
To switch from Aladdin Food Services to Quality Food Inc. at Alvernia University.
Goal
The proposal to switch Aladdin Food Services to Quality Food Inc. will improve quality of food
with more options and increase customer satisfaction, increasing the annual profit.
Objective
Switching food services from Aladdin to Quality Food Inc. will improve food quality and
customer satisfaction by 55% within the first three months of implementation effective January
13, 2013.
Introduction/Background
Within the past three years, as seen from student surveys, the overall satisfaction of food from
the Alvernia students has been decreasing significantly due to poor quality and lack of choices. A
switch in food services will improve quality of food and increase student satisfaction, positively
impacting the amount of students eating the food on campus.
By switching food services, complaints about the quality of food and the slim amount of
choices will be resolved. This will increase company productivity and an increase in overall
satisfaction among Alvernia’s students. Due to many complaints the rates have dropped
significantly. Students have brought the issue of not having many options of gluten free or
organic food. This forces students to have to prepare their own meals or pack their lunches rather
than buying the food on campus, decreasing Alvernia’s annual food income profit. With the new

3. food service, Alvernia will gain more potential students, an increase in satisfaction and a better
name for college café food.
Credibility
 Marcus Mumford and his sons conducted a survey showing dissatisfaction from college
students experiencing Aladdin Food Services. (Food Journal of Berks County, 2010)
 Food used and produced by Quality Food Inc. has received better review by over 50%.
(Real Foods of America Inquirer, 2011)
 Other college campus’ who have switched their food services to Quality Food Inc. have
reported to be better quality and a wide variety of food. (National Food Post, 2011)
Methods Used/ Budget
This chart represents the decline in sales from year to year starting in 2010. It has progressively
fallen reaching numbers as low as 9% in yearly profit.
47%
30%
13%
9%
Annual Profit
2010
2011
2012
2013

4. By switching from Aladdin Food Service to Quality Food Inc. there will be a sready incline in
customer/student satisfaction along with the annual income profit. This chart shows the major
fall from 2010 to the present in satisfaction and annual income profit.
Evaluation
 The switch form Aladdin Food Services to Quality Food Inc. will be evaluated every first
Monday of the month for the first by the President of Student Life.
 Evaluations will include surveys from the students including positive and negative
fedback based on their satisfaction.
 The President of Student Life will review the surveys to be sure the switch was
successful.
0
2
4
6
8
10
12
14
16
18
20
2010 2011 2012 2013
Quality food Inc.
Aladdin Food Services

5. Appendix
*see tables in Budget
Food Journal of Berks County
Real Foods of America Inquirer
National Food Post