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Teaching Lean Startup at Accelerators w/ GAN
The document discusses teaching Lean Startup methodology at startup accelerators. It emphasizes getting startup teams invested in validating their ideas through customer feedback. An end-to-end curriculum is outlined that guides teams through the phases of offer testing, currency testing, and utility testing. Individualized instruction is key, assessing what phase each team is in and their riskiest assumptions to test. The goal is providing stage-specific exercises and tools to help teams effectively validate their ideas.
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Teaching Lean Startup at Accelerators w/ GAN
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- 4. Who am I? JUSTINWILCOX
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- 6. TEACH AROUND THEWORLD San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
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- 11. 1. Getting teamsInvested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A agenda
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- 17. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TOproblems
- 18. STARTUPS DON’T BUY Leanstartup STARTUPS BUY SOLUTIONS TO problems
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- 20. STARTUPS BUY SOLUTIONS TOproblems THEYSEE Not problems YOU SEE
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- 24. Declaring Victory 1. Definesuccess metrics 2. Confidence to pivot 3. Unifies the team
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- 27. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TOproblems
- 28. 1. Getting teamsInvested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Invested in
- 29. Key to Individualized Instruction 1.Define End-to-End process 2. Assess the team’s stage in the process 3. Provide stage-specific instructions
- 30. Everything that needs testing Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption AssumptionAssumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
- 31. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption What order shouldteams go in? What tests do they Not a Process How do they run ? ? ? ? ? ? ? ? ?
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- 34. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TOproblems
- 35. ASSUMPTION You can findpeople trying to solve the problem They want your help solving it They will “pay” you to solve it You can solve it You will achieve Product-Market Fit TEST Manual solution Cold outreach, Ads. Pre-Sales, LOIs Product, large segments, Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters PHASE
- 36. S O F C C F U U O 5Phases FOCUS Framework
- 37. S O F C C F U U O 5Phases FOCUS Framework 1. Concrete steps 1 2 3 4 56 ... 2. Orders the steps 3. Exercises & tools for each step
- 38. Product-Market Fit Assessment 1. Whatphase are they in? 2. What’s their riskiest assumption? 3. What’s their next step to test it?
- 39. Currency Calculator 1. Size marketfrom bottom-up 2. Define success metrics 3. Track progress
- 40. 1. Getting teamsInvested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Invested in
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- 42. End-to-End curriculum 1st Workbookduring application process Measure investment in validation Assess coachability Value-add for teams Arrive w/ valid interview data 1st Month is OfferTesting 2nd Month is CurrencyTesting 3rd Month is UtilityTesting
- 43. S O F C C F U U O 5Phases FOCUS Framework
- 44. Free Copy Team Copies Focus for GAN 5Online workbooks / 40+ exercises $100 off = eBooks $99 / print $199 $120 off = eBooks $79 / print $179 GAN Exclusive - $29 eBook
- 45. 1. Getting teamsInvested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Recap
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- 47. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TOproblems
- 48. STARTUPS DON’T BUY Leanstartup STARTUPS BUY SOLUTIONS TO problems
- 49. STARTUPS BUY SOLUTIONS TOproblems THEYSEE Not problems YOU SEE
- 50. Declaring Victory 1. Definesuccess metrics 2. Confidence to pivot 3. Unifies the team
- 51. Key to Individualized Instruction 1.Define End-to-End process 2. Assess the team’s stage in the process 3. Provide stage-specific instructions
- 52. Product-Market Fit Assessment 1. Whatphase are they in? 2. What’s their riskiest assumption? 3. What’s their next step to test it?
- 54. Everything that needs testing Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption AssumptionAssumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
- 55. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption What order shouldteams go in? What tests do they Not a Process How do they run ? ? ? ? ? ? ? ? ?
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- 57. S O F C C F U U O 5Phases FOCUS Framework
- 58. S O F C C F U U O 5Phases FOCUS Framework 1. Concrete steps 1 2 3 4 56 ... 2. Orders the steps 3. Exercises & tools for each step
- 59. End-to-End curriculum 1st Workbookduring application process Measure investment in validation Assess coachability Value-add for teams Arrive w/ valid interview data 1st Month is OfferTesting 2nd Month is CurrencyTesting 3rd Month is UtilityTesting
- 60. 1. Getting teamsInvested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Recap
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